Digital Marketing Enablement starts with Web Analytics. This is a presentation used to capture different facets of web analytics & how it helps in enablement of Digital Marketing
Web Analytics-Advance Notes ! Importance of Introduction to Web Analytics-Advance Notes for client website.Check out this presentation,To know this in more in details Web Analytics-Advance Notes ? Learning Catalyst Provide Professional Training in Digital Marketing in India.To know more subscribe above mention link :http://bit.ly/1DdRqDA
This document discusses how organizations can build an analytics culture that drives business success. It recommends that companies evolve their analytics from simply monitoring data to analyzing it and taking action. To build an analytics culture, companies should make their data widely accessible, coach stakeholders on key performance indicators to measure success, focus on high-quality rather than excessive data, and ensure data drives action. Examples are provided of how reports could be made more actionable through consolidated traffic sources, filtered client lists, and desktop widgets.
http://bit.ly/agile-marketing-metrics-guide
Analytics vs. Measurement: A topic near every marketer's heart - and its rate. Some love it, some hate it, but we all know measuring success is the only way to improve your changes at it.
But too often, big enterprise falls short. KPIs reporting and tactical optimization become the primary focus when that should just be the beginning of the roadmap.
Plumb5 is designed to address the needs of an agile marketer where speed, efficiency and timely decisions, play a constant factor in determining great results
LDD Summer Seminar 2013 - DC Storm you can't manage what you can't measureAdido
The complexity of the digital marketing mix makes performance measurement difficult, resulting in compromised reporting with a bias towards 'easy' to measure channels. This talk highlights best practice measurement, showing how it can support effective digital marketing and dive action.
Target and Optimize your Adwords CampaignVeer Endra
To measure and optimize your adwords campaign seamlessly, you can integrate your campaign data into Plumb5. This will help in measuring your KPIs effectively and allows the marketer to target content based on search keyword, helping the visitor navigate through the desired goal path.
This document discusses how marketing automation can help with lead generation and customer conversion. It provides three case studies showing how different companies used marketing automation to 1) increase qualified leads by 451% and ROI within 12 months, 2) prioritize hot leads for sales and increase lead conversion by 15%, and 3) unify data to segment contacts and increase email open rates to 75%. Marketing automation allows companies to track user behavior, send targeted content, automate marketing scenarios, and improve marketing results and customer relationships.
Digital Marketing Enablement starts with Web Analytics. This is a presentation used to capture different facets of web analytics & how it helps in enablement of Digital Marketing
Web Analytics-Advance Notes ! Importance of Introduction to Web Analytics-Advance Notes for client website.Check out this presentation,To know this in more in details Web Analytics-Advance Notes ? Learning Catalyst Provide Professional Training in Digital Marketing in India.To know more subscribe above mention link :http://bit.ly/1DdRqDA
This document discusses how organizations can build an analytics culture that drives business success. It recommends that companies evolve their analytics from simply monitoring data to analyzing it and taking action. To build an analytics culture, companies should make their data widely accessible, coach stakeholders on key performance indicators to measure success, focus on high-quality rather than excessive data, and ensure data drives action. Examples are provided of how reports could be made more actionable through consolidated traffic sources, filtered client lists, and desktop widgets.
http://bit.ly/agile-marketing-metrics-guide
Analytics vs. Measurement: A topic near every marketer's heart - and its rate. Some love it, some hate it, but we all know measuring success is the only way to improve your changes at it.
But too often, big enterprise falls short. KPIs reporting and tactical optimization become the primary focus when that should just be the beginning of the roadmap.
Plumb5 is designed to address the needs of an agile marketer where speed, efficiency and timely decisions, play a constant factor in determining great results
LDD Summer Seminar 2013 - DC Storm you can't manage what you can't measureAdido
The complexity of the digital marketing mix makes performance measurement difficult, resulting in compromised reporting with a bias towards 'easy' to measure channels. This talk highlights best practice measurement, showing how it can support effective digital marketing and dive action.
Target and Optimize your Adwords CampaignVeer Endra
To measure and optimize your adwords campaign seamlessly, you can integrate your campaign data into Plumb5. This will help in measuring your KPIs effectively and allows the marketer to target content based on search keyword, helping the visitor navigate through the desired goal path.
