SlideShare a Scribd company logo
Google Analytics & A/B Testing for Increased Website Conversion Andy Halko, CEO Insivia Marketing & Interactive Web Design www.insivia.com Marketing & Interactive Web Design
Andy Halko Marketing & Interactive Web Design ,[object Object],[object Object],[object Object],[object Object]
Our Sales Process Marketing & Interactive Web Design How does your website fit into your sales process?  How should it fit in? Marketing/Advertising/ Word-of-Mouth/SEO Interactive Website Sales Process
Defining Conversion Marketing & Interactive Web Design Conversion Rate =  Number of Visitors Who Reach Goal Total Number of Visitors X 100 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],In store sales influenced by online research totaled 471 billion in 2007 in addition to 136 billion for online sales.
What affects conversion? Marketing & Interactive Web Design Decide Explore Evaluate Act Why do people click? Aesthetic Are the professional, established, expert, reliable? Usability How easy is it to get where they want to go? Persuasive Messaging What is your message, your voice? Information Are the getting the right info they need – at the right time? Clear Actions Is it clear what you want them to do?
Google Analytics Marketing & Interactive Web Design
Analyzing Analytics Marketing & Interactive Web Design Conversion Point 1: Decide As soon as a visitor reaches your site, they will  instantly decide  to stay or “bounce”.  Studies show that visitors make a decisions within the first few seconds, often without having yet read any content or focusing on specific aspects.  ,[object Object],[object Object],[object Object],[object Object],Cheap Tip:  Don't be afraid to ask people what they think about how your site looks. Look primarily at bounce rates. Go more in depth by looking at bounce rates for specific content or from specific sources.
Analyzing Analytics Marketing & Interactive Web Design
Analyzing Analytics Marketing & Interactive Web Design Conversion Point 2: Explore A visitor has decided to stay on your site!  Now you must get them to make that first click.  Typical explore factors are usability & navigation, persuasive messaging and action steps.  Is it clear where they should go next or what action you want them to take.  Don't be afraid to tell people what to do. Is the messaging persuasive, concise and to the point Is there text that would turn a visitor off from acting Is navigation easy to use and understand. Does the layout entice action? Look primarily at your overlay and navigation paths. Where are people clicking on those landing pages, where do they click on other pages, what are their browsing patterns.
Analyzing Analytics Marketing & Interactive Web Design
Analyzing Analytics Marketing & Interactive Web Design Conversion Point 3: Evaluate Your visitor has made that first click and hopefully more.  Now they will evaluate what you have to say and what you are offering.  Typical explore factors are usability & navigation, persuasive messaging and action steps.  Is messaging persuasive, consumable and providing the information people want? Are you offering online tools or other resources? Do you provide graphics or media to simplify their experience? Is navigation easy to use? Look primarily at your exits and navigation paths. “ You can increase conversion on your site as much as 225% by providing sufficient product information to your customers at the right time.” Non-profits & Others, check out http://askinsivia.com/encourage-online-donates/
Analyzing Analytics Marketing & Interactive Web Design
Analyzing Analytics Marketing & Interactive Web Design Conversion Point 4: Act Now it is time for them to take that action – add to your cart, fill out your form or call. Everything leads up to this point. Typical explore factors are usability & navigation, persuasive messaging and action steps.  Is the action clearly defined on the page Is there persuasive messaging associated Have all the visitors questions been answered Are forms easy and not overwhelming, does the process make sense –  the action process! Look at your exits again and setup goals. Are people leaving a cart or contact page for some specific content? Tip:  Make sure you have a crm and try a tracking phone number.
Analyzing Analytics Marketing & Interactive Web Design Changed the donation process to encourage more.
More About Goals Marketing & Interactive Web Design Setup Goals Create specific goals in Google Analytics to see even more information about how visitors convert on your site. Important factors in creating goals and good conversion. Make sure you have a thank you page – use that as the goal. Give visitors an action to take after they complete a goal. Don't ignore smaller actions as successful goals- such as a newsletter sign-up.
Analytics Roundup Marketing & Interactive Web Design First, get it installed. If you don't have Google Analytics or a another package that provides really easy analysis, then do it today. Other products to try: CrazyEgg What makes it unique is that it offers a number of overlays that will track what areas are popular to “click on” in website pages. 103bees It is built around organic traffic (traffic from search engine or links from other websites). Clicky This service offers something that none of these others do (and I think it is one of the most valuable) - it will show the path each individual user took on your site.  Have a Mint This last one is for all of those businesses who either cannot or do not want to share their web traffic data with a third-party service.  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is A/B Testing? Marketing & Interactive Web Design
Choosing what to test. Marketing & Interactive Web Design Create two versions of a single page. Choose a page that you want to really understand how you can effect conversion compared to your goals. Landing Pages Test landing pages to determine what look, layout and messaging will get people to move past the decision stage and further into your site. Product Pages Try more in depth pages that contain your specific calls to action such as a product page on an e-commerce site or even a service page that asks a visitor to contact. Conversion Processes Have a registration or cart page.  Tweak the number of required fields or the instructions to determine what elicits more action.
How should we test? Marketing & Interactive Web Design So we are creating two different page versions, what should change? Well, it depends what you are looking to evaluate.  But try to determine a goal for the test.  Is it a color scheme, the message, the layout, the position of actions or navigation? Promotional Text Use your promotional text to determine whether less or more text works better for your site, and whether one aspect of your product or service has a bigger impact on conversions. For example, if you were selling a phone, you might highlight the value of talking to your loved ones for hours versus the value of call waiting and battery life features. Actions Use your call to action to try different buttons, images, or encouraging text. You can play with small alterations to your wording, such as "Free sign-up" or "Quick Sign-up".  Headlines Test different pitches and see how highlighting different benefits of your product or business affects your results. e.g., an insurance company could test two headlines: "We work with all the major insurance companies so you don't have to," and "You are 45 seconds away from saving $300 (on average)." Images Find out whether your users respond better to graphics or photos, personal or product-focused. Layout Would your actions be better at the top or the bottom of the page?  Where should content be?
Can I set it up? Marketing & Interactive Web Design Requires HTML Knowledge and Access to Your Code Setting it up may not be for everyone, but is not difficult for your web vendor to handle. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Looking at results. Marketing & Interactive Web Design
Round Up Marketing & Interactive Web Design You can increase conversion.  If you want more leads or sales, there are scientific ways to accomplish them. Once you have your conversion improved – it's time to get that traffic from search optimization and other marketing. Install analytics today.
Questions. Marketing & Interactive Web Design Google Analytics & A/B Testing for Increased Website Conversion Andy Halko, CEO Insivia Marketing & Interactive Web Design www.insivia.com

