"Enhancing your research impact through social media" - presentation given by Nicola Osborne, EDINA Digital Education Manager, at the Edinburgh Postgraduate Law Conference 2017 (19th January 2017).
Slides accompanying Nicola Osborne's(EDINA Digital Education Manager) session on "Social media and blogging to develop and communicate research in the arts and humanities" at the "Academic Publishing: Routes to Success" event held at the University of Stirling on 23rd January 2017.
Enhancing your research impact through social mediaNicola Osborne
Slides accompanying the presentation/training session on 18th January 2018 for the University of Edinburgh Postgraduate Law Conference 2018 (#eplc17). More on the conference can be found at: http://www.lawphdconference.ed.ac.uk/.
Best Practice for Social Media in Teaching & Learning Contexts, slides accompanying a presentation by Nicola Osborne, EDINA Digital Education Manager, for Abertay University (Dundee). The hashtag for this event was #AbTLEJan2017.
Social Media in Marketing in Support of Your Personal Brand - Nicola Osborne, EDINA Digital Education Manager, for Abertay University (Dundee) 4th Year Marketing Students.
Social Media achieves the best results when used as part of a wider integrated marketing strategy.
Check out our simple best practice tips to help you maximise your social media impact!
What outcomes are you hoping to achieve with social media?
Are your social media practices engaging online communities to their greatest potential?
How do you know if you are achieving your goals?
How can you take your social media initiatives to the next level?
These four key questions were explored during the “Engaging Visitors with Social Media” workshop I presented at the IMLS WebWise Conference (March 6, 2013).
Participants saw and heard about:
Inspirational case studies from inside and outside the museum and library sectors
Pursuing marketing, education, crowdsourcing, and advocacy goals through social media
Organizational models for social media management
Optimizing social content through data analysis
Taking your efforts to the next level with a paid-earned-owned mix of activities
We discussed and brainstormed about:
Defining the value and goals of social media for your organization
Identifying desired outcomes
Setting the right tone and voice for your organization
Overcoming fear and risk-aversion
Hands-on activities helped us explore:
How content goes viral
Connecting social tools to organizational strategy and capabilities
Determining which social media platforms are right for your target audiences and goals
Platforms covered included:
Facebook
Twitter
Instagram
Pinterest
Wikipedia
Vine
How can museum studies professors--and educators of all stripes--incorporate social media into their teaching to improve learning and open access to our expertise? This brief presentation covers the social dimension of learning, how social media has changed museums and its audiences, and examples of social media tools being incorporated into the curriculum.
A presentation for COMPT (Committee on Museum Professional Training) at AAM (American Alliance of Museums) 2013 annual meeting.
Slides accompanying Nicola Osborne's(EDINA Digital Education Manager) session on "Social media and blogging to develop and communicate research in the arts and humanities" at the "Academic Publishing: Routes to Success" event held at the University of Stirling on 23rd January 2017.
Enhancing your research impact through social mediaNicola Osborne
Slides accompanying the presentation/training session on 18th January 2018 for the University of Edinburgh Postgraduate Law Conference 2018 (#eplc17). More on the conference can be found at: http://www.lawphdconference.ed.ac.uk/.
Best Practice for Social Media in Teaching & Learning Contexts, slides accompanying a presentation by Nicola Osborne, EDINA Digital Education Manager, for Abertay University (Dundee). The hashtag for this event was #AbTLEJan2017.
Social Media in Marketing in Support of Your Personal Brand - Nicola Osborne, EDINA Digital Education Manager, for Abertay University (Dundee) 4th Year Marketing Students.
Social Media achieves the best results when used as part of a wider integrated marketing strategy.
Check out our simple best practice tips to help you maximise your social media impact!
What outcomes are you hoping to achieve with social media?
Are your social media practices engaging online communities to their greatest potential?
How do you know if you are achieving your goals?
How can you take your social media initiatives to the next level?
These four key questions were explored during the “Engaging Visitors with Social Media” workshop I presented at the IMLS WebWise Conference (March 6, 2013).
