This document provides an overview of Apple Inc. including quick facts, financial performance milestones, competitors, industry analysis using tools like SWOT, PESTLE and value chain analysis. It summarizes Apple's founding in 1976, leadership under Steve Jobs, key product launches like the iPod and iPhone, and analyses the computer hardware industry and Apple's position in it between 2000-2009.
This document is originally written by AssignmentWOrkHelp. This report explains the successful running of the business of the Apple company. This shows the detail description of the factors influencing the future business, its internal analysis
and the reason of the success of the apple business.For more information, contact https://www.assignmentworkhelp.com/contact/
In today’s rapidly changing business world, the pressure on a business to take up a proactive approach has increased due to factors such as globalization, rapid technological advancement and changing needs of customers (Mazzero et al., 2015). Businesses which have emerged as market leaders are devising their strategies in accordance to the customer needs and environmental changes. Strategy is defined as setting the future direction or goals of an organization and allocating the resources for the attainment of those goals (Proctor, 2014). The strategic planning process involves taking up a systematic approach in devising goals and strategies. Furthermore, the process of strategic management involves identifying the opportunities in market and experimenting in order to develop a competitive advantage in the longer run (Hill et al., 2014). The businesses that have outperformed; have been successful in recognizing the opportunities present in the market before their rivals could do. Apple is one such business that has achieved phenomenal success due to its preemptive approach (Rawlinson, 2017). Over the years, Apple has successfully developed a very strong brand name and highly loyal customer base and has been ranked as one of the world’s “most valuable brand” (“The World’s Most Valuable Brands List,” 2018). Therefore, the purpose of this report is to carry out a strategic analysis of Apple and to make strategic recommendations for its future direction. The report will firstly give a brief overview of Apple Inc. and will then carry out the external and internal analysis of the company. The report will then move to identification of Apple’s sustainable competitive advantage and will then give recommendations based on analysis.
Apple inc. Strategic Case Analysis PresentationMahy Helal
Full strategic case analysis for Apple incorporation including industry , competitor's and firm's self analysis. It covers all the strategic issues facing the industry and Apple inc. as well as the recommended solutions for these issues on business and corporate levels.
The study shows the development on the Apple Inc. mission& vision and the strategic objectives over time.
Full strategic case analysis for Apple incorporation including industry , competitor's and firm's self analysis. It covers all the strategic issues facing the industry and Apple inc. as well as the recommended solutions for these issues on business and corporate levels.
The study shows the development on the Apple Inc. mission& vision and the strategic objectives over time.
This document is originally written by AssignmentWOrkHelp. This report explains the successful running of the business of the Apple company. This shows the detail description of the factors influencing the future business, its internal analysis
and the reason of the success of the apple business.For more information, contact https://www.assignmentworkhelp.com/contact/
In today’s rapidly changing business world, the pressure on a business to take up a proactive approach has increased due to factors such as globalization, rapid technological advancement and changing needs of customers (Mazzero et al., 2015). Businesses which have emerged as market leaders are devising their strategies in accordance to the customer needs and environmental changes. Strategy is defined as setting the future direction or goals of an organization and allocating the resources for the attainment of those goals (Proctor, 2014). The strategic planning process involves taking up a systematic approach in devising goals and strategies. Furthermore, the process of strategic management involves identifying the opportunities in market and experimenting in order to develop a competitive advantage in the longer run (Hill et al., 2014). The businesses that have outperformed; have been successful in recognizing the opportunities present in the market before their rivals could do. Apple is one such business that has achieved phenomenal success due to its preemptive approach (Rawlinson, 2017). Over the years, Apple has successfully developed a very strong brand name and highly loyal customer base and has been ranked as one of the world’s “most valuable brand” (“The World’s Most Valuable Brands List,” 2018). Therefore, the purpose of this report is to carry out a strategic analysis of Apple and to make strategic recommendations for its future direction. The report will firstly give a brief overview of Apple Inc. and will then carry out the external and internal analysis of the company. The report will then move to identification of Apple’s sustainable competitive advantage and will then give recommendations based on analysis.
