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Five Ways to Use Social Media to Raise Awareness for Your Paper or Research


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Presentation given at the AAPS 2016 conference in Denver. Some of the slides are from AAPS, Some from Kudos and some from Figshare. One slide is from Tony Williams. All slides used with permission.

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Five Ways to Use Social Media to Raise Awareness for Your Paper or Research

  1. 1. Five Ways to Use Social Media to Raise Awareness for Your Paper or Research Wednesday, 11/16 10:00-11:30am Sean Ekins, Ph.D., D.Sc.
  2. 2. Listed learning objectives • Use a social media tool to share your research • Understand a few methods for sharing research data freely online • Develop a strategy for using social media to talk about your research • Track engagement with your social media efforts
  3. 3. How many of you use social media? • Outside of science ? • For communicating your work?
  4. 4. Science is changing • Where we do science • Who does science • How we fund science • How we tell the world about our science
  5. 5. Laboratories past and present Lavoisier’s lab 18th C Edison’s lab 20th C Author’s lab 21th C + Network of global collaborators
  6. 6. Crowdsourcing Science Ekins, Perryman & Andrade PLoS Negl Trop Dis 10(10): e0005023
  7. 7. There are no shortages of people, ideas, diseases perhaps only money… Crowdfunding Science
  8. 8. Diversity of needs • I work on diverse projects (drug discovery, grant writing etc.) • Need to make people aware that I am here and gain visibility for work • Different networks (neglected disease, rare disease) • Different audience backgrounds (cheminformatics, patients, investors) • Different needs (customers for software vs customers for consulting, vs VCs for investment)
  9. 9. 0% 20% 40% 60% 80% 100% Conferences / meetings Academic networking / profile sites (e.g.… Conversations with colleagues Institutional websites / repositories Email Social networking sites (e.g. LinkedIn, Twitter,… Your own blog / website Subject-based websites / repositories (e.g. arXiv,… Posts on other blogs / websites Discussion lists Multimedia sharing sites (e.g. Slideshare, YouTube) In which of the following ways do you currently create awareness of or share materials relating to your work? (n = 2,826) “When you see the CVs of big academics, they’ve done all these things. It wasn’t a strategy – they just did them.”
  10. 10. There are lots of social media sites
  11. 11.  Not sure of utility but it’s a starting point  A place to provide links to your other pages
  12. 12. Even an old 1 page website can help
  13. 13. What is social media for scientists • Using software to help connect to others • Providing your science in a consumable accessible format • Using software / apps to assess use of your output • Downloads of papers, views, citations • What works and what does not in this space • Marketing vs Social marketing • Networking for connections
  14. 14. Pros • Visibility • Cost • Global Reach • Openness • Enhanced or new collaborations • Career changing • Bottom line – people can find you and your work
  15. 15. Cons • It’s a full time job • Once in – there is no reason for going back • Longevity / permanence of information • Law of unintended consequences • Frightening for the inexperienced • Bottom line – there are no free rides, you get out what you put in
  16. 16. Publishing then and now Idea Experiment Publish Idea Experiment Publish Post preprint online Post data on figshare Enrich paper on KudosBlog about paper Tweet link about it Post on Linkedin Discuss on PubMed Commons Track usage and Altmetrics Give talks Post on Slideshare Tweet Last 5 yrsLast 200 yrs
  17. 17. What am I creating?
  18. 18. Increase in sharing • We share things now that 10yrs ago we would not have imagined - pictures of our meals - Selfies - pictures of pets - minutae of life • We also share scientific data – and there are platforms to do this securely or publically
  19. 19. How I got into this • LinkedIn – my only tool for a long time • Then it all exploded with a paper and I bought an..iPhone • Lead to ideas for apps • Antony Williams • Alex Clark Williams et al DDT 16:928-939, 2011
  20. 20. How many of you use LinkedIn?
  21. 21. LinkedIN • Links to Slideshare etc. • Use to post links to blogs, slides etc.
  22. 22. What it lead to • Blog • Wiki’s • Mobile app development • Using a whole array of tools • Twitter • Slideshare • Figshare • Kudos • Pubmed Commons • Publishing in F1000Research
  23. 23. My blog • I document my science • Other interesting science • Issues in publishing
  24. 24. Post on other sites: How to start a rare disease company
  25. 25. Get a headshot and stick with it! • Have an image • Smile • Look sharp • Use on Twitter etc. • It seems narcissistic.. But YOU have BRAND recognition
  26. 26. How many of you use SlideShare?
  27. 27. SlideShare  I put all slides on here – if non-confidential
  28. 28. In 1yr my slides had >30,000 views
  29. 29. How many of you use figshare?
  30. 30.  I put datasets and posters on here and have done for several years!!
  31. 31. figshare is a repository where users can make all of their research outputs available in a citable, shareable, and discoverable manner
  32. 32. what we do Citable Shareable Discoverable
  33. 33. figshare for institutions •place to manage all institutional research outputs •upload any file format, previewed in the browser •integrates with existing infrastructure - makes for an easy, familiar login • complies with funder mandates on open data • increases the discoverability of research content through integrations • clean, easy-to-navigate interface
  34. 34. uploading your data is quick and easy • encourages reuse • helps researchers present data in a way that can be interpreted by others • improves exposure • increases citations • meets funder mandates around open data and sustainable hosting • drives usage to publication
  35. 35. sharing is great, but it’s also about control over your data
  36. 36. figshare integrations
  37. 37. My Papers are richer with content and more are Open • Occasionally I put preprints on figshare as well • I now like to publish in F1000Research • Several more PLOS, BMC papers.. • Fewer totally closed papers.. • My profile is increasing I think.. • More followers on Twitter • Increased citations?? • Get ORCiD and track papers in KUDOS 0000-0002-5691-5790