This document discusses how marketing automation can help with lead generation and customer conversion. It provides three case studies showing how different companies used marketing automation to 1) increase qualified leads by 451% and ROI within 12 months, 2) prioritize hot leads for sales and increase lead conversion by 15%, and 3) unify data to segment contacts and increase email open rates to 75%. Marketing automation allows companies to track user behavior, send targeted content, automate marketing scenarios, and improve marketing results and customer relationships.
Plumb5 is a real-time customer engagement platform which helps businesses engage with their customer contextually, resulting in better customer experience, which in turn improves customer and revenue conversions
1. The document discusses how internet and e-commerce adoption and usage has changed over time as users gain more experience and confidence shopping online.
2. It recommends taking a user-centric approach to optimization, including understanding who visits a site, why they visit, and what they do on the site in order to better meet their needs.
3. The key to optimization is getting the right performance tracking metrics, using data from multiple sources to test campaigns, and focusing on continuous improvement.
The weakness of current Closed-loop Marketing systems is their inability to drive a holistic analytical process - reports YES analytics NO. This presentation describes the importance of analytical to CLM success and the analytical process that is possible with Closed-loop Marketing.
My specialty is Marketing Automation, but Analytics and Reporting come up in pretty much any project I do. This presentation shows the 'why' behind marketing analytics, which metrics to choose, how to collect the data and how to create your reports.
This webinar was dedicated to google analytics.
Some of the key features were discussed during this webinar & were explained how to utilize this features of analytic to help you improve performance of the online business.
The agenda of the webinar was:
- Know your customer better through google analytics
- Four valuable tips to hustle with data
- Demo of one popular feature
- Question and answer session
We hope these webinar can be useful to all the viewers.
Kindly drop us your valuable feedback.
This document outlines key business metrics that can be monitored in real-time dashboards. It includes metrics on customers, products, conversions and ROI, revenues, and spends. The dashboards would provide overviews of total customers and revenues, cohort performance, support KPIs, product sales and effectiveness, conversion rates, revenues by source, and spends by stage. All metrics could be filtered by time period and custom segments.
At this webinar, Stephan Sorger, Vice-President of On Demand Advisors and Author of the book, "Marketing Analytics: Strategic Models and Metrics" discussed:
• Trends driving Marketing Analytics adoption
• Important advantages and facets of Marketing Analytics
• Marketing Analytics models vs metrics
• Essential tips on how best to allocate your marketing budget and provide a high ROI
• Promotional metrics for traditional and Social Media
This document discusses how web analytics can provide valuable insight into website and event performance. It explains how analytics can track where visitors come from, how they interact with a site, and what prevents conversions. With analytics, organizations can optimize strategies, understand visitor behavior before, during and after events, and integrate digital marketing efforts. The document emphasizes using segmentation within analytics to gain a deeper understanding beyond top-level statistics.
Plumb5 is a segment-of-one marketing platform that can help banks improve customer satisfaction and retention. It combines marketing, sales, and support functions onto a single platform to maintain a unified customer profile and deliver insights in real-time across all touchpoints. This allows banks to provide personalized experiences through recommendation engines, lifecycle automation, and multi-channel collaboration tools. Adopting such a platform is important for banks to balance traditional values with modern customer expectations, gain insights from customer data, and avoid costs associated with stagnation or customer attrition in the increasingly digital banking environment.
The document provides an overview of marketing analytics, including defining marketing analytics, key elements and capabilities, impact, and getting started with analytics. Some key points:
- Marketing analytics is the process of identifying valid performance metrics, tracking them over time, and using the results to improve marketing. The goal is to measure progress toward objectives.
- Key elements include people, steps, tools/technology, inputs and outputs. Capabilities include understanding performance and reporting it externally.
- Impacts can include optimizing brand recognition, content, channels, customer understanding, and predictive intelligence.
- Getting started involves assessing readiness, reviewing objectives, and establishing metrics like website, social media, email, and digital advertising metrics.
