Laboratory of Computational Evolutionary 
Biology and Genomics 
Social Media for 
Researchers 
A personal account 
Christophe Dessimoz 
http://lab.dessimoz.org
Online identity & social 
media: What’s in it for me? 
• Why spend time/money going to conferences? 
http://www.umassmed.edu/Content.aspx?id=103272
Online identity & social 
media: What’s in it for me? 
• Why is publishing in Nature so desirable?
Be known (in a good way) 
• Bad reputation is obviously terrible 
• No reputation is initially ok, but 
• Good reputation is required latest to get 
http://blogs.discovermagazine.com/cosmicvariance/2011/03/30/ho 
w-to-get-tenure-at-a-major-research-university/ 
tenure/promotion:
Web and social media 
for scientists 
• Web page: don’t hide from those looking for you 
• Twitter: build a communication channel with 
relevant people
Homepage
Who cares? 
• Past colleagues, supervisor, students 
• Future colleagues, supervisor, students 
• Editors (to ask you to peer-review) 
• Potential collaborators 
• You: control what people see first when they 
“google” you
Content? 
• Minimum: with full name, affiliation, university 
email address (!), and a flattering/friendly photo 
• Research interests 
• Publications (self-archival!) 
• Project description 
• ...
How? 
• Ideally, somewhere on 
institution website (high 
pagerank, trustworthy) 
• Social networking website 
e.g. Mendeley, LinkedIn, 
ResearchGate 
• Wordpress blog, about.me 
Check out: 
http://www.ucl.ac.uk/isd/students/web/personal_website
Twitter
Why bother? 
• Stay informed (alert system) about 
colleagues and relevant work 
➞ “Following” 
• Build up an audience of people interested 
in your science and your views 
➞ “Followers” 
➞ “Old world” analogy: editor!
Effort required by the reader 
tweet < blog post << scientific paper
How I use Twitter 
• Follow interesting folks 
• “Star” items that I might want to refer to later 
• “Retweet” items of potential interest to my followers 
(be generous, people love to be retweeted) 
• Announce when I travel or give a seminar 
• Link to interesting work I come across 
• Occasionally engage in discussions 
• Slowly build up an audience
Tips 
• Don't mix science with 
“LOLCATS” 
• Be respectful of your followers’ 
time (high signal/noise ratio) 
• But be aware that # tweets 
correlates with # followers 
• Start before you need it 
(as soon as possible!) 
Wikipedia
140 characters only so 
make it count
Job announcements
Case study 
Published: January 14, 2013 
So far Altmetric has seen 17 tweets from 15 
accounts with an upper bound of 39,049 
combined followers. 
!! 
"@EBIgoldman: Ever wondered about the maths behind 
hierarchical orthologous groups?..." All the time.
951 views ?! 
#2 of 18 articles 
published on the same 
day in subject area 
# 1 was covered 
by a popular polish 
blog
951 views ?!
4 academic bookmarks #1 of all 18 articles 
published on the same 
day in subject area
Thank you! 
Questions? Comments? 
@cdessimoz 
http://lab.dessimoz.org

Social Media For Researchers -- A personal account

  • 1.
    Laboratory of ComputationalEvolutionary Biology and Genomics Social Media for Researchers A personal account Christophe Dessimoz http://lab.dessimoz.org
  • 2.
    Online identity &social media: What’s in it for me? • Why spend time/money going to conferences? http://www.umassmed.edu/Content.aspx?id=103272
  • 3.
    Online identity &social media: What’s in it for me? • Why is publishing in Nature so desirable?
  • 4.
    Be known (ina good way) • Bad reputation is obviously terrible • No reputation is initially ok, but • Good reputation is required latest to get http://blogs.discovermagazine.com/cosmicvariance/2011/03/30/ho w-to-get-tenure-at-a-major-research-university/ tenure/promotion:
  • 5.
    Web and socialmedia for scientists • Web page: don’t hide from those looking for you • Twitter: build a communication channel with relevant people
  • 6.
  • 7.
    Who cares? •Past colleagues, supervisor, students • Future colleagues, supervisor, students • Editors (to ask you to peer-review) • Potential collaborators • You: control what people see first when they “google” you
  • 8.
    Content? • Minimum:with full name, affiliation, university email address (!), and a flattering/friendly photo • Research interests • Publications (self-archival!) • Project description • ...
  • 9.
    How? • Ideally,somewhere on institution website (high pagerank, trustworthy) • Social networking website e.g. Mendeley, LinkedIn, ResearchGate • Wordpress blog, about.me Check out: http://www.ucl.ac.uk/isd/students/web/personal_website
  • 10.
  • 11.
    Why bother? •Stay informed (alert system) about colleagues and relevant work ➞ “Following” • Build up an audience of people interested in your science and your views ➞ “Followers” ➞ “Old world” analogy: editor!
  • 12.
    Effort required bythe reader tweet < blog post << scientific paper
  • 13.
    How I useTwitter • Follow interesting folks • “Star” items that I might want to refer to later • “Retweet” items of potential interest to my followers (be generous, people love to be retweeted) • Announce when I travel or give a seminar • Link to interesting work I come across • Occasionally engage in discussions • Slowly build up an audience
  • 14.
    Tips • Don'tmix science with “LOLCATS” • Be respectful of your followers’ time (high signal/noise ratio) • But be aware that # tweets correlates with # followers • Start before you need it (as soon as possible!) Wikipedia
  • 15.
    140 characters onlyso make it count
  • 16.
  • 17.
    Case study Published:January 14, 2013 So far Altmetric has seen 17 tweets from 15 accounts with an upper bound of 39,049 combined followers. !! "@EBIgoldman: Ever wondered about the maths behind hierarchical orthologous groups?..." All the time.
  • 18.
    951 views ?! #2 of 18 articles published on the same day in subject area # 1 was covered by a popular polish blog
  • 19.
  • 20.
    4 academic bookmarks#1 of all 18 articles published on the same day in subject area
  • 21.
    Thank you! Questions?Comments? @cdessimoz http://lab.dessimoz.org

Editor's Notes

  • #8 Ask who visited my homepage? visited more than once? what info did you look for?
  • #9 PUT CONTACT INFO ON FRONT PAGE!!!!!
  • #13 (probably why twitter reading clubs are not needed)
  • #18 Apart from some sarcastic replies saying “ALL THE TIME!”