More Related Content

What's hot

The Rise of Individualization
The Rise of IndividualizationThe Rise of Individualization
The Rise of Individualization
Andy Halko
 
The Death of Content Marketing - 2015
The Death of Content Marketing - 2015The Death of Content Marketing - 2015
The Death of Content Marketing - 2015
Insivia
 
Blueprint to planning your website rebuild
Blueprint to planning your website rebuildBlueprint to planning your website rebuild
Blueprint to planning your website rebuild
Andy Halko
 
Conversion Rate Optimisation Master Class - Khalid Saleh, Invesp
Conversion Rate Optimisation Master Class - Khalid Saleh, InvespConversion Rate Optimisation Master Class - Khalid Saleh, Invesp
Conversion Rate Optimisation Master Class - Khalid Saleh, Invesp
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Dearing marketing llc.
Dearing marketing llc.Dearing marketing llc.
Dearing marketing llc.
Chris Dearing
 
Google Analytics for Particularly Curious SaaS People
Google Analytics for Particularly Curious SaaS PeopleGoogle Analytics for Particularly Curious SaaS People
Google Analytics for Particularly Curious SaaS People
Chargebee
 
[Webinar]: eCommerce Insights Generation For a Super Holiday Season
[Webinar]: eCommerce Insights Generation For a Super Holiday Season[Webinar]: eCommerce Insights Generation For a Super Holiday Season
[Webinar]: eCommerce Insights Generation For a Super Holiday Season
VWO
 
Michelle Roberts - 5 AdWords Mistakes I Always See & How to Avoid Them
Michelle Roberts - 5 AdWords Mistakes I Always See & How to Avoid ThemMichelle Roberts - 5 AdWords Mistakes I Always See & How to Avoid Them
Michelle Roberts - 5 AdWords Mistakes I Always See & How to Avoid Them
Brooke Boyle
 
SEO 3.0 - Conversion Rate Optimization
SEO 3.0 - Conversion Rate OptimizationSEO 3.0 - Conversion Rate Optimization
SEO 3.0 - Conversion Rate Optimization
Marcel Media
 
Design For Conversion Part 1
Design For Conversion Part 1Design For Conversion Part 1
Design For Conversion Part 1
Ken Widger
 
The 30 Greatest Lead Generation Tips, Tricks & Ideas
The 30 Greatest Lead Generation Tips, Tricks & IdeasThe 30 Greatest Lead Generation Tips, Tricks & Ideas
The 30 Greatest Lead Generation Tips, Tricks & Ideas
Marketing Genome
 
11 Tactics for Early Growth & Acquisition - FounderFuel, Fall 2015 Cohort
11 Tactics for Early Growth & Acquisition - FounderFuel, Fall 2015 Cohort11 Tactics for Early Growth & Acquisition - FounderFuel, Fall 2015 Cohort
11 Tactics for Early Growth & Acquisition - FounderFuel, Fall 2015 Cohort
Georgiana Laudi
 
VWO - Banana Splash Webinar | Convert Mobile Visitors into Paying Customers
VWO - Banana Splash Webinar | Convert Mobile Visitors into Paying CustomersVWO - Banana Splash Webinar | Convert Mobile Visitors into Paying Customers
VWO - Banana Splash Webinar | Convert Mobile Visitors into Paying Customers
VWO
 
Lee Chadwick, WOW Analytics @ ad:tech - 'How To Turn Your Website Into A Prof...
Lee Chadwick, WOW Analytics @ ad:tech - 'How To Turn Your Website Into A Prof...Lee Chadwick, WOW Analytics @ ad:tech - 'How To Turn Your Website Into A Prof...
Lee Chadwick, WOW Analytics @ ad:tech - 'How To Turn Your Website Into A Prof...
ad:tech London, MMS & iMedia
 
Lean Marketing for Startups
Lean Marketing for StartupsLean Marketing for Startups
Lean Marketing for Startups
Frederik Hermann
 
