This is a basic overview of several social media platforms as well as specific guidance for creating or improving the visibility of your research profile. Created for the Institute of Biodiversity, Animal Health & Comparative Medicine at the University of Glasgow.
Slides of my presentation given at an EATAW conference in Tallinn in June 2015. The presentation reports on Mystory - Digital English project which suggests a creativity and visuality based approach to developing academic skills, in particular related to writing processes. Presentation abstract plus notes are available at: https://goo.gl/NdcLHf.
Any comments and questions are appreciated.
The role and importance of social media in science Jari Laru
The role and importance of social media in science presentation in the course: 920001J - Introduction to Doctoral Training (1 ECTS credit). UNIOGS, University of Oulu, Finland.
Social Media For Researchers -- A personal accountcdessimoz
In this talk, I provide very pragmatic reasons for scientists—particularly early-career ones—to consider joining the social media bandwagon. I also provide a few examples of effective uses of social media.
This is a basic overview of several social media platforms as well as specific guidance for creating or improving the visibility of your research profile. Created for the Institute of Biodiversity, Animal Health & Comparative Medicine at the University of Glasgow.
Slides of my presentation given at an EATAW conference in Tallinn in June 2015. The presentation reports on Mystory - Digital English project which suggests a creativity and visuality based approach to developing academic skills, in particular related to writing processes. Presentation abstract plus notes are available at: https://goo.gl/NdcLHf.
Any comments and questions are appreciated.
The role and importance of social media in science Jari Laru
The role and importance of social media in science presentation in the course: 920001J - Introduction to Doctoral Training (1 ECTS credit). UNIOGS, University of Oulu, Finland.
Social Media For Researchers -- A personal accountcdessimoz
In this talk, I provide very pragmatic reasons for scientists—particularly early-career ones—to consider joining the social media bandwagon. I also provide a few examples of effective uses of social media.
Academics' online presence: Assessing and shaping your online visibility_26oc...SarahG_SS
In our digital world, if you use the web, you have an online presence. And academics are no exception. Universities have webpages profiling their staff. Academic networks, like LinkedIn, Academia.edu and more, are used by researchers around the globe to keep in contact with colleagues and collaborators. And social media are everywhere you turn.
As an academic, you want your research outputs to be found and read. Making a difference and having an influence is almost a job requirement. Nowadays, the expectation is that you can be found online. So, what can you do to be aware of how you appear online? And, what can you do to increase your visibility? This presentation was part of a session for academics wanting to find out how they can review their existing digital footprints and shadows, make decisions about what kind of online presence they would like and plan how they can achieve it.
Several different possible ways of increasing their visibility as well as the visibility of their research and their outputs are discussed.
"Enhancing your research impact through social media" - presentation given by Nicola Osborne, EDINA Digital Education Manager, at the Edinburgh Postgraduate Law Conference 2017 (19th January 2017).
The presentation provides reasons for using social media in research activities and communication. Various social media are linked to the Research Life Cycle.
The original presentation was held at a research group meeting at Utrecht University of Applied Sciences, June 2014.
"Social media as a research and collaboration tool" - social media tips for PhD students presented at the University of Queensland School of Tourism, 18th July 2012
Slides accompanying Nicola Osborne's(EDINA Digital Education Manager) session on "Social media and blogging to develop and communicate research in the arts and humanities" at the "Academic Publishing: Routes to Success" event held at the University of Stirling on 23rd January 2017.
Science and the Public: Why Every Lab Should TweetChristie Wilcox
“…if scientists could communicate more in their own voices—in a familiar tone, with a less specialized vocabulary—would a wide range of people understand them better? Would their work be better understood by the general public, policy-makers, funders, and, even in some cases, other scientists?”
-Alan Alda
This is a presentation I gave at the annual meeting of the Society for Experimental Biology 2013 (http://www.sebiology.org/meetings/Valencia/Valencia.html). It contains lots of tips for scientists to use social media appropriately and efficiently. It also highlights examples of social media in academia and types of possible content.
Learn how to combine principles of effective web design with Springshare's LibGuides so you can create better research guides for your patrons.
There are notes on a handful of slides, in particular, those which are untitled.
Academics' online presence: Assessing and shaping your online visibility_26oc...SarahG_SS
In our digital world, if you use the web, you have an online presence. And academics are no exception. Universities have webpages profiling their staff. Academic networks, like LinkedIn, Academia.edu and more, are used by researchers around the globe to keep in contact with colleagues and collaborators. And social media are everywhere you turn.
