Basic understanding google analytic by Koim Liddinilah. You will learn about what is web analytic, how to analyze google analytic and also how to create goals / conversion on google analytic.

1. Understanding
Google Analytic
By : Koim Liddinilah

2. KOIM LIDDINILAH
Product People & Problem Solver (Jakarta – Indonesia)
Koim Liddinilah @koimlliddinilah
I love cooking and traveling, I also like spending my time to
explore something new in my life.

3. WHAT IS WEB ANALYTIC?
“The process of analyzing the
behavior of visitors on a website”

4. The benefits of
understanding web analytics
Know where
visitors come from
Behavior of visitors and which
page/products get more views
Know the ROI or
results of marketing
efforts.

5. Analytic Steps :
It is important to make this right before make decisions
Identify Goals &
Objectives
Set up Goals
Tracking
Monitor &
Analyze
Make Decision &
Improvement

6. Business Examples
What is Conversion / Goal?
Macro Goals
E-Commerce Website Transaction
Note : If you’d like to create goals or conversion the first step you have to choose is decide objective.
Objective
Get Transactions
Micro Goals
Subscribe, Favorite
Product, Share Product,
Add to Cart

8. Benefits Using Google Analytics
1. Free
2. Set up easily!
3. Sustainable support from Google
4. Growing number of features
5. Easy to hire someone that understands to join
the team.
6. Many online tutorials and guidelines

13. DIMENSION
Understanding Dimensions & Metrics
METRICS
DESCRIBE DATA
ex : Direct Trafic
MEASURE DATA
ex : Web Session
If the dimension is direct traffic and the metrics is web sessions, it will show how many people actually visited the
website through direct source
*A session counts whenever a visitor spends at least 30 seconds on the site. During a session, a user can do a lot of
things on your website.

14. Sessions & Users Difference

15. Actions & Events happen
within a Session
Our goal is to know which kind of visitors actually do the actions we want

16. Metrics Meaning
Pages per Session Number of pages viewed in a session.
Avg. Session Duration Duration of the session.
% Bounce Rate % of users that leave the website without any interaction.
% New Sessions Percentage of first time visit.
Engagement Metrics

17. Metrics Meaning
Goals
Number of goals achieved. Goals can be created according to what we
need to track.
Transactions Purchase on website.
Conversions Number of major goals achieved. Usually transaction and lead.
% Conversions Rate Percentage of visitors that converts.
Conversion Metrics

18. GOOGLE ANALYTIC MENU
Realtime Report Audience Report
Acquisition
Report
Behavior Report
Conversion
Report
Realtime Report :
What is happening right now on our website

19. ex : /pagedetail/samsungex : www.google.com
ex : belanja mudah
Facebook
ex : 1483
The most important ones to focus on: Locations & Conversions
REALTIME REPORT

20. GOOGLE ANALYTIC MENU
Realtime Report Audience Report
Acquisition
Report
Behavior Report
Conversion
Report
Audience Report :
Who is our visitors? Where are they? What do they use to view our website?

21. The most important ones to focus on: Demographic, Geo, Behavior, Technology, Mobile &
Cohort Analysis
AUDIENCE REPORT

22. GOOGLE ANALYTIC MENU
Realtime Report Audience Report
Acquisition
Report
Behavior Report
Conversion
Report
Acquisition Report :
How do our visitors discover our website? How is the performance of our marketing
channels?

23. The most important ones to focus on: All Traffic > Channels; All Traffic > Source/Medium;
AdWords > Keywords (If you are using Google AdWords); Search Console > Landing Page;
Search Console > Queries
ACQUISITION REPORT

24. If you’d like to use url tracking for campaigns, you should try this method.
https://ga-dev-tools.appspot.com/campaign-url-builder/
UTM Tracking for Campaign

25. GOOGLE ANALYTIC MENU
Realtime Report Audience Report
Acquisition
Report
Behavior Report
Conversion
Report
Behavior Report :
How is the experience on our website? Do visitors get what they want? Which product /
content performs better?

26. The most important ones to focus on: Site Content > All Pages; Site Speed> Overview; Site
Search> Overview; Site Search > Search Terms; Events > Top Events
BEHAVIOR REPORT
10.023.0005.023.000 00:02:46 72.32% 41.72%
ex: /pagedetail ex:
1.234

32. GOOGLE ANALYTIC MENU
Realtime Report Audience Report
Acquisition
Report
Behavior Report
Conversion
Report
Conversion Report :
Are we achieving our goals? Do people actually buy?

33. CONVERSION REPORT

34. Business Examples
What is Conversion / Goal?
Macro Goals
E-Commerce Website Transaction
Note : If you’d like to create goals or conversion the first step you have to choose is decide objective.
Objective
Get Transactions
Micro Goals
Subscribe, Favorite
Product, Share Product,
Add to Cart

44. 44
Pixel Vision
Category