Closing the Gap on ROI Measurement - Spur Interactive, Steve InteractiveOnline Marketing Summit
Closing the Gap on ROI Measurement
Measuring engagement and attributing credit are now "must-have" capabilities. This session will provide actionable insights and methodologies into defining what to measure, how to measure, how to calculate value from online engagement and how to build a compelling ROI business case.
* Steve Latham, President, Spur Interactive (@stevelatham)
Forrester Sales and Marketing Forum - Creating a Data Foundation for Personal...Lattice Engines
At the Forrester Sales and Marketing Forum, Lattice customer Akamai talks about how they structured their marketing technology and data stack to drive personalized buyer journeys and transform their marketing and sales.
Let’s make web analytics more customer centric!Optimics s.r.o.
This document discusses making web analytics more customer-centric. It argues that current tools focus too much on simple metrics like bounce rate and conversion rate that do not capture customer relationships and behavior over time. The document advocates focusing on metrics like annual retention rates, new customer counts, customer lifetime value, and how customers migrate between channels over time. It provides an example analysis of how paid search is better for acquiring but not retaining customers long-term. The analysis joined order data, campaign data, and traffic sources to understand customer channel preferences and profitability. The goal is to optimize marketing spend based on expected long-term customer revenue rather than short-term conversions.
Mindtree offers Omnichannel Analytics for Consumer Goods manufacturers. Learn how to leverage, multi-retailer, POS data to deliver business outcomes that improve the bottom line.
This document outlines four stages of automotive retailing from a basic brochure website to an integrated online and offline retail model. It describes characteristics and pain points at each stage as well as solutions to motivate changes. The stages are: 1) Brochure website with low sales and personal relationships; 2) Basic control with a focus on running the business; 3) Extended control introducing discipline and measurements; 4) Internal optimization utilizing process redesigns to maximize ROI. The final stage of integrated retailing achieves a seamless consumer buying experience across online and offline channels.
Can genuine customer feedback benefit the finance industry? Feefo CMO, Matt West, explores the benefits of putting genuine feedback to work in the finance sector, to improve opportunities and business insights.
Measurecamp LDN 18 - Customer journey: Marketing clouds vs Customer data hubsMarc-Anton Clavel
Previously worked with Adobe and now working with Teradata, I will present the benefits of both worlds and share some insights about previous projects and numbers.
Friendly discussions & challengers welcomed!
Tags: #CustomerJourney #BigData #Teradata #MarketingCloud #Adobe
steps included in the analytics process
why marketing analysis.
advantages of marketing analytics
the framework of marketing analytics
future of marketing analytics,
how analytics helped amazon small case study.
This talk was held at the 12th meeting on July 22 2014 by Karen Zhang.
Customers in business-to-consumer (B2C) and business-to-business (B2B) markets go through similar buying journey: need, search, evaluate, and finally order. Thus similar customer analytics approaches are applicable to both scenarios. However company’s go-to-market strategies are usually different in B2C vs. B2B. This study discusses unique characteristics of analytic methodologies applied in B2B vs. B2C. Two case studies will be presented to illustrate similarities and differences.
The document summarizes statistics on winning and losing streaks for the Manitoba Moose hockey team. It states that when the Moose win, there is a 70% chance they will win their next game, and when they lose there is a 40% chance they will win their next game. Some questions are asked about predicting the Moose's record over a 10 game stretch or 80 game regular season based on these probabilities.
E commerce, social and campaign tracking - web analytics fundamentalsSrikanth Dhondi
This document discusses tracking user behavior in e-commerce, social media, and campaigns using Google Analytics. It describes tracking transactions and line items with _addTrans and _addItem, social interactions with _trackSocial, and campaign URLs. Custom variables are also introduced as a way to label user activity using _setCustomVar with an index, name, value, and optional scope.
Plumb5 is a real-time customer engagement platform which helps businesses engage with their customer contextually, resulting in better customer experience, which in turn improves customer and revenue conversions
1. The document discusses how internet and e-commerce adoption and usage has changed over time as users gain more experience and confidence shopping online.
2. It recommends taking a user-centric approach to optimization, including understanding who visits a site, why they visit, and what they do on the site in order to better meet their needs.
