Slides accompanying the University of Edinburgh Digital Day of Ideas 2016 (#DigScholEd) workshop on Tweeting and Blogging for Academics run by Nicola Osborne (EDINA) and Lorna Campbell (EDINA/LTW). The workshop took place on 18th May 2016. Read more about the event here: http://www.digital.hss.ed.ac.uk/ddi/ddi-2016/
This document discusses using social media to communicate research. It defines social media as websites that allow contribution and engagement. Popular platforms mentioned include blogs, Twitter, YouTube, Facebook and LinkedIn. The document outlines benefits of social media such as accessibility, engagement and raising your profile. It provides examples of using different platforms and recommends regularly sharing engaging content like images and updates. The document advises planning content and goals, considering your audience, and cautions against sharing sensitive information or anything unprofessional. Resources for learning best practices are also included.
The document discusses using social media effectively for student engagement. It covers privacy and risk issues related to digital participation. It also discusses challenges universities face with social media use, including supporting international and disabled students. The document provides guidance on planning social media channels and content to engage students and raise awareness of their digital footprint and online presence.
Attention Citizens! Presentation as part of the Citizen Science Workshop - Ni...COBWEB Project
This document provides tips for communicating Citizen Science projects and using social media engagement. It recommends targeting key audiences and engaging citizens early in the design process. Planning social media content should make the project aims and calls to action clear, and explain why citizens should participate and how their contributions will be used. Popular social media channels like Facebook, Twitter, YouTube and Google+ should be used consistently to support engagement with project communities over the long term. Images, video, guest posts, and live events can help build trust and encourage participation and sharing.
This document provides guidance on using social media to communicate research work. It recommends considering goals and target audiences when planning social media use. Popular tools like blogs, Twitter, YouTube, and Flickr are discussed as ways to share updates, build networks, and engage audiences. Both barriers and appropriate content for social media are addressed. In particular, the document advises checking privacy and disclosure policies, and avoiding sharing sensitive or unprofessional information.
This document discusses using social media to develop an academic profile and engage others in research. It defines social media as websites that allow contribution and connection. Examples include blogs, Twitter, YouTube, Facebook and LinkedIn. The benefits of social media are that it allows researchers to share their expertise, engage in dialogue, and potentially generate interest in their work. The document provides tips on which social media tools to use and how to plan an effective strategy, including considering goals, audience, and content. It also discusses maintaining privacy and professionalism online.
Increase usage of online resources Edina presentationJISC RSC Eastern
This document outlines a plan to promote online resources using the SPARE framework:
1) Set the scene by considering the background context and why promotion is needed.
2) Prepare by getting ready before taking action and evaluating resources.
3) Act by carrying out agreed promotion activities.
4) Review usage and gather feedback to assess how promotion went.
5) Evaluate to decide next steps based on the review.
The document discusses challenges in promoting resources and getting user feedback, and provides tips for effective promotion through curation, updates, enthusiasm, multiple channels, and responsiveness.
Presentation from the 2014 EDINA Projects Day: "Trading Consequences and Planning Project Communications/Launches", delivered by Nicola Osborne on the EDINA premises 15 May 2014.
This document discusses using social media to communicate research. It defines social media as websites that allow contribution and engagement. Popular platforms mentioned include blogs, Twitter, YouTube, Facebook and LinkedIn. The document outlines benefits of social media such as accessibility, engagement and raising your profile. It provides examples of using different platforms and recommends regularly sharing engaging content like images and updates. The document advises planning content and goals, considering your audience, and cautions against sharing sensitive information or anything unprofessional. Resources for learning best practices are also included.
The document discusses using social media effectively for student engagement. It covers privacy and risk issues related to digital participation. It also discusses challenges universities face with social media use, including supporting international and disabled students. The document provides guidance on planning social media channels and content to engage students and raise awareness of their digital footprint and online presence.
Attention Citizens! Presentation as part of the Citizen Science Workshop - Ni...COBWEB Project
This document provides tips for communicating Citizen Science projects and using social media engagement. It recommends targeting key audiences and engaging citizens early in the design process. Planning social media content should make the project aims and calls to action clear, and explain why citizens should participate and how their contributions will be used. Popular social media channels like Facebook, Twitter, YouTube and Google+ should be used consistently to support engagement with project communities over the long term. Images, video, guest posts, and live events can help build trust and encourage participation and sharing.
This document provides guidance on using social media to communicate research work. It recommends considering goals and target audiences when planning social media use. Popular tools like blogs, Twitter, YouTube, and Flickr are discussed as ways to share updates, build networks, and engage audiences. Both barriers and appropriate content for social media are addressed. In particular, the document advises checking privacy and disclosure policies, and avoiding sharing sensitive or unprofessional information.
This document discusses using social media to develop an academic profile and engage others in research. It defines social media as websites that allow contribution and connection. Examples include blogs, Twitter, YouTube, Facebook and LinkedIn. The benefits of social media are that it allows researchers to share their expertise, engage in dialogue, and potentially generate interest in their work. The document provides tips on which social media tools to use and how to plan an effective strategy, including considering goals, audience, and content. It also discusses maintaining privacy and professionalism online.
Increase usage of online resources Edina presentationJISC RSC Eastern
This document outlines a plan to promote online resources using the SPARE framework:
1) Set the scene by considering the background context and why promotion is needed.
2) Prepare by getting ready before taking action and evaluating resources.
3) Act by carrying out agreed promotion activities.
4) Review usage and gather feedback to assess how promotion went.
5) Evaluate to decide next steps based on the review.
The document discusses challenges in promoting resources and getting user feedback, and provides tips for effective promotion through curation, updates, enthusiasm, multiple channels, and responsiveness.
Presentation from the 2014 EDINA Projects Day: "Trading Consequences and Planning Project Communications/Launches", delivered by Nicola Osborne on the EDINA premises 15 May 2014.
Presentation delivered by Nicola Osborne, Social Media Officer at EDINA, at the Heriott Watt Crucible V event at the Royal Society of Edinburgh on Thursday 24th January 2013
1. Cloud computing and mobile technologies are emerging technologies that will be adopted in the next year according to experts. Cloud computing allows schools universal access to information and applications at a low cost, while mobile devices are increasingly how people access the internet.
2. Game-based learning and open content learning are seen as technologies that will be adopted in schools in the next 2-3 years. Game-based learning engages students and fosters collaboration, while open content provides interactive learning materials to schools at low costs.
3. Learning analytics and personal learning networks are farther-term emerging technologies that will be adopted in schools in the next 4-5 years. Learning analytics uses data to improve teaching and learning, and personal
12.10.14 Slides, “The SHARE Notification Service”DuraSpace
Hot Topics: The DuraSpace Community Webinar Series
Series 10: All About the SHared Access Research Ecosystem (SHARE)
Webinar 2: The SHARE Notification Service
Wednesday, December 10, 1:00pm ET
Presented by Eric Celeste, Technical Lead, SHARE
This document summarizes a presentation about supporting open infrastructure for research workflows. It discusses the importance of open infrastructure in enabling collaboration, preventing vendor lock-in, and supporting community-based development. It also addresses challenges in balancing different goals and uncertainties when making choices to support more open tools and platforms. Key considerations include required levels of openness, funding models, decision processes, and assessing options for replacement or parallel alternatives to current proprietary offerings.