WSI Digital Summit 2016 - Atrair mais oportunidades, esquentá-las, fechar neg...
WSI Digital Summit 2016 - Atrair mais oportunidades, esquentá-las, fechar neg...WSI Digital Summit 2016 - Atrair mais oportunidades, esquentá-las, fechar neg...
WSI Digital Summit 2016 - Atrair mais oportunidades, esquentá-las, fechar neg...
WSI Digital Marketing
 
Social Media Strategies Summit Chicago - Facebook Retargeting
Social Media Strategies Summit Chicago - Facebook RetargetingSocial Media Strategies Summit Chicago - Facebook Retargeting
Social Media Strategies Summit Chicago - Facebook Retargeting
Clark Boyd
 
SearchLeeds 2018 - Lexi Mills - Shift6 - Advanced integrated influence strate...
SearchLeeds 2018 - Lexi Mills - Shift6 - Advanced integrated influence strate...SearchLeeds 2018 - Lexi Mills - Shift6 - Advanced integrated influence strate...
SearchLeeds 2018 - Lexi Mills - Shift6 - Advanced integrated influence strate...
Branded3
 
Mobile & Affiliate Marketing: What You Need To Know
Mobile & Affiliate Marketing: What You Need To KnowMobile & Affiliate Marketing: What You Need To Know
Mobile & Affiliate Marketing: What You Need To Know
Affiliate Summit
 

What's hot (19)

The Rise of Individualization
The Rise of IndividualizationThe Rise of Individualization
The Rise of Individualization
 
The Death of Content Marketing - 2015
The Death of Content Marketing - 2015The Death of Content Marketing - 2015
The Death of Content Marketing - 2015
 
Blueprint to planning your website rebuild
Blueprint to planning your website rebuildBlueprint to planning your website rebuild
Blueprint to planning your website rebuild
 
Conversion Rate Optimisation Master Class - Khalid Saleh, Invesp
Conversion Rate Optimisation Master Class - Khalid Saleh, InvespConversion Rate Optimisation Master Class - Khalid Saleh, Invesp
Conversion Rate Optimisation Master Class - Khalid Saleh, Invesp
 
Dearing marketing llc.
Dearing marketing llc.Dearing marketing llc.
Dearing marketing llc.
 
Google Analytics for Particularly Curious SaaS People
Google Analytics for Particularly Curious SaaS PeopleGoogle Analytics for Particularly Curious SaaS People
Google Analytics for Particularly Curious SaaS People
 
[Webinar]: eCommerce Insights Generation For a Super Holiday Season
[Webinar]: eCommerce Insights Generation For a Super Holiday Season[Webinar]: eCommerce Insights Generation For a Super Holiday Season
[Webinar]: eCommerce Insights Generation For a Super Holiday Season
 
Michelle Roberts - 5 AdWords Mistakes I Always See & How to Avoid Them
Michelle Roberts - 5 AdWords Mistakes I Always See & How to Avoid ThemMichelle Roberts - 5 AdWords Mistakes I Always See & How to Avoid Them
Michelle Roberts - 5 AdWords Mistakes I Always See & How to Avoid Them
 
SEO 3.0 - Conversion Rate Optimization
SEO 3.0 - Conversion Rate OptimizationSEO 3.0 - Conversion Rate Optimization
SEO 3.0 - Conversion Rate Optimization
 
Design For Conversion Part 1
Design For Conversion Part 1Design For Conversion Part 1
Design For Conversion Part 1
 
The 30 Greatest Lead Generation Tips, Tricks & Ideas
The 30 Greatest Lead Generation Tips, Tricks & IdeasThe 30 Greatest Lead Generation Tips, Tricks & Ideas
The 30 Greatest Lead Generation Tips, Tricks & Ideas
 
11 Tactics for Early Growth & Acquisition - FounderFuel, Fall 2015 Cohort
11 Tactics for Early Growth & Acquisition - FounderFuel, Fall 2015 Cohort11 Tactics for Early Growth & Acquisition - FounderFuel, Fall 2015 Cohort
11 Tactics for Early Growth & Acquisition - FounderFuel, Fall 2015 Cohort
 
VWO - Banana Splash Webinar | Convert Mobile Visitors into Paying Customers
VWO - Banana Splash Webinar | Convert Mobile Visitors into Paying CustomersVWO - Banana Splash Webinar | Convert Mobile Visitors into Paying Customers
VWO - Banana Splash Webinar | Convert Mobile Visitors into Paying Customers
 
Lee Chadwick, WOW Analytics @ ad:tech - 'How To Turn Your Website Into A Prof...
Lee Chadwick, WOW Analytics @ ad:tech - 'How To Turn Your Website Into A Prof...Lee Chadwick, WOW Analytics @ ad:tech - 'How To Turn Your Website Into A Prof...
Lee Chadwick, WOW Analytics @ ad:tech - 'How To Turn Your Website Into A Prof...
 
Lean Marketing for Startups
Lean Marketing for StartupsLean Marketing for Startups
Lean Marketing for Startups
 
WSI Digital Summit 2016 - Atrair mais oportunidades, esquentá-las, fechar neg...
WSI Digital Summit 2016 - Atrair mais oportunidades, esquentá-las, fechar neg...WSI Digital Summit 2016 - Atrair mais oportunidades, esquentá-las, fechar neg...
WSI Digital Summit 2016 - Atrair mais oportunidades, esquentá-las, fechar neg...
 
