Magento is an adaptable e-commerce platform designed to cater to the unique needs of businesses, offering comprehensive features like content management, inventory management, and promotions. It enables flexible order management and supports various product types, streamlining the customer experience through functionalities like guest checkouts and reward points. The platform empowers businesses to grow and manage their online presence effectively.

1. Magento als uw e-commerce platform
01.12.2014 Pieter Caluwaerts

2. Pieter Caluwaerts, e-commerce consultant // @CaluTweets
6012

4. The changing rules of commerce
Connected
Constantly
To Their Work
To Their Home
To Their Friends
To Their Favorite Retailers
Everywhere
To Multiple Devices
On the Go

5. The Commerce
Revolution is here.

6. Most e-commerce solutions are “one-size-fits-all”
But your business is unique

7. Content
Management
Search +
Navigation
Inventory
Management
Mobile Apps
& Web
Merchandising Promotions
Payments
Coupons
Segmentation
& Personalization
Order
Management Shipping Returns

8. Magento Architecture

9. Order Flow
Add to Cart Shopping Cart Checkout PSP
@
@ @ @
Credit Memo Shipment Invoice Orders
On- & offline refund Track & Trace PDF Print
@: Transactional e-mail

11. Guest Checkout
No Account
Case: 30% Guest
Checkouts

12. Product Types
Simple Products

13. Product Types
Configurable Products

14. Product Types
Downloadable Products
Grouped Products
Bundled Products
Virtual Products

15. Navigation
Categories
Layered Navigation
Sorting

16. Search Queries
Backend Capture
Search the products

17. Stock
In Stock Out of Stock
No Backorder
Backorder
Product Shown Product not Shown

18. QTY increment
Increment of 50

19. Upsell
Other Products

20. Related Products
Sell more products

21. Cross-sell
Sell more / Shopping Cart

22. Reviews

23. Discounts
Tier Price
Special Price

24. Discounts
Catalog Price Rules Shopping Cart Price Rules
Coupons Free shipment

25. Private Sales

26. Reward Points
€10 = 1 points
1 point = €1 discount
Award customers with points based on actions:
+ Writing a review
+ Purchase amount
+ Converting invitation into customer
+ Converted constumers that buy products
+ Signup newsletter

27. Gift Cards

28. Magento is a platform that puts you in control
Not one that controls you

29. It’s not just software
It’s an adaptable platform that grows as you do

31. Magento shops
Source: http://tomrobertshaw.net/2014/04/april-2014-ecommerce-survey/
26%
30% 26%

32. Magento 2

35. Pieter Caluwaerts
e-commerce consultant 6012
@CaluTweets
be.linkedin.com/in/pietercaluwaerts