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Undestanding Google Analytic
The document outlines the importance of web analytics, specifically Google Analytics, in understanding visitor behavior on websites. It covers the steps for effective analytics, including setting goals and monitoring key metrics like session duration, bounce rates, and conversion rates. The document emphasizes the benefits of using Google Analytics, such as its free access, ease of setup, and availability of resources for learning.
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Similar to Undestanding Google Analytic
Undestanding Google Analytic
- 1. Understanding Google Analytic By :Koim Liddinilah
- 2. KOIM LIDDINILAH Product People& Problem Solver (Jakarta – Indonesia) Koim Liddinilah @koimlliddinilah I love cooking and traveling, I also like spending my time to explore something new in my life.
- 3. WHAT IS WEBANALYTIC? “The process of analyzing the behavior of visitors on a website”
- 4. The benefits of understandingweb analytics Know where visitors come from Behavior of visitors and which page/products get more views Know the ROI or results of marketing efforts.
- 5. Analytic Steps : Itis important to make this right before make decisions Identify Goals & Objectives Set up Goals Tracking Monitor & Analyze Make Decision & Improvement
- 6. Business Examples What isConversion / Goal? Macro Goals E-Commerce Website Transaction Note : If you’d like to create goals or conversion the first step you have to choose is decide objective. Objective Get Transactions Micro Goals Subscribe, Favorite Product, Share Product, Add to Cart
- 8. Benefits Using GoogleAnalytics 1. Free 2. Set up easily! 3. Sustainable support from Google 4. Growing number of features 5. Easy to hire someone that understands to join the team. 6. Many online tutorials and guidelines
- 13. DIMENSION Understanding Dimensions &Metrics METRICS DESCRIBE DATA ex : Direct Trafic MEASURE DATA ex : Web Session If the dimension is direct traffic and the metrics is web sessions, it will show how many people actually visited the website through direct source *A session counts whenever a visitor spends at least 30 seconds on the site. During a session, a user can do a lot of things on your website.
- 14. Sessions & UsersDifference
- 15. Actions & Eventshappen within a Session Our goal is to know which kind of visitors actually do the actions we want
- 16. Metrics Meaning Pages perSession Number of pages viewed in a session. Avg. Session Duration Duration of the session. % Bounce Rate % of users that leave the website without any interaction. % New Sessions Percentage of first time visit. Engagement Metrics
- 17. Metrics Meaning Goals Number ofgoals achieved. Goals can be created according to what we need to track. Transactions Purchase on website. Conversions Number of major goals achieved. Usually transaction and lead. % Conversions Rate Percentage of visitors that converts. Conversion Metrics
- 18. GOOGLE ANALYTIC MENU RealtimeReport Audience Report Acquisition Report Behavior Report Conversion Report Realtime Report : What is happening right now on our website
- 19. ex : /pagedetail/samsungex: www.google.com ex : belanja mudah Facebook ex : 1483 The most important ones to focus on: Locations & Conversions REALTIME REPORT
- 20. GOOGLE ANALYTIC MENU RealtimeReport Audience Report Acquisition Report Behavior Report Conversion Report Audience Report : Who is our visitors? Where are they? What do they use to view our website?
- 21. The most importantones to focus on: Demographic, Geo, Behavior, Technology, Mobile & Cohort Analysis AUDIENCE REPORT
- 22. GOOGLE ANALYTIC MENU RealtimeReport Audience Report Acquisition Report Behavior Report Conversion Report Acquisition Report : How do our visitors discover our website? How is the performance of our marketing channels?
- 23. The most importantones to focus on: All Traffic > Channels; All Traffic > Source/Medium; AdWords > Keywords (If you are using Google AdWords); Search Console > Landing Page; Search Console > Queries ACQUISITION REPORT
- 24. If you’d liketo use url tracking for campaigns, you should try this method. https://ga-dev-tools.appspot.com/campaign-url-builder/ UTM Tracking for Campaign
- 25. GOOGLE ANALYTIC MENU RealtimeReport Audience Report Acquisition Report Behavior Report Conversion Report Behavior Report : How is the experience on our website? Do visitors get what they want? Which product / content performs better?
- 26. The most importantones to focus on: Site Content > All Pages; Site Speed> Overview; Site Search> Overview; Site Search > Search Terms; Events > Top Events BEHAVIOR REPORT 10.023.0005.023.000 00:02:46 72.32% 41.72% ex: /pagedetail ex: 1.234
- 32. GOOGLE ANALYTIC MENU RealtimeReport Audience Report Acquisition Report Behavior Report Conversion Report Conversion Report : Are we achieving our goals? Do people actually buy?
- 33.
- 34. Business Examples What isConversion / Goal? Macro Goals E-Commerce Website Transaction Note : If you’d like to create goals or conversion the first step you have to choose is decide objective. Objective Get Transactions Micro Goals Subscribe, Favorite Product, Share Product, Add to Cart
- 44.