Figaro Digital Seminar: Nurturing Your eCommerce Customers With Marketing Automation - Steven Shaw
•
1 like•1,291 views
Steve takes a look at what marketing automation is and how it can be used to help drive increased revenue, return custom and help build lifetime customer value.
Report
Share
Report
Share
Download to read offline
Recommended
Elements of Incrementality in the Affiliate Channel
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Learn what to look for when trying to find value in the affiliate channel. Merchants: These are the sales you want. Affiliates: These are the sales you want to generate.
The Power of Moments: Creating a Hyper-Personalized Customer Experience
We all know that personalization is critical in attracting customers, but today's rapidly evolving technologies enable a hyper-specific level of customization that allows you to learn and connect at the right moments in the right ways with the right prospects and customers. How hyper is your personalization?
Marketing in a down economy
The document provides guidance on marketing strategies during an economic downturn. It recommends gathering customer intelligence to understand market impacts. Prioritize high-potential markets and identify competitor weaknesses. Continue marketing through campaigns, surveys and thought leadership. Manage leads by qualifying the funnel and nurturing prospects with timely offers. Analyze current metrics, wins, losses and run rates to optimize strategies. The overall goal is to maintain visibility, focus resources effectively, and position solutions as beneficial in the current environment to emerge strongly when the economy recovers.
Land & Expand - Growing Revenue through Customer Success
Land & Expand - Growing Revenue through Customer Success - Presented by Whitney Hillyer, Sr. Director of Customer Success at Bitly at our NYC Roadshow on Oct. 28 2015.
Customer Retention: The Key To Growth
This document discusses the importance of customer retention for businesses and provides strategies for improving retention rates. It notes that retention is key for long-term value creation and that a small difference in churn rates can lead to large revenue differences over time. The document then outlines a three-step model for improving retention by focusing on keeping visitors, converting visitors to customers, and motivating repeat purchases from customers. It advocates for measuring and analyzing customer behavior data, searching for trends, and testing and iterating on ideas to address pain points and improve the customer experience.
Why Marketing Automation
This document discusses why marketing automation is important for businesses and recommends SharpSpring as the top option. It summarizes that marketing automation helps (1) generate more leads, convert leads to revenue, and prove marketing ROI; (2) SharpSpring is recommended due to its ease of use, low cost, and comprehensive feature set; and (3) SharpSpring's intuitive interface and integration capabilities make it the best choice for marketing automation.
Customer Journey Optimization by Funnel Ventures
The document discusses customer journey optimization (CJO) and provides information about Audrey Melnik, who founded startups and has experience in consulting, technology, and startups. It outlines seven common problems that limit business success and discusses CJO principles, practices, playbooks, and an example CJO project process of review, design, execute, and analyze. CJO aims to reduce customer acquisition and retention costs while increasing lifetime value through an integrated and automated approach without developer involvement.
Growth for SaaS using conversion optimization
Why and How to increase conversion rate for Software as a service companies - presentation made by Valentin Radu.
Webinar by GrowthMarketingConference, Business2Community & Omniconvert
Recommended
Elements of Incrementality in the Affiliate Channel
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Learn what to look for when trying to find value in the affiliate channel. Merchants: These are the sales you want. Affiliates: These are the sales you want to generate.
The Power of Moments: Creating a Hyper-Personalized Customer Experience
We all know that personalization is critical in attracting customers, but today's rapidly evolving technologies enable a hyper-specific level of customization that allows you to learn and connect at the right moments in the right ways with the right prospects and customers. How hyper is your personalization?
Marketing in a down economy
The document provides guidance on marketing strategies during an economic downturn. It recommends gathering customer intelligence to understand market impacts. Prioritize high-potential markets and identify competitor weaknesses. Continue marketing through campaigns, surveys and thought leadership. Manage leads by qualifying the funnel and nurturing prospects with timely offers. Analyze current metrics, wins, losses and run rates to optimize strategies. The overall goal is to maintain visibility, focus resources effectively, and position solutions as beneficial in the current environment to emerge strongly when the economy recovers.
Land & Expand - Growing Revenue through Customer Success
Land & Expand - Growing Revenue through Customer Success - Presented by Whitney Hillyer, Sr. Director of Customer Success at Bitly at our NYC Roadshow on Oct. 28 2015.
Customer Retention: The Key To Growth
This document discusses the importance of customer retention for businesses and provides strategies for improving retention rates. It notes that retention is key for long-term value creation and that a small difference in churn rates can lead to large revenue differences over time. The document then outlines a three-step model for improving retention by focusing on keeping visitors, converting visitors to customers, and motivating repeat purchases from customers. It advocates for measuring and analyzing customer behavior data, searching for trends, and testing and iterating on ideas to address pain points and improve the customer experience.
Why Marketing Automation
This document discusses why marketing automation is important for businesses and recommends SharpSpring as the top option. It summarizes that marketing automation helps (1) generate more leads, convert leads to revenue, and prove marketing ROI; (2) SharpSpring is recommended due to its ease of use, low cost, and comprehensive feature set; and (3) SharpSpring's intuitive interface and integration capabilities make it the best choice for marketing automation.
Customer Journey Optimization by Funnel Ventures
The document discusses customer journey optimization (CJO) and provides information about Audrey Melnik, who founded startups and has experience in consulting, technology, and startups. It outlines seven common problems that limit business success and discusses CJO principles, practices, playbooks, and an example CJO project process of review, design, execute, and analyze. CJO aims to reduce customer acquisition and retention costs while increasing lifetime value through an integrated and automated approach without developer involvement.
Growth for SaaS using conversion optimization
Why and How to increase conversion rate for Software as a service companies - presentation made by Valentin Radu.
Webinar by GrowthMarketingConference, Business2Community & Omniconvert
Digiday and IBM Marketing Cloud: Email marketing benchmark webinar
If you want to build a world-class email marketing program, you’ll need to know how you measure up when it comes to opens, clicks, engagement and list churn – and how you can improve performance in areas that are falling short.
Join Jay Jhun, Account Director at IBM as he dives into the data from IBM Marketing Cloud’s exclusive “2016 Email Marketing Metrics Benchmark Study,” a performance analysis of emails sent by nearly 3,000 brands.