Academic Social Networks : Challenges and opportunities. 7th UNICA Scholarly ...pascal aventurier
7th UNICA Scholarly Communication Seminar. 27-28 th November 2014, Univ Sapienza Roma
Academic social Networks : presentation, main functionalities, interests and dangers
NISO Two Day Virtual Conference:
Using the Web as an E-Content Distribution Platform:
Challenges and Opportunities
Oct 21-22, 2014
R. David Lankes, Dean’s Scholar for the New Librarianship at Syracuse University’s School of Information Studies; Director of the Information Institute of Syracuse
Building Academic Library 2.0 - Association of Christian LibrariansMeredith Farkas
This document discusses the concept of "Library 2.0" and how academic libraries can embrace new technologies and changing user needs to transition into digital environments. The key aspects of developing an Academic Library 2.0 include knowing your users, developing a culture of assessment and learning, keeping up with emerging technologies, making collections more visible and accessible online, enabling academic work through new spaces and services, and internally rewarding staff who take risks and contribute new ideas.
Hot Topics: The DuraSpace Community Webinar Series
Series 10: All About the SHared Access Research Ecosystem (SHARE)
Webinar 1: SHARE: An Overview
Thursday, November 13, 1:00pm ET
Curated and presented by Greg Tananbaum, Product Lead, SHARE
Libraries and blogs : new communication tools for academic librarians. Author...UCD Library
Delivered at LIR HEANet User Group for Libraries Seminar 'Emerging Technologies for Libraries and Education', 8th Dec 2006, TCD School of Nursing & Midwifery, Dublin, Ireland
A digital library is a collection of digitized texts, images, or data that can be indexed and retrieved through a system. It requires a specified community of users. Characteristics include digitized content, a system for navigation and retrieval, and a user community. Considerations in developing a digital library include selecting appropriate content, ensuring tools allow retrieval, addressing copyright issues, following interoperability standards, designing for users, committing resources for maintenance, and securing necessary funding.
About the Webinar
The development and rising popularity of the massive open online course (MOOC) presents a new opportunity for libraries to be involved in the education of patrons, to highlight the resources libraries provide and to further demonstrate the value of the library to administrators. There are, of course, a host of logistics to be considered when deciding to organize or support a MOOC. Diminished library budgets and staffing levels challenge libraries both monetarily and administratively. Marketing the course, mounting it on a site, securing copyright permissions and negotiating licensing for course materials, managing the course while in progress and troubleshooting technical problems add to the issues that have caused some libraries to hesitate in joining the MOOC movement. On the other hand, partnerships such as that between Georgetown University and edX, itself an initiative of Harvard and MIT, allow a pooling of resources thereby easing the burden on any one library. In some cases price breaks for certain course materials used in MOOCs can help draw students to the course, though the pricing must still be negotiated by the course organizer. A successful MOOC, such as the RootsMOOC, created by the Z. Smith Reynolds Library at Wake Forest University and the State Library of North Carolina, can bring awareness of library resources to a broad audience.
In the end, libraries must ask whether the advantages of participating in a MOOC outweigh the challenges. The speakers for this webinar will consider these issues surrounding MOOCs and libraries and try to answer the question of whether the impact of libraries on MOOCs has been realized or is still brewing.
Agenda
Introduction
Todd Carpenter, Executive Director, NISO
MOOCS: Assessing the Landscape and Trends of Open Online Learning
Heather Ruland Staines, Director Publisher and Content Strategy, ProQuest SIPX
The RootsMOOC Project or: that time we threw a genealogy party and 4,000 people showed up
Kyle Denlinger, eLearning Librarian, Wake Forest University Z. Smith Reynolds Library
Rebecca Hyman, Reference and Outreach Librarian, Government and Heritage Library, State Library of North Carolina
MOOCS and Me: Georgetown's Experience with MOOC Production
Barrinton Baynes, Multimedia Projects Manager, Gelardin New Media Center, Georgetown University Library
Slides | Targeting the librarian’s role in research servicesLibrary_Connect
Slides from the Nov. 8, 2016 Library Connect webinar "Targeting the librarian’s role in research services" with Nina Exner, Amanda Horsman and Mark Reed. See the full webinar at: http://libraryconnect.elsevier.com/library-connect-webinars?commid=223121
Jan 14 NISO Webinar
Net Neutrality: Will Library Resources be stuck in the Slow Lane?
About the Webinar
Net Neutrality is an issue that has been increasingly in the news, but it is something that has affected libraries for a lot longer. Many public libraries are in underserved communities where patrons may not have personal access to the internet, so the use of the public libraries' resources is critical for them. Without net neutrality, those public libraries may not be able to cost-effectively provide such Internet service. For the scholarly and academic communities, scholarly resources could be resigned to the slow lane of the net, if content providers and libraries don't have the resources to pay for the "fast lane." As resources increasingly go multimedia, requiring greater bandwidth, will libraries and content platform providers be saddled with taking on added costs to ensure reliable access?
Net neutrality begins with the basic idea that the Internet is a fair and democratic platform for all. Organizations such as the American Library Association, the Association of Research Libraries, EDUCAUSE, and Internet2, among others, have spoken out about the critical need for retaining net neutrality in the library, higher education, and research communities.
In this webinar, presenters will help define Net Neutrality, what could happen without it, and how it can impact public and academic libraries, and the wider information community.
Agenda
Introduction
Todd Carpenter, Executive Director, NISO
Network Neutrality Principles and Policy for Libraries & Higher Education
Larra Clark, Deputy Director, Office for Information Technology Policy, American Library Association
Network neutrality: The Public Library Perspective
Holly Carroll, Executive Director, Poudre River Public Library District
Academic Libraries and Net Neutrality
Jonathan Miller, Library Director, Olin Library of Rollins College
O Futuro da Biblioteconomia no Brasil: Workshop Interativo
Quando: 07 de outubro de 2015 – 10h – 15h
Onde: Auditório do INRAD
Instituto de Radiologia do Hospital das Clínicas da Faculdade de Medicina da USP
Av. Dr. Enéas de Carvalho Aguiar, s/nº – Rua 1 – Cerqueira César – São Paulo, SP.
We participated in an Information master's program assigned to a project in Trivandrum, India. We were tasked with providing assistance on the management of a library in a college specifializing in teaching Deaf students as well as research in Audiology and Speech Language Pathology. They have a very small collection of about 2000 books and 24 journals, and no website prior to our arrival.
Our understanding was that it would be difficult to make correct assumptions about the academic and technological environment given lack of experience in the region and the culture, as well as working with students with disabilities in general. We were not prepared for the rudimentary or non-existent policies and infrastructure that we met once we actually arrived. This presentation would detail the strategies of assessment and decision-making we employed to work with their available resources as well as deal with the lack of buy-in from various stakeholders. Among these include user interviews in translation, collecting and incorporating examples from other library sites in building a new website, and above all trying to figure out ways to communicate the importance of working with library online resources upon a population that is relatively new to them.
Presenters:
Jharina Pascual, Electronic Resources Acquisitions Librarian, University of California Irvine
Sybil Boone, University of Michigan School of Information
The changing landscape of scholarly communication: presentation to the NFAIS ...Keith Webster
Presentation on the changing relationships between research libraries, publishers, researchers and technology, and the impact of government policy on scholarly publishing and open access.
This document maps the landscape of research literature repositories by exploring the key stakeholders and workflows. It shows researchers submitting manuscripts to journals after receiving grants from funders. It also depicts authors depositing final copies in institutional repositories, which are the focus of open access. Various stakeholders like funders, institutions, publishers and readers are represented along with systems like CRIS and metrics collection. The document aims to understand the ecosystem and identify areas for improvement or cross-pollination between workflows.
