This document introduces social media tools that can be useful for academics, including blogs, Twitter, YouTube, Academia.edu, ResearchGate, LinkedIn, SlideShare, Mendeley, Zotero, Figshare, Eventbrite, and Lanyrd. It discusses the potential benefits of using these tools, such as connecting with others, keeping up to date, and increasing traffic and engagement. However, it also notes potential pitfalls like privacy issues, lack of credibility, and commercialization of content. The document encourages exploring different tools and tracking impact through altmetrics.