You’ll learn:
How your metrics stack up against the best of the best (and the worst of the worst)
How measurements differ by industry, vertical and region
New mobile, holiday and engagement metrics you need to be paying attention to
How to map out strategies and tactics that will take your programs up a notch
And more.
A Data-Driven Future
Bruno Gorgulho
Head of Solutions Exponea
"Online fashion retail is booming as an industry, however, the number of bankruptcies have been rising due to unsubstantiated acquisition investments that do not return into long term revenue. Only by using data in a smart way you can avoid that trap, making sure your acquisition channels are bringing customers with significant Lifetime-Value and creating the communication routine to extract that value.
Since Exponea is a complex solution, Bruno builds a bridge between the technology and the client's day-to-day business routine. This allows for a better contextualization of how Exponea fits into the existing structure and what it allows in terms of further development of the company's marketing practices. In essence, Bruno transforms technology into a solution for existing and new challenges.
Ensure Customer Success with Voice of the Customer
Did you know? 59% of companies believe that their VoC strategy will reduce customer churn yet only 10% of companies have fully deployed programs.
The challenges are numerous – from non-representative responses to no followup levers. Fortunately, Customer Success strategies have emerged to provide the natural complement to close the loop on VoC programs.
In these slides, we cover:
+ How VoC can be a leading indicator of customer success and growth
+ What VoC strategies are necessary for your business structure, response goals, and customer segments
+ How to make VoC data representative and actionable within a Customer Success solution
Using Account-Based Selling To Crush Your Sales Development KPIs
How can you map out an airtight outreach strategy that effectively penetrates your named account list? Can you setup your cadence to complement marketing's nurture paths or are these efforts forever doomed to clash?
In this month's webinar, we've teamed up with our fellow outbound sales experts at PersistIQ to help you target your most complex buyers with account-based selling tactics.
This webinar will cover:
-How to map out organization charts
-How to reach key decision makers at your target accounts
-How to tailor your email and phone messaging by title and seniority level
-How to create an outbound nurture checklist that leaves no stone unturned
The New Normal - Account-Based Selling Meets Account-Based Marketing
Presented on Nov 19, 2015 John Dering, Director of Marketing Programs at Demandbase discusses Account-Based Marketing and how it delivers growth for B2B companies through a targeted focus that aligns the sales and marketing departments.
Maximizing Sales Effectiveness
This document discusses how to maximize sales effectiveness and marketing spend for self storage managers. It emphasizes the importance of closing sales, tracking marketing channels to measure ROI, and securing deposits from callers to improve conversion rates. Managers are advised to answer phones promptly, understand customer needs, be patient, solve problems, and explicitly ask for the business. Tracking technology and mystery shops can help verify ad performance and ensure positive sales techniques. With accurate tracking and effective closing, marketing spend can potentially be decreased while occupancy is increased.
Kate Leggett's Forecast 2015 Keynote: Fragmentation & Consolidation in Sales
Last week, the sales category was taken by storm when some of the top thought-leaders in the industry came to Forecast 2015. For those of you who couldn't attend, or want a second look at the amazing content presented, we're posting all of our speaker's keynotes for you.
Here's Kate Leggett's presentation on "Fragmentation & Consolidation in Sales."
Uzi Shmilovici - Forecast 2016 Opening Keynote - Base
Uzi Shmilovici's opening keynote from Forecast 2016. This presentation includes:
-Introduction of Science of Sales
-Explore the new role of the sales scientist
-A sneak peek at Base's new product Apollo
Driving Customer Success in the Subscription Economy by Nick Mehta, CEO of Ga...
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation by Nick Mehta, CEO of Gainsight, is all about Driving Customer Success in the Subscription Economy, something Enterprise Software-as-a-Service ( SaaS ) vendors must embrace if they wish to succeed at the highest levels.
Sales and marketing presentation draft.potx
The document discusses the importance of alignment between sales and marketing teams. It argues that the goal of both teams should be to improve the customer acquisition process through lead generation, nurturing and qualification. To achieve this, marketing must understand customers' buying processes, while sales communicates customer needs to marketing. The document recommends establishing shared definitions of leads and SLAs to define each team's commitments. Maintaining open communication through meetings and data sharing is also key to ensuring collaboration between sales and marketing.
Marketing For Event Professionals
The document provides tips and advice for event professionals on marketing strategies. It discusses common frustrations in marketing and sales, disruptions in the industry, and answers questions on topics like closing techniques, follow up, competition, buzz marketing, lead generation, and quick marketing tools. The key recommendations are to focus on building trust and effective communication; conduct autopsies on lost sales to understand the real causes; and attract ideal clients through strategic marketing plans, referrals, testimonials, and lead generation.
Peter gracey sales hacker slides final
Sales Hacker Conference Boston, September 15th, 2014
Visit SalesHacker.com for more sales hacks, tips, and tactics.
0940 diamond fleming
The document discusses how analytics can help drive B2B growth in an era of uncertainty. It notes that most companies still rely on traditional analytics approaches rather than advanced analytics. A case study shows how one company used customer, operations, and alternative data, along with predictive analytics, to identify client-specific insights and growth opportunities. This allowed them to have more strategic conversations with customers focused on emerging trends and incorporate a futuristic lens into planning. The document advocates moving from traditional research to advanced analytics to build reliable customer intelligence and better understand future conditions.
New business-breakthroughs
This document outlines 10 strategies called "Profit Triggers" for increasing business revenues and profits. It encourages the reader to implement systems to increase their number of clients, average transaction values, and transaction frequency. For each strategy, it provides resources and tools on how to optimize client acquisition, conversion rates, upselling, customer retention, referrals and more. The overall message is that having the right systems in place is key to leaving money on the table and businesses should focus on putting clients first through trust-based marketing.
ABM Analytics Super Bowl 4: Up Your Game: Activating Your ABM Content to Meas...
In this session, we would explore the key measures you need to establish a benchmark prior to embarking on an ABM Pilot. If you can’t show where you’ve been, in an open and honest manner, you’ll never get the buy in necessary to propel ABM in your org.
Sample Size Calculators: Generating Value, Confidence, & Meaningful Results
Got enough survey responses to make your reports meaningful? Statistically significant results require an understanding of sample size. Ensure your data-driven decisions are informed by enough data to make a difference!