Presentation delivered by Nicola Osborne, Social Media Officer at EDINA, at the Heriott Watt Crucible V event at the Royal Society of Edinburgh on Thursday 24th January 2013
1. Cloud computing and mobile technologies are emerging technologies that will be adopted in the next year according to experts. Cloud computing allows schools universal access to information and applications at a low cost, while mobile devices are increasingly how people access the internet.
2. Game-based learning and open content learning are seen as technologies that will be adopted in schools in the next 2-3 years. Game-based learning engages students and fosters collaboration, while open content provides interactive learning materials to schools at low costs.
3. Learning analytics and personal learning networks are farther-term emerging technologies that will be adopted in schools in the next 4-5 years. Learning analytics uses data to improve teaching and learning, and personal
12.10.14 Slides, “The SHARE Notification Service”DuraSpace
Hot Topics: The DuraSpace Community Webinar Series
Series 10: All About the SHared Access Research Ecosystem (SHARE)
Webinar 2: The SHARE Notification Service
Wednesday, December 10, 1:00pm ET
Presented by Eric Celeste, Technical Lead, SHARE
This document summarizes a presentation about supporting open infrastructure for research workflows. It discusses the importance of open infrastructure in enabling collaboration, preventing vendor lock-in, and supporting community-based development. It also addresses challenges in balancing different goals and uncertainties when making choices to support more open tools and platforms. Key considerations include required levels of openness, funding models, decision processes, and assessing options for replacement or parallel alternatives to current proprietary offerings.
Academic Social Networks : Challenges and opportunities. 7th UNICA Scholarly ...pascal aventurier
7th UNICA Scholarly Communication Seminar. 27-28 th November 2014, Univ Sapienza Roma
Academic social Networks : presentation, main functionalities, interests and dangers
NISO Two Day Virtual Conference:
Using the Web as an E-Content Distribution Platform:
Challenges and Opportunities
Oct 21-22, 2014
R. David Lankes, Dean’s Scholar for the New Librarianship at Syracuse University’s School of Information Studies; Director of the Information Institute of Syracuse
Building Academic Library 2.0 - Association of Christian LibrariansMeredith Farkas
This document discusses the concept of "Library 2.0" and how academic libraries can embrace new technologies and changing user needs to transition into digital environments. The key aspects of developing an Academic Library 2.0 include knowing your users, developing a culture of assessment and learning, keeping up with emerging technologies, making collections more visible and accessible online, enabling academic work through new spaces and services, and internally rewarding staff who take risks and contribute new ideas.
Hot Topics: The DuraSpace Community Webinar Series
Series 10: All About the SHared Access Research Ecosystem (SHARE)
Webinar 1: SHARE: An Overview
Thursday, November 13, 1:00pm ET
Curated and presented by Greg Tananbaum, Product Lead, SHARE
Libraries and blogs : new communication tools for academic librarians. Author...UCD Library
Delivered at LIR HEANet User Group for Libraries Seminar 'Emerging Technologies for Libraries and Education', 8th Dec 2006, TCD School of Nursing & Midwifery, Dublin, Ireland
A digital library is a collection of digitized texts, images, or data that can be indexed and retrieved through a system. It requires a specified community of users. Characteristics include digitized content, a system for navigation and retrieval, and a user community. Considerations in developing a digital library include selecting appropriate content, ensuring tools allow retrieval, addressing copyright issues, following interoperability standards, designing for users, committing resources for maintenance, and securing necessary funding.
About the Webinar
The development and rising popularity of the massive open online course (MOOC) presents a new opportunity for libraries to be involved in the education of patrons, to highlight the resources libraries provide and to further demonstrate the value of the library to administrators. There are, of course, a host of logistics to be considered when deciding to organize or support a MOOC. Diminished library budgets and staffing levels challenge libraries both monetarily and administratively. Marketing the course, mounting it on a site, securing copyright permissions and negotiating licensing for course materials, managing the course while in progress and troubleshooting technical problems add to the issues that have caused some libraries to hesitate in joining the MOOC movement. On the other hand, partnerships such as that between Georgetown University and edX, itself an initiative of Harvard and MIT, allow a pooling of resources thereby easing the burden on any one library. In some cases price breaks for certain course materials used in MOOCs can help draw students to the course, though the pricing must still be negotiated by the course organizer. A successful MOOC, such as the RootsMOOC, created by the Z. Smith Reynolds Library at Wake Forest University and the State Library of North Carolina, can bring awareness of library resources to a broad audience.
In the end, libraries must ask whether the advantages of participating in a MOOC outweigh the challenges. The speakers for this webinar will consider these issues surrounding MOOCs and libraries and try to answer the question of whether the impact of libraries on MOOCs has been realized or is still brewing.
Agenda
Introduction
Todd Carpenter, Executive Director, NISO
MOOCS: Assessing the Landscape and Trends of Open Online Learning
Heather Ruland Staines, Director Publisher and Content Strategy, ProQuest SIPX
The RootsMOOC Project or: that time we threw a genealogy party and 4,000 people showed up
Kyle Denlinger, eLearning Librarian, Wake Forest University Z. Smith Reynolds Library
Rebecca Hyman, Reference and Outreach Librarian, Government and Heritage Library, State Library of North Carolina
MOOCS and Me: Georgetown's Experience with MOOC Production
Barrinton Baynes, Multimedia Projects Manager, Gelardin New Media Center, Georgetown University Library
Slides | Targeting the librarian’s role in research servicesLibrary_Connect
Slides from the Nov. 8, 2016 Library Connect webinar "Targeting the librarian’s role in research services" with Nina Exner, Amanda Horsman and Mark Reed. See the full webinar at: http://libraryconnect.elsevier.com/library-connect-webinars?commid=223121
Jan 14 NISO Webinar
Net Neutrality: Will Library Resources be stuck in the Slow Lane?
About the Webinar
Net Neutrality is an issue that has been increasingly in the news, but it is something that has affected libraries for a lot longer. Many public libraries are in underserved communities where patrons may not have personal access to the internet, so the use of the public libraries' resources is critical for them. Without net neutrality, those public libraries may not be able to cost-effectively provide such Internet service. For the scholarly and academic communities, scholarly resources could be resigned to the slow lane of the net, if content providers and libraries don't have the resources to pay for the "fast lane." As resources increasingly go multimedia, requiring greater bandwidth, will libraries and content platform providers be saddled with taking on added costs to ensure reliable access?
Net neutrality begins with the basic idea that the Internet is a fair and democratic platform for all. Organizations such as the American Library Association, the Association of Research Libraries, EDUCAUSE, and Internet2, among others, have spoken out about the critical need for retaining net neutrality in the library, higher education, and research communities.
In this webinar, presenters will help define Net Neutrality, what could happen without it, and how it can impact public and academic libraries, and the wider information community.
Agenda
Introduction
Todd Carpenter, Executive Director, NISO
Network Neutrality Principles and Policy for Libraries & Higher Education
Larra Clark, Deputy Director, Office for Information Technology Policy, American Library Association
Network neutrality: The Public Library Perspective
Holly Carroll, Executive Director, Poudre River Public Library District
Academic Libraries and Net Neutrality
Jonathan Miller, Library Director, Olin Library of Rollins College
O Futuro da Biblioteconomia no Brasil: Workshop Interativo
Quando: 07 de outubro de 2015 – 10h – 15h
Onde: Auditório do INRAD
Instituto de Radiologia do Hospital das Clínicas da Faculdade de Medicina da USP
Av. Dr. Enéas de Carvalho Aguiar, s/nº – Rua 1 – Cerqueira César – São Paulo, SP.
