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Social Media for
Research Communication
Anand Sheombar
Lectoraat Process Innovation & Information Systems
@anandstweets
Contents
 What are Social media
 Social Media for Research Communication
 Academic Research Cycle
 Examples
 Managing your Digital Profile
Social Media’s Many Varieties
What are Social Media?
 The terms social media, social networks
(SNSs) and web 2.0 are often interchanged
(Parameswaran, 2007; Iriberri & Leroy, 2009).
 Definitions share characteristics: openness,
participation, connectedness and community
(Mayfield, 2008).
 Social media in the context of RESEARCH
also has these attributes:
 connecting;
 collaborating;
 creating and sharing;
 finding, using, organising and reusing.
Social Media Across The World
Social Media & The Netherlands
Source:Newcom Research & Consultancy
Benefits of Social Media for
Research Communication
• promote your research and
increase its visibility
• communicate directly and
quickly with others who
have an interest in your
research
• develop new relationships
and build networks
• reach new audiences, both
within and outside
academia
• seek and give advice and
feedback
• generate ideas
• share information and links,
e.g. journal articles and
news items
• keep up-to-date with the
latest news and
developments, and forward
it to others instantly
• follow and contribute to
discussions on events, e.g.
conferences that you can’t
get to in person
• express who you are as a
person.
Source: Economic and Social Research Council
Building a social media presence
 Building an online presence relevant and
interesting for fellow researchers and other
audiences
 Use your online presence to promote yourself
and your research
 Invest some time in building this presence,
particularly at the outset when you are trying
to build initial interest in your work
 Sustain your social media activity
Source: Economic and Social Research Council
Building Blocks of the
Networked Scholar
Source: Academics’ online presence
Which social media resources
should you use?
 Social media that work for you and that you
have time to devote to them
 Most common & effective: blogs & Twitter
 Other that are appropriate to your research,
e.g. YouTube channel for videos, or Flickr or
Pinterest for sharing image collections.
 Networking, career development e.g. LinkedIn
 Think of your goals and identify the social
media building blocks…
Source: Economic and Social Research Council
What social media tools do
academics use in their research?
CIBER, University College London report 2010
Academic Research Life Cycle
Source: Jisc
Suggestions for use of Social
Media in Research Life Cycle
Brainstorming
Find partners &
Collaboration
Reaching out
Crowd sourcing
Data collection
Preparing writing up
Disseminate published
Articles.
Find research papers
Assess your articles online
 Google Scholar
 Academia.edu
 ResearchGate.net
potential uses:
 Disseminate on the web your published
articles
 Find research papers
 Search for collaboration
 Share ideas
Online Referencing & Knowledge
Sharing on Literature
 Mendeley
 Zotero
 Refworks
 EndNote
potential uses:
 Disseminate on the web your published
articles
 Find research papers
 Search for collaboration
Using Twitter for research
projects
 Tweet about each new publication, website
update or new blog that the project completes
 Use hashtags (#) to make your materials
more visible
 Twitter provides many opportunities for
‘crowd sourcing’ research activities
 Reaching out to external audiences
 Showing the growth in your followers and the
number of people who read your research
blog can also be helpful for funding
applications. Source: Using Twitter in university research, teaching
and impact activities. Mollett et. al, 2011
Example: Social Media useful for
research discussions PhD
students
 Twitter #phdchat
 Promovendi Netwerk
facebook group
 YouTube
Me Using Social Media as a PhD student
 Curating [FB, Scoop.it; Pinterest]
 Networking (trust building)
[Twitter; facebook; Linkedin]
 Knowledge exchange [Facebook;
scoop.it;
 Research data collection [Twitter;
facebook; YouTube, etc.]
4-Step Approach
Academics’ online presence
Why manage your digital profile?
Goodier and Czerniewicz 2012
Wednesday, June 04, 2014 20
Academics’ online presence Goodier and Czerniewicz 2012
Useful Resources
 Goodier and Czerniewicz (2012) Academics’ Online
Presence: A four step guide to taking control of your
visibility, Open UCT Initiative, University of Capetown
http://openuct.uct.ac.za/sites/default/files/Online%20Visibility
%20Guidelines.pdf
 LSE blog on impact of social sciences (resources for social
media)
http://blogs.lse.ac.uk/impactofsocialsciences/resources/
 Mollet et. Al (2011) Using Twitter in university research,
teaching and impact activities
http://blogs.lse.ac.uk/impactofsocialsciences/files/2011/11/P
ublished-Twitter_Guide_Sept_2011.pdf
 Cann et. Al (2011) Social media: A guide for researchers
http://www.rin.ac.uk/our-work/communicating-and-
disseminating-research/social-media-guide-researchers
Anand Sheombar
@anandstweets
nl.linkedin.com/in/anandsheombar
www.facebook.com/groups/SoMe4D
anand.sheombar@hu.nl
mmu.academia.edu/AnandSheombar

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Social Media for Research Communication

  • 1. Social Media for Research Communication Anand Sheombar Lectoraat Process Innovation & Information Systems @anandstweets
  • 2. Contents  What are Social media  Social Media for Research Communication  Academic Research Cycle  Examples  Managing your Digital Profile
  • 4. What are Social Media?  The terms social media, social networks (SNSs) and web 2.0 are often interchanged (Parameswaran, 2007; Iriberri & Leroy, 2009).  Definitions share characteristics: openness, participation, connectedness and community (Mayfield, 2008).  Social media in the context of RESEARCH also has these attributes:  connecting;  collaborating;  creating and sharing;  finding, using, organising and reusing.