3. The key to optimization is getting the right performance tracking metrics, using data from multiple sources to test campaigns, and focusing on continuous improvement.
The weakness of current Closed-loop Marketing systems is their inability to drive a holistic analytical process - reports YES analytics NO. This presentation describes the importance of analytical to CLM success and the analytical process that is possible with Closed-loop Marketing.
My specialty is Marketing Automation, but Analytics and Reporting come up in pretty much any project I do. This presentation shows the 'why' behind marketing analytics, which metrics to choose, how to collect the data and how to create your reports.
This webinar was dedicated to google analytics.
Some of the key features were discussed during this webinar & were explained how to utilize this features of analytic to help you improve performance of the online business.
The agenda of the webinar was:
- Know your customer better through google analytics
- Four valuable tips to hustle with data
- Demo of one popular feature
- Question and answer session
We hope these webinar can be useful to all the viewers.
Kindly drop us your valuable feedback.
This document outlines key business metrics that can be monitored in real-time dashboards. It includes metrics on customers, products, conversions and ROI, revenues, and spends. The dashboards would provide overviews of total customers and revenues, cohort performance, support KPIs, product sales and effectiveness, conversion rates, revenues by source, and spends by stage. All metrics could be filtered by time period and custom segments.
At this webinar, Stephan Sorger, Vice-President of On Demand Advisors and Author of the book, "Marketing Analytics: Strategic Models and Metrics" discussed:
• Trends driving Marketing Analytics adoption
• Important advantages and facets of Marketing Analytics
• Marketing Analytics models vs metrics
• Essential tips on how best to allocate your marketing budget and provide a high ROI
• Promotional metrics for traditional and Social Media
This document discusses how web analytics can provide valuable insight into website and event performance. It explains how analytics can track where visitors come from, how they interact with a site, and what prevents conversions. With analytics, organizations can optimize strategies, understand visitor behavior before, during and after events, and integrate digital marketing efforts. The document emphasizes using segmentation within analytics to gain a deeper understanding beyond top-level statistics.
Plumb5 is a segment-of-one marketing platform that can help banks improve customer satisfaction and retention. It combines marketing, sales, and support functions onto a single platform to maintain a unified customer profile and deliver insights in real-time across all touchpoints. This allows banks to provide personalized experiences through recommendation engines, lifecycle automation, and multi-channel collaboration tools. Adopting such a platform is important for banks to balance traditional values with modern customer expectations, gain insights from customer data, and avoid costs associated with stagnation or customer attrition in the increasingly digital banking environment.
The document provides an overview of marketing analytics, including defining marketing analytics, key elements and capabilities, impact, and getting started with analytics. Some key points:
- Marketing analytics is the process of identifying valid performance metrics, tracking them over time, and using the results to improve marketing. The goal is to measure progress toward objectives.
- Key elements include people, steps, tools/technology, inputs and outputs. Capabilities include understanding performance and reporting it externally.
- Impacts can include optimizing brand recognition, content, channels, customer understanding, and predictive intelligence.
- Getting started involves assessing readiness, reviewing objectives, and establishing metrics like website, social media, email, and digital advertising metrics.
Closing the Gap on ROI Measurement - Spur Interactive, Steve InteractiveOnline Marketing Summit
Closing the Gap on ROI Measurement
Measuring engagement and attributing credit are now "must-have" capabilities. This session will provide actionable insights and methodologies into defining what to measure, how to measure, how to calculate value from online engagement and how to build a compelling ROI business case.
* Steve Latham, President, Spur Interactive (@stevelatham)
Forrester Sales and Marketing Forum - Creating a Data Foundation for Personal...Lattice Engines
At the Forrester Sales and Marketing Forum, Lattice customer Akamai talks about how they structured their marketing technology and data stack to drive personalized buyer journeys and transform their marketing and sales.
Let’s make web analytics more customer centric!Optimics s.r.o.