We participated in an Information master's program assigned to a project in Trivandrum, India. We were tasked with providing assistance on the management of a library in a college specifializing in teaching Deaf students as well as research in Audiology and Speech Language Pathology. They have a very small collection of about 2000 books and 24 journals, and no website prior to our arrival.
Our understanding was that it would be difficult to make correct assumptions about the academic and technological environment given lack of experience in the region and the culture, as well as working with students with disabilities in general. We were not prepared for the rudimentary or non-existent policies and infrastructure that we met once we actually arrived. This presentation would detail the strategies of assessment and decision-making we employed to work with their available resources as well as deal with the lack of buy-in from various stakeholders. Among these include user interviews in translation, collecting and incorporating examples from other library sites in building a new website, and above all trying to figure out ways to communicate the importance of working with library online resources upon a population that is relatively new to them.
Presenters:
Jharina Pascual, Electronic Resources Acquisitions Librarian, University of California Irvine
Sybil Boone, University of Michigan School of Information
The changing landscape of scholarly communication: presentation to the NFAIS ...Keith Webster
Presentation on the changing relationships between research libraries, publishers, researchers and technology, and the impact of government policy on scholarly publishing and open access.
This document maps the landscape of research literature repositories by exploring the key stakeholders and workflows. It shows researchers submitting manuscripts to journals after receiving grants from funders. It also depicts authors depositing final copies in institutional repositories, which are the focus of open access. Various stakeholders like funders, institutions, publishers and readers are represented along with systems like CRIS and metrics collection. The document aims to understand the ecosystem and identify areas for improvement or cross-pollination between workflows.
The document introduces the COBWEB project, which developed a crowdsourcing platform for citizen science. It summarizes that COBWEB ran from 2012-2016, created mobile apps to collect validated environmental data from citizens, and tested the platform in several biosphere reserves. The document discusses balancing research and testing goals as the project neared completion and looked to scale up participation and ensure data access.
This document summarizes a presentation on access management and privacy/consent within federated access management systems. It discusses the types of attributes typically disclosed by identity providers, challenges around personal data disclosure, the need for better representation from service providers and identity providers in standards setting forums, and alternatives to consent such as legitimate interest for personal data processing in accordance with the UK Data Protection Act. It calls on identity providers to participate in proposed identity provider forums to help determine feasibility and implement attribute release policies to better meet service provider needs.
- Digimap provides access to mapping data through online mapping tools and data downloads. It has two main mapping tools - Roam for fixed scale mapping and Carto which allows user-selected scales.
- Users can view and print maps online or download mapping data for use in GIS/CAD software. A wide range of Ordnance Survey data products are available to download.
- Support resources include online help pages, training videos, and eLearning units to help users make maps and work with downloaded data. Site representatives can access usage statistics and discussion forums.
The document discusses the evolution of digital library services at EDINA from the 1990s to present day. It covers:
1. Early services like SALSER, a union catalog of serials in Scotland, and knowledge gained from projects like JOIN-UP on distributed architectures.
2. Key projects and services over time including SUNCAT, the Keepers Registry for e-journal preservation, and work on entitlement registries.
3. The central role of identifiers like ISSN in enhancing records and enabling services across these systems.
4. A vision for further integrating print and digital content and moving to semantic web approaches by 2020.
This webinar provided an introduction to 2011 Census geography. It discussed key differences between the 2011 Census and previous censuses, including that 97.4% of output areas changed. It also covered new aspects like workplace zones geography and standardized identifiers. The webinar demonstrated Census Support tools for accessing and mapping UK census data through the UK Data Service.
SUNCAT is the national Serials Union Catalogue for the UK containing information about print and electronic serials holdings of over 90 libraries. It is undergoing redevelopment to provide enhanced functionality, a new interface, and ability to be more responsive. The redevelopment includes designing a new user interface and will allow users to discover, access, and find the location of journal titles and articles held across contributing libraries.
Presented in Glasgow at UKSG, 31 March - 1 April, by Peter Burnhill and Richard Wincewicz.
This presentation looks at reference rot, link rot, and the work of Hiberlink to ensure web citations persist through time.
The document introduces COBWEB, a research project that develops a crowdsourcing infrastructure for collecting and analyzing environmental data provided by citizens. The project aims to address data quality issues and support policy decisions. It has several pilot sites and partners, including UNESCO biosphere reserves. The framework includes mobile apps, QA processes, and a portal to view and analyze citizen-submitted data. It uses open standards and aims to be customizable for different use cases involving topics like biological monitoring and flooding.
SDA (Survey Documentation and Analysis) is software that allows users to access and analyze numeric microdata from repositories without needing specialized statistical software. It generates descriptive and inferential statistics, and basic visualizations. SDA benefits researchers by providing statistical analysis capabilities and easy access to metadata. It benefits repositories by facilitating secondary use of data while protecting sensitive information. SDA shows the value of numeric data for teaching and research.
The document summarizes RDM Roadmap@Edinburgh, an institutional approach to research data management at the University of Edinburgh. It provides background on a 2008 data audit that identified a need for RDM guidance, training, policy, and services. It then outlines the context, drivers, and implementation committee behind the University's RDM policy. The roadmap itself sets strategic objectives and deliverables across four areas - data management planning, active data infrastructure, data stewardship, and data management support - from 2012-2014. It notes next steps around costing, piloting activities, and training to improve alignment with stakeholders.
Stuart Macdonald talks about the Research Data Management programme at the University of Edinburgh Data Library, delivered at the ADP Workshop for Librarians: Open Research Data in Social Sciences and Humanities (ADP), Ljubljana, Slovenia, 18 June 2014
This document discusses several studies on user engagement in research data curation. It finds that institutional repositories for data were developed without input from researchers, leading to systems that did not meet researchers' needs. Barriers to open data sharing included concerns over commercial use and maintaining ownership. Successful data curation requires understanding disciplinary differences and developing trusted relationships with researchers through dialogue early in projects.
Presentation given by Nicola Osborne, Addy Pope and Ben Butchart for the "Crowdsource Your Neighbourhood" event at the Cabaret of Dangerous Ideas, Monday 5th August 2013. This event was part of the Edinburgh Festival Fringe and took place at the Famous Speigeltent, George Street, Edinburgh.
Stuart Macdonald steps through the process of creating a robust data management plan for researchers. Presented at the European Association for Health Information and Libraries (EAHIL) 2015 workshop, Edinburgh, 11 June 2015.
Slides accompanying Nicola Osborne's(EDINA Digital Education Manager) session on "Social media and blogging to develop and communicate research in the arts and humanities" at the "Academic Publishing: Routes to Success" event held at the University of Stirling on 23rd January 2017.
Enhancing your research impact through social mediaNicola Osborne
Nicola Osborne provided an introduction to using social media to enhance research impact. She discussed various social media platforms like blogs, Twitter, YouTube and their benefits for networking, disseminating work, and engaging audiences. Osborne emphasized the importance of considering your goals and audiences when developing content. She also cautioned against sharing sensitive or inappropriate content and provided tips for evaluating the success of social media engagement.
"Enhancing your research impact through social media" - presentation given by Nicola Osborne, EDINA Digital Education Manager, at the Edinburgh Postgraduate Law Conference 2017 (19th January 2017).