7 Tips For Getting Advertisers To Throw Money At You
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: How do you become your advertiser’s one true love? How can you become so vital to their marketing mix that they will pay you whatever you want? This session will cover give you everything you need.
How to Build a Predictable ABM Engine
If you are one of the 60% of marketers exploring how to deploy Account-Based Marketing, then you may be wondering where and how to start. Which tactics work and how can your martech stack and marketing database support your ambitious ABM efforts?
In this session, you will hear from ABM practitioners Josh Hill (author of MarketingRockstarGuides.com), Tony Yang (VP of Marketing at Mintigo), and Charlie Liang (Director of Marketing at Engagio) discuss the steps they took to build a martech stack and infrastructure that’s optimized for an ABM strategy. This hands-on session will cover:
How predictive marketing enables ABM
Building a martech infrastructure for ABM
How to structure the right ABM programs
Understanding how analytics change with ABM
Achieving marketing and sales alignment
How to use Customer Success to Drive Revenue Growth Through Up-Sells
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation - How to use Customer Success to drive Revenue Growth through Up-Sells - is from Pulse 2014, the biggest Customer Success industry event ever and included panelists from Adobe DocuSign, Concur, MuleSoft
Building your bank's trust with account based marketing
This document discusses the benefits of account-based marketing (ABM) for financial services marketers. It notes that ABM allows marketers to prioritize larger accounts, focus on valuable customers, and ensure offerings cater to customer needs. The document also states that ABM delivers efficient, cost-effective marketing by knowing customers; drives higher retention by attracting consistent customers; and guarantees more revenue per customer through cross-sell and upsell opportunities. Finally, it comments that marketing automation is crucial for successfully implementing an ABM strategy.
How to use analytics to grow your eCommerce business
Are you flying blind when it comes to growing your eCommerce business? Despite the fact that online shopping is infinitely more trackable than brick-and-mortar, we find that most executives and business owners still don't focus on proven metrics to grow their online revenue and valuation. As a result, their business doesn't grow as fast as it should.
In this webinar with AddShoppers and RJMetrics, you'll learn:
•Why emphasizing analytics is crucial for increasing online revenue
•The 6 top metrics growth focused eCommerce marketers should be tracking and improving
•How to integrate data analysis into your workflow
The Full Potential of Marketing Automation
Presentation made by Diogo Rebelo at the DRI Marketing Automation event (http://marketing.automation.pt/) on October 30th 2014.
In this presentation, Diogo goes over the concept of Marketing Automation. Much more than a set of tools or a series of emails, Marketing Automation is a strategy that encompasses all the touchpoints between a company and a customer, throughout the whole customer lifecycle.
More Related Content
What's hot
Digiday and IBM Marketing Cloud: Email marketing benchmark webinar
If you want to build a world-class email marketing program, you’ll need to know how you measure up when it comes to opens, clicks, engagement and list churn – and how you can improve performance in areas that are falling short.
Join Jay Jhun, Account Director at IBM as he dives into the data from IBM Marketing Cloud’s exclusive “2016 Email Marketing Metrics Benchmark Study,” a performance analysis of emails sent by nearly 3,000 brands.
You’ll learn:
How your metrics stack up against the best of the best (and the worst of the worst)
How measurements differ by industry, vertical and region
New mobile, holiday and engagement metrics you need to be paying attention to
How to map out strategies and tactics that will take your programs up a notch
And more.
A Data-Driven Future
Bruno Gorgulho
Head of Solutions Exponea
"Online fashion retail is booming as an industry, however, the number of bankruptcies have been rising due to unsubstantiated acquisition investments that do not return into long term revenue. Only by using data in a smart way you can avoid that trap, making sure your acquisition channels are bringing customers with significant Lifetime-Value and creating the communication routine to extract that value.
Since Exponea is a complex solution, Bruno builds a bridge between the technology and the client's day-to-day business routine. This allows for a better contextualization of how Exponea fits into the existing structure and what it allows in terms of further development of the company's marketing practices. In essence, Bruno transforms technology into a solution for existing and new challenges.
Ensure Customer Success with Voice of the Customer
Did you know? 59% of companies believe that their VoC strategy will reduce customer churn yet only 10% of companies have fully deployed programs.
The challenges are numerous – from non-representative responses to no followup levers. Fortunately, Customer Success strategies have emerged to provide the natural complement to close the loop on VoC programs.
In these slides, we cover:
+ How VoC can be a leading indicator of customer success and growth
+ What VoC strategies are necessary for your business structure, response goals, and customer segments
+ How to make VoC data representative and actionable within a Customer Success solution
Using Account-Based Selling To Crush Your Sales Development KPIs
How can you map out an airtight outreach strategy that effectively penetrates your named account list? Can you setup your cadence to complement marketing's nurture paths or are these efforts forever doomed to clash?
In this month's webinar, we've teamed up with our fellow outbound sales experts at PersistIQ to help you target your most complex buyers with account-based selling tactics.
This webinar will cover:
-How to map out organization charts
-How to reach key decision makers at your target accounts
-How to tailor your email and phone messaging by title and seniority level
-How to create an outbound nurture checklist that leaves no stone unturned
The New Normal - Account-Based Selling Meets Account-Based Marketing
Presented on Nov 19, 2015 John Dering, Director of Marketing Programs at Demandbase discusses Account-Based Marketing and how it delivers growth for B2B companies through a targeted focus that aligns the sales and marketing departments.
Maximizing Sales Effectiveness
This document discusses how to maximize sales effectiveness and marketing spend for self storage managers. It emphasizes the importance of closing sales, tracking marketing channels to measure ROI, and securing deposits from callers to improve conversion rates. Managers are advised to answer phones promptly, understand customer needs, be patient, solve problems, and explicitly ask for the business. Tracking technology and mystery shops can help verify ad performance and ensure positive sales techniques. With accurate tracking and effective closing, marketing spend can potentially be decreased while occupancy is increased.
Kate Leggett's Forecast 2015 Keynote: Fragmentation & Consolidation in Sales
Last week, the sales category was taken by storm when some of the top thought-leaders in the industry came to Forecast 2015. For those of you who couldn't attend, or want a second look at the amazing content presented, we're posting all of our speaker's keynotes for you.
