By: Kyle Strabbing
* 2012 – Walmart celebrated 50 years of helping people save

money so they can live better
* Employs 2.2 million associates worldwide and serves 200
million customers each week at more than 10,000 stores in
27 countries

Digital Presence
* "With our dedicated online facilities and 4,100 stores within
five miles of two-thirds of the U.S. population, we gain a
significant advantage by being positioned in the most
important location — close to our customers,” – Joel
Anderson, president and CEO of Walmart.com

*
Campaign Goal
Become THE Smart Shopper

*
*
*
*

Avoid the lines
Avoid the mess
Avoid the hassle
Avoid the money

Using Walmart’s Smart Shopper
application
* Walmart’s 1st iPad app
* iPhone app w/ Siri
* Home barcodescanning

* Digital Coupons

Build the next
generation of commerce
*
*
*
*

Updated home screen design to help
you shop and save

*

Interactive Local Ad. Page through an
ad and tap items to learn more

*

Updated store mode home screen.
View store Rollbacks, new products
and store events

*

Push notifications. Learn about our
biggest events as they become
available.

*

Browse, search and buy Walmart.com
products

*

Add products to a favorites list using
voice input or text, or by scanning bar
codes

*

Scan items to see the current price at
the store

*

Locate the nearest Walmart Store and
view Rollbacks

*

Browse $4 prescriptions and order
refills

*

View, share and print your online
photos
*
* Walmart Lab software engineer
salary - $120,360

* 13 team members = $1,560,000
* Tracking software development and
maintenance = $2,500,000

* Total Cost = $5,000,000+

*
*

Final presentation walmart

  • 1.
  • 2.
    * 2012 –Walmart celebrated 50 years of helping people save money so they can live better * Employs 2.2 million associates worldwide and serves 200 million customers each week at more than 10,000 stores in 27 countries Digital Presence * "With our dedicated online facilities and 4,100 stores within five miles of two-thirds of the U.S. population, we gain a significant advantage by being positioned in the most important location — close to our customers,” – Joel Anderson, president and CEO of Walmart.com *
  • 3.
    Campaign Goal Become THESmart Shopper * * * * Avoid the lines Avoid the mess Avoid the hassle Avoid the money Using Walmart’s Smart Shopper application
  • 4.
    * Walmart’s 1stiPad app * iPhone app w/ Siri * Home barcodescanning * Digital Coupons Build the next generation of commerce
  • 5.
  • 6.
  • 7.
    * * Updated home screendesign to help you shop and save * Interactive Local Ad. Page through an ad and tap items to learn more * Updated store mode home screen. View store Rollbacks, new products and store events * Push notifications. Learn about our biggest events as they become available. * Browse, search and buy Walmart.com products * Add products to a favorites list using voice input or text, or by scanning bar codes * Scan items to see the current price at the store * Locate the nearest Walmart Store and view Rollbacks * Browse $4 prescriptions and order refills * View, share and print your online photos
  • 8.
  • 9.
    * Walmart Labsoftware engineer salary - $120,360 * 13 team members = $1,560,000 * Tracking software development and maintenance = $2,500,000 * Total Cost = $5,000,000+ *
  • 10.