Social Media Strategies Summit Chicago - Facebook Retargeting
Social Media Strategies Summit Chicago - Facebook RetargetingSocial Media Strategies Summit Chicago - Facebook Retargeting
Social Media Strategies Summit Chicago - Facebook Retargeting
 
SearchLeeds 2018 - Lexi Mills - Shift6 - Advanced integrated influence strate...
SearchLeeds 2018 - Lexi Mills - Shift6 - Advanced integrated influence strate...SearchLeeds 2018 - Lexi Mills - Shift6 - Advanced integrated influence strate...
SearchLeeds 2018 - Lexi Mills - Shift6 - Advanced integrated influence strate...
 
Mobile & Affiliate Marketing: What You Need To Know
Mobile & Affiliate Marketing: What You Need To KnowMobile & Affiliate Marketing: What You Need To Know
Mobile & Affiliate Marketing: What You Need To Know
 

Viewers also liked

Six Tenets of Relationship Marketing
Six Tenets of Relationship MarketingSix Tenets of Relationship Marketing
Six Tenets of Relationship Marketing
Insivia
 
Social Media
Social MediaSocial Media
Social Media
Insivia
 
Search Optimization Tactics 2015
Search Optimization Tactics 2015Search Optimization Tactics 2015
Search Optimization Tactics 2015
Insivia
 
Technology Essentials for Small Business
Technology Essentials for Small BusinessTechnology Essentials for Small Business
Technology Essentials for Small Business
Insivia
 
Low Cost & Free Applications
Low Cost & Free ApplicationsLow Cost & Free Applications
Low Cost & Free Applications
Insivia
 
Marketing for Manufacturers: A High Level Guide To Driving Leads
Marketing for Manufacturers: A High Level Guide To Driving LeadsMarketing for Manufacturers: A High Level Guide To Driving Leads
Marketing for Manufacturers: A High Level Guide To Driving Leads
Insivia
 
LinkedIn Demographic Data Jun08
LinkedIn Demographic Data Jun08LinkedIn Demographic Data Jun08
LinkedIn Demographic Data Jun08
Erick Schonfeld
 
Insivia Marketing presents Web Design Trends
Insivia Marketing presents Web Design TrendsInsivia Marketing presents Web Design Trends
Insivia Marketing presents Web Design Trends
Insivia
 
Insivia Seminar Series: Usability & User Interface
Insivia Seminar Series: Usability & User InterfaceInsivia Seminar Series: Usability & User Interface
Insivia Seminar Series: Usability & User Interface
Insivia
 
Google Analytics 101 | 2015
Google Analytics 101 |  2015Google Analytics 101 |  2015
Google Analytics 101 | 2015
Insivia
 
50 Stats You Need to Know About Content Marketing
50 Stats You Need to Know About Content Marketing 50 Stats You Need to Know About Content Marketing
50 Stats You Need to Know About Content Marketing
NewsCred
 

Viewers also liked (11)

Six Tenets of Relationship Marketing
Six Tenets of Relationship MarketingSix Tenets of Relationship Marketing
Six Tenets of Relationship Marketing
 
Social Media
Social MediaSocial Media
Social Media
 
Search Optimization Tactics 2015
Search Optimization Tactics 2015Search Optimization Tactics 2015
Search Optimization Tactics 2015
 
Technology Essentials for Small Business
Technology Essentials for Small BusinessTechnology Essentials for Small Business
Technology Essentials for Small Business
 
Low Cost & Free Applications
Low Cost & Free ApplicationsLow Cost & Free Applications
Low Cost & Free Applications
 
Marketing for Manufacturers: A High Level Guide To Driving Leads
Marketing for Manufacturers: A High Level Guide To Driving LeadsMarketing for Manufacturers: A High Level Guide To Driving Leads
Marketing for Manufacturers: A High Level Guide To Driving Leads
 
LinkedIn Demographic Data Jun08
LinkedIn Demographic Data Jun08LinkedIn Demographic Data Jun08
LinkedIn Demographic Data Jun08
 
Insivia Marketing presents Web Design Trends
Insivia Marketing presents Web Design TrendsInsivia Marketing presents Web Design Trends
Insivia Marketing presents Web Design Trends
 
Insivia Seminar Series: Usability & User Interface
Insivia Seminar Series: Usability & User InterfaceInsivia Seminar Series: Usability & User Interface
Insivia Seminar Series: Usability & User Interface
 
Google Analytics 101 | 2015
Google Analytics 101 |  2015Google Analytics 101 |  2015
Google Analytics 101 | 2015
 
50 Stats You Need to Know About Content Marketing
50 Stats You Need to Know About Content Marketing 50 Stats You Need to Know About Content Marketing
50 Stats You Need to Know About Content Marketing
 

Similar to Google Analytics for Increased Website Conversion

Jarrod Dambro SEM Seminar 1.14.10
Jarrod Dambro SEM Seminar 1.14.10Jarrod Dambro SEM Seminar 1.14.10
Jarrod Dambro SEM Seminar 1.14.10
jarroddambro
 
Unlocking Success A Comprehensive Guide to Optimize Your Landing Page Strateg...
Unlocking Success A Comprehensive Guide to Optimize Your Landing Page Strateg...Unlocking Success A Comprehensive Guide to Optimize Your Landing Page Strateg...
Unlocking Success A Comprehensive Guide to Optimize Your Landing Page Strateg...
kubalesniak93
 
Learn High Demand Skills for Career Now
Learn High Demand Skills for Career NowLearn High Demand Skills for Career Now
Learn High Demand Skills for Career Now
Ravi Saini
 