Participants saw and heard about:
Inspirational case studies from inside and outside the museum and library sectors
Pursuing marketing, education, crowdsourcing, and advocacy goals through social media
Organizational models for social media management
Optimizing social content through data analysis
Taking your efforts to the next level with a paid-earned-owned mix of activities
We discussed and brainstormed about:
Defining the value and goals of social media for your organization
Identifying desired outcomes
Setting the right tone and voice for your organization
Overcoming fear and risk-aversion
Hands-on activities helped us explore:
How content goes viral
Connecting social tools to organizational strategy and capabilities
Determining which social media platforms are right for your target audiences and goals
Platforms covered included:
Facebook
Twitter
Instagram
Pinterest
Wikipedia
Vine
How can museum studies professors--and educators of all stripes--incorporate social media into their teaching to improve learning and open access to our expertise? This brief presentation covers the social dimension of learning, how social media has changed museums and its audiences, and examples of social media tools being incorporated into the curriculum.
A presentation for COMPT (Committee on Museum Professional Training) at AAM (American Alliance of Museums) 2013 annual meeting.
A quick introduction to these Social Media technologies: blogs, Delicious, SlideShare, podcasts, YouTube and Twitter.
Some suggestions / examples for their possible use in teaching and learning
How could you use them in your teaching?
This is a basic overview of several social media platforms as well as specific guidance for creating or improving the visibility of your research profile. Created for the Institute of Biodiversity, Animal Health & Comparative Medicine at the University of Glasgow.
Using Social Media to Amplify Your Stories: Local Engagement Workshop April 2012sounddelivery
English Heritage, the IHBC and ALGAO: England, along with digital media agency, sounddelivery, ran training workshops for Historic Environment professionals to look at ways in which they could engage local communities in the work they do and to see what role social media can play in achieving that goal. These are the slides from sounddelivery's presentation.
The Role of Social Media in Teaching and LearningLeslie Poston
Presentation given at FITSI at UNH in June 2010 on the varying role of social media in education. Followed by a panel that included several teachers, the IT department and the Assistant Dean, and later by a social media roundtable on guidelines and policies. It was a great day of learning to an attentive crowd.
Note: In 2010 we changed the name of our company from Uptown Uncorked to Magnitude Media to better reflect the variety of clients we serve.
Social Media can be used effectively in Higher Education by everyone - staff and students. This presentation looks at some of the tools that can be used for communication and collaboration for recruitment, student guidance, teaching, peer support, university communication, academic professional development, research and student professional development.
Introduction to Social Media in EducationJason Rhode
Do you use Facebook, Twitter, and YouTube? Have you ever considered leveraging social media tools like these in your teaching? During this introductory online session led by Jason Rhode on 9/28/2012, we explored what social media are and the pedagogical potential for use of social media in educational settings. We set the stage for future sessions to further explore use of social media tools and the design of engaging and innovative learning activities.
Evaluating Social Media: American Association of Museums (AAM) 2010Dana Allen-Greil
How to navigate a sea of social media technologies and begin to measure success. This presentation explores planning for implementation, developing metrics, defining success, measuring costs and benefits, and applying lessons learned to other online and offline efforts.
Dana M. Allen-Greil - National Museum of American History
Angelina Russo - Associate Professor, Swinburne University Faculty of Design
Slides from the Making an Impact through Social Media Workshop at the University of Edinburgh Digital Humanities: What Does It Mean? information session, organised by Forum Journal, in Edinburgh.
A quick introduction to these Social Media technologies: blogs, Delicious, SlideShare, podcasts, YouTube and Twitter.
Some suggestions / examples for their possible use in teaching and learning
How could you use them in your teaching?
This is a basic overview of several social media platforms as well as specific guidance for creating or improving the visibility of your research profile. Created for the Institute of Biodiversity, Animal Health & Comparative Medicine at the University of Glasgow.
Using Social Media to Amplify Your Stories: Local Engagement Workshop April 2012sounddelivery
English Heritage, the IHBC and ALGAO: England, along with digital media agency, sounddelivery, ran training workshops for Historic Environment professionals to look at ways in which they could engage local communities in the work they do and to see what role social media can play in achieving that goal. These are the slides from sounddelivery's presentation.
The Role of Social Media in Teaching and LearningLeslie Poston
Presentation given at FITSI at UNH in June 2010 on the varying role of social media in education. Followed by a panel that included several teachers, the IT department and the Assistant Dean, and later by a social media roundtable on guidelines and policies. It was a great day of learning to an attentive crowd.
