SlideShare a Scribd company logo
Web Analytics in e-Commerce 2 Web Analytics Overview 3 1 Reasonable but not Best Practice: KPIs 3 3
[object Object],[object Object],Web analytics  is the vehicle help us to improve website, enhance marketing performance based on massive data but not personal experiences, when you don’t have genius like Jobs,  史玉柱 . ------Dave  Visitors, Customers Web Analytics  (User Behavior & Experience) Output: Decision Supportable Info Web Analytics User Behavior Purchase Behavior
Governance Standards Data model Communications Process models Integration points Methodology Hire ”expert” Build virtual team Create RFP Choose vendor Tag content Promotion Change management Execute tests Instrumentation Research KPI’s Calibrate metrics Train users Customize reports Monitor process / data infrastructure Role tasks Metrics Privacy policy Business case Funding Segments Learn what and why Test and measure Interpret results Recommend and take action Measure ROI Business Objective Plan Build Operate Use Vision
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Where are you? Where do you need to be? Timeline: 1 year/level Level 1 (95%) Level 3 (40%) Level 4 (10%+) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Level 2 (30%) Level 5 (5%-) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Percentages refer to subjective measures of enterprise maturity (Surveyed in Q1 2008) IT-driven, “feel good” information, few decisions minimal value  Business-driven, working on metrics accuracy and process Optimizing the channel  360-degree view of customer  Strategic web
Click Through Conversion Rate Click Stream Participate
 
Internal Search Search Success Search Fail Similar/De-active Item Conversion / Abandonment Conversion Rate Browsers/Visitors Last keywords? Navigation?
Design Product Location Impressions Click Through Rate Conversion Rate Sales
Metrics 3:  Shopping Cart Abandonment Rate Metrics 1:  % to checkout process Metrics 2:  Conversion Rate Abandonment Rate Attach Rate Path Analysis Click Stream/Through What you can do:  Cart -> * -> Cart Cart -> Checkout What you can do:  Entrance and Exit monitor Conversion Rate Analysis for Exits What you can do:  Monitor by category Remind visitors cart status before they leave What you can do:  For those that have recommendations
Visitor Browser Prospect Customer Repeat Shopping Cart Login Address Payment Order Funnel / Path Analysis % to next step CR
Thanks for your time! Blog:  http://hi.baidu.com/hpzheng1982 QQ:  19624038 MSN:  [email_address] Org.:  http://www.wachina.net Let’s enjoy the loneliness of analytics!   -----Amanda  In the land of ass-less  the half-ass is king.

More Related Content

What's hot

Plumb5 v6 - In a Nutshell
Plumb5 v6 - In a NutshellPlumb5 v6 - In a Nutshell
Plumb5 v6 - In a Nutshell
Veer Endra
 
"To Marketing Optimisation and Beyond!"
"To Marketing Optimisation and Beyond!""To Marketing Optimisation and Beyond!"
"To Marketing Optimisation and Beyond!"
Foviance
 
Retailer Case Study: Heels.com
Retailer Case Study: Heels.com Retailer Case Study: Heels.com
Retailer Case Study: Heels.com
buyerpath
 
Closed-loop Marketing Analytics
Closed-loop Marketing AnalyticsClosed-loop Marketing Analytics
Closed-loop Marketing Analytics
David Delong
 
B2B Marketing Analytics
B2B Marketing AnalyticsB2B Marketing Analytics
B2B Marketing Analytics
LeadSloth
 
Commerce in context ver.04
Commerce in context ver.04Commerce in context ver.04
Commerce in context ver.04
hardik_surana
 
Business Dashboards
Business DashboardsBusiness Dashboards
Business Dashboards
Veer Endra
 
"Marketing Analytics: How, Why & When"
"Marketing Analytics: How, Why & When""Marketing Analytics: How, Why & When"
"Marketing Analytics: How, Why & When"
Regalix
 
Web Analytics: The Value of Insight
Web Analytics: The Value of InsightWeb Analytics: The Value of Insight
Web Analytics: The Value of Insight
Heartwood Digital
 
Plumb5 for BFSI
Plumb5 for BFSIPlumb5 for BFSI
Plumb5 for BFSI
Veer Endra
 
Marketing analytics
Marketing analyticsMarketing analytics
Marketing analytics
Deep Gurung
 