Fundamentals of Digital Marketing
Fundamentals of Digital MarketingFundamentals of Digital Marketing
Fundamentals of Digital Marketing
Mahir Haque
 
Landing page best practices
Landing page best practicesLanding page best practices
Landing page best practices
Ralph Paglia
 
Top 10 Features Every B2B Homepage Must Have
Top 10 Features Every B2B Homepage Must HaveTop 10 Features Every B2B Homepage Must Have
Top 10 Features Every B2B Homepage Must Have
Sagefrog Marketing Group, LLC
 
Conversion Rate Optimization - Ful2.com Marketing Team
Conversion Rate Optimization - Ful2.com Marketing TeamConversion Rate Optimization - Ful2.com Marketing Team
Conversion Rate Optimization - Ful2.com Marketing Team
vgandhi86
 
List of Top Digital Marketing Interview Questions & Answers.pdf
List of Top Digital Marketing Interview Questions & Answers.pdfList of Top Digital Marketing Interview Questions & Answers.pdf
List of Top Digital Marketing Interview Questions & Answers.pdf
Learn Digital Academy
 
Automotive Advertising Landing Page Best Practices
Automotive Advertising Landing Page Best PracticesAutomotive Advertising Landing Page Best Practices
Automotive Advertising Landing Page Best Practices
Social Media Marketing
 
Integrating Seo Usability & Internet Marketing For Results Web 2.0 San Franci...
Integrating Seo Usability & Internet Marketing For Results Web 2.0 San Franci...Integrating Seo Usability & Internet Marketing For Results Web 2.0 San Franci...
Integrating Seo Usability & Internet Marketing For Results Web 2.0 San Franci...
Rebecca Murtagh
 
The Basics of Digital Marketing - Learn online marketing today!
The Basics of Digital Marketing - Learn online marketing today!The Basics of Digital Marketing - Learn online marketing today!
The Basics of Digital Marketing - Learn online marketing today!
Aarti Mohan
 
Accelerate Tectoria - 7 Sins of Website Strategy
Accelerate Tectoria - 7 Sins of Website StrategyAccelerate Tectoria - 7 Sins of Website Strategy
Accelerate Tectoria - 7 Sins of Website Strategy
PlusROI Online Marketing
 
Sbwire 533292
Sbwire 533292Sbwire 533292
Sbwire 533292
Tourism Dental India
 
Growth Hacking
Growth HackingGrowth Hacking
Growth Hacking
Bruno Rabelo
 
Beginners guide to_growth_hacking
Beginners guide to_growth_hackingBeginners guide to_growth_hacking
Beginners guide to_growth_hacking
José Manuel Voces García
 
How to create an engaging landing page that converts visitors into leads
How to create an engaging landing page that converts visitors into leadsHow to create an engaging landing page that converts visitors into leads
How to create an engaging landing page that converts visitors into leads
Sandeepa Nayak
 
The Beginner’s Guide to Growth Hacking
The Beginner’s Guide to Growth HackingThe Beginner’s Guide to Growth Hacking
The Beginner’s Guide to Growth Hacking
Frederik Hermann
 
Marketing Your Radon Business
Marketing Your Radon BusinessMarketing Your Radon Business
Marketing Your Radon Business
Sara Martin
 
[RESEARCH REPORT PREVIEW] Creating a Customer-First Web Experience
[RESEARCH REPORT PREVIEW] Creating a Customer-First Web Experience[RESEARCH REPORT PREVIEW] Creating a Customer-First Web Experience
[RESEARCH REPORT PREVIEW] Creating a Customer-First Web Experience
Altimeter, a Prophet Company
 
Unlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdf
Unlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdfUnlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdf
Unlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdf
IBM
 

Similar to Google Analytics for Increased Website Conversion (20)

Jarrod Dambro SEM Seminar 1.14.10
Jarrod Dambro SEM Seminar 1.14.10Jarrod Dambro SEM Seminar 1.14.10
Jarrod Dambro SEM Seminar 1.14.10
 
Unlocking Success A Comprehensive Guide to Optimize Your Landing Page Strateg...
Unlocking Success A Comprehensive Guide to Optimize Your Landing Page Strateg...Unlocking Success A Comprehensive Guide to Optimize Your Landing Page Strateg...
Unlocking Success A Comprehensive Guide to Optimize Your Landing Page Strateg...
 
Learn High Demand Skills for Career Now
Learn High Demand Skills for Career NowLearn High Demand Skills for Career Now
Learn High Demand Skills for Career Now
 
Fundamentals of Digital Marketing
Fundamentals of Digital MarketingFundamentals of Digital Marketing
Fundamentals of Digital Marketing
 
Landing page best practices
Landing page best practicesLanding page best practices
Landing page best practices
 
Top 10 Features Every B2B Homepage Must Have
Top 10 Features Every B2B Homepage Must HaveTop 10 Features Every B2B Homepage Must Have
Top 10 Features Every B2B Homepage Must Have
 
Conversion Rate Optimization - Ful2.com Marketing Team
Conversion Rate Optimization - Ful2.com Marketing TeamConversion Rate Optimization - Ful2.com Marketing Team
Conversion Rate Optimization - Ful2.com Marketing Team
 
List of Top Digital Marketing Interview Questions & Answers.pdf
List of Top Digital Marketing Interview Questions & Answers.pdfList of Top Digital Marketing Interview Questions & Answers.pdf
List of Top Digital Marketing Interview Questions & Answers.pdf
 
Automotive Advertising Landing Page Best Practices
Automotive Advertising Landing Page Best PracticesAutomotive Advertising Landing Page Best Practices
Automotive Advertising Landing Page Best Practices
 
Integrating Seo Usability & Internet Marketing For Results Web 2.0 San Franci...
Integrating Seo Usability & Internet Marketing For Results Web 2.0 San Franci...Integrating Seo Usability & Internet Marketing For Results Web 2.0 San Franci...
Integrating Seo Usability & Internet Marketing For Results Web 2.0 San Franci...
 