Apple inc. Strategic Case Analysis PresentationMahy Helal
Full strategic case analysis for Apple incorporation including industry , competitor's and firm's self analysis. It covers all the strategic issues facing the industry and Apple inc. as well as the recommended solutions for these issues on business and corporate levels.
The study shows the development on the Apple Inc. mission& vision and the strategic objectives over time.
Full strategic case analysis for Apple incorporation including industry , competitor's and firm's self analysis. It covers all the strategic issues facing the industry and Apple inc. as well as the recommended solutions for these issues on business and corporate levels.
The study shows the development on the Apple Inc. mission& vision and the strategic objectives over time.
In order to carry out strategic analysis of Apple Inc., its internal and external environments need to be studied. So, in this section, Porter five forces analysis and PEST analysis of Apple have been done whereas for internal analysis of the company SWOT analysis will be conducted.
This presentation gives in & out insights of economics related to particular business.
Return on Investment on Apple Inc.
Thinking Process behind products.
Earlier stage & future growth.
Company Profile
Main Competitors by Business Fields
Sales Mix of Apple Core Products
Market Share by Tablet & Smartphone Vendors
Business Model Canvas
SWOT-Analysis
Porter's five forces on APPLE
Strategy Integration Model
Key to Success
This project was a strategic analysis of the HBR case "Apple Computers 2002." It outlined the rise and fall of Apple, and analyzed the strategic decisions made within the firm and the consequences of those decisions.
In order to carry out strategic analysis of Apple Inc., its internal and external environments need to be studied. So, in this section, Porter five forces analysis and PEST analysis of Apple have been done whereas for internal analysis of the company SWOT analysis will be conducted.
This presentation gives in & out insights of economics related to particular business.
Return on Investment on Apple Inc.
Thinking Process behind products.
Earlier stage & future growth.
Company Profile
Main Competitors by Business Fields
Sales Mix of Apple Core Products
Market Share by Tablet & Smartphone Vendors
Business Model Canvas
SWOT-Analysis
Porter's five forces on APPLE
Strategy Integration Model
Key to Success
This project was a strategic analysis of the HBR case "Apple Computers 2002." It outlined the rise and fall of Apple, and analyzed the strategic decisions made within the firm and the consequences of those decisions.
This presentation from Gary Gereffi, Director of the Duke University Center on Globalization, Governance & Competitiveness, covers four main areas:
1. The New Global Economy
2. What is a Global Value Chain (GVC)?
3. GVC Competition: China vs. Mexico
4. GVCs and Emerging Economies: New Sources of Global Competition
Unleashing Innovation Across The Value ChainShabbir Akhtar
Presentation by Shabbir Akhtar made during the selection round to represent Globsyn Business School at AIMA's National Competition for Management Students 2012
In response to Hasbro's declining market share in the traditional toys market, the Hasbro Advertising team at McGill University conceptualized a new marketing campaign to re-insert the nostalgia and fun that is--quintessentially--Hasbro.
NOTE: This is not the complete PowerPoint of our project; it is merely a little taste of our extensive project
PowerPoint designed by Marissa Lee
A deep Insight into the development of the Diaper industry in the North American Market (Case Study on P&G Vs Kimberly Clark) - A paper presented by Kenoma Agbamu
This is prepared simply for practicing presentation-skills and understanding “slideshare”’s online platform. All content is simply for the learning purpose. We don’t claim accuracy or complete information. All information is presented just for overview. Any inadvertent use of company name, images are unintentional. & if brought to notice, we will remove them.
Consider first that platforms are becoming a dominant form of business organization. Then consider how you transition an existing product to a platform. This talk illustrates steps to make the transition. It then describes what an open business model looks like and compares differences in openness of Apple, Google, Microsoft and others.
An introduction to the concept of global value chain and its implications.
Comments and suggestions are most welcome.
For queries: ryanfardinsakib@gmail.com
This document is the strategic plan to create a new brand of a Vietnamese fast food restaurant. This includes financial plan and marketing plan the the new brand.
