Visual Design Basics provides tips for creating effective visual designs that grab attention and convey messages clearly. It introduces Mr. Vector and Miss Raster as key design principles, and emphasizes simplicity, clarity and reducing clutter. The purpose is to create "Aha!" moments and provoke thought while evoking emotion. This is achieved by leading the eye with techniques like contrast, proper sizing of images, and following design best practices for things like aspect ratios, color, and typography. Real learning happens through a combination of training, feedback, observation and real-world experience over time. The presentation concludes by thanking the audience.