The Basics of Digital Marketing - Learn online marketing today!
The Basics of Digital Marketing - Learn online marketing today!The Basics of Digital Marketing - Learn online marketing today!
The Basics of Digital Marketing - Learn online marketing today!
 
Accelerate Tectoria - 7 Sins of Website Strategy
Accelerate Tectoria - 7 Sins of Website StrategyAccelerate Tectoria - 7 Sins of Website Strategy
Accelerate Tectoria - 7 Sins of Website Strategy
 
Sbwire 533292
Sbwire 533292Sbwire 533292
Sbwire 533292
 
Growth Hacking
Growth HackingGrowth Hacking
Growth Hacking
 
Beginners guide to_growth_hacking
Beginners guide to_growth_hackingBeginners guide to_growth_hacking
Beginners guide to_growth_hacking
 
How to create an engaging landing page that converts visitors into leads
How to create an engaging landing page that converts visitors into leadsHow to create an engaging landing page that converts visitors into leads
How to create an engaging landing page that converts visitors into leads
 
The Beginner’s Guide to Growth Hacking
The Beginner’s Guide to Growth HackingThe Beginner’s Guide to Growth Hacking
The Beginner’s Guide to Growth Hacking
 
Marketing Your Radon Business
Marketing Your Radon BusinessMarketing Your Radon Business
Marketing Your Radon Business
 
[RESEARCH REPORT PREVIEW] Creating a Customer-First Web Experience
[RESEARCH REPORT PREVIEW] Creating a Customer-First Web Experience[RESEARCH REPORT PREVIEW] Creating a Customer-First Web Experience
[RESEARCH REPORT PREVIEW] Creating a Customer-First Web Experience
 
Unlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdf
Unlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdfUnlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdf
Unlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdf
 

More from Insivia

Transact: eCommerce strategies & tactics to drive sales
Transact: eCommerce strategies & tactics to drive salesTransact: eCommerce strategies & tactics to drive sales
Transact: eCommerce strategies & tactics to drive sales
Insivia
 
Insivia: Search Engine Optimization 2019 Seminar Slides
Insivia: Search Engine Optimization 2019 Seminar SlidesInsivia: Search Engine Optimization 2019 Seminar Slides
Insivia: Search Engine Optimization 2019 Seminar Slides
Insivia
 
Marketing Strategy Versus Marketing Plan
Marketing Strategy Versus Marketing PlanMarketing Strategy Versus Marketing Plan
Marketing Strategy Versus Marketing Plan
Insivia
 
Search Optimization Bootcamp
Search Optimization BootcampSearch Optimization Bootcamp
Search Optimization Bootcamp
Insivia
 
OH Tech Event: Blogging to Drive Revenue & Sales
OH Tech Event: Blogging to Drive Revenue & SalesOH Tech Event: Blogging to Drive Revenue & Sales
OH Tech Event: Blogging to Drive Revenue & Sales
Insivia
 
Website Conversion: Stop Turning Visitors Away
Website Conversion: Stop Turning Visitors AwayWebsite Conversion: Stop Turning Visitors Away
Website Conversion: Stop Turning Visitors Away
Insivia
 
Quality Over Quantity: Why Your Content Marketing Can't Suck
Quality Over Quantity: Why Your Content Marketing Can't SuckQuality Over Quantity: Why Your Content Marketing Can't Suck
Quality Over Quantity: Why Your Content Marketing Can't Suck
Insivia
 
Analytics Demystified Seminar Presentation
Analytics Demystified Seminar PresentationAnalytics Demystified Seminar Presentation
Analytics Demystified Seminar Presentation
Insivia
 
Insivia Search Engine Optimization Seminar Presentation 2014
Insivia Search Engine Optimization Seminar Presentation 2014Insivia Search Engine Optimization Seminar Presentation 2014
Insivia Search Engine Optimization Seminar Presentation 2014
Insivia
 
Insivia Seminar Series: Content Marketing
Insivia Seminar Series: Content MarketingInsivia Seminar Series: Content Marketing
Insivia Seminar Series: Content Marketing
Insivia
 
Insivia Seminar Series: Mobile Marketing
Insivia Seminar Series: Mobile MarketingInsivia Seminar Series: Mobile Marketing
Insivia Seminar Series: Mobile Marketing
Insivia
 
Insivia Seminar Series: Search Engine Optimization
Insivia Seminar Series: Search Engine OptimizationInsivia Seminar Series: Search Engine Optimization
Insivia Seminar Series: Search Engine Optimization
Insivia
 
Search optimization
Search optimizationSearch optimization
Search optimization
Insivia
 
Social media-2
Social media-2Social media-2
Social media-2
Insivia
 
Analytics
AnalyticsAnalytics
Analytics
Insivia
 

More from Insivia (15)

