ActiveConversion …<br />March 9th, 2010 | www.ActiveConversion.com | 1-877-872-2ROI<br />Do you know who’s visiting your w...
Introduction<br />Paul Uppal, Sr. Account Executive<br />Lead Scoring Case Study<br />Tim Lawler, LMG Consulting<br />Q&A<...
Marketing Automation …<br />March 9th, 2010 | www.ActiveConversion.com | 1-877-872-2ROI<br />The use of marketing automati...
Lead Scoring …<br />March 9th, 2010 | www.ActiveConversion.com | 1-877-872-2ROI<br />Not all leads are created equally. A ...
Webinar Poll …<br />March 9th, 2010 | www.ActiveConversion.com | 1-877-872-2ROI<br />Do you know who’s visiting your websi...
Case Study …<br />March 9th, 2010 | www.ActiveConversion.com | 1-877-872-2ROI<br />Tim Lawler<br />Marketing IntelligenceS...
Questions??<br />www.activeconversion.com<br />March 9th, 2010 | www.ActiveConversion.com | 1-877-872-2ROI<br />Paul Uppal...
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ActiveConversion Lead Scoring

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ActiveConversion Lead Scoring

  1. 1. ActiveConversion …<br />March 9th, 2010 | www.ActiveConversion.com | 1-877-872-2ROI<br />Do you know who’s visiting your website?<br /> Can you afford not to?<br />
  2. 2. Introduction<br />Paul Uppal, Sr. Account Executive<br />Lead Scoring Case Study<br />Tim Lawler, LMG Consulting<br />Q&A<br />Agenda:<br />March 9th, 2010 | www.ActiveConversion.com | 1-877-872-2ROI<br />
  3. 3. Marketing Automation …<br />March 9th, 2010 | www.ActiveConversion.com | 1-877-872-2ROI<br />The use of marketing automation makes processes that would otherwise have been performed manually much more efficient, and makes some new processes possible. <br />SalesView<br />Or CRM<br />
  4. 4. Lead Scoring …<br />March 9th, 2010 | www.ActiveConversion.com | 1-877-872-2ROI<br />Not all leads are created equally. A lead scoring<br />system acknowledges this by assigning values to<br />leads based on objective criteria. The lead score<br />determines the appropriate action for that lead.<br />The first step in developing a lead scoring system is<br />to identify online behaviors that indicate interest or<br />sales-readiness. These may include return visits to<br />the website, form submissions, file downloads<br />and/or responding to email.<br />
  5. 5. Webinar Poll …<br />March 9th, 2010 | www.ActiveConversion.com | 1-877-872-2ROI<br />Do you know who’s visiting your website?<br /> Can you afford not to?<br />
  6. 6. Case Study …<br />March 9th, 2010 | www.ActiveConversion.com | 1-877-872-2ROI<br />Tim Lawler<br />Marketing IntelligenceSales Performance.<br />
  7. 7. Questions??<br />www.activeconversion.com<br />March 9th, 2010 | www.ActiveConversion.com | 1-877-872-2ROI<br />Paul Uppal<br />Sr. Account Executive<br />1-877-872-2764 ext. 114<br />puppal@activeconversion.com<br />Twitter/puppalAC<br />Tim Lawler<br />LMG Consulting<br />415-888-3817<br />tlawler@lawlermarketing.com<br />www.lawlermarketing.com <br />

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