BA 490 Senior Seminar in BusinessDr. Lori D. Paris.docxikirkton
BA 490: Senior Seminar in Business
Dr. Lori D. Paris
March 11, 2012
Table of Contents
Basic Company Information/History3
Industry Dominant Economic Features5
Five Forces Analysis of the PC industry 14
Strategic implications of Five Forces17
Driving Forces in the Industry 18
Industry Key Success Factors 20
Identify Industry Competitors 21
Strategic Maps 24
Summary of the industry and the overall attractiveness 27
Defining Strategy 28
SWOT analysis 30
Key Resources & Competencies 36
Competitive Strength Assessment 37
Apple’s Leadership and Corporate Culture 37
Financial Analysis 38
Recommendations 42
Appendix A: Financial Ratios 45
References 53
History
In 2011, Diane Hamilton described Apple Inc.’s mission statement as; “Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings” (para.3). Apple’s vision statement is “Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them" (Huzefa et al, 2009, p.15). With a common objective to create a low-cost and easy to use computer, the consummate salesperson Steve Jobs and the technical genius Steve “Woz” Wozniak got together in 1976 and founded Apple. In that same year, their first system, the Apple I, was launched and sold for $666.66 per unit (Powell, para 1). In 1977, Apple II was released and sold for $1,298.00, and sales spiked significantly (Huzefa et al., 2009, p.15).
By 1980, Apple became a publicly traded company, and the Apple III was released. A number of business and technical issues, such as overpricing of the product, resulted in a profitable fiasco. The poor revenue and technical failure resulted in the firing of 40 employees by the CEO at the time, Michael Scott. The 40 employees accounted for nearly half the original Apple II team. The first commercially successful personal computer was Apple’s Macintosh (Mac). Released in 1984 under the guidance of chairman Steve Jobs, it was the first computer that included a mouse and a graphic. The Mac sold for $2,495.00. “By the time the Apple II and the Mac rolled around, Jobs and Woz had popularized the personal computing revolution, and the rest, as they say, is history” (Powell, para. 1).
During the years between 1985 and 1993, Apple grew from $600 million in annual sales to $8 billion by 1993. Business issues for Apple in the following years included the release of Microsoft’s Windows 95 operating system and cheap PC clones able to run the Macintosh operating system, resulting in significant quarterly losses in 1996 (Huzefa et al, 2009, p. 11-12).
In 1985, Steve had been fired from Apple by the board of directors after ongoing internal conflict within the company. He began a competing company, NeXT, which designed high-end computer systems and a refined operating system. Much of NeXT’s mission was to personally ...
This presentation will cover the history of apple inc, growth of apple, most important acquisition, market capitalization, competitors of apple, products and services of apple and coverage area of apple.
CASE 16 APPLE INC. STILL TAKING A BITE OUT OF THE COMPETIT.docxjasoninnes20
CASE 16 :: APPLE INC.: STILL TAKING A BITE OUT OF THE COMPETITION? C117
CASES
CASE 16
APPLE INC.: STILL TAKING A BITE OUT OF THE COMPETITION?*
On February 11, 2015, Apple Inc. made history by becom-
ing the first U.S. publicly traded company to close above
$700 billion in market value. This put Apple’s value nearly
double that of the next three largest companies in the S&P
500 Index,1 and it firmly established expectations for future
performance. Apple’s market value had grown more than
50,600 percent since its initial public offering in December
1980.2 To satisfy investors, consumers, and company enthu-
siasts, Apple would have to continue to deliver, and doing so
might not be easy. As Apple had grown, the pace of innova-
tion had slowed. There were still opportunities, but would
Apple be the company to see them through to fruition?