Note: In 2010 we changed the name of our company from Uptown Uncorked to Magnitude Media to better reflect the variety of clients we serve.
Social Media can be used effectively in Higher Education by everyone - staff and students. This presentation looks at some of the tools that can be used for communication and collaboration for recruitment, student guidance, teaching, peer support, university communication, academic professional development, research and student professional development.
Introduction to Social Media in EducationJason Rhode
Do you use Facebook, Twitter, and YouTube? Have you ever considered leveraging social media tools like these in your teaching? During this introductory online session led by Jason Rhode on 9/28/2012, we explored what social media are and the pedagogical potential for use of social media in educational settings. We set the stage for future sessions to further explore use of social media tools and the design of engaging and innovative learning activities.
Evaluating Social Media: American Association of Museums (AAM) 2010Dana Allen-Greil
How to navigate a sea of social media technologies and begin to measure success. This presentation explores planning for implementation, developing metrics, defining success, measuring costs and benefits, and applying lessons learned to other online and offline efforts.
Dana M. Allen-Greil - National Museum of American History
Angelina Russo - Associate Professor, Swinburne University Faculty of Design
Slides from the Making an Impact through Social Media Workshop at the University of Edinburgh Digital Humanities: What Does It Mean? information session, organised by Forum Journal, in Edinburgh.
Slides accompanying the University of Edinburgh Digital Day of Ideas 2016 (#DigScholEd) workshop on Tweeting and Blogging for Academics run by Nicola Osborne (EDINA) and Lorna Campbell (EDINA/LTW). The workshop took place on 18th May 2016. Read more about the event here: http://www.digital.hss.ed.ac.uk/ddi/ddi-2016/
Presentation delivered by Nicola Osborne, Social Media Officer at EDINA, at the Heriott Watt Crucible V event at the Royal Society of Edinburgh on Thursday 24th January 2013
Nicola Osborne gives pointers to how to increase exposure of academic research using various social media channels. Delivered to the Heriot Watt Crucible VI, 14 March 2014, Edinburgh.
Presented by Nicola Osborne from a talk "Using Social Media to Communicate Your Research" on using social media for engagement that she gave as part of the public engagement session at the Heriot Watt Crucible VI, Dynamic Earth, Edinburgh, 14th March 2014.
Curating an Effective Digital Research Presence - Nicola Osborne, EDINANicola Osborne
Slides from "Curating an Effective Digital Research Presence", Nicola Osborne's opening keynote for the Making Research Visible event at the University of Edinburgh Moray House School of Education on 6th June 2018. More on the event can be found at: https://www.eventbrite.co.uk/e/making-research-visible-tickets-45238206694
Reibling - Effective Use of Social Media For Knowledge MobilizationShawna Reibling
"Effective Use of Social Media for Knowledge Mobilization". Presented by Shawna Reibling, Mobilizing.Research@gmail.com at Knowledge Mobilization Institute Summer School 2015 https://agfoodrurallink.wordpress.com/knowledge-mobilization-summer-institute/
Orientation session to the Knowledge Gateway for Women's Economic Empowermentempower_women
This is an orientation webinar on the Knowledge Gateway for Women's Economic Empowerment and Managing Digital Footprints via Social Media. The webinar is conducted as part of the orientation webinars for incoming online volunteers.
A look at the research being carried out by Dr Stuart Dunn at Kings College London. This includes his work on rediscovering Corpse Paths in Great Britain.
A presentation by Clare Rowland from the Centre for Ecology and Hydrology given at EDINA's GeoForum 2017 about the new Landcover 2015 data now available in Environment Digimap.
A presentation by John Murray from Fusion Data Science given at EDINA's GeoForum 2017 about the use of Lidar Data and the technology and techniques that can be used on it to create useful datasets.
Slides accompanying the presentation:"Reference Rot in Theses: A HiberActive Pilot", a 10x10 session (10 slides over 10 minutes) presented by Nicola Osborne (EDINA, University of Edinburgh). This presentation was part of Repository Fringe 2017 (#rfringe17) held on 3rd August 2017 in Edinburgh. The slides describe a project to develop Site2Cite, a new (pilot) tool for researchers to archive their web citations and ensure their readers can access that archive copy should the website change over time (including "Reference Rot" and "Content Drift").