As an academic, you want your research outputs to be found and read. Making a difference and having an influence is almost a job requirement. Nowadays, the expectation is that you can be found online. So, what can you do to be aware of how you appear online? And, what can you do to increase your visibility? This presentation was part of a session for academics wanting to find out how they can review their existing digital footprints and shadows, make decisions about what kind of online presence they would like and plan how they can achieve it.
Several different possible ways of increasing their visibility as well as the visibility of their research and their outputs are discussed.
"Enhancing your research impact through social media" - presentation given by Nicola Osborne, EDINA Digital Education Manager, at the Edinburgh Postgraduate Law Conference 2017 (19th January 2017).
The presentation provides reasons for using social media in research activities and communication. Various social media are linked to the Research Life Cycle.
The original presentation was held at a research group meeting at Utrecht University of Applied Sciences, June 2014.
"Social media as a research and collaboration tool" - social media tips for PhD students presented at the University of Queensland School of Tourism, 18th July 2012
Slides accompanying Nicola Osborne's(EDINA Digital Education Manager) session on "Social media and blogging to develop and communicate research in the arts and humanities" at the "Academic Publishing: Routes to Success" event held at the University of Stirling on 23rd January 2017.
Science and the Public: Why Every Lab Should TweetChristie Wilcox
“…if scientists could communicate more in their own voices—in a familiar tone, with a less specialized vocabulary—would a wide range of people understand them better? Would their work be better understood by the general public, policy-makers, funders, and, even in some cases, other scientists?”
-Alan Alda
This is a presentation I gave at the annual meeting of the Society for Experimental Biology 2013 (http://www.sebiology.org/meetings/Valencia/Valencia.html). It contains lots of tips for scientists to use social media appropriately and efficiently. It also highlights examples of social media in academia and types of possible content.
Learn how to combine principles of effective web design with Springshare's LibGuides so you can create better research guides for your patrons.
There are notes on a handful of slides, in particular, those which are untitled.
Training session for new academics at the University of Manchester in March 2011. Objectives of the session:
Explore the digital world and how you can use it to:
- Understand why your online profile is important
- Develop your reputation through your digital identity
- Extend your research connections
Overview of personal professional use of social media, professional learning network development, and using social media tools with emphasis on Twitter, Facebook, and LinkedIn.
Using Social Media to Enhance Your Research Activitieslisbk
Slides for a workshop session on "Using Social Media to Enhance Your Research Activities" facilitated by Bran Kelly, Innovation Advocate at Cetis, University of Bolton at the DAAD 2013 conference, at Cumberland Lodge, Egham on 16-18 December 2013.
For further information see
http://ukwebfocus.wordpress.com/events/daad-conference-2013/
Using social media to promote your researchHazel Hall
Slides from a workshop for academics, researchers, and PhD students (1) to address the need to enhance the visibility of their work, (2) to raise awareness of opportunities for developing professional networks offered by social media (e.g. to connect to peers and collaborators, and engage with the work of others as they engage with theirs); (3) to discuss strategies for the development of presences on, and use of, social media.
Intro to social media for nonprofits, focusing on benefits to using social media and 4 keys to success. Given at Google Cambridge as part of HandsOnTech Boston workshop series 3/6/13. Presented by David Crowley, Social Capital Inc. President & Founder
Presentation delivered by Nicola Osborne, Social Media Officer at EDINA, at the Heriott Watt Crucible V event at the Royal Society of Edinburgh on Thursday 24th January 2013
Want to know how to maximize your academic potential via social media? See the full blog series to accompany these slides here -> https://healthystaff4healthypatients.wordpress.com/
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
4. “No-one can make you post trivial things on social media.” - Matt Shipman, Communication Breakdown
• Connect with the wider research community
• Share your research and publications
• Interact with other sectors and the public
• Get answers. Fast
• Find work
• Share your experiences
• Keep tabs on the competition
• Collaborate
• Keep up to date with the latest research
• Follow conferences you can't attend
Social media: why bother?
6. Online collaborations: Scientists and the social network (2014) Nature
Most platforms used as a web to catch people trying to
get in contact with you.
Interaction with Twitter is more engaged – to follow
discussions, comment on research, discover and share
papers, and to discover and contact peers
Idle browse or chat?
7. Discovering content online that is timely and
relevant to my research and career
Discovering (and being discovered by) potential
collaborators
Invitations to give research seminars and other
talks, or to chair/moderate conference sessions,
often involving free travel and honoraria
Invitations to write book chapters
How has social media
helped/harmed your career?
8. Content for my CV to demonstrate communication
skills and outreach savvy
Direct access to important people in science and
government
Access to papers using #icanhazpdf (especially
helpful now that I'm at a small non-profit research
institution instead of a university department or
large museum)
How has social media
helped/harmed your career?