This document discusses making web analytics more customer-centric. It argues that current tools focus too much on simple metrics like bounce rate and conversion rate that do not capture customer relationships and behavior over time. The document advocates focusing on metrics like annual retention rates, new customer counts, customer lifetime value, and how customers migrate between channels over time. It provides an example analysis of how paid search is better for acquiring but not retaining customers long-term. The analysis joined order data, campaign data, and traffic sources to understand customer channel preferences and profitability. The goal is to optimize marketing spend based on expected long-term customer revenue rather than short-term conversions.
Mindtree offers Omnichannel Analytics for Consumer Goods manufacturers. Learn how to leverage, multi-retailer, POS data to deliver business outcomes that improve the bottom line.
This document outlines four stages of automotive retailing from a basic brochure website to an integrated online and offline retail model. It describes characteristics and pain points at each stage as well as solutions to motivate changes. The stages are: 1) Brochure website with low sales and personal relationships; 2) Basic control with a focus on running the business; 3) Extended control introducing discipline and measurements; 4) Internal optimization utilizing process redesigns to maximize ROI. The final stage of integrated retailing achieves a seamless consumer buying experience across online and offline channels.
Can genuine customer feedback benefit the finance industry? Feefo CMO, Matt West, explores the benefits of putting genuine feedback to work in the finance sector, to improve opportunities and business insights.
Measurecamp LDN 18 - Customer journey: Marketing clouds vs Customer data hubsMarc-Anton Clavel
Previously worked with Adobe and now working with Teradata, I will present the benefits of both worlds and share some insights about previous projects and numbers.
Friendly discussions & challengers welcomed!
Tags: #CustomerJourney #BigData #Teradata #MarketingCloud #Adobe
steps included in the analytics process
why marketing analysis.
advantages of marketing analytics
the framework of marketing analytics
future of marketing analytics,
how analytics helped amazon small case study.
This talk was held at the 12th meeting on July 22 2014 by Karen Zhang.
Customers in business-to-consumer (B2C) and business-to-business (B2B) markets go through similar buying journey: need, search, evaluate, and finally order. Thus similar customer analytics approaches are applicable to both scenarios. However company’s go-to-market strategies are usually different in B2C vs. B2B. This study discusses unique characteristics of analytic methodologies applied in B2B vs. B2C. Two case studies will be presented to illustrate similarities and differences.
The document summarizes statistics on winning and losing streaks for the Manitoba Moose hockey team. It states that when the Moose win, there is a 70% chance they will win their next game, and when they lose there is a 40% chance they will win their next game. Some questions are asked about predicting the Moose's record over a 10 game stretch or 80 game regular season based on these probabilities.
E commerce, social and campaign tracking - web analytics fundamentalsSrikanth Dhondi
This document discusses tracking user behavior in e-commerce, social media, and campaigns using Google Analytics. It describes tracking transactions and line items with _addTrans and _addItem, social interactions with _trackSocial, and campaign URLs. Custom variables are also introduced as a way to label user activity using _setCustomVar with an index, name, value, and optional scope.
Trends in retail and e commerce analytics by Sheji Ho, aCommerce Group CMORuchipha
Sheji Ho, aCommerce Group CMO presented on ‘Trends in Retail and E-Commerce Analytics’ at Teradata’s Big Data in Retail and E-Commerce event held on October 7 at the Four Seasons Hotel in Bangkok.
„ShopMonitor“ - new dimension of e-commerce Web Analytics / Marek MolickiVladas Sapranavicius
The first site-centric measurement of e-shops in the world that gives you reliable benchmarks and without revealing your data shows to producers link between online spending and sales.
All you wanted to know about analytics in e commerce- amazon, ebay, flipkartAnju Gothwal
One stop solution to your search for Data Analytics practices being followed by various E-commerce giants like Amazon, Ebay, Flipkart, Snapdeal and also some of the suggested approaches.
Presentation delivered at Ignite Athens in September 2012. Topics include the Young Advisors team of EU Commissioner Neelie Kroes for Digital Agenda, international e-commerce and web analytics.
The document provides an overview of e-commerce, defining it as the process of buying and selling goods and services over the internet. It discusses the history of e-commerce from the 1970s to today. It also outlines the major categories of e-commerce including business-to-consumer, business-to-business, and consumer-to-consumer. Finally, it discusses the benefits of e-commerce for both organizations and consumers as well as examples of business applications and some interesting statistics.