The year 2015 was not the first time Apple had wowed
investors. In September 2012 Apple stock had hit a price
high of $702.10, at that time making Apple the most valu-
able company in the world, but the company had not been
able to sustain that lofty valuation. September 2012 had also
marked Tim Cook’s first full year as CEO and the first full
year since the death of Apple’s visionary founder, Steve
Jobs. Although most Apple watchers had mourned Steve
Jobs’s death on October 5, 2011, most also realized that
Jobs’s appointed successor, Tim Cook, came to the position
as CEO with an impressive track record. Cook had contin-
ued to grow the company, and the 2012 year-end numbers
showed continued financial success across almost all prod-
uct lines. However, expectations were still very high, and
rumors of a reduction in Asian supplier component orders
for the iPhone for 2013 led investors to worry about a drop-
off in demand for the company’s flagship product. This
worry led to a subsequent drop in Apple’s stock price of
nearly 24 percent.3
CEO Cook subsequently defused concerns over supply
chain issues, but that didn’t stop analysts and media watch-
ers from wondering whether Apple had lost its luster.4 This
posed yet again the unavoidable question that had loomed
large over the then 35-year-old Apple: What happens to a
modern company whose innovations and inspirations are
so closely tied to the vision of one leader when that lead-
er’s influence is no longer present?5 By 2015, that question
appeared to have been definitively answered: Apple, under
CEO Cook, was not only the most valuable company in
the world but was poised to grow even more (see Exhibits
1 and 2).
Apple, Fortune magazine’s “world’s most admired
company” since 2008,6 had distinguished itself by excel-
ling over the years not only in product innovation but also
in revenue and margins (since 2006 Apple had consistently
reported gross margins of over 30 percent). Founded as
a computer company in 1976 and known early on for its
intuitive adaptation of the graphical user interface, or GUI
(via the first mouse and ...
Apple- one of the most valuable brand. The presentation include micro and macro analysis of the company. The Brief Description of FMCD sector which includes Categorization, factors for growth and smartphone industry. The section 2 includes the description of brand Apple with vision, mission strategy and SWOT analysis and their social presence.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
Midterm
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4. QUICK FACTS Year of Founding: Company Type: Ticker Symbol: Stock Exchange: CEO : COO: Fiscal year-end: 2008 Employees: 2008 Revenue ($ mil.): 2007 Income ($ mil.): Primary NAICS code: Primary SIC code: Top Competitors: HHI: Ranking: Brands/Divisions/Affiliate: 1976 Public Company AAPL NASDAQ Steven P. Jobs Timothy D. Cook September 35,100 32,479 3,496 334111 ( Electronic Computer Manufacturing ) 3571 ( Electronic Computers ) Dell, Hewlett-Packard, Microsoft 3026 (calculated using sales of closest competitors) #103(Fortune 500) & #39(FT Global 500) Apple Computer Inc, MacBook Pro, Xserve, Mac OS X, Intel, iPod, iPhone, Safari NOTE: For the purpose of this study the “Personal Computer industry” has been the chosen primary focus as it is the largest revenue stream for Apple Inc. 1 Infinite Loop Cupertino, CA 95014, United States (408) 996-1010, Fax: (408) 974-2113 www.apple.com
7. QUICK FACTS – Milestones April 1, 1976 Apple Computer is founded by Jobs and Wozniak July, 1976 Apple launches its first computer April 17, 1977 Apple introduces its first mainstream computer, the Apple II Jan 24, 1984 Apple introduces its first Macintosh Computer 1984 Advertizing campaign for the first Macintosh Computer Sept 17, 1985 Sculley syndrome – Steve Jobs resigns from Apple Mar 2, 1987 Apple’s Macintosh II is introduced March, 1990 Mac II Line expands (IIx, IIcx, IIci & IIcfx) 1991 The emergence of PowerBook 1993 Apple introduces 19 computers; Sculley ousted as chief May, 1995 Apple lets third parties install its OS; huge failure Dec 20, 1996 Steve Jobs returns to Apple as Adviser May 6, 1998 Apple unveils the iMac July 2, 1999 The dawn of the iBook Oct 23, 2001 The March of the iPod – iPods introduced at $399 July 31, 2004 Steve Jobs treated for Cancer Jan 9, 2007 the iPhone (17.4 million sold since 2007) Oct 14, 2008 Jobs jokes about his health concerns Jan 14, 2009 Jobs announces leave of absence for health issues
