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TMKUNIVERSITY

DESIGNING
PRESENTATIONS
MAKING SLIDES SEXY

Presented by Andre Woolery
TMKUNIVERSITY

Presentations are about
grabbing your audiences

ATTENTION
+ keeping them
CAPTIVATED.
TMKUNIVERSITY

ATTRACTIVE THINGS GAIN ATTENTION...
TMKUNIVERSITY

I’m not an expert.
but...
I know the tools.
I look for inspiration.
I experiment.
FONTS.......................
COLOR......................
COMPOSITION............
SHAPES.....................
IMAGES......................
DESIGN......................
fonts

the type of font you choose tells a visual story of style
and tone ranging from modern to traditional to fun

classy | bodoni
modern |

futura (sans serif)

traditional | times new roman (serif)
compact | tungsten
FUN | STENCIL
font
variables

font selection isn’t the only way to create visual effects
with text. small manipulations can make distinctions
between your copy.
do not fear using size to create

impact

.
all caps can make a statement seem official. all caps can
make a statement seem official. all caps can make a
statement seem official. all caps can make a statement
seem official. all caps can make a statement seem official. all
caps can make a statement seem official. all caps can make
a statement seem official. all caps can make a statement
seem official. all caps can make a statement seem official. all
caps can make a statement seem official. all caps can make
a statement seem official. all caps can make a statement
seem official. all caps can make a statement seem official. all
caps can make a statement seem official. all caps can make
a statement seem official. all caps can make a statement
seem official. ALL CAPS CAN MAKE A STATEMENT. all
caps can make a statement seem official. all caps can make
a statement seem official. all caps can make a statement
seem official. all caps can make a statement seem official. all
Making text bold is a clear line of distinction.
color

color is the quickest way to attract the eye but
also create harmony, balance and emotion to any
element in view.
use colors of the same tone and matching palette
use colors of the same tone and matching palette
use colors of the same tone and matching palette
use colors of the same tone and matching palette
use colors of the same tone and matching palette
use colors of the same tone and matching palette
use color to create pop or accentuate a point.
keeping it simple sometimes works...
avoid light yellow on text. unless on black.
color doesnt always have to be drastic...
it can also be subtle...
composition
the blank
canvas of a
slide can be
used to tell your
story
you can guide a invisible lines
viewers eye by simply with alignment
creating and spacing
you can guide a invisible lines
viewers eye by simply with alignment
creating and spacing
you can guide a invisible lines
viewers eye by simply with alignment
creating and spacing
you can guide a invisible lines
viewers eye by simply with alignment
creating and spacing
leaving empty white
space is acceptable.
leaving empty white
space is acceptable.

and nothing has to
be centered.
use the rulers for spacing

use the rulers for spacing
use the rulers for spacing
use the rulers for spacing
use the rulers for spacing
use the rulers for spacing
use the rulers for spacing
YOU CAN CREATE
TEMPORARY
GUIDES WITHIN
YOUR SLIDES BY
DRAGGING THE
SIDES OF THE SLIDE

LEVERAGE THE
RULERS TO BREAK
THE SLIDE UP INTO
MEASURED
PORTIONS WITH
GUIDE LINES.
THIS WILL HELP YOU
CREATE AN INVISIBLE
COMPOSITION ,
BALANCE, AND
ORDER TO YOUR
SLIDES

THE VIEWER WILL
UNCONSCIOUSLY
RECOGNIZE THE
ORDER IN THE
SEEMINGLY CHAOTIC
SLIDE
HEADLINES NEED SPACE

IMAGES, GRAPHS AND LOGOS REQUIRE
DEDICATED AREAS

TEXT NEED TO BE A
CONSISTENT
POSITION
SHAPES

boxes, triangles, arrows, and other shapes
can all be manipulated and used for several
graphical elements
TRANSFORM YOUR SHAPES....
ARROW

ROUNDED
RECTANGLE

SPEECH
BUBBLE
PLAY WITH THE BORDERS TO
ADD DIFFERENT DIMENSIONS TO
ANY SHAPE...
SOMETIMES IT IS AS SIMPLE
AS CHANGING OPACITY
AND SPACING OF A SERIES
OF SHAPES TO MAKE A NEW
SHAPE
CREATE ICONS
FOUR SHAPES

=

WEB PAGE
USE THEM AS CONTAINERS
MICHELLE PHAN
TWITTER
Instantly connect
to what's most
important to you.
Follow your friends,
experts, favorite
celebrities, and
breaking news.