Here's Kate Leggett's presentation on "Fragmentation & Consolidation in Sales."
Uzi Shmilovici - Forecast 2016 Opening Keynote - Base
Uzi Shmilovici's opening keynote from Forecast 2016. This presentation includes:
-Introduction of Science of Sales
-Explore the new role of the sales scientist
-A sneak peek at Base's new product Apollo
Driving Customer Success in the Subscription Economy by Nick Mehta, CEO of Ga...
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation by Nick Mehta, CEO of Gainsight, is all about Driving Customer Success in the Subscription Economy, something Enterprise Software-as-a-Service ( SaaS ) vendors must embrace if they wish to succeed at the highest levels.
Sales and marketing presentation draft.potx
The document discusses the importance of alignment between sales and marketing teams. It argues that the goal of both teams should be to improve the customer acquisition process through lead generation, nurturing and qualification. To achieve this, marketing must understand customers' buying processes, while sales communicates customer needs to marketing. The document recommends establishing shared definitions of leads and SLAs to define each team's commitments. Maintaining open communication through meetings and data sharing is also key to ensuring collaboration between sales and marketing.
Marketing For Event Professionals
The document provides tips and advice for event professionals on marketing strategies. It discusses common frustrations in marketing and sales, disruptions in the industry, and answers questions on topics like closing techniques, follow up, competition, buzz marketing, lead generation, and quick marketing tools. The key recommendations are to focus on building trust and effective communication; conduct autopsies on lost sales to understand the real causes; and attract ideal clients through strategic marketing plans, referrals, testimonials, and lead generation.
Peter gracey sales hacker slides final
Sales Hacker Conference Boston, September 15th, 2014
Visit SalesHacker.com for more sales hacks, tips, and tactics.
0940 diamond fleming
The document discusses how analytics can help drive B2B growth in an era of uncertainty. It notes that most companies still rely on traditional analytics approaches rather than advanced analytics. A case study shows how one company used customer, operations, and alternative data, along with predictive analytics, to identify client-specific insights and growth opportunities. This allowed them to have more strategic conversations with customers focused on emerging trends and incorporate a futuristic lens into planning. The document advocates moving from traditional research to advanced analytics to build reliable customer intelligence and better understand future conditions.
New business-breakthroughs
This document outlines 10 strategies called "Profit Triggers" for increasing business revenues and profits. It encourages the reader to implement systems to increase their number of clients, average transaction values, and transaction frequency. For each strategy, it provides resources and tools on how to optimize client acquisition, conversion rates, upselling, customer retention, referrals and more. The overall message is that having the right systems in place is key to leaving money on the table and businesses should focus on putting clients first through trust-based marketing.
ABM Analytics Super Bowl 4: Up Your Game: Activating Your ABM Content to Meas...
In this session, we would explore the key measures you need to establish a benchmark prior to embarking on an ABM Pilot. If you can’t show where you’ve been, in an open and honest manner, you’ll never get the buy in necessary to propel ABM in your org.
Sample Size Calculators: Generating Value, Confidence, & Meaningful Results
Got enough survey responses to make your reports meaningful? Statistically significant results require an understanding of sample size. Ensure your data-driven decisions are informed by enough data to make a difference!
7 Tips For Getting Advertisers To Throw Money At You
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: How do you become your advertiser’s one true love? How can you become so vital to their marketing mix that they will pay you whatever you want? This session will cover give you everything you need.
How to Build a Predictable ABM Engine
If you are one of the 60% of marketers exploring how to deploy Account-Based Marketing, then you may be wondering where and how to start. Which tactics work and how can your martech stack and marketing database support your ambitious ABM efforts?
In this session, you will hear from ABM practitioners Josh Hill (author of MarketingRockstarGuides.com), Tony Yang (VP of Marketing at Mintigo), and Charlie Liang (Director of Marketing at Engagio) discuss the steps they took to build a martech stack and infrastructure that’s optimized for an ABM strategy. This hands-on session will cover:
How predictive marketing enables ABM
Building a martech infrastructure for ABM
How to structure the right ABM programs
Understanding how analytics change with ABM
Achieving marketing and sales alignment
How to use Customer Success to Drive Revenue Growth Through Up-Sells
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation - How to use Customer Success to drive Revenue Growth through Up-Sells - is from Pulse 2014, the biggest Customer Success industry event ever and included panelists from Adobe DocuSign, Concur, MuleSoft
Building your bank's trust with account based marketing
This document discusses the benefits of account-based marketing (ABM) for financial services marketers. It notes that ABM allows marketers to prioritize larger accounts, focus on valuable customers, and ensure offerings cater to customer needs. The document also states that ABM delivers efficient, cost-effective marketing by knowing customers; drives higher retention by attracting consistent customers; and guarantees more revenue per customer through cross-sell and upsell opportunities. Finally, it comments that marketing automation is crucial for successfully implementing an ABM strategy.
What's hot (20)
Digiday and IBM Marketing Cloud: Email marketing benchmark webinar
Digiday and IBM Marketing Cloud: Email marketing benchmark webinar
Ensure Customer Success with Voice of the Customer
Ensure Customer Success with Voice of the Customer
Using Account-Based Selling To Crush Your Sales Development KPIs
Using Account-Based Selling To Crush Your Sales Development KPIs
The New Normal - Account-Based Selling Meets Account-Based Marketing
The New Normal - Account-Based Selling Meets Account-Based Marketing
Kate Leggett's Forecast 2015 Keynote: Fragmentation & Consolidation in Sales
Kate Leggett's Forecast 2015 Keynote: Fragmentation & Consolidation in Sales
Uzi Shmilovici - Forecast 2016 Opening Keynote - Base
Uzi Shmilovici - Forecast 2016 Opening Keynote - Base
Driving Customer Success in the Subscription Economy by Nick Mehta, CEO of Ga...
Driving Customer Success in the Subscription Economy by Nick Mehta, CEO of Ga...
ABM Analytics Super Bowl 4: Up Your Game: Activating Your ABM Content to Meas...
ABM Analytics Super Bowl 4: Up Your Game: Activating Your ABM Content to Meas...