12. INDUSTY ANALYSIS – NAICS INDUSTRY DFNITION 2002 NAICS code NAICS Industry Definition 31 – 33 The Manufacturing sector comprises establishments engaged in the mechanical, physical, or chemical transformation of materials, substances, or components into new products. The assembling of component parts of manufactured products is considered manufacturing, except in cases where the activity is appropriately classified in Sector 23, Construction. 334 Industries in the Computer and Electronic Product Manufacturing subsector group establishments that manufacture computers, computer peripherals, communications equipment, and similar electronic products, and establishments that manufacture components for such products. Convergence of technology motivates this NAICS subsector. 3341 This industry group comprises establishments primarily engaged in manufacturing and/or assembling electronic computers, such as mainframes, personal computers, workstations, laptops, and computer servers; and computer peripheral equipment, such as storage devices, printers, monitors, input/output devices and terminals. Computers can be analog, digital, or hybrid. 3342 This industry group comprises establishments primarily engaged in one or more of the following manufacturing activities: (1) telephone equipment; (2) radio and television broadcasting and wireless communications equipment; and (3) other communications equipment. 51 The Information sector comprises establishments engaged in the following processes: (a) producing and distributing information and cultural products, (b) providing the means to transmit or distribute these products as well as data or communications, and (c) processing data. 511 Industries in the Publishing Industries (except Internet) subsector group establishments engaged in the publishing of newspapers, magazines, other periodicals, and books, as well as directory and mailing list and software publishing. 5112 This industry comprises establishments primarily engaged in computer software publishing or publishing and reproduction. Establishments in this industry carry out operations necessary for producing and distributing computer software, such as designing, providing documentation, assisting in installation, and providing support services to software purchasers. These establishments may design, develop, and publish, or publish only.
16. INDUSTY ANALYSIS - Competitors INDIVIDUAL STENGTHS HIP BUT CAN MAC SUCCESSFULLY MIGRATE TO LOW-PRICED OFFERINGS FOR VOLUME IT’S ALL ABOUT EXECUTION BROADER PRODUCT PORTFOLIO THAN COMPETITORS LOSS LEADER IN PCs
18. INDUSTY ANALYSIS - Competitors TALK OF THE STOCK This is the last 5 year stock performance between Apple and its competitors. If the stock price of any company can be considered as a proxy of investor/market confidence, Apple definitely is proving a point above.
20. SWOT – STRENGTHS (internal) Steve Jobs’ unparallel leadership and vision for Apple Inc. over the past three decades Apple – not just a brand; it’s a cult The “cool” image that the company has developed over the years Apple’s emphasis on innovation and going back to the drawing board for all the products.
21. SWOT - STRENGTH Apple’s geographic location gives it a strategic advantage and thus is a strength Only because you have a hammer doesn’t mean every problem is a nail: Apple products typically have a simple and appealing design as against competitor’s overcomplicated solutions
22. SWOT - WEAKNESS Although a succession is planned, what can be deemed as a potential weakness is the company’s dependence on Steve Jobs’ involvement and vision. His absence has affected company performance and thus investor confidence in the past. Apple’s capital structure is NOT optimized. They are not leveraged and thus their reliance on equity is an innate weakness. Though this is an industry trend, it still makes apple vulnerable to a stock acquisition, despite any poison pills or other defenses they may have developed.