Closing the Gap on ROI Measurement - Spur Interactive, Steve Interactive
Closing the Gap on ROI Measurement - Spur Interactive, Steve InteractiveClosing the Gap on ROI Measurement - Spur Interactive, Steve Interactive
Closing the Gap on ROI Measurement - Spur Interactive, Steve Interactive
Online Marketing Summit
 
Forrester Sales and Marketing Forum - Creating a Data Foundation for Personal...
Forrester Sales and Marketing Forum - Creating a Data Foundation for Personal...Forrester Sales and Marketing Forum - Creating a Data Foundation for Personal...
Forrester Sales and Marketing Forum - Creating a Data Foundation for Personal...
Lattice Engines
 
Let’s make web analytics more customer centric!
Let’s make web analytics more customer centric!Let’s make web analytics more customer centric!
Let’s make web analytics more customer centric!
Optimics s.r.o.
 
Omnichannel Analytics for Consumer Goods
Omnichannel Analytics for Consumer GoodsOmnichannel Analytics for Consumer Goods
Omnichannel Analytics for Consumer Goods
Relational Solutions a Mindtree Company
 
Tas four stages
Tas four stagesTas four stages
Tas four stages
Ralph Paglia
 
An Insightful Investment
An Insightful InvestmentAn Insightful Investment
An Insightful Investment
Feefo
 
Measurecamp LDN 18 - Customer journey: Marketing clouds vs Customer data hubs
Measurecamp  LDN 18 - Customer journey: Marketing clouds vs Customer data hubsMeasurecamp  LDN 18 - Customer journey: Marketing clouds vs Customer data hubs
Measurecamp LDN 18 - Customer journey: Marketing clouds vs Customer data hubs
Marc-Anton Clavel
 
Marketing Analytics ppt
Marketing Analytics pptMarketing Analytics ppt
Marketing Analytics ppt
DarshilJani4
 
Data Analytics – B2B vs. B2C
Data Analytics – B2B vs. B2CData Analytics – B2B vs. B2C
Data Analytics – B2B vs. B2C
Swiss Big Data User Group
 

What's hot (20)

Plumb5 v6 - In a Nutshell
Plumb5 v6 - In a NutshellPlumb5 v6 - In a Nutshell
Plumb5 v6 - In a Nutshell
 
"To Marketing Optimisation and Beyond!"
"To Marketing Optimisation and Beyond!""To Marketing Optimisation and Beyond!"
"To Marketing Optimisation and Beyond!"
 
Retailer Case Study: Heels.com
Retailer Case Study: Heels.com Retailer Case Study: Heels.com
Retailer Case Study: Heels.com
 
Closed-loop Marketing Analytics
Closed-loop Marketing AnalyticsClosed-loop Marketing Analytics
Closed-loop Marketing Analytics
 
B2B Marketing Analytics
B2B Marketing AnalyticsB2B Marketing Analytics
B2B Marketing Analytics
 
Commerce in context ver.04
Commerce in context ver.04Commerce in context ver.04
Commerce in context ver.04
 
Business Dashboards
Business DashboardsBusiness Dashboards
Business Dashboards
 
"Marketing Analytics: How, Why & When"
"Marketing Analytics: How, Why & When""Marketing Analytics: How, Why & When"
"Marketing Analytics: How, Why & When"
 
Web Analytics: The Value of Insight
Web Analytics: The Value of InsightWeb Analytics: The Value of Insight
Web Analytics: The Value of Insight
 
Plumb5 for BFSI
Plumb5 for BFSIPlumb5 for BFSI
Plumb5 for BFSI
 
Marketing analytics
Marketing analyticsMarketing analytics
Marketing analytics
 
Closing the Gap on ROI Measurement - Spur Interactive, Steve Interactive
Closing the Gap on ROI Measurement - Spur Interactive, Steve InteractiveClosing the Gap on ROI Measurement - Spur Interactive, Steve Interactive
Closing the Gap on ROI Measurement - Spur Interactive, Steve Interactive
 
Forrester Sales and Marketing Forum - Creating a Data Foundation for Personal...
Forrester Sales and Marketing Forum - Creating a Data Foundation for Personal...Forrester Sales and Marketing Forum - Creating a Data Foundation for Personal...
Forrester Sales and Marketing Forum - Creating a Data Foundation for Personal...
 
Let’s make web analytics more customer centric!
Let’s make web analytics more customer centric!Let’s make web analytics more customer centric!
Let’s make web analytics more customer centric!
 