Transact: eCommerce strategies & tactics to drive sales
Transact: eCommerce strategies & tactics to drive salesTransact: eCommerce strategies & tactics to drive sales
Transact: eCommerce strategies & tactics to drive sales
 
Insivia: Search Engine Optimization 2019 Seminar Slides
Insivia: Search Engine Optimization 2019 Seminar SlidesInsivia: Search Engine Optimization 2019 Seminar Slides
Insivia: Search Engine Optimization 2019 Seminar Slides
 
Marketing Strategy Versus Marketing Plan
Marketing Strategy Versus Marketing PlanMarketing Strategy Versus Marketing Plan
Marketing Strategy Versus Marketing Plan
 
Search Optimization Bootcamp
Search Optimization BootcampSearch Optimization Bootcamp
Search Optimization Bootcamp
 
OH Tech Event: Blogging to Drive Revenue & Sales
OH Tech Event: Blogging to Drive Revenue & SalesOH Tech Event: Blogging to Drive Revenue & Sales
OH Tech Event: Blogging to Drive Revenue & Sales
 
Website Conversion: Stop Turning Visitors Away
Website Conversion: Stop Turning Visitors AwayWebsite Conversion: Stop Turning Visitors Away
Website Conversion: Stop Turning Visitors Away
 
Quality Over Quantity: Why Your Content Marketing Can't Suck
Quality Over Quantity: Why Your Content Marketing Can't SuckQuality Over Quantity: Why Your Content Marketing Can't Suck
Quality Over Quantity: Why Your Content Marketing Can't Suck
 
Analytics Demystified Seminar Presentation
Analytics Demystified Seminar PresentationAnalytics Demystified Seminar Presentation
Analytics Demystified Seminar Presentation
 
Insivia Search Engine Optimization Seminar Presentation 2014
Insivia Search Engine Optimization Seminar Presentation 2014Insivia Search Engine Optimization Seminar Presentation 2014
Insivia Search Engine Optimization Seminar Presentation 2014
 
Insivia Seminar Series: Content Marketing
Insivia Seminar Series: Content MarketingInsivia Seminar Series: Content Marketing
Insivia Seminar Series: Content Marketing
 
Insivia Seminar Series: Mobile Marketing
Insivia Seminar Series: Mobile MarketingInsivia Seminar Series: Mobile Marketing
Insivia Seminar Series: Mobile Marketing
 
Insivia Seminar Series: Search Engine Optimization
Insivia Seminar Series: Search Engine OptimizationInsivia Seminar Series: Search Engine Optimization
Insivia Seminar Series: Search Engine Optimization
 
Search optimization
Search optimizationSearch optimization
Search optimization
 
Social media-2
Social media-2Social media-2
Social media-2
 
Analytics
AnalyticsAnalytics
Analytics
 

Recently uploaded

Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
How MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdfHow MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdf
MJ Global
 
Call8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessingCall8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessing
➑➌➋➑➒➎➑➑➊➍
 
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto RicoAuthentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto Rico
Corey Perlman, Social Media Speaker and Consultant
 
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
hartfordclub1
 
Top mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptxTop mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptx
JeremyPeirce1
 
Chapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .pptChapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .ppt
ssuser567e2d
 
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfThe 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
thesiliconleaders
 
Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431
ecamare2
 
Part 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 SlowdownPart 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 Slowdown
jeffkluth1
 
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your TasteZodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
my Pandit
 
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Neil Horowitz
 
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
APCO
 
How to Implement a Real Estate CRM Software
How to Implement a Real Estate CRM SoftwareHow to Implement a Real Estate CRM Software
How to Implement a Real Estate CRM Software
SalesTown
 
3 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 20243 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 2024
SEOSMMEARTH
 
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
my Pandit
 
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
 
2022 Vintage Roman Numerals Men Rings
2022 Vintage Roman  Numerals  Men  Rings2022 Vintage Roman  Numerals  Men  Rings
2022 Vintage Roman Numerals Men Rings
aragme
 
Income Tax exemption for Start up : Section 80 IAC
Income Tax  exemption for Start up : Section 80 IACIncome Tax  exemption for Start up : Section 80 IAC
Income Tax exemption for Start up : Section 80 IAC
CA Dr. Prithvi Ranjan Parhi
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
taqyea
 

Recently uploaded (20)

Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
 
How MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdfHow MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdf
 
Call8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessingCall8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessing
 
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto RicoAuthentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto Rico
 
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
 
Top mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptxTop mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptx
 
Chapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .pptChapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .ppt
 
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfThe 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
 
Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431
 
Part 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 SlowdownPart 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 Slowdown
 
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your TasteZodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
 
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
 
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
 
How to Implement a Real Estate CRM Software
How to Implement a Real Estate CRM SoftwareHow to Implement a Real Estate CRM Software
How to Implement a Real Estate CRM Software
 
3 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 20243 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 2024
 
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
 
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
 
2022 Vintage Roman Numerals Men Rings
2022 Vintage Roman  Numerals  Men  Rings2022 Vintage Roman  Numerals  Men  Rings
2022 Vintage Roman Numerals Men Rings
 
Income Tax exemption for Start up : Section 80 IAC
Income Tax  exemption for Start up : Section 80 IACIncome Tax  exemption for Start up : Section 80 IAC
Income Tax exemption for Start up : Section 80 IAC
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
 