This document discusses developing, deploying, and measuring effective digital strategies. It provides an overview of Expon, a process-focused model for developing online marketing strategies aligned with business objectives. It also discusses identifying and implementing software and systems to enable key processes, executing tactics and campaigns, and tracking, analyzing, and adjusting experiences based on metrics. The document provides tips on segmentation, purchasing funnels, measurement, and optimization.
Google Analytics & Web Masters Tools - GBG MumbaiGBG Mumbai
Presentation from the Knowledge Series event - 'What gets measured, gets managed' a Workshop on Google Analytics & Webmasters tools. organised by Google Business Groups (GBG) Mumbai on Aug 31st 2013.
Speakers - Sreeraman Thiagarajan, Pareen Lathia and Vibhas Sen.
Visit gbgmumbai.org for more
The document provides resources and information for measurement and analytics including key performance indicators (KPIs) and goals. It discusses creating a measurement framework with objectives, goals and KPIs. It also covers tools for tracking site performance and customizing analytics like segmentation, goals, funnels and gathering customer feedback.
This document provides an introduction to web analytics. It defines web analytics as the measurement, collection, analysis and reporting of internet data to understand and optimize web usage. The main goals of web analytics are to measure traffic, understand user behavior on websites, and optimize websites. It discusses different categories of web analytics including on-site and off-site analytics. Common web analytics tools like Google Analytics use page tagging to collect data as users interact with websites. Key metrics that web analytics measures are discussed like visits, time on site, bounce rate, and conversion rate. The document also covers common web analytics products, how data is collected and stored, and factors to consider when selecting a web analytics tool.
Web Analytics. How to raise effectiveness of websites and advertising campaignsMyAcademy by iContext
The document discusses how web analytics can help optimize websites and advertising campaigns. It explains that web analytics involves collecting and analyzing quantitative internet data to understand visitor behavior and determine why certain outcomes are occurring. This allows issues with pages, keywords, or funnels to be identified so improvements can be tested and implemented, leading to increased goals like conversions. The full analytics process is described as measuring what is happening, determining why, and using insights to improve outcomes through testing changes.
The document provides a list of resources for measurement and analytics as well as tips and best practices for setting goals and tracking key performance indicators (KPIs) in Google Analytics. It discusses setting up SMART goals and KPIs, segmentation, funnels, and tools for gathering customer feedback.
Getting Actionable Insights with Google Analytics - Webinar ReapDigital
Learn how Customizing google analytics setup to meet your business needs can help you optimize marketing campaigns, get insights to improve user experience, understand the customer journey and to get actionable business insights.
Take a closer look at real life examples of business that has won their domain with analytics insights.
This document discusses web analytics implementation and strategy. It covers the history and overview of web analytics, differences between conversion tracking and web analytics, implementation and advanced strategies, and factors that analytics may not capture. The document outlines common mistakes in installing analytics code and setting up campaigns. It also presents four advanced analytics strategies, including campaign summaries, path analysis, assisted campaign and keyword tracking, and call tracking.
The document discusses implementing a web analytics measurement framework. It recommends identifying key performance indicators aligned to business strategy. An online measurement model is introduced linking marketing goals to key performance indicators and targets. Reporting is designed to highlight business insights and actionables based on web analytics data. The framework provides a way to track performance and calibrate actions based on data-driven insights.
Chewy Trewella - Succeeding Online Using Free Google Toolssounddelivery
In this session, you'll get a chance to see how to use things such as Google Analytics, Google Website Optimiser, Google Webmaster Tools and more to control and optimise your online presence.
This document provides an introduction to web analytics. It begins with explaining why web analytics is needed by discussing how offline marketing lacks accountability and measurability. It then defines web analytics as the measurement, collection, analysis and reporting of internet data to understand and optimize web usage. The document outlines different types of web analytics including on-site and off-site. It also discusses the history and context of web analytics within decision support systems and business intelligence. Finally, it covers the main website data collection methods of server log file analysis and page tagging.