23. SWOT - OPPORTUNITIES The potential size of the Chinese and Indian markets makes PC growth in these countries very high. Even with their low penetration rates, China and India accounted for 25% of industry growth last year and estimates are that they represented more than 20% of PC unit growth in 2008. A shift in age demographic is an opportunity for Apple. Typically, younger audience prefer Apple’s products due to its simplicity, functionality and design With the industry trend moving towards Ultra Low Cost Computers (ULCC), Apple’s MAC computers if migrated to low price offerings can create higher volume in sales Given the upside potential from low penetration rates (China is at 17% and India is at 9%, strong growth over the next five years is expected, with China growing PC units at 16% per year and India at 18%. Apple has created opportunities based on its innovative products and the trend continues
24. SWOT - OPPORTUNITIES A shift in age demographic is an opportunity for Apple. Typically, younger audience prefer Apple’s products due to its simplicity, functionality and design. With the industry trend moving towards Ultra Low Cost Computers (ULCC), Apple’s MAC computers if migrated to low price offerings can create higher volume in sales
25. SWOT - THREATS Apple distinguishes itself based on the simplicity, effectiveness and form factor and uniqueness of its products. It is a price leader but its products justify this price. However, competition is mimicking Apple by attacking the ‘uniqueness’ mentioned previously and due to larger volumes and highly diversified product portfolios, competition can generate more effective pricing, thereby stealing market shares. Despite recent efforts, Apple has been unable to create an image of seriousness about its products (iPhone for pushing emails and higher end MACs for office use) The brand has a perceptual map which associates it with fun, cool and hip but not dependent; thereby unable to cater to the office audience.
27. PEST ANALYSIS In 2008, the federal budget spent $610 billion on social security, $330 billion on Medicare, $204 billion on medicaid, $607 billion on military, a whopping $244 billion as interest on national debt and a collective $936 billion on everything else; a small fraction of which was stimulus to sectors like education and infrastructure development which would further stimulate demand for computers. POLITICAL – The Bush Era The 911 attack puts US in war mode. The war in Afghanistan follows which costs US hundreds of billion of dollars In 2000, the US federal debt was $5.6 trillion. George W declared as winner of the 200 presidential elections. His priority was pushing tax-cuts right away. Three major tax cuts were passed by 2003 May 1, 2003:federal debt rises to $6.5 trillion Nov 3, 2004: Bush wins re-election May 1, 2003:federal debt rises to $6.5 trillion May 1, 2003:federal debt rises to $6.5 trillion 2004:federal debt rises to $7.5 trillion 2005:federal debt rises to $7.8 trillion 2006:federal debt rises to $8.3 trillion 2007:federal debt rises to $8.7 trillion
28. PEST ANALYSIS – Political Snapshot 2008 Official Name: United States of America Form of State: Federal Republic Legal System: Based on the constitution of 1787 Federal Legislature: Bicameral Electoral System: Universal direct suffrage from the age of 18 National Elections: November 4 th 2008 (presidential, House of Representatives and one third of senate Head of the State: Executive president elected by popular vote via an electoral college of 538 members, for a maximum of two four-year terms. Barack Obama (Democrat) replaced George W Bush (Republican) as president on January 20th 2009, with Joe Biden as vice-president State Legislatures: Each of the 50 states, except Nebraska (which has a unicameral system), has a legislature that essentially follows the model of the federal legislature. National Government: The administration is appointed by and responsible to the president. Cabinet secretaries: Agriculture Tom Vilsack Commerce To be announced Defense Robert Gates Education Arne Duncan Energy Steven Chu Health & human services Tom Daschle Homeland security Janet Napolitano Housing & urban development Shaun Donovan Interior Ken Salazar Justice Eric Holder Labor Hilda Solis State Hillary Clinton Treasury Timothy Geithner Chairman of the Federal Reserve: Ben Bernanke
29. PEST ANALYSIS ECONOMIC The National Debt has steadily increased from 2000 to 2008 As can be seen, the unemployment rate through the first half of this decade was steadily declining until the economic meltdown in late 2007.
30. PEST ANALYSIS By observing a 12 month moving average of the inflation rate instead of the annual inflation rate, we can observe that inflation has risen from around 2% in 2000 to 3.5% in 2009. The all time high in this time period though was a little over 4%. ECONOMIC Inflation directly affects the operations of any capital intensive company like Apple due to a rise in transportation, raw materials and therefore inbound logistics of the company.