Slides accompanying the "If I Googled You, What Would I Find? Managing your digital footprint" session at the CILIPS Conference 2017: Strategies for Success, presented at the Apex Hotel, Dundee, on Tuesday 6th June 2017 by Nicola Osborne, EDINA Digital Education Manager.
"Managing your Digital Footprint : Taking control of the metadata and tracks and traces that define us online" invited presentation for CIG Scotland's 7th Metadata & Web 2.0 Seminar: "Somewhere over the Rainbow: our metadata online, past, present & future", which took place at the National Library of Scotland, 5th April 2017.
A talk by Dr. Phil Bartie about Spatial Data, how he has used it, issues of quality and how Digimap has helped him by making it available throughout his academic career.
A presentation about how data from Digimap has helped to find quarries used in the production of stone for Hadrian's Wall. The research was carried out by Kathleen O'Donnell as part of her MSC and will be continued in a PhD.
Trevor Draeseke's GIS MSc Project, delivering an Augmented Reality viewer that shows the geology of Arthur's Seat, Edinburgh, overlayed on the camera view of a mobile device. Much of the data for the project came from Digimap.
How to Obtain Permanent Residency in the NetherlandsBridgeWest.eu
You can rely on our assistance if you are ready to apply for permanent residency. Find out more at: https://immigration-netherlands.com/obtain-a-permanent-residence-permit-in-the-netherlands/.
RIGHTS OF VICTIM EDITED PRESENTATION(SAIF JAVED).pptxOmGod1
Victims of crime have a range of rights designed to ensure their protection, support, and participation in the justice system. These rights include the right to be treated with dignity and respect, the right to be informed about the progress of their case, and the right to be heard during legal proceedings. Victims are entitled to protection from intimidation and harm, access to support services such as counseling and medical care, and the right to restitution from the offender. Additionally, many jurisdictions provide victims with the right to participate in parole hearings and the right to privacy to protect their personal information from public disclosure. These rights aim to acknowledge the impact of crime on victims and to provide them with the necessary resources and involvement in the judicial process.
NATURE, ORIGIN AND DEVELOPMENT OF INTERNATIONAL LAW.pptxanvithaav
These slides helps the student of international law to understand what is the nature of international law? and how international law was originated and developed?.
The slides was well structured along with the highlighted points for better understanding .
WINDING UP of COMPANY, Modes of DissolutionKHURRAMWALI
Winding up, also known as liquidation, refers to the legal and financial process of dissolving a company. It involves ceasing operations, selling assets, settling debts, and ultimately removing the company from the official business registry.
Here's a breakdown of the key aspects of winding up:
Reasons for Winding Up:
Insolvency: This is the most common reason, where the company cannot pay its debts. Creditors may initiate a compulsory winding up to recover their dues.
Voluntary Closure: The owners may decide to close the company due to reasons like reaching business goals, facing losses, or merging with another company.
Deadlock: If shareholders or directors cannot agree on how to run the company, a court may order a winding up.
Types of Winding Up:
Voluntary Winding Up: This is initiated by the company's shareholders through a resolution passed by a majority vote. There are two main types:
Members' Voluntary Winding Up: The company is solvent (has enough assets to pay off its debts) and shareholders will receive any remaining assets after debts are settled.
Creditors' Voluntary Winding Up: The company is insolvent and creditors will be prioritized in receiving payment from the sale of assets.
Compulsory Winding Up: This is initiated by a court order, typically at the request of creditors, government agencies, or even by the company itself if it's insolvent.
Process of Winding Up:
Appointment of Liquidator: A qualified professional is appointed to oversee the winding-up process. They are responsible for selling assets, paying off debts, and distributing any remaining funds.
Cease Trading: The company stops its regular business operations.
Notification of Creditors: Creditors are informed about the winding up and invited to submit their claims.
Sale of Assets: The company's assets are sold to generate cash to pay off creditors.
Payment of Debts: Creditors are paid according to a set order of priority, with secured creditors receiving payment before unsecured creditors.
Distribution to Shareholders: If there are any remaining funds after all debts are settled, they are distributed to shareholders according to their ownership stake.
Dissolution: Once all claims are settled and distributions made, the company is officially dissolved and removed from the business register.
