Nicola Osborne gives pointers to how to increase exposure of academic research using various social media channels. Delivered to the Heriot Watt Crucible VI, 14 March 2014, Edinburgh.
Presented by Nicola Osborne from a talk "Using Social Media to Communicate Your Research" on using social media for engagement that she gave as part of the public engagement session at the Heriot Watt Crucible VI, Dynamic Earth, Edinburgh, 14th March 2014.
Presentation delivered by Nicola Osborne, Social Media Officer at EDINA, at the Heriott Watt Crucible V event at the Royal Society of Edinburgh on Thursday 24th January 2013
Slides from the Making an Impact through Social Media Workshop at the University of Edinburgh Digital Humanities: What Does It Mean? information session, organised by Forum Journal, in Edinburgh.
Digital Identity & Social Networking for ResearchersFlea Palmer
How social media platforms can enhance your work as a researcher, and some of the potential issues around using these tools. Adapted from 'The Researcher Online: Building an Online Identity" by Dr Helen Webster, University of Cambridge
The presentation provides reasons for using social media in research activities and communication. Various social media are linked to the Research Life Cycle.
The original presentation was held at a research group meeting at Utrecht University of Applied Sciences, June 2014.
Presented by Nicola Osborne from a talk "Using Social Media to Communicate Your Research" on using social media for engagement that she gave as part of the public engagement session at the Heriot Watt Crucible VI, Dynamic Earth, Edinburgh, 14th March 2014.
Presentation delivered by Nicola Osborne, Social Media Officer at EDINA, at the Heriott Watt Crucible V event at the Royal Society of Edinburgh on Thursday 24th January 2013
Slides from the Making an Impact through Social Media Workshop at the University of Edinburgh Digital Humanities: What Does It Mean? information session, organised by Forum Journal, in Edinburgh.
Digital Identity & Social Networking for ResearchersFlea Palmer
How social media platforms can enhance your work as a researcher, and some of the potential issues around using these tools. Adapted from 'The Researcher Online: Building an Online Identity" by Dr Helen Webster, University of Cambridge
The presentation provides reasons for using social media in research activities and communication. Various social media are linked to the Research Life Cycle.
The original presentation was held at a research group meeting at Utrecht University of Applied Sciences, June 2014.
Social Media For Researchers -- A personal accountcdessimoz
In this talk, I provide very pragmatic reasons for scientists—particularly early-career ones—to consider joining the social media bandwagon. I also provide a few examples of effective uses of social media.
Building and maintaining your digital research profiletbirdcymru
Workshop shared with colleagues at School of Education Summer School, 27 June 2015. A digital research profile is what a researcher wants to share about herself and her work online, including some work which may be created online, and research which may be conducted online.
This is a basic overview of several social media platforms as well as specific guidance for creating or improving the visibility of your research profile. Created for the Institute of Biodiversity, Animal Health & Comparative Medicine at the University of Glasgow.
"Enhancing your research impact through social media" - presentation given by Nicola Osborne, EDINA Digital Education Manager, at the Edinburgh Postgraduate Law Conference 2017 (19th January 2017).
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Krista presented on how scientists and the scientific community can harness the power of social media to better collaborate and communicate.
This presentation includes:
- Introduction to social media
- Why social media is important
- The changing state of our environment
- How the scientific community can use social media
- Case studies and examples of how the scientific community is using social media to collaborate
- The benefits of social media
Krista Neher is a professional international social media speaker, bestselling author of the Social Media Field Guide, co-author of the first textbook on social media marketing and the CEO of Boot Camp Digital.
Creating your personal brand and communicating work - For health services res...Kara Gavin
A set of slides aimed at summer students at the Univ. of Michigan Institute for Healthcare Policy and Innovation, on creating their personal "brand" online through social media activity and more.
The role and importance of social media in science Jari Laru
The role and importance of social media in science presentation in the course: 920001J - Introduction to Doctoral Training (1 ECTS credit). UNIOGS, University of Oulu, Finland.
Presentation given at the Scottish Learning Festival
24th – 25th September 2014 by
Anne Robertson, EDINA, University of Edinburgh
Lisa Allan, Barrhead High School
Murdo MacDonald, Bellahouston Academy
focussing on the Digimap for Schools service
Social Media For Researchers -- A personal accountcdessimoz
In this talk, I provide very pragmatic reasons for scientists—particularly early-career ones—to consider joining the social media bandwagon. I also provide a few examples of effective uses of social media.
Building and maintaining your digital research profiletbirdcymru
Workshop shared with colleagues at School of Education Summer School, 27 June 2015. A digital research profile is what a researcher wants to share about herself and her work online, including some work which may be created online, and research which may be conducted online.