Omnichannel Analytics for Consumer Goods
Omnichannel Analytics for Consumer GoodsOmnichannel Analytics for Consumer Goods
Omnichannel Analytics for Consumer Goods
 
Tas four stages
Tas four stagesTas four stages
Tas four stages
 
An Insightful Investment
An Insightful InvestmentAn Insightful Investment
An Insightful Investment
 
Measurecamp LDN 18 - Customer journey: Marketing clouds vs Customer data hubs
Measurecamp  LDN 18 - Customer journey: Marketing clouds vs Customer data hubsMeasurecamp  LDN 18 - Customer journey: Marketing clouds vs Customer data hubs
Measurecamp LDN 18 - Customer journey: Marketing clouds vs Customer data hubs
 
Marketing Analytics ppt
Marketing Analytics pptMarketing Analytics ppt
Marketing Analytics ppt
 
Data Analytics – B2B vs. B2C
Data Analytics – B2B vs. B2CData Analytics – B2B vs. B2C
Data Analytics – B2B vs. B2C
 

Viewers also liked

Applied Math 40S February 15, 2008
Applied Math 40S February 15, 2008Applied Math 40S February 15, 2008
Applied Math 40S February 15, 2008
Darren Kuropatwa
 
E commerce, social and campaign tracking - web analytics fundamentals
E commerce, social and campaign tracking - web analytics fundamentalsE commerce, social and campaign tracking - web analytics fundamentals
E commerce, social and campaign tracking - web analytics fundamentals
Srikanth Dhondi
 
Trends in retail and e commerce analytics by Sheji Ho, aCommerce Group CMO
Trends in retail and e commerce analytics by Sheji Ho, aCommerce Group CMOTrends in retail and e commerce analytics by Sheji Ho, aCommerce Group CMO
Trends in retail and e commerce analytics by Sheji Ho, aCommerce Group CMO
Ruchipha
 
„ShopMonitor“ - new dimension of e-commerce Web Analytics / Marek Molicki
„ShopMonitor“ - new dimension of e-commerce Web Analytics / Marek Molicki„ShopMonitor“ - new dimension of e-commerce Web Analytics / Marek Molicki
„ShopMonitor“ - new dimension of e-commerce Web Analytics / Marek Molicki
Vladas Sapranavicius
 
All you wanted to know about analytics in e commerce- amazon, ebay, flipkart
All you wanted to know about analytics in e commerce- amazon, ebay, flipkartAll you wanted to know about analytics in e commerce- amazon, ebay, flipkart
All you wanted to know about analytics in e commerce- amazon, ebay, flipkart
Anju Gothwal
 
Ignite Athens - Alexandros Mylopoulos
Ignite Athens - Alexandros MylopoulosIgnite Athens - Alexandros Mylopoulos
Ignite Athens - Alexandros Mylopoulos
Alexandros Mylopoulos
 
E commerce
E commerceE commerce
E commerce
GBC
 

Viewers also liked (7)

Applied Math 40S February 15, 2008
Applied Math 40S February 15, 2008Applied Math 40S February 15, 2008
Applied Math 40S February 15, 2008
 
E commerce, social and campaign tracking - web analytics fundamentals
E commerce, social and campaign tracking - web analytics fundamentalsE commerce, social and campaign tracking - web analytics fundamentals
E commerce, social and campaign tracking - web analytics fundamentals
 
Trends in retail and e commerce analytics by Sheji Ho, aCommerce Group CMO
Trends in retail and e commerce analytics by Sheji Ho, aCommerce Group CMOTrends in retail and e commerce analytics by Sheji Ho, aCommerce Group CMO
Trends in retail and e commerce analytics by Sheji Ho, aCommerce Group CMO
 
„ShopMonitor“ - new dimension of e-commerce Web Analytics / Marek Molicki
„ShopMonitor“ - new dimension of e-commerce Web Analytics / Marek Molicki„ShopMonitor“ - new dimension of e-commerce Web Analytics / Marek Molicki
„ShopMonitor“ - new dimension of e-commerce Web Analytics / Marek Molicki
 
All you wanted to know about analytics in e commerce- amazon, ebay, flipkart
All you wanted to know about analytics in e commerce- amazon, ebay, flipkartAll you wanted to know about analytics in e commerce- amazon, ebay, flipkart
All you wanted to know about analytics in e commerce- amazon, ebay, flipkart
 
