MGSSS grew rapidly from 100 stores in 1985 to 859 stores by focusing on low prices, high inventory turnover, and entering new markets. It had the highest sales per square foot and lowest inventories of any discount store. In 1983 it also successfully expanded into warehouse clubs. It adapted to economic changes by opening more stores in less populated areas and using inexpensive fixtures. Through technology investments and centralized systems, it improved efficiency in purchasing, distribution, and inventory management. However, its emphasis on low prices and costs meant margins on hard goods were not as high as competitors focused more on soft goods.