E-commerce refers to commercial transactions conducted over the internet. Setting up an effective e-commerce system requires skills in traditional and digital marketing, web design, logistics, inventory management, analytics, transaction management, transportation, and customer care. For mobile commerce or mCommerce, usability is important as many customers will use their phones and thumbs. Tips to improve conversions include reducing the number of steps to complete transactions, using actions buttons, keeping forms short, and integrating full-service payment solutions. Analytics and customer journey mapping can help optimize the digital customer experience.

1. E-commerce
Conversion 101
Presentation by:
@mawulicherubim

2. What is e-commerce?
A Commercial transaction over the
internet.

3. What makes it work?
• Traditional & Digital Marketing Skills.
• Web Design & Development Skills.
• Logistics & Inventory Management Skills.

4. Cont.
• Analysis & Transaction Management Skills.
• Transport & Customer Care Skills.

5. mCommerce?
• The Rule of Thumb is the rule of thumb.
• Navigability for the big fat thumb

7. Useful tips
• Reduce number of steps to complete transactions.
• Some clicks should initiate actions
• Keep forms short as possible, few fields possible, use
check boxes, scroll menu etc.
• Full service integrated payment solutions.

8. Use Analytics

9. Customer Journey Map
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10. Effective ecommerce in the
digital space
• Design effective campaigns.
• Plan content in advance.
• Build a community.
• Track through Analytical Tools. (Google Analytics)
• ORM & Customer Service rules.
• Keep watching out for trends. (Black Friday, Mobile Week)

11. Any questions?