This is a basic overview of several social media platforms as well as specific guidance for creating or improving the visibility of your research profile. Created for the Institute of Biodiversity, Animal Health & Comparative Medicine at the University of Glasgow.
"Enhancing your research impact through social media" - presentation given by Nicola Osborne, EDINA Digital Education Manager, at the Edinburgh Postgraduate Law Conference 2017 (19th January 2017).
Social Media for The Scientific Community (and scientists) AOCS presentationKrista Neher
Krista Neher (www.kristaneher.com) the CEO of Boot Camp Digital gave this presentation at the annual AOCS (Your Global Fats and Oils Connection) at their annual conference in Long Beach California.
Krista presented on how scientists and the scientific community can harness the power of social media to better collaborate and communicate.
This presentation includes:
- Introduction to social media
- Why social media is important
- The changing state of our environment
- How the scientific community can use social media
- Case studies and examples of how the scientific community is using social media to collaborate
- The benefits of social media
Krista Neher is a professional international social media speaker, bestselling author of the Social Media Field Guide, co-author of the first textbook on social media marketing and the CEO of Boot Camp Digital.
Creating your personal brand and communicating work - For health services res...Kara Gavin
A set of slides aimed at summer students at the Univ. of Michigan Institute for Healthcare Policy and Innovation, on creating their personal "brand" online through social media activity and more.
The role and importance of social media in science Jari Laru
The role and importance of social media in science presentation in the course: 920001J - Introduction to Doctoral Training (1 ECTS credit). UNIOGS, University of Oulu, Finland.
Presentation given at the Scottish Learning Festival
24th – 25th September 2014 by
Anne Robertson, EDINA, University of Edinburgh
Lisa Allan, Barrhead High School
Murdo MacDonald, Bellahouston Academy
focussing on the Digimap for Schools service
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Presentation given by Guy McGarva, EDINA, as part of the EDINA Geoforum 2014 event on Thursday 19th June 2014 at the Informatics Forum, University of Edinburgh.
Enhancing your research impact through social mediaNicola Osborne
Slides accompanying the presentation/training session on 18th January 2018 for the University of Edinburgh Postgraduate Law Conference 2018 (#eplc17). More on the conference can be found at: http://www.lawphdconference.ed.ac.uk/.
Slides accompanying Nicola Osborne's(EDINA Digital Education Manager) session on "Social media and blogging to develop and communicate research in the arts and humanities" at the "Academic Publishing: Routes to Success" event held at the University of Stirling on 23rd January 2017.
Introduction to Social Media for ResearchersHelen Dixon
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This presentation was created by myself and Melanie Sage of the University at Buffalo for our visit with the College of Social Work at the Ohio State University in August 2017, where we talked about how social work faculty can harness technology for their social work scholarship.
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Disseminating your Research to Maximise ImpactSheila Webber
This presentation was given by Sheila Webber, Senior Lecturer in the Information School, University of Sheffield, in a workshop at the iFutures conference 2014, http://ifutures.group.shef.ac.uk/, the iSchool's annual doctoral conference. The session focuses on publicising research, particularly using Web 2.0 etc.
Presented as part of the University of Edinburgh PGCAP course 'Building a Research Profile'.
Focusing on how academic researchers can use social media to build a public profile of their research, network with peers, find research collaborators and participants, and engage with a global audience.
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Five Ways to Use Social Media to Raise Awareness for Your Paper or ResearchSean Ekins
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1. Using Social Media to
Communicate Your Research
Nicola Osborne, Social Media Officer
http://edina.ac.uk/
Heriot-Watt Crucible VI, 14th
March 2014, Edinburgh
3. What is Social Media?
• Social Media are any websites that allow you to contribute, to
engage, to connect with others and are “Web 2.0” tools
(O’Reilly 2005).
• Examples include:
– Blogs (WordPress, Blogger, Tumblr, etc.)
– Twitter
– YouTube and Vimeo, Vine
– Facebook
– Google+
– Flickr, Instagram, Pinterest, etc.
– LinkedIn, Academia.edu, etc.
– Mendeley, Delicious, Diigo, Reddit, etc.
– FigShare
– Stack Overflow, Jelly
4. Why Use Social Media?
Social media tools…
• Are go-to spaces for expertise and advice.
• Offer new ways to tell stories, to engage in
dialogue, to reach out to your audience(s).
• Rank highly on Google, Bing, etc.
• Can enable direct access to key figures from
Principal Investigators to Research Councils to press
and potential research participants.
• May generate media interest in your work, new
collaborations and other unexpected opportunities.
• Offer inexpensive ways to raise your own profile and
that of your research.