Impact of Winding Up:
Employees: Employees will likely lose their jobs during the winding-up process.
Creditors: Creditors may not recover their debts in full, especially if the company is insolvent.
Shareholders: Shareholders may not receive any payout if the company's debts exceed its assets.
Winding up is a complex legal and financial process that can have significant consequences for all parties involved. It's important to seek professional legal and financial advice when considering winding up a company.
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on the issue of UNIFORM MARRIAGE AGE of men and women.
Car Accident Injury Do I Have a Case....Knowyourright
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In 2020, the Ministry of Home Affairs established a committee led by Prof. (Dr.) Ranbir Singh, former Vice Chancellor of National Law University (NLU), Delhi. This committee was tasked with reviewing the three codes of criminal law. The primary objective of the committee was to propose comprehensive reforms to the country’s criminal laws in a manner that is both principled and effective.
The committee’s focus was on ensuring the safety and security of individuals, communities, and the nation as a whole. Throughout its deliberations, the committee aimed to uphold constitutional values such as justice, dignity, and the intrinsic value of each individual. Their goal was to recommend amendments to the criminal laws that align with these values and priorities.
Subsequently, in February, the committee successfully submitted its recommendations regarding amendments to the criminal law. These recommendations are intended to serve as a foundation for enhancing the current legal framework, promoting safety and security, and upholding the constitutional principles of justice, dignity, and the inherent worth of every individual.
DNA Testing in Civil and Criminal Matters.pptxpatrons legal
Get insights into DNA testing and its application in civil and criminal matters. Find out how it contributes to fair and accurate legal proceedings. For more information: https://www.patronslegal.com/criminal-litigation.html
Enhancing your research impact through social media - Nicola Osborne
1. Enhancing your research impact
through social media
#eplc17
Nicola Osborne
Digital Education Manager, EDINA
nicola.osborne@ed.ac.uk
@suchprettyeyes
2. Introduction: My background…
• Digital Education Manager at EDINA, University of Edinburgh. EDINA
Marketing group chair. Co-I of the PTAS-funded “A Live Pulse”: Yik Yak for
understanding teaching, learning and assessment at Edinburgh project. Co-I
of the PTAS-funded Managing Your Digital Footprints (2014-15) research
team, and associated ongoing social media research.
• Social Media expert advising academic and professional colleagues on
communicating their work for over 8 years.
• Extensive experience of communicating research and technical projects to
academic and non-academic audiences through social media and other
channels, with projects such as LitLong: Edinburgh; supporting and engaging
communities in crowdsourcing and citizen science projects (e.g.
#cobwebfp7); promoting and amplifying public engagement such as
research-informed Edinburgh Fringe shows for the Cabaret of Dangerous
Ideas.
• Passionate about social media, communication, and public engagement in all
forms!
http://edina.ac.uk/
3. What are social media?
• Social Media are any websites that allow you to contribute, to engage, to connect with
others and are “Web 2.0” tools (O’Reilly 2005).
• Examples include:
– Blogs (WordPress, Blogger, Tumblr, Medium etc.)
– Twitter
– YouTube and Vimeo, Vine, Periscope, Meerkat
– Facebook (and Facebook Live)
– Google+ (and Google Hangouts)
– Snapchat, WhatsApp, YikYak, Jodel and
other social mobile apps.
– Flickr, Instagram, Pinterest, Giphy, ThingLink, etc.
– LinkedIn, Academia.edu, etc.
– Reddit, Mendeley, Delicious, Diigo, etc.
– FigShare, GitHub, ResearchGate
– Stack Overflow, Jelly
– And, to an extent, discussion boards and
comments sections, messaging apps, etc.
Instagram and other Social Media Apps by
Flickr user, Jason Howie (CC-BY)
4. Why does engaging through
social media matter?
• Highly effective way to develop your network and find great people to work with (whether
you plan to stay in academia or not).
• Very customisable route to discovering new research, changes to the law, key areas of
concern and practice. Enables more serendipitous discoveries than journal
alerts/databases alone.
• Enables collaborations, engagement, participation, real change to come from your work.
• Provides opportunities and ideas for applying your research in new ways.
• Gives you a chance to share your own perspectives, to develop writing for new audiences,
to reflect on what is most interesting and relevant in your work.