Ignite Athens - Alexandros Mylopoulos
Ignite Athens - Alexandros MylopoulosIgnite Athens - Alexandros Mylopoulos
Ignite Athens - Alexandros Mylopoulos
 
E commerce
E commerceE commerce
E commerce
 

Similar to Web Analytics & Site matrix

ExpOn Conference Presentation - Sao Paulo, Brazil
ExpOn Conference Presentation - Sao Paulo, BrazilExpOn Conference Presentation - Sao Paulo, Brazil
ExpOn Conference Presentation - Sao Paulo, Brazil
Lima Consulting Group
 
Google Analytics & Web Masters Tools - GBG Mumbai
Google Analytics & Web Masters Tools - GBG MumbaiGoogle Analytics & Web Masters Tools - GBG Mumbai
Google Analytics & Web Masters Tools - GBG Mumbai
GBG Mumbai
 
GCD-Measurement&Analytics-Week11
GCD-Measurement&Analytics-Week11GCD-Measurement&Analytics-Week11
GCD-Measurement&Analytics-Week11
Digital Insights - Digital Marketing Agency
 
Web analytics an intro
Web analytics   an introWeb analytics   an intro
Web analytics an intro
Ashokkumar T A
 
Web Analytics. How to raise effectiveness of websites and advertising campaigns
Web Analytics. How to raise effectiveness of websites and advertising campaignsWeb Analytics. How to raise effectiveness of websites and advertising campaigns
Web Analytics. How to raise effectiveness of websites and advertising campaigns
MyAcademy by iContext
 
DBS-Week11-Measurement&Analyics
DBS-Week11-Measurement&AnalyicsDBS-Week11-Measurement&Analyics
DBS-Week11-Measurement&Analyics
Digital Insights - Digital Marketing Agency
 
Getting Actionable Insights with Google Analytics - Webinar
Getting Actionable Insights with Google Analytics - Webinar Getting Actionable Insights with Google Analytics - Webinar
Getting Actionable Insights with Google Analytics - Webinar
ReapDigital
 
Analytics vendors and_package_impl-jamie_smith
Analytics vendors and_package_impl-jamie_smithAnalytics vendors and_package_impl-jamie_smith
Analytics vendors and_package_impl-jamie_smith
zachbrowne
 
WebC2 t1 t2-t3
WebC2 t1 t2-t3WebC2 t1 t2-t3
WebC2 t1 t2-t3
JigsawAcademy2014
 
How To Mesure And Optimise Your Roi Using Web Analytics Google
How To Mesure And Optimise Your Roi Using Web Analytics GoogleHow To Mesure And Optimise Your Roi Using Web Analytics Google
How To Mesure And Optimise Your Roi Using Web Analytics Google
2tique
 
Chewy Trewella - Succeeding Online Using Free Google Tools
Chewy Trewella - Succeeding Online Using Free Google ToolsChewy Trewella - Succeeding Online Using Free Google Tools
Chewy Trewella - Succeeding Online Using Free Google Tools
sounddelivery
 
Intro to Web Analytics - Cooperate.NYC - Cohort 3, Summer 2015: Day 3
Intro to Web Analytics - Cooperate.NYC - Cohort 3, Summer 2015: Day 3Intro to Web Analytics - Cooperate.NYC - Cohort 3, Summer 2015: Day 3
Intro to Web Analytics - Cooperate.NYC - Cohort 3, Summer 2015: Day 3
emcubedanalytics
 
Module 1 introduction to web analytics
Module 1   introduction to web analyticsModule 1   introduction to web analytics
Module 1 introduction to web analytics
Gayathri Choda
 
Module 1 introduction to web analytics
Module 1   introduction to web analyticsModule 1   introduction to web analytics
Module 1 introduction to web analytics
Gayathri Choda
 
Tavant4Pak Webinar WebAnalytics Aug192010
Tavant4Pak Webinar WebAnalytics Aug192010Tavant4Pak Webinar WebAnalytics Aug192010
Tavant4Pak Webinar WebAnalytics Aug192010
Tavant Technologies Inc.
 