Sample Size Calculators: Generating Value, Confidence, & Meaningful Results
Sample Size Calculators: Generating Value, Confidence, & Meaningful Results
7 Tips For Getting Advertisers To Throw Money At You
7 Tips For Getting Advertisers To Throw Money At You
How to use Customer Success to Drive Revenue Growth Through Up-Sells
How to use Customer Success to Drive Revenue Growth Through Up-Sells
Building your bank's trust with account based marketing
Building your bank's trust with account based marketing
Similar to Figaro Digital Seminar: Nurturing Your eCommerce Customers With Marketing Automation - Steven Shaw
How to use analytics to grow your eCommerce business
Are you flying blind when it comes to growing your eCommerce business? Despite the fact that online shopping is infinitely more trackable than brick-and-mortar, we find that most executives and business owners still don't focus on proven metrics to grow their online revenue and valuation. As a result, their business doesn't grow as fast as it should.
In this webinar with AddShoppers and RJMetrics, you'll learn:
•Why emphasizing analytics is crucial for increasing online revenue
•The 6 top metrics growth focused eCommerce marketers should be tracking and improving
•How to integrate data analysis into your workflow
The Full Potential of Marketing Automation
Presentation made by Diogo Rebelo at the DRI Marketing Automation event (http://marketing.automation.pt/) on October 30th 2014.
In this presentation, Diogo goes over the concept of Marketing Automation. Much more than a set of tools or a series of emails, Marketing Automation is a strategy that encompasses all the touchpoints between a company and a customer, throughout the whole customer lifecycle.
SPACC IT Day Azul7 Analytics Presentation
The document discusses web analytics and understanding visitor behavior. It begins by outlining why measuring website metrics is important for businesses. It then provides an overview of key performance indicators (KPIs) businesses should track, such as leads, sales, visitors, and errors. The document emphasizes that analytics should start simply, by setting up basic tracking using Google Analytics, before expanding to more advanced metrics. It stresses communicating findings through reports on metrics like conversion rates, rather than overwhelming data.
Email Marketing Best Practices
Presented by Abu Noaman, CEO of Elliance and Ennect, to Business Technology Council. Includes a visual guide to email marketing best practices with examples, case studies and tips.
Affordable Databases Can You Afford Not to be using a Marketing Database
The document discusses the importance of marketing databases for optimizing customer engagement across multiple channels. It outlines key steps for companies to take such as identifying data sources, normalizing data, resolving demand across channels, and applying intelligent segmentation and targeting. Regular testing and adjustment of allocation rules and campaigns is also recommended. The overall message is that companies with a robust marketing database that provides customer intelligence will have the lowest costs, highest returns, and strongest competitive advantage going forward.
The Full Potential of Marketing Automation
Marketing automation is a subset of customer relationship management that focuses on defining, scheduling, segmenting, and tracking marketing campaigns using software. It automates manual marketing tasks like lead segmentation, data integration, and campaign management. The key areas of marketing automation include demand generation, conversion, closing deals, and customer delight/retention. Companies that use marketing automation see benefits like 107% better lead conversion rates and 40% greater average deal sizes. Success requires a strategic cross-channel approach and aligning touchpoints to each stage of the customer lifecycle.
Growth Marketing: Secrets for Fueling Bottom-Line Revenue
Growth marketing is the practice of using data and agility to drive revenue.
This prescriptive guide solves the most pressing growth challenges with proven B2B marketing and demand generation strategies. With it, you will connect the dots from current reality to future company vision.
We give you the direction and context to optimize the marketing and sales funnel, and explain how to make incremental changes to uncover areas where your company is losing money. Next, we explore the strategies to scale programs that are producing the most leads in target and impacting bottom-line revenue.
Running successful business_online-aug14
The document provides an overview of running a successful online business presented by Parul Choudhary of Netregistry, Australia's largest domain name and web hosting provider. It discusses understanding customers, setting goals, search engine optimization, pay-per-click advertising, social media, website usability, and free online marketing tools. The presentation aims to help businesses attract more visitors and improve conversions through an optimized online strategy and website.
Smash the Data Silos: Use Marketo to Create A Single Source Of Customer Truth
As marketing leaders attempt to lead their company in the engagement economy, the lack of a shared, unified view of the customer and their journeys due to siloed data, tools, and teams is the #1 reason they fail. How can you use Marketo to wrangle all your systems and point solutions to create a single source of customer truth? In this session from the Marketo Marketing Nation Summit 2018, we will look at the bottlenecks and disconnects that block customer insight and go through a methodology for overcoming them.
Learn how to:
-Break down silos by modeling, tagging, and schematizing Marketo and cross-platform data to create a single source of truth
-Turbocharge your Marketo touchpoint, program, and channel reporting with a journey-based analytic framework that illuminates the entire customer lifecycle across platforms.
-Leverage data to uncover high impact opportunities and obstacles in the path-to-purchase and path-to-advocacy.
-Transform a fragmented tangle of touchpoints, programs, channels, and platforms into a unified story and learn how to use the data fearlessly to achieve new levels of customer engagement.
Presenters:
-Courtney Grimes, MarTech Solutions Engineer, DemandLab
-Eric Hollebone, Chief Marketing Technologist, DemandLab
-Gary DeAsi, Director of Demand Generation Pointillist
Analyzing E-Commerce Profitability
Let's continue the journey to double our e-commerce profits with a few questions: How well does my online store convert? Are my campaigns profitable? Do customers come back? What's my cost per acquisition and customer lifetime value?
These are questions that should be burning in all online shop owners' heads. They tell us when we will be out of business soon or when we are ready to scale as fast as we can get new inventory. The truth, sadly, often lies somewhere in the middle. Some of our products and campaigns are profitable, while others are dragging us down. And if we can't look at the numbers and see what works and what doesn't, we rely mostly on luck.
Let's talk about:
∙ Why Analytics matters in E-Commerce
∙ Improve your conversion tracking (#7/15)
∙ Manage your cookie consent well (#8/15)
∙ Better reporting means faster learning (#9/15)
∙ E-Commerce analytics - Q&A
Using Consumer and Competitive Data to Create Engaging Emails
As inboxes get more crowded, your jobs, as email marketers, get harder and harder. How can you make sure your email campaign will stand out in your subscribers’ inboxes? Recent studies have found that increasing subscriber engagement is a top priority for the majority of email marketers in 2014. This webinar addresses this important topic and shows you how you can use Return Path’s Inbox Insight to stand out in the inbox. It covered how to use consumer and competitive data to see what drives the best engagement. We also showed you how to apply these tactics to your own program via real life success stories and examples.