• Raises the profile of your work both within academia and beyond.
• Helps improve the impact of your work, in all meanings of that word, including REF2014
definition:
‘an effect on, change or benefit to the economy, society, culture, public policy
or services, health, the environment or quality of life, beyond academia’.
5. These are also great spaces to
disseminate your work
Social media tools…
• Are go-to spaces for expertise and advice.
• Offer new ways to tell stories, to engage in dialogue, to reach out to your audience(s).
• Rank highly on Google, Bing, etc.
• Can enable direct access to key figures from Principal Investigators to funders and
Research Councils, to press, and potential research participants.
• May generate media interest in your work, new collaborations and other unexpected
opportunities.
• Offer inexpensive ways to raise your own profile and that of your research.
6. This time it’s personal…
• Social media are about people, personality and
quirkiness.
• They allow use of links, images, video, audio, and
other multimedia to bring a topic to life.
• They are designed to nurture communities,
networks, peer support, sharing, participation and
collaboration.
• They are often updated and engaged with via
mobile phones – crossing personal and
professional spaces, places and times.
• And that means they can present exceptional
access and contact with your audiences - but they
can also be risky or slightly chaotic spaces to
engage.
“Username: LauraGil4 on
Snapchat (Education
Storytelling)” by Flickr user Laura
Gilchrist (CC-BY).
7. What tools should you use?
• Blogs - make your work visible, enable semi-formal ways to share working methods and
progress, and provide a way to find and engage in dialogue with your audience. Medium is the
hot blogging platform. WordPress is the biggest and most flexible platform.
• Twitter - very effective way to share key research updates, build a network around your work,
find peer support and advice, track news.
• Researcher Social Networks – great places to discover new work, engage with other
researchers and specialists. Research Gateway, Academia.edu, Mendeley and LinkedIn Groups
can all be effective.
• Video or Audio - can bring clarity to complex concepts quickly. Well-made short videos or
animations can convey complex concepts and research quickly, accessibly and in very
engaging sharable ways. Don’t be afraid to try out Google Hangouts, livestreaming via
Periscope, Meekat or Facebook Live, podcasting etc. as long as it feels appropriate for your
context and audience.
• Image and Interactive spaces - any images bring a project to life – research is about people,
ideas, events, collaboration, equipment... Images, visual content, and interactive imagery
make your ideas, achievements and discoveries far more tangible. Flickr, Pinterest, Storify,
data visualisations, StoryMaps, Textal, Issuu, FigShare, ThingLink, etc. can all be effective in
the right circumstances.
8. Where do your own audiences hang out?
• Loose blogging and Twitter communities exist
for almost any interest, agenda, and location
imaginable.
• Your audience may already be embedded in
these communities, using a particular preferred
platform, following key bloggers, hashtags etc.
• Your own social media presences should look
and feel like the right space for your intended
audience(s), and/or you can always provide
guest content for others blogs, communities,
etc.
Tip: indulge in a little benign “stalking”, see what
works well and why.
9. Are blogs still “a thing”?
Blogs quietly power the web in 2017, with many having influence and impact,
shaping public debate and mainstream media priorities.
Mainstream news and media includes blogging as a key source and format for
output. Many sites also borrow from blog formats and writing styles, presenting
informal short form content alongside commenting and discussion space.
Blog posts – often as stand alone pieces of writing or content – make up a huge
amount of the content shared across social networks of all kinds
Blogs are a great way to practice writing for different audiences and find your own
non-academic voice.
10. Blogs are great as a…
• Platform for getting your voice heard and get your organisation’s work
shared throughout the year, not just at key media-friendly focal points.
• Way to bring organisations to life, and to highlight ongoing work and
activity.
• Form for playful storytelling and more human angles, opinion, stories.
• Place to expand on key events, news, reports, issues, successes.
• Space to develop and engage your audience, to build a sense of
community and engage in discussion.
• Alternative news streams and routes to engaging the media, funders,
etc.
• Search engine-friendly content management system.
• Content sources for social networking sites, sharing, buzz generation.