  • 6. Social Media & The Netherlands Source:Newcom Research & Consultancy
  • 7. Benefits of Social Media for Research Communication • promote your research and increase its visibility • communicate directly and quickly with others who have an interest in your research • develop new relationships and build networks • reach new audiences, both within and outside academia • seek and give advice and feedback • generate ideas • share information and links, e.g. journal articles and news items • keep up-to-date with the latest news and developments, and forward it to others instantly • follow and contribute to discussions on events, e.g. conferences that you can’t get to in person • express who you are as a person. Source: Economic and Social Research Council
  • 8. Building a social media presence  Building an online presence relevant and interesting for fellow researchers and other audiences  Use your online presence to promote yourself and your research  Invest some time in building this presence, particularly at the outset when you are trying to build initial interest in your work  Sustain your social media activity Source: Economic and Social Research Council
  • 9. Building Blocks of the Networked Scholar Source: Academics’ online presence
  • 10. Which social media resources should you use?  Social media that work for you and that you have time to devote to them  Most common & effective: blogs & Twitter  Other that are appropriate to your research, e.g. YouTube channel for videos, or Flickr or Pinterest for sharing image collections.  Networking, career development e.g. LinkedIn  Think of your goals and identify the social media building blocks… Source: Economic and Social Research Council
  • 11. What social media tools do academics use in their research? CIBER, University College London report 2010
  • 12. Academic Research Life Cycle Source: Jisc
  • 13. Suggestions for use of Social Media in Research Life Cycle Brainstorming Find partners & Collaboration Reaching out Crowd sourcing Data collection Preparing writing up Disseminate published Articles. Find research papers
  • 14. Assess your articles online  Google Scholar  Academia.edu  ResearchGate.net potential uses:  Disseminate on the web your published articles  Find research papers  Search for collaboration  Share ideas
  • 15. Online Referencing & Knowledge Sharing on Literature  Mendeley  Zotero  Refworks  EndNote potential uses:  Disseminate on the web your published articles  Find research papers  Search for collaboration
  • 16. Using Twitter for research projects  Tweet about each new publication, website update or new blog that the project completes  Use hashtags (#) to make your materials more visible  Twitter provides many opportunities for ‘crowd sourcing’ research activities  Reaching out to external audiences  Showing the growth in your followers and the number of people who read your research blog can also be helpful for funding applications. Source: Using Twitter in university research, teaching and impact activities. Mollett et. al, 2011
  • 17. Example: Social Media useful for research discussions PhD students  Twitter #phdchat  Promovendi Netwerk facebook group  YouTube
  • 18. Me Using Social Media as a PhD student  Curating [FB, Scoop.it; Pinterest]  Networking (trust building) [Twitter; facebook; Linkedin]  Knowledge exchange [Facebook; scoop.it;  Research data collection [Twitter; facebook; YouTube, etc.]
  • 20. Why manage your digital profile? Goodier and Czerniewicz 2012 Wednesday, June 04, 2014 20
  • 21. Academics’ online presence Goodier and Czerniewicz 2012
  • 22. Useful Resources  Goodier and Czerniewicz (2012) Academics’ Online Presence: A four step guide to taking control of your visibility, Open UCT Initiative, University of Capetown http://openuct.uct.ac.za/sites/default/files/Online%20Visibility %20Guidelines.pdf  LSE blog on impact of social sciences (resources for social media) http://blogs.lse.ac.uk/impactofsocialsciences/resources/  Mollet et. Al (2011) Using Twitter in university research, teaching and impact activities http://blogs.lse.ac.uk/impactofsocialsciences/files/2011/11/P ublished-Twitter_Guide_Sept_2011.pdf  Cann et. Al (2011) Social media: A guide for researchers http://www.rin.ac.uk/our-work/communicating-and- disseminating-research/social-media-guide-researchers