Social Media in Marketing in Support of Your Personal Brand - Nicola Osborne, EDINA Digital Education Manager, for Abertay University (Dundee) 4th Year Marketing Students.
This document provides an overview of social media and strategies for using social media. It discusses characteristics of social media like participation, openness and conversation. It outlines why businesses should use social media such as to build relationships and access customer feedback. The document then discusses specific social media platforms like Facebook, Twitter, blogs and using them for business purposes. It provides best practices for using each platform and engaging audiences.
Social media for beginners presentation moreton bay councilKim Goodwin
This document discusses using social media to promote art practices. It begins by outlining the large number of active users on major social media platforms and notes that social media allows for free promotion and engagement with existing and potential customers. The document then provides tips on defining goals for social media use, researching relevant platforms, developing content, and using specific platforms like blogs, Facebook, Twitter, LinkedIn, Google+, Flickr, Pinterest, Instagram, and video sites. It also discusses measuring success and managing your brand online while being mindful of intellectual property issues.
Meaningful Social Media by Mythology LLCMythology LLC
Learn how creating meaningful conversations based on emotional and functional needs with your most prized customers and prospects can radically change how you do marketing.
This document provides an overview of several major social media platforms - Facebook, Twitter, LinkedIn, and Instagram - and how they can be used for social media marketing. It describes the key features and user demographics of each platform, as well as tips and best practices for using them. The document emphasizes developing a social media strategy and giving one member responsibility for managing a club's planned social media presence and messaging.
The document discusses how to effectively use social media to manage your online presence and build your professional profile, noting that social media allows you to connect with others in your field, establish yourself as a knowledgeable expert, and potentially find new opportunities. It provides tips on which tools to use, how to represent yourself professionally online, and examples of both good and cautionary social media practices.
Maximizing Social Media for Nonprofits - Advanced Community Engagementlgdeaton
This document provides guidance on maximizing social media for nonprofits. It emphasizes that social media should complement an existing community engagement strategy and is one tool among many. The goals of social media for nonprofits include listening and learning, building relationships and brand awareness, growing reputation, content generation, and increasing website traffic. Nonprofits should target their audiences, think beyond standard practices, and carve out time for regular social media activities. Key activities include listening, learning, building relationships, issues advocacy, and resource development to increase website traffic and support. Nonprofits are encouraged to develop annual, monthly and daily social media calendars and engage their whole team without fear of mistakes.
The document provides guidance on developing an effective social media plan in 3 steps:
1) Build your strategy by defining goals, audiences, capacity and researching tools.
2) Tell your story by streamlining your message for different platforms and engaging audiences.
3) Create a detailed plan by choosing tools, developing content, building confidence, integrating efforts, promoting initiatives and assessing effectiveness.
The document emphasizes starting small, learning from others, keeping expectations realistic and making social media an ongoing part of operations.
This document provides guidance on using social media to develop an online professional identity as an academic. It discusses that professionalization involves communication and that an academic's value extends beyond just publications. It recommends starting with Twitter due to its flexibility and supportive community. The document discusses using Twitter to discover what others are doing, learn through conversations, and find new content. It addresses that participating in online discussions helps one become more aware of their own privilege and issues of marginalization in academia. Overall, the document emphasizes that developing an online professional identity is an active process of balancing sharing information and engaging in conversations.
Getting in the swim - Effective management of social mediaMiller Social Media
This document provides an overview of using social media effectively for non-profits. It discusses the importance of having a social media policy and focusing efforts by researching your target audience. Specific channels like Facebook, Twitter, LinkedIn and Google+ are examined in terms of appropriate content and engagement strategies. The document also touches on scheduling posts, building audiences, and idea generation for sharing stories and content across different social networks. Measurement of success and an experimental approach are recommended.
Using social media to promote your researchHazel Hall
Slides from a workshop for academics, researchers, and PhD students (1) to address the need to enhance the visibility of their work, (2) to raise awareness of opportunities for developing professional networks offered by social media (e.g. to connect to peers and collaborators, and engage with the work of others as they engage with theirs); (3) to discuss strategies for the development of presences on, and use of, social media.
Similar to Tweeting and Blogging for Academics (20)
A look at the research being carried out by Dr Stuart Dunn at Kings College London. This includes his work on rediscovering Corpse Paths in Great Britain.
The Land Cover Map 2015 (LCM2015) is a map of land cover classes across the UK produced every 5-10 years. It is based on classification of Landsat satellite imagery from the summer and winter and additional data layers. The LCM2015 contains over 7.5 million land parcels classified into 21 land cover classes. It is an important resource used widely in research, commercial, government and nonprofit applications related to agriculture, ecology, climate, planning and more.
A presentation by John Murray from Fusion Data Science given at EDINA's GeoForum 2017 about the use of Lidar Data and the technology and techniques that can be used on it to create useful datasets.
Slides accompanying the presentation:"Reference Rot in Theses: A HiberActive Pilot", a 10x10 session (10 slides over 10 minutes) presented by Nicola Osborne (EDINA, University of Edinburgh). This presentation was part of Repository Fringe 2017 (#rfringe17) held on 3rd August 2017 in Edinburgh. The slides describe a project to develop Site2Cite, a new (pilot) tool for researchers to archive their web citations and ensure their readers can access that archive copy should the website change over time (including "Reference Rot" and "Content Drift").
This document provides an overview of managing digital footprints. It discusses what a digital footprint is, research conducted at the University of Edinburgh on digital footprints, and factors that contribute to one's digital footprint such as social media, location data, and online searches. The document notes that digital footprints can impact professional and personal reputation. It provides tips for taking ownership of one's digital footprint such as regularly searching for oneself online and reviewing privacy settings. Resources for further information and managing digital footprints are also listed.
The document discusses using digital technology and maps to represent the HMS Iolaire tragedy, a maritime disaster in 1919 where 205 men from the Isle of Lewis died after returning from World War I. It describes adding photos, text, and showing change over time to maps to help tell the story and create a sense of place. Specific details are provided about the journey the men took from England to the Western Isles on New Year's Day 1919 and how maps at different scales can portray events in different ways.
This document introduces Digimap for Schools, an online mapping service designed for schools to use in geography and other subjects. It has Ordnance Survey maps of Great Britain at different zoom levels, as well as historic maps and aerial photography. Students can add their own labels, markers, and other elements to maps. The service allows measuring distances and areas. It is browser-based and can be accessed from school or home. Over 2,690 schools in Britain currently use the service, including 185 Scottish secondary schools. The document outlines how Digimap for Schools can support teaching and learning in subjects beyond geography like numeracy, social studies, sciences, and more. Examples of lessons and activities using the mapping service are provided.
This document provides an introduction to Digimap for Schools, an online mapping service designed for use in UK schools. It highlights key features such as access to historic maps from the 1890s and 1950s, aerial photography, and tools for annotating, measuring, and analyzing maps. Schools subscribe to the service, which allows unlimited users per school to access maps and tools through a web browser on any device. The presenter emphasizes how Digimap for Schools can support teaching and learning across the Scottish curriculum, particularly for geography, by facilitating hands-on activities with maps, data, and spatial analysis. Examples are given of how schools have used the service for topics like land use change, density calculations, and proportional mapping. Teachers observing the presentation
"Managing your Digital Footprint : Taking control of the metadata and tracks and traces that define us online" invited presentation for CIG Scotland's 7th Metadata & Web 2.0 Seminar: "Somewhere over the Rainbow: our metadata online, past, present & future", which took place at the National Library of Scotland, 5th April 2017.