12. Making law relevant to pop culture:
Colin Yeo on Free Movement blog
12
https://www.freemovement.org.uk/an-immigration-lawyer-reviews-paddington/
13. Reflection & context: former Court of Appeal
judge Sir Henry Brooke
13
https://sirhenrybrooke.me
14. Early career development reflections: Law
Society of Scotland Trainee & NQ blogs
14
http://www.lawscot.org.uk/education-and-
careers/the-traineeship/trainee-blogs/
15. Twitter is a powerful tool…
• For networking, building personal
connections, sharing your work.
• For promoting your blog,
encouraging participation in
discussion.
• For publicising papers, publications,
forthcoming conference
appearances, milestones and
achievements.
• Staying up to date with your field
and engaging in dialogue with your
own and the wider community. https://analytics.twitter.com/
16. Twitter: Who do you follow?
• People who you work with, whose work and publications you follow or
value.
• Influential people in your field, policy makers (if appropriate), experts
outside academic research.
• Professional bodies and societies, journals, news services, specialist alerts,
associated organisations.
• Fun interesting people who share good content that is relevant to you and
your work. They won’t always be the obvious people…
• DO NOT pay attention to Twitter’s encouragement to follow celebrities
and mainstream news… curate your own idiosyncratic feed then listen,
post, share, interact and make it a space that is useful for you.
• [all of the above also applies across social media]
16
17. Some useful legal tweeps @lilianedwards,
@CharlesOppenh, @LawLibCongress, @PaulBernalUK
17
18. Twitter stories, jargon, etc.
18
@fdelond
Hashtag or #something – a tag that enables you to click and find other comments
and contributions on the same topic. Used originally by Twitter, also supported in
Instagram, Facebook, Google+ etc.
– You create a hashtag by just typing one in. But it is best to search first to make sure it
is not already in use. Whether logged in or not you can use:
https://twitter.com/search-home
– You can also find posts based on search terms so use of appropriate names/acronyms
etc. is also helpful.
@mention or tagging in an image – this is a way to let people know you have
mentioned them. @mentions on Twitter are common. Typing @ will let you select a
person to mention in Facebook, Instagram and Google+.
– If used at the start of a tweet fewer people will see your tweet hence the .@mention
convention.
– On Instagram, Twitter, and Facebook you can also tag people in a post or image as
part of the image adding/editing options.
RT or Retweet or Reblog or Repost or Share Now – you have shared something that
someone else posted before. Usually the original post is credited/findable from
this.
MT or Mention or Quote Tweet or Write Post (in FB Share) – you are sharing
something that someone else posted before, and you are adding your own
comments and perspective, adding new hashtags, etc. Original post is usually
linked/embedded/credited.
Twitter Stories are where one person posts a tweet, then replies to that tweet
(removing the @name at the beginning) to create a fully “story” across a number of
tweets (e.g. see @fdelond on Russian Constitutional Court, left).
19. Podcasts can be powerful for discovering &
disseminating content
19
http://www.wnyc.org/shows
/radiolabmoreperfect
https://www.theguardian.com/politics/a
udio/2017/jan/16/the-rights-of-eu-
citizens-in-the-uk-brexit-podcast
https://serialpodcast.org/
20. What research and content
can/should you share?
• What your research is about and what it aims to achieve.
• Processes, updates, changes of approach – to the extent that such
transparency is appropriate and acceptable.
• Research findings, impact, relevance – be realistic, don’t overpromise.
• Quirky, playful and accessible content around your work and research area.
• Publications, presentations, press mentions and materials that reflect
research outputs and expertise.
• CHECK ANY EXISTING PROFESSIONAL BODY GUIDANCE, PRIVACY, NON-
DISCLOSURE OR SOCIAL MEDIA POLICIES AND ENSURE YOUR SOCIAL MEDIA
PRESENCE OR ACTIVITY COMPLIES.
21. 21
• Consider what goals you want to achieve, what you want to
share about your research. How can you track progress?
What would success look like?
• Think about your audience(s): where do they hang out
online? What will engage them in your work? How can you
make it relevant to them?
• Be creative – what images, video or new digital tools could
help you to communicate your work in new ways?
• Be pragmatic – what is the best fit for your project, your own
and your stakeholders’ style, your/your team’s expertise and
time availability?
Planning content & activity
22. What should not be shared
• Commercially sensitive data or other material your employer/PI would
not want shared or that might breach guidelines.