  38. 38. AAPS supports research using social media
  39. 39. Facebook
  40. 40. Facebook
  41. 41. Twitter
  42. 42. Twitter
  43. 43. Twitter
  44. 44. AAPS Blog
  45. 45. AAPS Blog
  46. 46. How many of you use Kudos?
  47. 47. • Used to track and enrich papers
  48. 48. Kudos –you help explain your papers  Takes a lot of effort  Need to select papers  Add summary, links etc.
  49. 49. Kudos- tracking metrics vs time
  50. 50. Impact on paper visibility • Actions can impact views – sharing – adding content
  51. 51. Disconnect between Web of Science and Kudos
  52. 52. Write articles on using social media Not a lot of citations Lots of views and sharing
  53. 53. Altmetric I am not sure of what it means really – a measure of tweets on paper?
  54. 54. PubMed commons • A way to comment on work in PubMed and enrich • Links to blog posts, slides etc
  55. 55. PubMed Commons
  56. 56. How many of you use Twitter? • Outside of science ? • For communicating your work?
  57. 57. @collabchem …. on Twitter
  58. 58. It started with a • Collaborations started from tweets
  59. 59. And lead to this…
  60. 60. Lead to NIH funding R21 in approx. 2 yrs
  61. 61. Using social media to engage new customers / collaborators Michele Rhee MBA Connected on Twitter Helped us write paper GoTo meeting with colleagues managing collaborations funding science Introduction to a company We had already connected Intro to others gave me CV for a postdoc at Harvard
  62. 62. Need to insert company/product into social media conversations • Every company needs a person engaging, mining and connecting
  63. 63. How I leverage Social Media • Highlight talks • Papers being published • Any interesting science from outside own network • Putting ideas out there • Try not to overload, keep tone professional, • (Remember how you would like to be treated). • Occasional analysis of how papers are used
  64. 64. Google Scholar • Do not have to do anything once set up • Useful to check ‘cites’ and do searches, no frills
  65. 65. How to Measure Impact
  66. 66. Are you more than just a metric? • Are we too focused on measuring too much • Could become obsessed about these tools and measurement • Social media is not likely to help a bad paper or scientific idea – may actually roast the scientist • We are missing the big picture –we are doing science we should be conversing…
  67. 67. REDDIT – continue the conversation
  68. 68. The Highs and Lows • Highs.. When someone else blogs on our papers, journalist writes about work • When a rare disease parent finds you • When you start a new collaboration via Twitter • Lows.. When you get people stalking /trolling your science and writing really nasty things on blogs, Twitter etc. and yet they have done nothing • Journalists that totally twist your words / waste time • When you realize that you still have >100 papers to summarize in Kudos • When you get introduced to a new tool and realize you have to repeat weeks of work that you have already done elsewhere
  69. 69. Summary • Multiple levels of tools • 1 – data sources = Slideshare, figshare, blogs, journals etc. • 2 – compilers = Google Scholar, Research Gate, Academia, GrowKudos • 3 – tools that provide scores of output= altmetric, Research Gate • There are too many tools you need to use – adds to stress • Select carefully – many duplicate / overlap in function • Unclear benefits of some tools – time wasting • LinkedIn may not be enough
  70. 70. Tools I am not a big fan of • Poor design • Unclear whats in it for me • Spurious results • But they may be of use to you …..
  71. 71. Research Gate • Barely use it..a couple of times a year – provide reprint requests – get many annoying email alerts
  72. 72. Research Gate - Why do I need a score? What does it mean?
  73. 73. I was late to joining Academia
  74. 74. Academia is a mess • None of these people were my co-authors??
  75. 75. These are not my co-authors
  76. 76. Just Weird stuff at Academia • I do not know these authors
  77. 77. Recommendations For You • Do something: • If you are a new scientist starting out building your network and needing visibility • Because the sooner you start the easier maintenance will be • Do nothing: • If you are an older scientist, retired, with no time • If you really do not want to be visible • If you cannot face hours setting up, uploading papers, preprints, summarizing papers etc.
  78. 78. What it has/ Has not lead to: • Fame and wealth • Hard to determine if it helped with funding from NIH etc… but I got one grant that started on Twitter… • Job offers • Having a webpage / CV alone definitely has lead to consulting jobs • More free time • I think maintaining all the tools sucks up free time!! BEWARE OF THIS • More relaxed • I am probably less relaxed because I wonder what I am missing or need to improve • Still opportunities for new tools • Make it easier on the scientist, integrate more of the functions, show clear benefits of participating
  79. 79. Five Ways to Use Social Media to Raise Awareness for Your Paper or Research • So what are they …At a bare minimum … • 1. Use LinkedIn to tell people what you are doing.. • 2. Tweet about your work • 3. Put your slides on Slideshare • 4. Put your data on Figshare • 5. Enrich your papers on Kudos
  80. 80. How many of you will now raise awareness of your work and papers using social media?
  81. 81. During the project On publication Ongoing Put as many outputs as possible online Submit for posters and other speaking engagements Build up a network of people interested in your work Connect the final publication to other related outputs Summarize your work in plain language Tell people that you have published! Keep the work alive by connecting it to new materials Measure which communications were most effective and do more
  82. 82. Contact • Sean Ekins, Ph.D., D.Sc. • Email • Phone 215-687-1320 Acknowledgments: /Figshare Support @figshare Antony Williams Mark Hahnel Charlie Rapple @growkudos
  83. 83. If you liked this topic go check out these slides on slideshare
  84. 84. Read this..
  85. 85. Postdoc opening • 2yr funding • Help coordinate projects, identify new projects and write grants/ papers • Pharmaceutical or Chemisty or Biology PhD • Able to work in US • Based in Raleigh area NC
  86. 86. Remember to take the survey on the AAPS mobile app!