PureProgression – Email marketing in a post GDPR world, email list growth & p...
Our 2nd PureProgression workshop of 2018, was held in London on 16th May 2018.
This workshop focused on email marketing in a post GDPR world. We discussed areas you should be considering, how to grow your email lists and we took an in-depth look at the increasing importance of intelligent email personalisation.
Our Customer Success and Account Management team were on hand to help work towards our customers objectives. We outlined best practice and gave valuable insight into how to utilise personalisation and grow our customers email list, whilst adhering to the new GDPR legislation*.
The workshop covered:
- Tactics on how to optimise sign up forms and grow your email lists organically post GDPR
- Expert advice on how to grow your email list
- How to use personalisation to add real value to your customer experience
- Practical examples of next level personalisation any business can implement
- Plus much more hands-on strategy and practical advice
*Please note that our advice on GDPR compliance is only for best practice and should not be considered legal advice.
What marketing automation reports should you be sharing with management
Management want to see reports around results. Discover the types of reports available with marketing automation platforms, plus some additional recommendations.
Ryerson Startup School 2015 - Growth Hacking 2015
The marketing choices available to you flow from your ability to deliver and capture value. Value is determined by how much satisfaction your product offers and much effort it requires. Positioning takes sacrifice. It means giving up the vast majority of the market, in exchange for a very small niche that your are best suited to dominate. The war may take place in the market, but each battle is fought in the mind. Social validation is the most powerful catalyst for action. Limit your efforts to 3 channels in parallel. The sooner you can start executing, the sooner you can find what channels will work for you. Check the math before taking on a new channel. Avoid getting lost in tactics and aimless execution, by defining what success looks like. Create the report you will use to measure success and build the infrastructure to support it. It is much easier to double your revenue by doubling your conversion rate than it is by doubling your traffic. Test copy over design, and drastic changes over subtle ones. Now that you’ve followed all the rules, it’s time to throw away the rulebook. Time to try some new ideas, and find unorthodox ways to multiply your customer base.
Panel Discussion: DemandGen Report Marketing Automation User Survey
This document summarizes a panel discussion on lessons learned from using marketing automation. The panel discussed research showing strong correlations between customer satisfaction, usability, and ease of implementation. Challenges included unexpected costs and lack of flexibility. To prepare, organizations need to define marketing processes and align sales and marketing. When choosing a solution, considerations include support quality and fit with needs. The key is preparing content and having both sales and marketing teams embrace the system.
M A S001 Whiteley 091707
The document outlines an agenda for a conference on bridging the sales and marketing divide. It then provides details about how ShareBuilder 401(k) integrated web analytics and email marketing with Salesforce to better prioritize leads for their sales team. By automating lead scoring and nurturing based on prospects' online activity, they increased sales per rep by 17% in the first 6 months. The last section discusses how iTKO, an enterprise software company, similarly integrated their marketing and sales processes in Salesforce to improve lead management and focus on common goals and results.
5 Step Process to Make a Go To Market Plan
Startups Need a Go To Market Plan once they are ready to launch. This shares a 5 step process to make that for any type of startup.
Youtube link for video session on these slides - https://www.youtube.com/watch?v=vZLgCeDflF4
Metrics in a Nutshell
An overview of marketing metrics and analytics, what they mean and how they can be used to improve ROMI and performance.
A How-To Guide on Lead Nurturing: Managing Your Sales Leads
Here's a quick how-to guide on lead nurturing and the importance of managing your sales leads throughout the buying process.
Marketing Automation: Integrating Technology To Create An Engaging Customer E...
Question: How can you harness the abundance of data sources to improve the customer experience and make more effective marketing decisions?
Answer: We’ll look at some best practice marketing automation methods to better nurture leads through the sales funnel.
Similar to Figaro Digital Seminar: Nurturing Your eCommerce Customers With Marketing Automation - Steven Shaw (20)
How to use analytics to grow your eCommerce business
How to use analytics to grow your eCommerce business
Affordable Databases Can You Afford Not to be using a Marketing Database
Affordable Databases Can You Afford Not to be using a Marketing Database
Growth Marketing: Secrets for Fueling Bottom-Line Revenue
Growth Marketing: Secrets for Fueling Bottom-Line Revenue
Smash the Data Silos: Use Marketo to Create A Single Source Of Customer Truth
Smash the Data Silos: Use Marketo to Create A Single Source Of Customer Truth
Using Consumer and Competitive Data to Create Engaging Emails
Using Consumer and Competitive Data to Create Engaging Emails
PureProgression – Email marketing in a post GDPR world, email list growth & p...
PureProgression – Email marketing in a post GDPR world, email list growth & p...
What marketing automation reports should you be sharing with management
What marketing automation reports should you be sharing with management
Panel Discussion: DemandGen Report Marketing Automation User Survey
Panel Discussion: DemandGen Report Marketing Automation User Survey
A How-To Guide on Lead Nurturing: Managing Your Sales Leads
A How-To Guide on Lead Nurturing: Managing Your Sales Leads
Marketing Automation: Integrating Technology To Create An Engaging Customer E...
Marketing Automation: Integrating Technology To Create An Engaging Customer E...
More from Branded3
The guardian angels and the deadly sins of ecommerce SEO - Dan Saunders - Pin...
Ecommerce is growing every day and done well, the average retail brand can often expect to see massive growth in their income. Done incorrectly however, your ecommerce site can be a giant money pit, Dan's talk guides you through the dos and don’ts of SEO for an ecommerce site.
Fast and accurate SEO reporting and diagnostics with Google Analytics - Cardi...
Emma Cardiff SEO Meet talk is a 20 minute introduction to how to ensure what you’re reporting on is accurate, how to do it quickly (so you can spend more time doing SEO and less time reporting) and how to use Google Analytics to help diagnose problems and opportunities for SEO.
