Prihodnost e-trgovine: vse na enem mestu

1. THE FUTURE OF RETAIL
Deja Horvat Zupanc, BIG BANG
Jakub Krolikowski, MIRAKL
ONE STOP SHOP

2. How the one-stop-shop can benefit your
business
Optimize & expand
assortment, profitably
Operate dropship &
marketplace models
Maximize
conversion
Personalize buying
experiences
Monetize traffic
Relevant retail
media
Streamline catalog
onboarding
with existing supplier
products
SPONSORED
Fragmented
supply
Existing
suppliers
New
suppliers
Wholesalers
Internal Subsidiaries
Sold by: North Face
Customer
expectations
More choice
More availability
Better prices
More circular
economy products

3. Expanding retail horizons through various use
cases
Personalize your site
across 1P & 3P
products
Faster brand
catalog onboarding
More profitable
dropship
Add to core
categories
Avoid out-of-stocks
Open new
categories
Test & learn
Monetize traffic
with retail media
Personalized
trade marketing
Expand
assortment
Further
monetize
Optimize
operations

4. Results:
Agile catalog management; capture greater market
share; enter (and dominate) new categories; test & learn
about new products and categories at scale.
• 25% of GMV comes from marketplace transactions
• >50% of GMV comes from refurbished products
• 865k+ SKUs listed on the marketplace
• 3x transaction growth in marketplace in the first 3
years
865k+
SKUs listed on the
MP
>95%
of SKUs from MP
3x
transaction growth in MP in
first 3 years
In our second year, we really transformed our way of thinking to
be, 'Best Buy is a marketplace where we strive to be the best
seller, and have the best price, the best reviews, and the best
fulfillment times.' That was a turning point for us to really get the
proper amount of integration and collaboration across the
enterprise.
Brendan Toupin, Director of eCommerce, Best Buy Canada
Best Buy transformed from online retailer to
Canada’s largest one-stop-shops

5. Results:
• Maintain market share by adding 1.6 million products
• International expansion of the marketplace, live in
Germany, Spain, and Austria
• Doubled its Marketplace sales to €81 million GMV in
Q1 23/24
• Respond to customers’ need for refurbished or
preowned products across all categories
• Top refurbished categories include smartphones,
sport & large household appliances
1 500+
Sellers on the platform
2x
Growth in
marketplace sales
€137M
Marketplace GMV in FY 22/23
“The improved profitability is the result of our strategic measures.
Investments in growth areas such as Marketplace are paying off...
In the very challenging retail environment, we are demonstrating
strength and innovation."
Dr. Karsten Wildberger, CEO
MediaMarkt improves profitability & customer
satisfaction with the marketplace

6. • Expand the assortment of local and international
suppliers
• Use data to keep a strong link with customers
• 24/7 portfolio and segmented sales execution
• New “non-food” products available: furniture for bars
and restaurants, equipment for storing and preparing
meals, products for cleaning the premises, etc.
• Over 100 brands at launch
“With Mirakl's technology, expertise and attitude of the team, we
believe with a strong marketplace, we will deliver growth and
expansion."
Coca-Cola provides customers with a new
buying experience and new product categories
Objectives:
Zoran Bogdanovic, CEO, Coca-Cola Hellenic Bottling Company

7. The world’s leading retailers choose Mirakl
to revolutionize the way they sell online
450+
customers worldwide
$8.6B+
2023 Gross Merchandise Value
50% year-over-year growth
Proven impact
50 platforms with $50M+ GMV &
20 with $100M GMV+ per year
800+
employees worldwide across 10 offices

8. WELL, THANK
YOU JAKUB

9. ALI JE
OMNICHANNEL
MARKETPLACE
MODEL PRAVA
POMLAJEVALNA
TERAPIJA ZA
BIG BANG?

10. #1
+150.000 DODATNE
PONUDBE V
POTROŠNIŠKI
ELEKTRONIKI
#2
VSTOP V 100+
NOVIH
KATEGORIJ
#3
TEST
TEST
TEST
#4
6 MESECEV
ZA VSTOP
NA NOV TRG?

12. KDO SMO?
KDO SMO?
IDENTITETA?

13. ČAS ODRAŠČANJA
OBVLADOVANJE LASTNE &
PARTNERSKE PONUDBE
SPREMEMBE
PROCESOV
KOLIČINA
PODATKOV
93%
50 5000
18. 3. (mesecev)
500 500.000 (produktov)
NAŠI PARTNERSKI (pogoji)
CENOVNA
KONKURENČNOST
40%
produktov z več ponudbami

14. POLNOLETNOST PO 18. MESECIH?
3D
vizualizacija
Z AI do
obogatenih vsebin
Smart
Quiz
Optimizacija
Iskalnika

15. Thank you!
Hvala!