9. Getting near-instantaneous answers to questions
ranging from technical troubleshooting to polls
Last but not least, an incredible amount of
support and camaraderie, which has been
especially helpful during my recent career
transitions and a transatlantic, urban-to-rural
move
How has social media
helped/harmed your career?
10. Google yourself
• How visible are you?
• Are your profile(s) consistent?
• Are they up to date?
Audit your channels:
• What's being said about your research area?
• Who is talking about it?
• What channels are they using?
Useful tools: SocialMention.com | Google.com/alerts | twitter.com/search-home | Twitter lists
Getting started: audit
12. Your professional profile is the sum of all your professional activities—
academic and beyond
Your digital profile articulates this, providing a link
between you and the activities you're involved
with
Your online presence should be
• Visible
• Consistent
• Credible
• Have a voice
• Anchored to a ‘hub’
Research profiles: your digital self
13. Visible:
What is your first presence in Google? Do you have
control over this profile?
Consistent:
Do you convey your up to date bio, key messages and
website ‘hub’ in each place?
Credible:
Do you have a credible profile at UoG? Are your profiles
still tied to former institutions? Do your website(s)
appearance reflect poorly on you?
Have a voice:
Do you blog or tweet professionally?
Research profiles: your digital self
14. If you have no profile or visibility online, it is very difficult to promote yourself
…but worse, it makes it impossible for anyone else to champion you
Research profiles
15. Making peace with self-promotion, by Liz Neeley
• Your work won’t speak for itself
• You won’t annoy people
• Don’t let doubt and disbelief sabotage you
Other resources: Nature’s tips for authors: promoting your paper
The self-promotion hurdle
16. Get access to your University staff profile
Find a good image and use it across your social media
Find your online communities (audit)
Contribute to relevant discussion
Anchor your profiles to a consistent ‘hub’ website/profile
Detail who you are/what you do—need to appear credible
Getting started: 1st steps
17. Do not leave it to a third-
person.
Take ownership of your
profile:
If you can write an email or
format a Word document,
you have the technical skill
to edit your staff template!
gla.ac.uk/registert4/research
Click here
Getting started: 1st steps
18. Especially useful:
say what you've done in the
context of what everyone else
has done.
Your ‘Hub’: staff profile
19. • Biography: Short, focus, easy for
others to use
• Explain who you are, what you do,
why it matters*
* It doesn’t need to matter to everyone, but it does need to
matter to the audiences you want to reach
• Research interests:
– Current activities
– Five things you did or started
– Signpost to e.g. project site, blog,
partners*
* Are you visible within your partner’s web pages? Can you
be—it’s always worth asking? Reciprocity is important.
• Link to online academic networking
platforms:
– ResearchGate
– Academic.edu
– Others too, according to discipline
• Your ORCID ID
• Link to social media accounts:
Twitter, FB (if used professionally)
• Link to LinkedIn (for non-academic
partners) – complete a ‘Summary’
• Link to Google Scholar (basic but
useful)
Your ‘Hub’: staff profile
20. LinkedIn
Make use of the summary. Position yourself. Ask yourself ‘so what?’ Force yourself to take
a step back and think what might hook people.
Think about: Who you want to speak to?
Who do you want to collaborate with? Invite contact
What do you want them to learn or do?
Then: Explain who you are? What you do? Why it matters.
Avoid jargon, your specialist peers are quite likely to connect with you through specialist
networks, so think about the wider community who might find you through LinkedIn.
Include a top few key achievements—a notable discovery? Important networks or projects
you established and why it mattered. Include notable partners (people like to know that you
can work with non-academics)
Point them towards places where they can find out more.
LinkedIn: position yourself
21. Your own website can travel
between jobs. Keep it up to date,
and link to it from your University
profile (which is the credible link to
your employer)
Position information & resources,
or showcase events and activities
you’ve been involved with. An easy
place to send people when you’re
in a rush.
Squarespace.com
Hosted Wordpress.com
Personal websites: an alternative hub
23. Twitter
Amplify your message. Join the conversation
“No-one can make you post
trivial things on social
media…no-one can make you
follow those who do”
— Matt Shipman,
Communication Breakdown
24. The minimum: A Twitter ‘business card’. Think
of it as a digital identifier that people can use to
talk about you, and allows you (and others) to
track these and find out more.
You still need a minimum of content.