Best Practice for Social Media in Teaching & Learning Contexts, slides accompanying a presentation by Nicola Osborne, EDINA Digital Education Manager, for Abertay University (Dundee). The hashtag for this event was #AbTLEJan2017.
Big Just Got Bigger! discusses the challenges of managing large map collections through the Digimap service. Digimap provides access to geospatial data from various sources, including Ordnance Survey, British Geological Survey, aerial imagery, and more. It has grown significantly over time to include more data sources and users. Managing such large datasets and meeting user expectations of current data and performance presents challenges. Issues include keeping data current while sharing across platforms, disk storage needs increasing exponentially over time, and ensuring data can be accessed and used through various tools and formats.
This document summarizes new and enhanced features in Digimap services from 2015-2016. Key updates include a refreshed homepage, responsive design for tablets, a new historic downloader application, marine chart roam with updated data, additions to ancient roam, land cover vector data, and improvements to geology, marine, and OS data. Usability and performance enhancements were also made, such as improved geo-referencing, easier use of 3D data, and a more reliable backend system. Feedback from users helped inform priority quality improvements.
A talk by Dr. Phil Bartie about Spatial Data, how he has used it, issues of quality and how Digimap has helped him by making it available throughout his academic career.
A presentation about how data from Digimap has helped to find quarries used in the production of stone for Hadrian's Wall. The research was carried out by Kathleen O'Donnell as part of her MSC and will be continued in a PhD.
Trevor Draeseke's GIS MSc Project, delivering an Augmented Reality viewer that shows the geology of Arthur's Seat, Edinburgh, overlayed on the camera view of a mobile device. Much of the data for the project came from Digimap.
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxEduSkills OECD
Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
Gender and Mental Health - Counselling and Family Therapy Applications and In...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
3. Why Use Blogs, Twitter, Social Media?
Social media, and Blogs and Twitter in particular…
• Are go-to spaces for expertise and advice.
• Offer different ways to tell stories, to engage in
dialogue, to reach out to your audience(s).
• Rank highly on Google, Bing, etc.
• Can enable direct access to key figures from
Principal Investigators to Research Councils to press
and potential research participants.
• May generate media interest in your work, new
collaborations and other unexpected opportunities.
• Offer inexpensive ways to raise your own profile
and that of your research.
4. Which tool should you use?
• Blogs - make your work visible, enable semi-formal
ways to share working methods and progress, and
provide a way to find and engage in dialogue with your
audience.
• Twitter - very effective way to share key research
updates, build a network around your work, find peer
support and advice, track news.
Complemented by…
• Video or Audio - can bring clarity to complex concepts
quickly. Well-made short videos or animations can
convey complex concepts and research quickly,
accessibly and in very engaging sharable ways.
• Flickr, Instagram, etc. – any images bring a project to
life – research is about people, ideas, events,
collaboration, equipment... Images make your ideas,
achievements and discoveries far more tangible.
5. Today, we’ll be looking at…
• Using blogs and Twitter to communicate your
research project or activity
• Using social media to amplify academic
events
6. Using Blogging & Tweeting to
Communicate Your Research
Nicola Osborne
nicola.osborne@ed.ac.uk
7. Blogs are great as a…
• Platform for getting your voice heard and get your
organisation’s work shared throughout the year, not
just at key media-friendly focal points.
• Way to bring organisations to life, and to highlight
ongoing work and activity.
• Form for playful storytelling and more human angles,
opinion, stories.
• Place to expand on key events, news, reports, issues,
successes.
• Space to develop and engage your audience, to build
a sense of community and engage in discussion.
• Alternative news streams and routes to engaging the
media, funders, etc.
• Search engine-friendly content management system.
• Content sources for social networking sites, sharing,
buzz generation.
8. Popular Blog Platforms & Communities
• WordPress.com – world’s largest blogging platform, SEO-friendly, offers wide
range of themes, templates, etc. Very broad and active range of bloggers and blog
readers/commenters in the community. Some “Following” and related options that
are only available on WordPress hosted blogs. Great options for describing your
posts with tags, categories, featured images, extracts, etc.
• WordPress.org – widely used and well supported self-hosted blogs based on the
same software (and functionality) as WordPress.com. Appropriate privacy and
commenting settings crucial as can be target for hackers. Again, a wide and varied
community of users. Self-hosted bloggers tend to be organisations, freelancers,
techies.
• Medium – newer blog/writing platforms, for long form opinion pieces. Designed on
a “story” basis, expecting single articles to be shared more than “blogs” as a whole.
Minimal design flexibility but good social sharing functionality.
• Blogger – long standing platform, owned by Google so works well if you already
use Google Apps, Google+, etc. Integrated with Feedburner (but you can use this
with any blog).
• Tumblr – highly visual site, a cross between a blog and Pinterest. High usage with
younger internet users and some specific communities (e.g. graphic novel/comic
book communities). Useful creative possibilities, and engaged community in the
right interest/age ranges. Allows more formatting and blog like functionality than
Instagram but shares a similar dynamic and mobile-first style.
• LinkedIn Pulse and Long-Form Posts/Facebook Notes – LinkedIn and
Facebook both have blog-like functionality built into them. Formatting options are
minimal but these are effective spaces if your community is very active in one of
these spaces. Sometimes appropriate to repost from traditional spaces to these
tools using, e.g. IFTTT, Known, etc.
9. Twitter is a powerful tool…
• For networking, building
personal connections, sharing
your work.
• For promoting your blog,
encouraging participation in
discussion.
• For publicising papers,
publications, forthcoming
conference appearances,
milestones and achievements.
• Staying up to date with your
field and engaging in dialogue
with your own and the wider
community.
10. Where do your own audiences hang out?
• Loose blogging and Twitter communities
exist for almost any interest, agenda, and
location imaginable.
• Your audience may already be embedded
in these communities, using a particular
preferred platform, following key
bloggers, hashtags etc.
• Your own project or personal blog should
look and feel like the right space for your
intended audience(s), and/or you can
always provide guest content for others
blogs.
Tip: indulge in a little benign “stalking”, see
what works well and why.
11. What makes a great blog?
• Designed with a specific audience and purpose in mind - or
structured into clear segments for different audiences or
purposes.
• Regular relevant and engaging content
• Clearly branded with standard logos, “about” text, etc.
• Clear path for audience to engage with or contact the
organisation.
• Embedded within, or well linked to, key authoritative web
presences and information.
• Clearly connected to other social channels, with sharing
buttons/functionality that make it easy for your audience to share
content.
• Visually appealing design, which may be differentiated from main
web presences but is in-keeping (e.g. colours, fonts, etc.)
• Strong navigation and routes to explore content – via menus,
tags, categories, authors, search, use of featured images for content,
etc.
15. What makes a compelling blog post?
• Images – at least one, more if they have a real role in the
story.
• A compelling story that speaks to your audience.
• Something surprising, unexpected, delightful, important,
playful.
• Something useful, purposeful, relevant to your research
area/project and to your intended audience.
• Clear concise, well checked writing – whether 100 words,
250-300 words, or longer (if your audience engage with long
form content).
• Good use of links and appropriate resources (e.g. embedded
video, audio, images) within the text.
• A genuine call to action and clear next step for your
audience/readers – even if that’s to read on...
• Good tagging, categories, author information, sensible URL.
• Good promotion, sharing, follow up.