SearchLeeds 2018 - Chris Rowett - Supercharging google shopping
Build, enhance and optimise. From building powerful feeds to
advanced analysis techniques and the latest tech, Chris Rowett's SearchLeeds talk teaches you the three steps to supercharging your Google Shopping campaigns.
SearchLeeds 2018 - Emma Barnes - Branded3 - Analytics Tracking: or how I lear...
Have you ever been at the back of a developer queue thinking “I wish I could just do this myself” but find Google Tag Manager slightly daunting? Emma's SearchLeeds 2018 talk provided a wealth of inspiration on how to use Google Tag Manager for SEO, PPC, Event Tracking and advanced Google Analytics implementations.
SearchLeeds 2018 - Hannah Mckie - PLAs: Small company or large, everyone has ...
Hannah McKie discussed optimizing Google Shopping campaigns through data-driven testing and iteration. She emphasized that there is no single best practice, and campaigns should be structured based on business goals like return on ad spend or margins. Custom labels allow segmenting products in strategic ways. Proper feed setup and maintenance is also important, including optimizing fields like title, keywords, and Google product categories. Testing different approaches is key to continuous improvement, as the market is always changing.
SearchLeeds 2018 - Lexi Mills - Shift6 - Advanced integrated influence strate...
The advancement of AI and machine learning in social and Google algorithms have created an enormous impact on consumer perceptions and behaviour. Lexi Mills' SearchLeeds talk delved into how publishers are responding to this and in turn how we, as content marketers, should be adapting our tactics and strategies to continue to influence rankings and build links and brands in this environment.
SearchLeeds 2018 - Luke Carthy - How to optimise the s*** out of your interna...
Key reasons why optimising your internal web search is essential for SEO and a proven method to get it right, grow traffic, improve conversion and improve UX.
SearchLeeds 2018 - Kelvin Newman - Rough Agenda - Three practical (and invent...
A lot changes in SEO but one thing that hasn’t is the essential need to understand how your customers are searching and the words they’re using. Kelvin's practical SearchLeeds session shares some hands-on ways of taking keyword ideals from your SERP rivals.
SearchLeeds 2018 - Anu Adegbola - MindSwan - Adwords Script Automation and th...
Anu believes in working efficiently – and making use of tools that do the hard work for you – even when you’re on holiday! Anu's SearchLeeds talk takes you through AdWords Scripts that will do exactly that for you and tips to ensure that you don’t get a mystic error message where you actually have no idea how to fix the problem.
SearchLeeds 2018 - Jon Greenhalgh & Sam Wright - Edit & Branded3 - How to del...
Jon and Sam’s SearchLeeds talk aimed to educate on methods of understanding your audience in more detail and linking that audience with commercial knowledge of an organisation. This will help you to unlock the value of using in-depth audience data to maximise the benefit from all of your acquisition activity to really deliver growth.
SearchLeeds 2018 - Elizabeth Clark - Dream Agility - The future of Shopping
Undoubtedly, Google’s fastest growing product, Shopping, is one of the hardest products to master cost effectively. And it’s getting harder by the day as Google encourages more and more retailers on to it, by offering a new automated shopping solution. Where does that leave you as an agency or as an in-house practitioner? How can you protect yourself from automation and your campaigns from spiralling costs and competition? Find out how Google’s top industry trends such as increasing walled gardens, shift to transaction-based ad formats and machine learning can work to your advantage rather than against you.
John Rowley - Ferrero - Creating a data-driven customer journey with personas...
Today, the customer journey is a complicated matrix of multi-channel, hyper-targeted and in-the-moment marketing. So it’s no surprise that digital strategies rely heavily on data. Delivering fantastic commercials & loyal customers requires a data-driven marketing strategy to understand the customers you’re marketing to and how to invest in areas that really matter.
Fili Weise - SearchLeeds 2018 - Structured data explained
Want to know how and which structured data to implement on your website? This no-hype session focuses on SEO tips that will help you move the needle. No complex theory but highly actionable SEO tips. This session will have SEO tips for all levels of experience. Join ex-Google engineer Fili Wiese to learn all about structured data and how to make it work for you and avoid common pitfalls. Having programmed websites and Google internal tools, Fili Wiese is the go-to guy when it comes to technical and international SEO.
SearchLeeds 2018 - Craig Campbell - How to fix the most common technical SEO ...
Craig Campbell is an SEO consultant based in Glasgow, Scotland with 16 years of experience in the industry. He discusses common SEO mistakes and how to fix them, including performing audits using SEMRush to identify issues like crawlability, errors, and warnings. Campbell also covers optimizing site speed by reducing page load times and improving time to first byte through techniques like trimming page size, updating plugins, caching, and using a content delivery network like Cloudflare.
SearchLeeds 2018 - Matt Holmes - Distrelec - The International Paid Search Pl...
What’s the difference between a Superbowl-winning NFL team and a winning international PPC team? Not as much as you’d think. Combining his love of the NFL and experience running global campaigns for Distrelec and Emirates, Matt Holmes brings you his top 5 strategies for winning now and leading change for the future.
SearchLeeds 2018 - Oliver Brett - Screaming Frog
SEOs are great at optimising sites for search engines, but they don’t always know what’s great for users. With an ever increasing focus from search engines on the abstract concept of ‘quality’ sites in competitive markets need every advantage they can get to rank higher. User testing is a vital component of a meaningful UX review, and user feedback can be essential in sussing out where, what, and why a site ‘feels’ bad. It’s how you take audits beyond just checking off technical best practices. Hobbits aren’t super powerful or especially wise, but sometimes you need them in your fellowship to get the job done.
SearchLeeds 2018 - Julia Logan - Irish Wonder - How to audit your site for se...
Nobody likes a site with security issues – neither Google nor your visitors. (Hackers do but you probably don’t want to make their life easier at your expense, do you?) Making sure your site is secure can save you a lot of headache. Luckily, you don’t have to be an InfoSec whiz to do it – find out about some simple checks you could incorporate into your regular onsite audits to help make your site more secure.
SearchLeeds 2018 - Holly Ellwood - Receptional - What’s new in PPC?