This document provides an introduction to web analytics. It discusses why web analytics is needed to measure the success of digital marketing efforts. Web analytics involves measuring, collecting, analyzing and reporting internet data to understand and optimize web usage. There are two main methods for collecting web analytics data: server log file analysis and page tagging. Server log files record information from a website's server, while page tagging involves including tracking code on website pages that collects user interaction data. The document outlines the advantages and considerations of each data collection method.
Not sure what you should be measuring? Measurement is an essential management activity, yet with all the tools and data available today, it is a challenge to determine what to measure and with which tool so as to improve:
˃ Marketing performance
˃ Lead capture performance
˃ Sales performance
˃ Performance of any measurable goal
This webinar provides insight into:
˃ What to measure?
˃ Which tools to use?
˃ How to fine-tune the process of measurement?
By attending the webinar, you can learn how to maximize the impact of any online marketing activity.
Why Web Analytics Fail Marketers (And How to Stop Failing!) - Adam ProehlOnline Marketing Summit
Why Web Analytics Fail Marketers (And How to Stop Failing!)
Do you ever struggle to measure the effect of your online marketing investment? Do others in the organization find value in what you're reporting or is it just another report that gets ignored? This session will examine where you can go wrong in measuring your online campaigns and what to do to it. You will learn the must have basics as well as gain some practical advice on how to make your web measurements matter to the audience that needs to take action.
* Adam Proehl, Managing Partner, NordicClick Interactive
How to Segment Your Customers and Target Their NeedsWebtrends
y digital marketer knows that relevant content leads to a better conversion rate. But how do you make sure you’re publishing the right content to the right person? Learn how through segmentation and targeting with Webtrends Optimize.
Designing Outcomes For Usability Nycupa Hurst FinalWIKOLO
MarkoHurst.com :: My topic of discussion at the Feb 17 2009 NYC UPA.
Even as the pace of society, business, and the Internet continue to increase, many budgets and time lines continue to decrease. To compound this issue, there is a serious disconnect between business goals, user goals, and what visitors actually do on your site. UX practitioners need a simple and efficient way to reconcile these diverse needs while taking action on their data. Join us to learn about a new method for incorporating quantitative data such as web analytics and business intelligence into your qualitative user experience deliverables: personas, wireframes, and more. This presentation will include discussions of online business models, feedback loops for ensuring cross-discipline collaboration, and ongoing revisions.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
20 Comprehensive Checklist of Designing and Developing a WebsitePixlogix Infotech
Dive into the world of Website Designing and Developing with Pixlogix! Looking to create a stunning online presence? Look no further! Our comprehensive checklist covers everything you need to know to craft a website that stands out. From user-friendly design to seamless functionality, we've got you covered. Don't miss out on this invaluable resource! Check out our checklist now at Pixlogix and start your journey towards a captivating online presence today.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
2. Web Analytics in e-Commerce 2 Web Analytics Overview 3 1 Reasonable but not Best Practice: KPIs 3 3
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4. Governance Standards Data model Communications Process models Integration points Methodology Hire ”expert” Build virtual team Create RFP Choose vendor Tag content Promotion Change management Execute tests Instrumentation Research KPI’s Calibrate metrics Train users Customize reports Monitor process / data infrastructure Role tasks Metrics Privacy policy Business case Funding Segments Learn what and why Test and measure Interpret results Recommend and take action Measure ROI Business Objective Plan Build Operate Use Vision
10. Metrics 3: Shopping Cart Abandonment Rate Metrics 1: % to checkout process Metrics 2: Conversion Rate Abandonment Rate Attach Rate Path Analysis Click Stream/Through What you can do: Cart -> * -> Cart Cart -> Checkout What you can do: Entrance and Exit monitor Conversion Rate Analysis for Exits What you can do: Monitor by category Remind visitors cart status before they leave What you can do: For those that have recommendations
11. Visitor Browser Prospect Customer Repeat Shopping Cart Login Address Payment Order Funnel / Path Analysis % to next step CR
12. Thanks for your time! Blog: http://hi.baidu.com/hpzheng1982 QQ: 19624038 MSN: [email_address] Org.: http://www.wachina.net Let’s enjoy the loneliness of analytics! -----Amanda In the land of ass-less the half-ass is king.