• Use your real name
• Include a photo
• Include a bio:
– What you do
– Key message
– Can include @project
– A link to you ‘hub’
Getting started: 1st steps
25. Twitter: 1st steps
• Open an account at Twitter.com
• Why you should be on Twitter (start-up guide from British
Ecological Society, but up to date and relevant to all fields)
• Find a role model (prominent tweeter in your field)
• Use #hashtags and lists to cut through the noise
• Measure your success in outcomes not number of followers
• Be yourself
26. 1. Get rid of the egg (the default avatar) makes you look like a spammer
2. Don't pick a Twitter name that is too long, or difficult to spell or remember
3. Tweet regularly (2-3 day - find out when others are active: https://followerwonk.com)
4. Don't ignore people who tweet at you (phone app useful)
5. Engage in conversation. “Broadcast-only” approaches are rarely popular
6. Learn the #hashtags for your subject field or topics of interest, and use them
7. Don't just make statements. Ask questions
8. Don't just post links to news articles - add your input
9. Do show your personality. Crack some jokes
10. Have fun, but be respectful (you’re in public)
10 rules to tweet by
Adapted from post: Gulliver (2012) Chronicle of Higher Education
Twitter: 1st steps
27. Twitter: #hashtags
The best way to use hashtags is to identify which tags
are popular or used by your community of interest.
Find prominent tweeters in your field/interest group and
see which hashtags they use
There are also #hashtag projects, such as symplur.com,
which aim to document/rank health hashtags
33. • Great opportunity to get involved. The British Ecological
Society have a broadly relevant guide to Twitter in conferences.
• Using #hashtags opens up conferences to wider audience
• Opens backchannels for discussions by participants
• Tweets offer criticism, review, extra resources to discussions
• Helps you identify people to meet (and arrange to do so)
• Share media directly (you can view Slideshare decks in tweets)
Twitter: Conferences
34. Quite simply, tweet your paper. Tag a Twitter-user who might retweet
you to a wider audience (funder, professional org, community of interest,
your institution). Use a hashtag (look for the ones other people use)
Twitter: self-promotion
35. Blogging
A blog helps gives substance to your social
media presence.
Use to position your research, activity,
successes, advocacy or other messages.
Where?
Wordpress.com
Wordpress.org
36. • Blog about academic papers
• Make the research process visible
• An online portfolio
• Guest blog / op-ed on expert area
• Connect with the wider public
Why blog?
37. Whether writing about a research paper or not,
don’t forget:
• You are part of the story
• Your writing can emphasise your skills in
logistics, overcoming struggles in the field
• Communicate the process of your research,
not just the findings
• Great to record your activities with external
stakeholders—useful for you, and useful for
others to know that they could work with
you too
‘When bridges in the jungle fail’
Chris Schmitt (@fuzzyatelin)
Evopropinquitous blog (brilliant read)
Why blog?
38. Getting started: 1st steps
• Identify what type of blogger you'll be
(personal/professional)
• Start your own blog or contribute to a group blog
• Use your social media audit to find a blogger role model
• Identify your audience
• Start blogging and assess things in three months time
39. Your own blog
Adv: your own space, your own rules, self-edited, idiosyncratic
Disadv: Responsible for everything, hard to talk about your research in
every post
Options:
Wordpress.com (online hosted) and Wordpress.org (you download and find
a host)
Blogger.com
Tumblr.com
If you just want to post (without bother of a blog site) consider Medium
Where to blog
40. Collaborative blog
Adv: Pooled source of content, some editorial input (others read, blog post
ideas discussed), can cover more topics at greater expertise, wider
dissemination, only contribute when you have something meaningful to
add
Disadv: Some rules and selection
Options:
Academicblogs.co.uk
(Some general guidance about blogging on this network)
Where to blog
41. academicblogs.co.uk is a network
of research blogs hosted at the
University.
They support multi-author blogs by
research groups or larger units.
Where to blog
42. www.academicblogs.co.uk
Blogs are a great resource to
develop thought-leadership
To make visible (and gain credit
for) activities that aren’t visible
in your publications
Creating posts that capture
recent activity around a
publication or event helps you
to packages and keep track of
knowledge exchange events
and impact
Where to blog
43. Where to blog: elsewhere
Audit opportunities to guest blog:
Advantages: platform with pre-existing, captive audience,
sometimes with editorial input to hone your message
• What blogs do you consume?
• Funder blogs (ESRC, Wellcome, MRC)
• Professional societies
• NGOs, charities, interest groups
• Media, e.g. The Conversation
44. Where to blog
Mass media blog, e.g. The Conversation—speak to Rose-Marie, Jim, or the
Media Relations team.
Advantage: working with a professional editor to hone your piece.
45. Any questions?
(a longer version of this presentation, with other useful links, is available at the
Institute of Biodiversity website)