Holly's SearchLeeds talk covered what’s new in PPC and what we can expect from 2018 according to latest releases and search trends. She also looked at areas that are under-utilised currently in the world of paid search, so as to highlight both missed and new opportunities for paid search marketers throughout this year.
SearchLeeds 2018 - Rachel Costello - DeepCrawl - Stop confusing search engin...
Are you sending mixed signals to Google? When canonicalisation, pagination, hreflang and mobile alternates aren’t implemented correctly, conflicting website signals will baffle search engines and leave them to make their own assumptions about your website and what’s important. In this talk, Rachel shares examples where a website’s signals can be ignored or overruled, leading to disastrous impacts on performance. Don’t leave anything to chance – be sure that the most important areas of your site are respected and given prioritisation when being indexed and shown to users.
SearchLeeds 2018 - David Freeman - Treatwell - Creating knockout on-site cont...
Everything in SEO is directly or indirectly related to content. Just think about that for a second or two. Everything from how we attract, engage and convert consumers is centred around content. This session will explore how to grow your bottom line by creating knockout on-site content that delivers on both traffic and conversion fronts by simply understanding your consumers.
More from Branded3 (20)
The guardian angels and the deadly sins of ecommerce SEO - Dan Saunders - Pin...
The guardian angels and the deadly sins of ecommerce SEO - Dan Saunders - Pin...
Fast and accurate SEO reporting and diagnostics with Google Analytics - Cardi...
Fast and accurate SEO reporting and diagnostics with Google Analytics - Cardi...
SearchLeeds 2018 - Chris Rowett - Supercharging google shopping
SearchLeeds 2018 - Chris Rowett - Supercharging google shopping
SearchLeeds 2018 - Emma Barnes - Branded3 - Analytics Tracking: or how I lear...
SearchLeeds 2018 - Emma Barnes - Branded3 - Analytics Tracking: or how I lear...
SearchLeeds 2018 - Hannah Mckie - PLAs: Small company or large, everyone has ...
SearchLeeds 2018 - Hannah Mckie - PLAs: Small company or large, everyone has ...
SearchLeeds 2018 - Lexi Mills - Shift6 - Advanced integrated influence strate...
SearchLeeds 2018 - Lexi Mills - Shift6 - Advanced integrated influence strate...
SearchLeeds 2018 - Luke Carthy - How to optimise the s*** out of your interna...
SearchLeeds 2018 - Luke Carthy - How to optimise the s*** out of your interna...
SearchLeeds 2018 - Kelvin Newman - Rough Agenda - Three practical (and invent...
SearchLeeds 2018 - Kelvin Newman - Rough Agenda - Three practical (and invent...
SearchLeeds 2018 - Anu Adegbola - MindSwan - Adwords Script Automation and th...
SearchLeeds 2018 - Anu Adegbola - MindSwan - Adwords Script Automation and th...
SearchLeeds 2018 - Jon Greenhalgh & Sam Wright - Edit & Branded3 - How to del...
SearchLeeds 2018 - Jon Greenhalgh & Sam Wright - Edit & Branded3 - How to del...
SearchLeeds 2018 - Elizabeth Clark - Dream Agility - The future of Shopping
SearchLeeds 2018 - Elizabeth Clark - Dream Agility - The future of Shopping
John Rowley - Ferrero - Creating a data-driven customer journey with personas...
John Rowley - Ferrero - Creating a data-driven customer journey with personas...
Fili Weise - SearchLeeds 2018 - Structured data explained
Fili Weise - SearchLeeds 2018 - Structured data explained
SearchLeeds 2018 - Craig Campbell - How to fix the most common technical SEO ...
SearchLeeds 2018 - Craig Campbell - How to fix the most common technical SEO ...
SearchLeeds 2018 - Matt Holmes - Distrelec - The International Paid Search Pl...
SearchLeeds 2018 - Matt Holmes - Distrelec - The International Paid Search Pl...
SearchLeeds 2018 - Julia Logan - Irish Wonder - How to audit your site for se...
SearchLeeds 2018 - Julia Logan - Irish Wonder - How to audit your site for se...
SearchLeeds 2018 - Holly Ellwood - Receptional - What’s new in PPC?
SearchLeeds 2018 - Holly Ellwood - Receptional - What’s new in PPC?
SearchLeeds 2018 - Rachel Costello - DeepCrawl - Stop confusing search engin...
SearchLeeds 2018 - Rachel Costello - DeepCrawl - Stop confusing search engin...
SearchLeeds 2018 - David Freeman - Treatwell - Creating knockout on-site cont...
SearchLeeds 2018 - David Freeman - Treatwell - Creating knockout on-site cont...
Recently uploaded
Assignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationGokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Yes, It's Your Fault Book Launch Webinar
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionMastering Dynamic Web Designing A Comprehensive Guide.pdf
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastMastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameTop digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastEtsy Marketing Guide - Tips For Selling Digital Products
This guide is for those who are selling digital products on Etsy platform.
Recently uploaded (20)
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
Figaro Digital Seminar: Nurturing Your eCommerce Customers With Marketing Automation - Steven Shaw
- 2. Nurturing your ecommerce customers with Marketing Automation Assisting the customer journey Steven Shaw // Digital Director @Branded_3
- 3. • What is Marketing Automation? • Creating your automation plan • Some examples of Marketing Automation • Getting more sophisticated • Final thoughts Agenda
- 4. What is
- 7. greater average deal sizebetter lead conversion rate *Source: Aberdeen Group - “Marketing Automation 101: Ensuring Early Success with the Basics; Maturing Your Deployment for long- term ROI”, June 2010 Marketing Automation statistics
- 9. Understand your customer • What is your customer journey? • What part of the journey do we want to influence? • What data do you have about your customer? • What are your desired outcomes?
- 10. States, Triggers, Conditions & Actions
- 11. Some
- 12. Example: Follow-up email New Order Delivered Cancellation
- 14. Click to conversion rateopen rate on automated marketing email *Source: SalesCycle Abandoned basket statistics
- 15. Getting more
- 21. Keep your plans simple and relevant A. Find a technology partner that matches your vision B. Be selective about where you want to influence the journey C. Don’t give up, if you don’t see a return in the first instance D. Always be testing!
- 22. Thank you from steve.shaw@branded3.com @greygorn Branded3.com @Branded_3