Dash Process
Dash ProcessDash Process
Dash Process
Daniel McKean
 
Why Web Analytics Fail Marketers (And How to Stop Failing!) - Adam Proehl
Why Web Analytics Fail Marketers (And How to Stop Failing!) - Adam ProehlWhy Web Analytics Fail Marketers (And How to Stop Failing!) - Adam Proehl
Why Web Analytics Fail Marketers (And How to Stop Failing!) - Adam Proehl
Online Marketing Summit
 
How to Segment Your Customers and Target Their Needs
How to Segment Your Customers and Target Their NeedsHow to Segment Your Customers and Target Their Needs
How to Segment Your Customers and Target Their Needs
Webtrends
 
Google Analytics: Introduction & User Training
Google Analytics: Introduction & User TrainingGoogle Analytics: Introduction & User Training
Google Analytics: Introduction & User Training
Matt Trimmer
 
Designing Outcomes For Usability Nycupa Hurst Final
Designing Outcomes For Usability Nycupa Hurst FinalDesigning Outcomes For Usability Nycupa Hurst Final
Designing Outcomes For Usability Nycupa Hurst Final
WIKOLO
 

Similar to Web Analytics & Site matrix (20)

ExpOn Conference Presentation - Sao Paulo, Brazil
ExpOn Conference Presentation - Sao Paulo, BrazilExpOn Conference Presentation - Sao Paulo, Brazil
ExpOn Conference Presentation - Sao Paulo, Brazil
 
Google Analytics & Web Masters Tools - GBG Mumbai
Google Analytics & Web Masters Tools - GBG MumbaiGoogle Analytics & Web Masters Tools - GBG Mumbai
Google Analytics & Web Masters Tools - GBG Mumbai
 
GCD-Measurement&Analytics-Week11
GCD-Measurement&Analytics-Week11GCD-Measurement&Analytics-Week11
GCD-Measurement&Analytics-Week11
 
Web analytics an intro
Web analytics   an introWeb analytics   an intro
Web analytics an intro
 
Web Analytics. How to raise effectiveness of websites and advertising campaigns
Web Analytics. How to raise effectiveness of websites and advertising campaignsWeb Analytics. How to raise effectiveness of websites and advertising campaigns
Web Analytics. How to raise effectiveness of websites and advertising campaigns
 
DBS-Week11-Measurement&Analyics
DBS-Week11-Measurement&AnalyicsDBS-Week11-Measurement&Analyics
DBS-Week11-Measurement&Analyics
 
Getting Actionable Insights with Google Analytics - Webinar
Getting Actionable Insights with Google Analytics - Webinar Getting Actionable Insights with Google Analytics - Webinar
Getting Actionable Insights with Google Analytics - Webinar
 
Analytics vendors and_package_impl-jamie_smith
Analytics vendors and_package_impl-jamie_smithAnalytics vendors and_package_impl-jamie_smith
Analytics vendors and_package_impl-jamie_smith
 
WebC2 t1 t2-t3
WebC2 t1 t2-t3WebC2 t1 t2-t3
WebC2 t1 t2-t3
 
How To Mesure And Optimise Your Roi Using Web Analytics Google
How To Mesure And Optimise Your Roi Using Web Analytics GoogleHow To Mesure And Optimise Your Roi Using Web Analytics Google
How To Mesure And Optimise Your Roi Using Web Analytics Google
 
Chewy Trewella - Succeeding Online Using Free Google Tools
Chewy Trewella - Succeeding Online Using Free Google ToolsChewy Trewella - Succeeding Online Using Free Google Tools
Chewy Trewella - Succeeding Online Using Free Google Tools
 
Intro to Web Analytics - Cooperate.NYC - Cohort 3, Summer 2015: Day 3
Intro to Web Analytics - Cooperate.NYC - Cohort 3, Summer 2015: Day 3Intro to Web Analytics - Cooperate.NYC - Cohort 3, Summer 2015: Day 3
Intro to Web Analytics - Cooperate.NYC - Cohort 3, Summer 2015: Day 3
 
Module 1 introduction to web analytics
Module 1   introduction to web analyticsModule 1   introduction to web analytics
Module 1 introduction to web analytics
 
Module 1 introduction to web analytics
Module 1   introduction to web analyticsModule 1   introduction to web analytics
Module 1 introduction to web analytics
 
Tavant4Pak Webinar WebAnalytics Aug192010
Tavant4Pak Webinar WebAnalytics Aug192010Tavant4Pak Webinar WebAnalytics Aug192010
Tavant4Pak Webinar WebAnalytics Aug192010
 
Dash Process
Dash ProcessDash Process
Dash Process
 
Why Web Analytics Fail Marketers (And How to Stop Failing!) - Adam Proehl
Why Web Analytics Fail Marketers (And How to Stop Failing!) - Adam ProehlWhy Web Analytics Fail Marketers (And How to Stop Failing!) - Adam Proehl
Why Web Analytics Fail Marketers (And How to Stop Failing!) - Adam Proehl
 