As one of the early adopters
of YouTube, Phan established
an early presence on the site
and has since become the
most subscribed beauty
channel. She uses voiceovers
in her tutorials, offering
detailed and visually
compelling instruction on
everything from movie- and
music-inspired looks to
everyday tips and tricks.
USE THEM AS DESIGN
ELEMENTS
A SIMPLE TRIANGLE
AND A LINE
CAN TRANSFORM A
SLIDE LAYOUT
INTO SOMETHING
WELL DESIGNED
IMAGES

LET THE PICTURE DO THE TALKING...
FULL BLEED

MAKE SURE THE
TEXT CAN BE READ
FULL BLEED

MAKE SURE THE
TEXT CAN BE READ
CROP LIKE IT IS INSTAGRAM
CROP LIKE IT IS INSTAGRAM
CROP LIKE IT IS INSTAGRAM
CROP LIKE IT IS INSTAGRAM
CROP LIKE IT IS INSTAGRAM
STEAL LIKE A PRO
ALPHA MEANS THIS
get inspired

web, product, packaging,
business cards...
RADIO
Radio is the wireless transmission of signals through free
space by electromagnetic radiation of a frequency
significantly below that of visible light, in the radio frequency
range, from about 30 kHz to 300 GHz.[1] These waves are
called radio waves. Electromagnetic radiation travels by
means of oscillating electromagnetic fields that pass through
the air and the vacuum of space.
TELEVISION
Television (TV) is a telecommunication medium for
transmitting and receiving moving images that can be
monochrome (black-and-white) or colored, with or without
accompanying sound. "Television" may also refer specifically
to a television set, television program, or television
transmission.
2

#

RULES OF SOCIAL
ENGAGEMENT
The clue is in the name
… social media. Your
first instinct might be to
tweet about your book,
but what good does
this do?
These days, we buy
from those we trust.
This takes time to
develop, so engage first
and sell second.
OUR POV: NATIVE CONTENT

WHO IS THE BEST
DISTRIBUTION
PARTNER?
know the tools.
look for inspiration.
experiment.
nowgoplay!
THANK YOU.