5. What tools should you use?
• Blogs - make your work visible, enable semi-formal ways
to share working methods and progress, and provide a
way to find and engage in dialogue with your audience.
• Twitter - very effective way to share key research
updates, build a network around your work, find peer
support and advice, track news.
• Video or Audio - can bring clarity to complex concepts
quickly. Well-made short videos or animations can
convey complex concepts and research quickly,
accessibly and in very engaging sharable ways.
• Flickr, Pinterest, etc. – any images bring a project to
life – research is about people, ideas, events,
collaboration, equipment... Images make your ideas,
achievements and discoveries far more tangible.
6. What should you share?
• What your research is about and what it aims to
achieve.
• Processes, updates, changes of approach – to the
extent that such transparency is appropriate and
acceptable.
• Quirky, playful and accessible content around your
work and research area.
• Publications, presentations, press mentions and
materials that reflect research outputs and expertise.
• CHECK ANY EXISTING PRIVACY, NON-DISCLOSURE
OR SOCIAL MEDIA POLICIES AND ENSURE YOUR
SOCIAL MEDIA PRESENCE OR ACTIVITY COMPLIES.
14. Planning Social Media Use
• Consider what goals you want to achieve, what you
want to share about your research. How can you
track progress?
• Think about your audience(s): where do they hang
out online? What will engage them in your work?
How can you make it relevant to them?
• Be creative – what social media tools could help you
to communicate in new ways?
• Be pragmatic - what best fits your project’s style,
expertise, and time availability?
15. Planning Social Media Content
• Brand your presences and ensure you complete
your profile information. Always link back to your
definitive research profiles and project websites.
• Regularly share interesting engaging content,
use images, listen to and engage with the audiences
you are reaching out to.
• Ensure you keep profiles and presences up to
date and relevant, review their effectiveness, and
ensure they represent your work as you want it to
be seen.
16. What should not be shared
• Commercially sensitive data or other material
your employer/PI would not want shared or that
might breach guidelines.
• Personal information about colleagues,
participants, those at partner organisation that might
breach Data Protection law or ethical guidance.
• Material (images, discussion board posts, tweets,
etc.) that might impact on your own professional
reputation or the credibility of your research.
• Anything you would not want a funder, professional
peer, project partner, or future employer to see or
read.
18. Useful Resources
• LSE. 2013. Impact of Social Sciences blog.
http://blogs.lse.ac.uk/impactofsocialsciences/
• Minocha, Shailey and Petre, Marian. 2012. UK: Vitae Innovate and Open University.
Available from:
http://www.vitae.ac.uk/CMS/files/upload/Vitae_Innovate_Open_University_Social_Media_Han
.
• O’Reilly, T. 2005. What Is Web 2.0: Design Patterns and Business Models for the Next
Generation of Software. In O’Reilly, 30th September 2005. Available from:
http://oreilly.com/web2/archive/what-is-web-20.html
• Patel, S. 2011. 10 ways researchers can use Twitter. In Networked Researcher, 3rd
August 2011. Available from:
http://www.networkedresearcher.co.uk/2011/08/03/10-ways-researchers-can-use-twitter/
Privacy Settings Links:
• Facebook Privacy Settings:
http://www.facebook.com/help/privacy
• LinkedIn Privacy Settings:
http://learn.linkedin.com/settings/
• Guide to Google+ Privacy Settings:
http://lifehacker.com/5827683/a-guide-to-google%252B-privacy-and-information-control/
19. Managing Your Identity Online
Useful Search Engine
• Google: http://www.google.com and Google Blog Search:
http://www.google.co.uk/blogsearch/
• Bing: http://www.bing.com/ and Bing Social Search:
http://www.bing.com/social/
• Whos talkin: http://whostalkin.com/
• Social Mention: http://www.socialmention.com/
• IceRocket: http://www.icerocket.com/
• Twitter Search: https://twitter.com/#!/search-home
• Topsy: http://topsy.com/
Useful Tools for Automatic Checking and Task Management
• Google Alerts: http://www.google.com/alerts
• Tweetbeep: http://tweetbeep.com/
• IFTTT: https://ifttt.com/
Editor's Notes
Social media are go-to places for expertise and advice – that can benefit you both for your own information finding and for proving yourself as an expert in your community.
Setting up your own presence allows others to differentiate between you and others with same/similar names or roles and establish yourself in the way you want to.
Social media sites rank highly on Google
Key figures – CEOs, Senior Managers, Research Councils, Leading Academics and Researchers, etc. are much more accessible via social media allowing you to build a great network.
Social Media can lead to collaboration, employment, speaking, and other opportunities.
Social media gives you a way to raise your profile for engaging, outreach etc.