How to Segment Your Customers and Target Their Needs
How to Segment Your Customers and Target Their NeedsHow to Segment Your Customers and Target Their Needs
How to Segment Your Customers and Target Their Needs
 
Google Analytics: Introduction & User Training
Google Analytics: Introduction & User TrainingGoogle Analytics: Introduction & User Training
Google Analytics: Introduction & User Training
 
Designing Outcomes For Usability Nycupa Hurst Final
Designing Outcomes For Usability Nycupa Hurst FinalDesigning Outcomes For Usability Nycupa Hurst Final
Designing Outcomes For Usability Nycupa Hurst Final
 

Recently uploaded

20240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 202420240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 2024
Matthew Sinclair
 
Monitoring Java Application Security with JDK Tools and JFR Events
Monitoring Java Application Security with JDK Tools and JFR EventsMonitoring Java Application Security with JDK Tools and JFR Events
Monitoring Java Application Security with JDK Tools and JFR Events
Ana-Maria Mihalceanu
 
TrustArc Webinar - 2024 Global Privacy Survey
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc Webinar - 2024 Global Privacy Survey
TrustArc Webinar - 2024 Global Privacy Survey
TrustArc
 
Removing Uninteresting Bytes in Software Fuzzing
Removing Uninteresting Bytes in Software FuzzingRemoving Uninteresting Bytes in Software Fuzzing
Removing Uninteresting Bytes in Software Fuzzing
Aftab Hussain
 
UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6
DianaGray10
 
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with SlackLet's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
shyamraj55
 
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
Neo4j
 
Large Language Model (LLM) and it’s Geospatial Applications
Large Language Model (LLM) and it’s Geospatial ApplicationsLarge Language Model (LLM) and it’s Geospatial Applications
Large Language Model (LLM) and it’s Geospatial Applications
Rohit Gautam
 
Video Streaming: Then, Now, and in the Future
Video Streaming: Then, Now, and in the FutureVideo Streaming: Then, Now, and in the Future
Video Streaming: Then, Now, and in the Future
Alpen-Adria-Universität
 
20240607 QFM018 Elixir Reading List May 2024
20240607 QFM018 Elixir Reading List May 202420240607 QFM018 Elixir Reading List May 2024
20240607 QFM018 Elixir Reading List May 2024
Matthew Sinclair
 
Artificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopmentArtificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopment
Octavian Nadolu
 
Microsoft - Power Platform_G.Aspiotis.pdf
Microsoft - Power Platform_G.Aspiotis.pdfMicrosoft - Power Platform_G.Aspiotis.pdf
Microsoft - Power Platform_G.Aspiotis.pdf
Uni Systems S.M.S.A.
 
A tale of scale & speed: How the US Navy is enabling software delivery from l...
A tale of scale & speed: How the US Navy is enabling software delivery from l...A tale of scale & speed: How the US Navy is enabling software delivery from l...
A tale of scale & speed: How the US Navy is enabling software delivery from l...
sonjaschweigert1
 
Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !
KatiaHIMEUR1
 
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
Edge AI and Vision Alliance
 
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
James Anderson
 
20 Comprehensive Checklist of Designing and Developing a Website
20 Comprehensive Checklist of Designing and Developing a Website20 Comprehensive Checklist of Designing and Developing a Website
20 Comprehensive Checklist of Designing and Developing a Website
Pixlogix Infotech
 
Essentials of Automations: The Art of Triggers and Actions in FME
Essentials of Automations: The Art of Triggers and Actions in FMEEssentials of Automations: The Art of Triggers and Actions in FME
Essentials of Automations: The Art of Triggers and Actions in FME
Safe Software
 
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
SOFTTECHHUB
 
“I’m still / I’m still / Chaining from the Block”
“I’m still / I’m still / Chaining from the Block”“I’m still / I’m still / Chaining from the Block”
“I’m still / I’m still / Chaining from the Block”
Claudio Di Ciccio
 

Recently uploaded (20)

20240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 202420240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 2024
 
Monitoring Java Application Security with JDK Tools and JFR Events
Monitoring Java Application Security with JDK Tools and JFR EventsMonitoring Java Application Security with JDK Tools and JFR Events
Monitoring Java Application Security with JDK Tools and JFR Events
 