• Feedback and engagement with any comments,
acknowledgement and reward for participation.
16. And what should you share?
• What your research is about and what it aims to
achieve.
• Processes, updates, changes of approach – to the
extent that such transparency is appropriate and
acceptable.
• Quirky, playful and accessible content around your
work and research area.
• Publications, presentations, press mentions and
materials that reflect research outputs and expertise.
• Work that you are proud of and that helps others
understand what you do, and how they can
collaborate or follow your work.
17. What should not be shared
• Commercially sensitive data or other material
your employer/PI would not want shared or that
might breach guidelines.
• Personal information about colleagues,
participants, those at partner organisation that might
breach Data Protection law or ethical guidance.
• Material (images, discussion board posts, tweets,
etc.) that might impact on your own professional
reputation or the credibility of your research.
• Anything you would not want a funder, professional
peer, project partner, or future employer to see or
read.
18. Use what you already have…
You can write great blog posts around existing assets like:
• Key achievements, past successes, notable milestones and
outcomes.
• Events, activities, reports, feedback, publications.
• Press and blog coverage, news.
• Behind the scenes details and information on process,
discoveries or interesting staff achievements.
• Relationships with other organisations, events, project
partners, notable stakeholders.
• Resources - Images, video, audio, slides, content, etc.
• Interesting people to highlight or contribute – colleagues,
students, stakeholder community members, peers, etc.
19. Planning Blog & Twitter Activity
• Consider what goals you want to achieve, what you
want to share about your research. How can you
track progress? What would success look like?
• Think about your audience(s): where do they hang
out online? What will engage them in your work?
How can you make it relevant to them?
• Be creative – what images, video or new digital
tools could help you to communicate your work in
new ways?
• Be pragmatic – what is the best fit for your project,
your own and your stakeholders’ style, your/your
team’s expertise and time availability?
20. Building Engagement
What are your priorities for this post/series of posts/project?
• Who are you trying to reach? How can you do that?
• What do you want your audience to get out of it?
• What next step would you want an audience member to
take?
• Do you want feedback or comment? Do you have a purpose
or use in mind?
• How can you encourage and support them to participate or
contribute?
• What would success look like?
Start by thinking about your audience:
• What is their interest here?
• Why should they engage? What’s in it for them?
• What recognition or reward is there for taking part? What will
make them come back and take part again?
21. Engaging your audience
What level of engagement are you looking for?
• Sharing of the post – easy, lightweight. Will you
repost/retweet/share onwards to encourage this?
• Comments – more involved. Are there questions or limitations that
you can set to make this easy? Will you respond to comments? What
will you do with comments you receive? How will you handle problem
comments/reported issues? Can you seed the comments by asking
particular people to be involved?
• Participation/attendance of an event – more involved, may require
encouraging your audience to spend money. How can you build
excitement and encourage them to take that next step? What do you
need to signpost here? Are there tags/hashtags your post should
include to encourage buzz?
• Guest posts, participation in a project or much more involved
participation. How can you motivate your audience? Who is/is not in
scope? How can you make the process clear and coherent? How will
you manage expectations (and potential disappointment)?
22. Calls To Action
Calls To Action are triggers for your audience to do
something, to take a next step. They might be:
• A request to comment, e.g. “What was your highlight of
DDI 2016? Tell us in the comments below.”
• A link or sign post to the next step, e.g. “Click here to
book for this seminar.” or “Join our mailing list to find out
more.”
• An encouragement to take part, e.g. “We are looking
for representatives from the BME community to be part of
our advisory group. Contact use to find out more.”
• Follow up information and encouragement to share
the post, or content in another channel, e.g. “Share your
pictures of #DigScholEd on Twitter and Instagram.”
23. Task: Calls to action
Consider a blog post you would like to write…
• What is your goal for this post? What do you want it to
achieve?
• What do you want your audience to do after they read
this post? What is their next step?
• Is there other content, or an obvious next step – a
face to face event, a publication they can read - that
you want to signpost them to?
• Can you create discussion around this post? What
question, invitation or provocation will stimulate that?
• How will you respond to that discussion? What is the
motivation and reward for taking part?
• How will you promote the post around your call to
action? What might make it stand out?
• Could the action your audience takes next lead to
more content, another post, some follow up activity?
24. Maintaining Social Media channels
• Brand your presences and ensure you complete
your profile information. Always link back to your
definitive research profiles and project websites.
• Regularly share interesting engaging content,
use images, listen to and engage with the audiences
you are reaching out to.
• Ensure you keep profiles and presences up to
date and relevant, review their effectiveness, and
ensure they represent your work as you want it to
be seen.
26. Managing and Moderating Feedback
Blogs are public and can present some risks.
• Always use Comment Moderation and have a clear process
for who will approve comments. Quick approval (and
response) will be much more encouraging for your audience.
• Spam Prevention and settings matter. For WordPress
Akismet works well. Always “blacklist” repeat offenders.
Check settings to minimise any risks (e.g. not allowing
comments with links without moderation; self-hosted
WordPress sites should switch off XML-RPC).
• For projects, consider having “House Rules” or commenting
policies that help your audience understand what is, and is
not appropriate behaviour (many media sites offer good
examples, e.g. Guardian, BBC, etc.)
• Ensure more than one person has access to the blog,
and to moderate comments, and that it is always clear who is
expected to manage the comments around a post, and
understands processes for managing difficult or problematic
content
27. Social media guidelines can be helpful…
http://edina.ac.uk/about/social_media/social_media_
guidelines.html
28. Managing Expectations
The biggest risk around commenting is not getting any
comments at all.
• Be realistic about what you are asking your audience to do.
• Make it easy to take part. If you get a lot of responses, be
open about any delays or issues arising from that (in a
positive way).
• Be swift and clear about how you will manage comments.
• Respect and reward contribution. Promote it when
appropriate.
• Manage colleagues expectations around participation and
engagement.
• Do make an effort to encourage participation but don’t be too
needy – your audience might be enjoying what you do but
not interested in commenting.
• Reflect on what does and doesn’t work and feed that into
future plans.
29. Task: Draft a blog/Twitter schedule
Make a plan for the next 3-6 months for your own or your
project’s blog and/or (key) Twitter activity...
• What are the key events, significant dates, project
milestones or engagement opportunities?
• What makes those events, opportunities or moments unique,
interesting, and relevant?
• What assets do you have (or might you need) for this post –
images, video, audio, publications, etc.
• What call to action could you use?
• Who will write the content? When could it be written?
• When should the posts go live?
• How will you promote this content and engage your audience
with it?
• Can you use this content again?
You might also think about any dependencies that you may
have here – press releases that need to go out before you can
share the blog, project reports being complete, publications
going live, etc.
30. Evaluating Success
It is much easier to understand success if you already know how you
will measure it…
• Establish SMART Goals for your blog, particular campaigns/series of
posts, so that you have something clear to evaluate against.
• Think about what success would look like, what you’d like to
achieve, how you will know you’ve achieved this.
Put measuring and evaluation tools in place, which could include:
• Google Analytics – including tracking codes for specific promotional
channels or referrals if you have capacity to set these up. Work out
which of the many metrics, or KPIs (Key Performance Indicators)
you want to use against your SMART goals as there are more than
you can usefully capture.
• Use in-built analytics/measures (e.g. WordPress.com stats; Twitter
analytics, Bit.ly links; Tumblr reposts and likes; Blogger stats; etc.)
• Include your blog in existing audience research where appropriate
– surveys, focus groups, informal feedback processes.