• Personal information about colleagues, participants, those at partner
organisation that might breach Data Protection law or ethical guidance.
• Similarly do not share location information that might compromise your
own safety or that of your colleagues.
• Material (images, discussion board posts, tweets, etc.) that might
impact on your own professional reputation or the credibility of your
research.
• Anything you would not want a funder, professional peer, project
partner, or future employer to see or read.
23. Developing great content
for new audiences
Is about drawing out what makes your work unique, interesting, exciting, and
thinking about what your audience expectations are, what they will enjoy
and find enticing
• Think about your voice and personal or organisational brand – formal,
informal, chatty? How much room for playfulness is there?
• Public engagement of any type (including social media) need to be
appealing - how will you communicate your work in language that speaks
to your audience and engages them?
• Make use of what you have in terms of skills, materials, interest from
others, assets, coverage. Play to your strengths.
24. Calls To Action
Calls To Action are triggers for your audience to do something, to take a next
step. They might be:
• A request to comment, e.g. “What was the most interesting thing you saw
at this year’s conference? Tell us in the comments below.”
• A link or sign post to the next step, e.g. “book for this event.” or “Join our
mailing list to find out more.”
• An encouragement to take part, e.g. “We are looking for representatives
from the BME community to be part of our advisory group.”
• Follow up information and encouragement to share the post, or content
in another channel, e.g. “Share your pictures of #policychange on Twitter
and Instagram.”
25. Turning existing assets into great
opportunities to engage
You will already have much of what you need to create great content:
• Key achievements, past successes, awards, notable work.
• Events, activities, reports, feedback, participation data or survey results*.
• Projects with clear outcomes and success metrics.
• Press and blog coverage, news, timely content associated with press interest in
your area.
• Behind the scenes details and information on process, new staff
or interesting staff achievements.
• Relationships with other organisations, performers, notable fans/supporters.
• Sharable stories and insider “secrets”* – things that have gone wrong, tips for
others, surprising facts, common misunderstandings.
• Resources - Images, video, audio, slides, interactive content, etc.
• Interesting people to highlight or contribute (e.g. via guest blogs).
* Avoiding any genuine secrets, or commercially confidential, inappropriate or embargoed stories.
26. Your mission for the next 24 hours
Do something awesome with social media on your work or area of
expertise.
That might be
• Generating the top tweet of #eplc17
• Attracting lots of new followers or building a new connection through
Twitter or LinkedIn
• Blogging or sharing a post on your work on Academia.edu, LinkedIn,
etc.
• Discovering new content by following new people, new blogs,
discovering new video content, podcasts etc.
Share your awesomeness through the #eplc17 hashtag, or email
nicola.osborne@ed.ac.uk to tell me how you’ve done something amazing
with social media between now and tomorrow AM.
There will be a winner*!
*for fame, glory, a very nice mention and tweet, but no sparkly prizes.
27. Evaluating Success
It is much easier to understand success if you already know how you will measure
it…
• Set personal goals and consider establishing SMART Goals, so that you have
something clear to evaluate against. SMART Goals are particularly important
for projects, campaigns, collaborative work.
• Think about what success would look like, what you’d like to achieve, how you
will know you’ve achieved this.
• Put measuring and evaluation tools in place – these might be technical (e.g.
Twitter Analytics, Google Analytics), or survey data, or anecdotal feedback on
your social media activity.
• Reflect and adapt your approach based on your experience and feedback.
(Personal goals could include, e.g: do something awesome with your work using
social media in the next 24 hours)
28. Q&A
Over to you!
Further comments and questions
welcome: nicola.osborne@ed.ac.uk
Find out more about Digital Scholarship
events at #DigScholEd and:
http://www.digital.hss.ed.ac.uk/
Editor's Notes
Social media are go-to places for expertise and advice – that can benefit you both for your own information finding and for proving yourself as an expert in your community.
Setting up your own presence allows others to differentiate between you and others with same/similar names or roles and establish yourself in the way you want to.
Social media sites rank highly on Google
Key figures – CEOs, Senior Managers, Research Councils, Leading Academics and Researchers, etc. are much more accessible via social media allowing you to build a great network.
Social Media can lead to collaboration, employment, speaking, and other opportunities.
Social media gives you a way to raise your profile for engaging, outreach etc.