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Designing Presentations

  • 2. TMKUNIVERSITY Presentations are about grabbing your audiences ATTENTION + keeping them CAPTIVATED.
  • 4. TMKUNIVERSITY I’m not an expert. but... I know the tools. I look for inspiration. I experiment.
  • 6. fonts the type of font you choose tells a visual story of style and tone ranging from modern to traditional to fun classy | bodoni modern | futura (sans serif) traditional | times new roman (serif) compact | tungsten FUN | STENCIL
  • 7. font variables font selection isn’t the only way to create visual effects with text. small manipulations can make distinctions between your copy.
  • 8. do not fear using size to create impact .
  • 9. all caps can make a statement seem official. all caps can make a statement seem official. all caps can make a statement seem official. all caps can make a statement seem official. all caps can make a statement seem official. all caps can make a statement seem official. all caps can make a statement seem official. all caps can make a statement seem official. all caps can make a statement seem official. all caps can make a statement seem official. all caps can make a statement seem official. all caps can make a statement seem official. all caps can make a statement seem official. all caps can make a statement seem official. all caps can make a statement seem official. all caps can make a statement seem official. ALL CAPS CAN MAKE A STATEMENT. all caps can make a statement seem official. all caps can make a statement seem official. all caps can make a statement seem official. all caps can make a statement seem official. all
  • 10. Making text bold is a clear line of distinction.
  • 11. color color is the quickest way to attract the eye but also create harmony, balance and emotion to any element in view.
  • 12. use colors of the same tone and matching palette use colors of the same tone and matching palette use colors of the same tone and matching palette use colors of the same tone and matching palette use colors of the same tone and matching palette use colors of the same tone and matching palette
  • 13. use color to create pop or accentuate a point.
  • 14. keeping it simple sometimes works...
  • 15. avoid light yellow on text. unless on black.
  • 16. color doesnt always have to be drastic... it can also be subtle...
  • 17. composition the blank canvas of a slide can be used to tell your story
  • 18. you can guide a invisible lines viewers eye by simply with alignment creating and spacing you can guide a invisible lines viewers eye by simply with alignment creating and spacing you can guide a invisible lines viewers eye by simply with alignment creating and spacing you can guide a invisible lines viewers eye by simply with alignment creating and spacing
  • 19. leaving empty white space is acceptable.
  • 20. leaving empty white space is acceptable. and nothing has to be centered.
  • 21. use the rulers for spacing use the rulers for spacing use the rulers for spacing use the rulers for spacing use the rulers for spacing use the rulers for spacing use the rulers for spacing
  • 22. YOU CAN CREATE TEMPORARY GUIDES WITHIN YOUR SLIDES BY DRAGGING THE SIDES OF THE SLIDE LEVERAGE THE RULERS TO BREAK THE SLIDE UP INTO MEASURED PORTIONS WITH GUIDE LINES. THIS WILL HELP YOU CREATE AN INVISIBLE COMPOSITION , BALANCE, AND ORDER TO YOUR SLIDES THE VIEWER WILL UNCONSCIOUSLY RECOGNIZE THE ORDER IN THE SEEMINGLY CHAOTIC SLIDE
  • 23. HEADLINES NEED SPACE IMAGES, GRAPHS AND LOGOS REQUIRE DEDICATED AREAS TEXT NEED TO BE A CONSISTENT POSITION
  • 24. SHAPES boxes, triangles, arrows, and other shapes can all be manipulated and used for several graphical elements
  • 26. PLAY WITH THE BORDERS TO ADD DIFFERENT DIMENSIONS TO ANY SHAPE...
  • 27. SOMETIMES IT IS AS SIMPLE AS CHANGING OPACITY AND SPACING OF A SERIES OF SHAPES TO MAKE A NEW SHAPE
  • 29. USE THEM AS CONTAINERS MICHELLE PHAN TWITTER Instantly connect to what's most important to you. Follow your friends, experts, favorite celebrities, and breaking news. As one of the early adopters of YouTube, Phan established an early presence on the site and has since become the most subscribed beauty channel. She uses voiceovers in her tutorials, offering detailed and visually compelling instruction on everything from movie- and music-inspired looks to everyday tips and tricks.
  • 30. USE THEM AS DESIGN ELEMENTS A SIMPLE TRIANGLE AND A LINE CAN TRANSFORM A SLIDE LAYOUT INTO SOMETHING WELL DESIGNED
  • 31. IMAGES LET THE PICTURE DO THE TALKING...
  • 32. FULL BLEED MAKE SURE THE TEXT CAN BE READ
  • 33. FULL BLEED MAKE SURE THE TEXT CAN BE READ
  • 34.
  • 35. CROP LIKE IT IS INSTAGRAM CROP LIKE IT IS INSTAGRAM CROP LIKE IT IS INSTAGRAM CROP LIKE IT IS INSTAGRAM CROP LIKE IT IS INSTAGRAM
  • 38. get inspired web, product, packaging, business cards...
  • 39.
  • 40. RADIO Radio is the wireless transmission of signals through free space by electromagnetic radiation of a frequency significantly below that of visible light, in the radio frequency range, from about 30 kHz to 300 GHz.[1] These waves are called radio waves. Electromagnetic radiation travels by means of oscillating electromagnetic fields that pass through the air and the vacuum of space.
  • 41. TELEVISION Television (TV) is a telecommunication medium for transmitting and receiving moving images that can be monochrome (black-and-white) or colored, with or without accompanying sound. "Television" may also refer specifically to a television set, television program, or television transmission.
  • 42. 2 # RULES OF SOCIAL ENGAGEMENT The clue is in the name … social media. Your first instinct might be to tweet about your book, but what good does this do? These days, we buy from those we trust. This takes time to develop, so engage first and sell second.
  • 43.
  • 44. OUR POV: NATIVE CONTENT WHO IS THE BEST DISTRIBUTION PARTNER?
  • 45. know the tools. look for inspiration. experiment.