• Capture engagement for each post – number of comments, shares,
or any key follow on work or outcomes associated with it, including
new opportunities, impact stories, etc.
32. A successful post… But why?
Our most popular post, every
year since it went live..
• A niche subject but of high
interest.
• Originally timed to fit release
of the film War Horse.
• Well publicised and shared on
release.
• Well linked to and well tagged
– easy to find and well ranked
by search engines.
• Included rare content.
• It’s a good post but… We won’t
make all our posts the same as
it doesn’t fit our wider goals
and objectives.http://mediahub.blogs.edina.ac.uk/201
2/02/01/war-horse-highlights-on-jisc-
mediahub/
33. Taking this forward: Action Plan
Take a look at the action plan
after today’s session – it
should help you to capture
your notes and ideas for
knitting this all together and
putting it into action. Be
realistic and reflect, and re-
evaluate regularly.
35. Contact
Nicola Osborne
Digital Education Manager and Service Manager
eLearning@ed Convener
EDINA, University of Edinburgh
Nicola.Osborne@ed.ac.uk
http://nicolaosborne.blogs.edina.ac.uk/
@suchprettyeyes
CC BY Nicola Osborne, unless otherwise indicated.
36. Using Social Media to Amplify
Academic Events
Lorna M. Campbell
lorna.m.campbell@ed.ac.uk
37. What is event amplification?
“An amplified conference is
a conference or similar
event in which the talks and
discussions at the
conference are 'amplified'
through use of networked
technologies in order to
extend the reach of the
conference deliberations.”
https://en.wikipedia.org/wiki/Amplified_con
ference
38. Social media can be used to amplify
• Audiences voices, discussion & debate
(Twitter, blogs).
• Speakers and keynotes (audio & video
streams, Twitter, YouTube, Periscope,
MediaHopper, liveblogs, sketchnotes).
• Slides (SlideShare, Prezi).
• Conference outputs (Flickr, SlideShare,
YouTube, Storify, TAGS, tableau, reflective
blogs, sketchnotes).
39. Why amplify an event?
• To encourage audience engagement.
• To encourage remote participation.
• To enable wider participation and
public engagement.
• To ensure your event is accessible.
• To keep an archive of your event.
• To add to your academic portfolio.
• To encourage conversations to
continue after event.
• To reflect on and analyse event
40. What kind of events benefit from amplification?
• Conferences.
• Seminars.
• Workshops.
• Project launches.
• Pretty much
anything!
41. Hashtags!
“A hashtag is a type of label or
metadata tag used on social
network and microblogging
services which makes it easier
for users to find messages with
a specific theme or content.”
https://en.wikipedia.org/wiki/Hashtag
Can be used across multiple
channels (Twitter, YouTube,
Flickr, blogs).
#EdinDS
#DigScholEd
#DDI16
42. Choosing & using your hashtag
• Keep it short, no spaces or
underscores, include date.
• Check it’s not being used already.
• Circulate well in advance.
• Use hashtag to disseminate event,
e.g. CFPs, dates, registration info.
• Use the hashtag to build up
community around event.
• Don’t use multiple hashtags for
different conference strands.
• Display hashtag on event website,
programmes, agenda, etc.
43. Using twitter to amplify events
• Display hashtag prominently.
• Remind participants to use it.
• Invite questions for speakers
from remote participants on
twitter.
• Consider having an official
twitter live feed for keynotes,
etc.
• Use speakers’ twitter handles,
e.g. @lornamcampbell
• Twitter walls and fountains.
Image credit: Luc Van Braekel, CC BY
2.0, https://flic.kr/p/5F6WfB
44. Beware the backchannel
“Backchannel is the practice of using networked
computers to maintain a real-time online conversation
alongside the primary group activity or live spoken
remarks. The term "backchannel" generally refers to
online conversation about the conference topic or
speaker.”
https://en.wikipedia.org/wiki/Backchannel
Backchannel conversations may or may not use the
hashtag.
45. Playful use of twitter for amplification
• Add participants’ twitter
handles to name tags.
• Use for games and social
activities.
• All build community round
events.
• Useful to engage remote
participants.
• Natural Sciences
Collections Association
#NatSCA2016 and
#NatSciFashion
46. Livestreaming
• Live film or audio broadcast of speakers.
• Expected of major events.
• Important for remote participation and public
engagement.
• Think about cost and logistics.
• Need to manage expectations.
• May be institutional facilities available.
• Periscope offers quick and dirty solution.
• Requires media permissions.
• Recorded streams can be shared on YouTube,
MediaHopper, etc.
48. Photography
• Can use official photographer…
• …or encourage all delegates to share
photographs.
• Upload to Twitter, Flickr or Instagram.
• Use the hashtag.
• Not necessary to seek permission but..
• …polite to ask
• Allow participants to opt out of
photographs.
49. Sketchnotes
• Visual
representation of
presentations.
• Another way to
capture and
disseminate
information.
• Nice take away
for speakers.
Image credit: Bea de los Arcos,
https://twitter.com/celTatis/status/7227979103044
32128
51. Sharing Presentations
• Ask presenters to upload to
SlideShare.
• Can also use dedicated
conference account.
• Ask permission to upload.
• Tag presentations.
• Can also use Prezi, Google
Slides, etc.
• Particularly valuable for
keynotes.
52. Blogging
• Live blogging – captures a
realtime transcript of talks
and discussions.
• Reflective blogging –
reflective blogs posted after
presentations.
• Consider using volunteers to
blog conference sessions.
• Set up dedicated conference
blog.
• Use blog feeds to aggregate
tagged post.
• Use the conference tag.
53. Archiving amplified events using Storify
• https://storify.com/
• Storify allows users to create stories or
timelines from social media.
• Add content from Twitter, YouTube, Flickr,
Instagram, SoundCloud, etc.
• Add links, comments annotations.
• Share and embed stories.
• Notify people named in the story.
• Use the hashtag.
56. Social network analysis with Tableau
• https://public.tableau.com/
• Visualise and share social network
data.
Image credit: Simon Thomson,
https://twitter.com/digisim/status/73
0038722247458817, #nlc2016
57. Social network analysis with Tableau
Image credit: Simon Thomson, https://twitter.com/digisim/status/729743091658280960,
#nlc2016
58. Archiving Twitter with TAGS & TAGSExplorer
• https://tags.hawksey.info/
• Developed by Martin Hawksey.
• Free and powerful.
61. Last but not least
• If you want your delegates to tweet,
blog & share images make sure they
have access to power and wifi.
• If you’re taking pictures, sit at the
front.
• USE THE HASHTAG!
63. Contact
Lorna M. Campbell
OER Liaison – Open Scotland
University of Edinburgh
lorna.m.campbell@icloud.com
lorna.m.campbell@ed.ac.uk
https://lornamcampbell.wordpress.com/
@lornamcambell
CC BY Lorna M. Campbell, unless otherwise indicated.
Editor's Notes
Social media are go-to places for expertise and advice – that can benefit you both for your own information finding and for proving yourself as an expert in your community.
Setting up your own presence allows others to differentiate between you and others with same/similar names or roles and establish yourself in the way you want to.
Social media sites rank highly on Google
Key figures – CEOs, Senior Managers, Research Councils, Leading Academics and Researchers, etc. are much more accessible via social media allowing you to build a great network.
Social Media can lead to collaboration, employment, speaking, and other opportunities.
Social media gives you a way to raise your profile for engaging, outreach etc.