TrustArc Webinar - 2024 Global Privacy Survey
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc Webinar - 2024 Global Privacy Survey
TrustArc Webinar - 2024 Global Privacy Survey
 
Removing Uninteresting Bytes in Software Fuzzing
Removing Uninteresting Bytes in Software FuzzingRemoving Uninteresting Bytes in Software Fuzzing
Removing Uninteresting Bytes in Software Fuzzing
 
UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6
 
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with SlackLet's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
 
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
 
Large Language Model (LLM) and it’s Geospatial Applications
Large Language Model (LLM) and it’s Geospatial ApplicationsLarge Language Model (LLM) and it’s Geospatial Applications
Large Language Model (LLM) and it’s Geospatial Applications
 
Video Streaming: Then, Now, and in the Future
Video Streaming: Then, Now, and in the FutureVideo Streaming: Then, Now, and in the Future
Video Streaming: Then, Now, and in the Future
 
20240607 QFM018 Elixir Reading List May 2024
20240607 QFM018 Elixir Reading List May 202420240607 QFM018 Elixir Reading List May 2024
20240607 QFM018 Elixir Reading List May 2024
 
Artificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopmentArtificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopment
 
Microsoft - Power Platform_G.Aspiotis.pdf
Microsoft - Power Platform_G.Aspiotis.pdfMicrosoft - Power Platform_G.Aspiotis.pdf
Microsoft - Power Platform_G.Aspiotis.pdf
 
A tale of scale & speed: How the US Navy is enabling software delivery from l...
A tale of scale & speed: How the US Navy is enabling software delivery from l...A tale of scale & speed: How the US Navy is enabling software delivery from l...
A tale of scale & speed: How the US Navy is enabling software delivery from l...
 
Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !
 
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
 
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
 
20 Comprehensive Checklist of Designing and Developing a Website
20 Comprehensive Checklist of Designing and Developing a Website20 Comprehensive Checklist of Designing and Developing a Website
20 Comprehensive Checklist of Designing and Developing a Website
 
Essentials of Automations: The Art of Triggers and Actions in FME
Essentials of Automations: The Art of Triggers and Actions in FMEEssentials of Automations: The Art of Triggers and Actions in FME
Essentials of Automations: The Art of Triggers and Actions in FME
 
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
 
“I’m still / I’m still / Chaining from the Block”
“I’m still / I’m still / Chaining from the Block”“I’m still / I’m still / Chaining from the Block”
“I’m still / I’m still / Chaining from the Block”
 

Web Analytics & Site matrix

  • 1.
  • 2. Web Analytics in e-Commerce 2 Web Analytics Overview 3 1 Reasonable but not Best Practice: KPIs 3 3
  • 3.
  • 4. Governance Standards Data model Communications Process models Integration points Methodology Hire ”expert” Build virtual team Create RFP Choose vendor Tag content Promotion Change management Execute tests Instrumentation Research KPI’s Calibrate metrics Train users Customize reports Monitor process / data infrastructure Role tasks Metrics Privacy policy Business case Funding Segments Learn what and why Test and measure Interpret results Recommend and take action Measure ROI Business Objective Plan Build Operate Use Vision
  • 5.
  • 6. Click Through Conversion Rate Click Stream Participate
  • 7.  
  • 8. Internal Search Search Success Search Fail Similar/De-active Item Conversion / Abandonment Conversion Rate Browsers/Visitors Last keywords? Navigation?
  • 9. Design Product Location Impressions Click Through Rate Conversion Rate Sales
  • 10. Metrics 3: Shopping Cart Abandonment Rate Metrics 1: % to checkout process Metrics 2: Conversion Rate Abandonment Rate Attach Rate Path Analysis Click Stream/Through What you can do: Cart -> * -> Cart Cart -> Checkout What you can do: Entrance and Exit monitor Conversion Rate Analysis for Exits What you can do: Monitor by category Remind visitors cart status before they leave What you can do: For those that have recommendations
  • 11. Visitor Browser Prospect Customer Repeat Shopping Cart Login Address Payment Order Funnel / Path Analysis % to next step CR
  • 12. Thanks for your time! Blog: http://hi.baidu.com/hpzheng1982 QQ: 19624038 MSN: [email_address] Org.: http://www.wachina.net Let’s enjoy the loneliness of analytics! -----Amanda In the land of ass-less the half-ass is king.