Google Analytics for Increased Website Conversion

  • 1. Google Analytics & A/B Testing for Increased Website Conversion Andy Halko, CEO Insivia Marketing & Interactive Web Design www.insivia.com Marketing & Interactive Web Design
  • 2.
  • 3. Our Sales Process Marketing & Interactive Web Design How does your website fit into your sales process? How should it fit in? Marketing/Advertising/ Word-of-Mouth/SEO Interactive Website Sales Process
  • 4.
  • 5. What affects conversion? Marketing & Interactive Web Design Decide Explore Evaluate Act Why do people click? Aesthetic Are the professional, established, expert, reliable? Usability How easy is it to get where they want to go? Persuasive Messaging What is your message, your voice? Information Are the getting the right info they need – at the right time? Clear Actions Is it clear what you want them to do?
  • 6. Google Analytics Marketing & Interactive Web Design
  • 7.
  • 8. Analyzing Analytics Marketing & Interactive Web Design
  • 9. Analyzing Analytics Marketing & Interactive Web Design Conversion Point 2: Explore A visitor has decided to stay on your site! Now you must get them to make that first click. Typical explore factors are usability & navigation, persuasive messaging and action steps. Is it clear where they should go next or what action you want them to take. Don't be afraid to tell people what to do. Is the messaging persuasive, concise and to the point Is there text that would turn a visitor off from acting Is navigation easy to use and understand. Does the layout entice action? Look primarily at your overlay and navigation paths. Where are people clicking on those landing pages, where do they click on other pages, what are their browsing patterns.
  • 10. Analyzing Analytics Marketing & Interactive Web Design
  • 11. Analyzing Analytics Marketing & Interactive Web Design Conversion Point 3: Evaluate Your visitor has made that first click and hopefully more. Now they will evaluate what you have to say and what you are offering. Typical explore factors are usability & navigation, persuasive messaging and action steps. Is messaging persuasive, consumable and providing the information people want? Are you offering online tools or other resources? Do you provide graphics or media to simplify their experience? Is navigation easy to use? Look primarily at your exits and navigation paths. “ You can increase conversion on your site as much as 225% by providing sufficient product information to your customers at the right time.” Non-profits & Others, check out http://askinsivia.com/encourage-online-donates/
  • 12. Analyzing Analytics Marketing & Interactive Web Design
  • 13. Analyzing Analytics Marketing & Interactive Web Design Conversion Point 4: Act Now it is time for them to take that action – add to your cart, fill out your form or call. Everything leads up to this point. Typical explore factors are usability & navigation, persuasive messaging and action steps. Is the action clearly defined on the page Is there persuasive messaging associated Have all the visitors questions been answered Are forms easy and not overwhelming, does the process make sense – the action process! Look at your exits again and setup goals. Are people leaving a cart or contact page for some specific content? Tip: Make sure you have a crm and try a tracking phone number.
  • 14. Analyzing Analytics Marketing & Interactive Web Design Changed the donation process to encourage more.
  • 15. More About Goals Marketing & Interactive Web Design Setup Goals Create specific goals in Google Analytics to see even more information about how visitors convert on your site. Important factors in creating goals and good conversion. Make sure you have a thank you page – use that as the goal. Give visitors an action to take after they complete a goal. Don't ignore smaller actions as successful goals- such as a newsletter sign-up.
  • 16.
  • 17. What is A/B Testing? Marketing & Interactive Web Design
  • 18. Choosing what to test. Marketing & Interactive Web Design Create two versions of a single page. Choose a page that you want to really understand how you can effect conversion compared to your goals. Landing Pages Test landing pages to determine what look, layout and messaging will get people to move past the decision stage and further into your site. Product Pages Try more in depth pages that contain your specific calls to action such as a product page on an e-commerce site or even a service page that asks a visitor to contact. Conversion Processes Have a registration or cart page. Tweak the number of required fields or the instructions to determine what elicits more action.
  • 19. How should we test? Marketing & Interactive Web Design So we are creating two different page versions, what should change? Well, it depends what you are looking to evaluate. But try to determine a goal for the test. Is it a color scheme, the message, the layout, the position of actions or navigation? Promotional Text Use your promotional text to determine whether less or more text works better for your site, and whether one aspect of your product or service has a bigger impact on conversions. For example, if you were selling a phone, you might highlight the value of talking to your loved ones for hours versus the value of call waiting and battery life features. Actions Use your call to action to try different buttons, images, or encouraging text. You can play with small alterations to your wording, such as "Free sign-up" or "Quick Sign-up". Headlines Test different pitches and see how highlighting different benefits of your product or business affects your results. e.g., an insurance company could test two headlines: "We work with all the major insurance companies so you don't have to," and "You are 45 seconds away from saving $300 (on average)." Images Find out whether your users respond better to graphics or photos, personal or product-focused. Layout Would your actions be better at the top or the bottom of the page? Where should content be?
  • 20.
  • 21. Looking at results. Marketing & Interactive Web Design
  • 22. Round Up Marketing & Interactive Web Design You can increase conversion. If you want more leads or sales, there are scientific ways to accomplish them. Once you have your conversion improved – it's time to get that traffic from search optimization and other marketing. Install analytics today.
  • 23. Questions. Marketing & Interactive Web Design Google Analytics & A/B Testing for Increased Website Conversion Andy Halko, CEO Insivia Marketing & Interactive Web Design www.insivia.com