In this presentation given to a group of attendees at the Market St. Louis Interactive Marketing Conference on April 1, 2010, I go over the basics of using Google Analytics to track activity on your site, increase conversion rate, gain business intelligence about your customers, and use alerts & reports to measure performance.

1. Using Web Analytics to Increase Conversion Erin Eschen 2010 Internet Marketing Conference Saint Louis, Missouri

6. Consulted hundreds of small businesses on how to create a web presence , drive traffic and convert visitors. Analyzed hundreds of sites with varying business goals and budgets. Managed the web site for the nation’s largest Internet advertiser and managed the online application (lead generation).

7. The many uses of Web Analytics: Monitor Performance Gain Business Intelligence Track & Increase Conversions Troubleshoot Problems

9. Troubleshoot Problems

14. 2005

16. Visitors to Site Order Page 1 Order Page 2 Order Page 3 Sale GOAL

22. Track & Increase Conversions

26. Gain Business Intelligence

37. Monitor Performance

39. Dashboards

40. Source: Google Images

45. Thank you! Erin Eschen Online & Social Media Marketing Manager Perficient, Inc. @ErinE http://erineschen.blogspot.com http://www.linkedin.com/in/erineschen