31. PEST ANALYSIS - ECONOMIC While the Real GDP during the period 2000-2008 has grown, the percentage change in this growth tells another story. 2004 can be marked as the point on the timeline when the GDP growth stopped matching the growth in the country’s national debt described earlier. Unemployment sharply rose towards the end of the decade
32. PEST ANALYSIS - ECONOMIC The above graph is the Consumer Sentiment Index maintained by the University of Michigan. A discrete look at the timeline in the left graph above (University of Michigan) again points out 2004 as the beginning of an economic end. This index was adjusted to 100 in 1976. The right graph shows consumer sentiment from January 2000 to July 2008 and is seasonally adjusted.
33. PEST ANALYSIS - ECONOMIC Although declining GDP numbers have a negative impact on the sales of personal computers through 2007-2008, 2009 and onwards is expected to be a year of GDP healing and sales recovery for the industry. This may be attributed to recent economic policies declared by the Obama administration such as stimulus packages
34. PEST ANALYSIS - SOCIAL 2000 2008 Average Personal Saving have dropped over the past decade. In general, people have become more dependent on credit. In addition to high levels of debt, Americans tend to save very little, with rates of savings actually dipping into negative numbers in recent years for periods of time unseen since the Great Depression. When Apple Inc. launched its online store selling 'applications' for the iPhone device this summer, many people dismissed it as a niche sales channel for technogeeks. But chief executive Steve Jobs recently revealed that in its first month, users downloaded more than 60 million programmes and the business sold in excess of $1m (pound 500m) in applications each day. Jobs told the Wall Street Journal that applications could "crest half a billion soon". Now companies in every sector are tapping into 'application culture' but now things are changing, partly because the industry is maturing, and partly because of the recession. Suddenly there is much more interest in products that apply the flip side of Moore's law: instead of providing ever-increasing performance at a particular price, they provide a particular level of performance at an ever-lower price. The most visible manifestation of this trend is the rise of the netbook, or small, low-cost laptop.
35. PEST ANALYSIS - SOCIAL Age demographic accepting internet as a medium of life has dramatically increased in the past decade. Tech Savvy Geek Web 2.0 Internet savvy Online Shoppers WORD POOL
36. PEST ANALYSIS - TECHNOLOGY Exponential increase in availability of Wireless Internet Access Computing taken to a higher level with the invention of nanotechnology Advances in technology gave easier and cheaper access to global positioning systems Commercial use of Biometric Technology made possible measuring of physical characteristics for security and identification Few examples amongst countless Tech advances between 2000-09
38. VALUECHAIN - INDUSTRY Silicon Manufacturer H/W and Component Manufacturer OS and S/W Manufacturer BRANDED O E M Retailer Wholesaler Customer
39. VALUECHAIN - APPLE Silicon Manufacturer H/W and Component Manufacturer OS and S/W Manufacturer BRANDED O E M Retailer Wholesaler Customer
40. VALUE CREATING ACTIVITIES Inbound Logistics: Innovation CEO’s vision and passion Investing in higher quality raw material and components relative to competitors Operations: Superior R&D Developing important strategic alliances (Intel, AT&T) Vertical system Integration Diversification of product portfolio Hiring the right people for the right job Outbound Logistics: Timely market entry of products Price Leader Marketing and Sales: Effective and superior Marketing Campaigns Unparallel shopping experience to end customer Training customer reps for in-store sales Effective Promotion of online sales After sales service: Unparallel and unquestionable service (ex. Genius Bar)
41. Opportunity : Lack of competition to PCs Value Proposition : Cool, Hip, Simple and yet advanced computers Target : Younger audience (not afraid to try/break stereotypes) Revenue Model : Price leader Capabilities: R&D, Timely Implementation, CEO’s vision Activities: Refer to activity system on next slide Business Processes Resources (Finance: equity, HR – high quality, Technology: state of the art)
42. APPLE’s ACTIVITY SYSTEM Innovate Timely Market Entry Price Leader Branding – the Cool Cult Strong HR skills: Hire right Product Differentiation: am a Mac, am a PC Innate Vertical Integration Diversification – Complimentary success from iTunes and iPhone Consumer Targeting Global Supply Chain