Principles of social media platforms Public profile Subscribers Individual Other researchers Research Group Journalists, science communicators Teachers Institution “The Public” Content Links to publications Consume Content Updates about talks Read Live-tweeting from Respondlectures, conferences, field trips… Favourite/”like” Announcing staff changes Share Pictures, micrographs
Principles of Twitter• People write “tweets”: messages with <140 characters.• All tweets appear in a• linear timeline.
Principles of Twitter• If you want to read a person’s tweets, you “follow” him/her by clicking on a button (= subscribe).• If someone subscribes to your tweets, they “follow” you.• If someone follows you, they do not automatically appear in your timeline – you have to follow them back!
Principles of Twitter• You will be known as “@your_username”• You can directly address people with “@their_username”• You can “re-tweet” tweets from other people, which means that they are posted on your timeline with attribution to them.
What to tweet?• Links: use link-shortening websites such as www.bit.ly, www.owly.com, www.tinyurl.com• Photos:• Browser extensions: share websites/articles/papers with one click.
Hashtags collect information• If you add a “hashtag” (#) before a word, Twitter collects all tweets about this topic in one stream. #EMC2012
How to find interesting people?• Check out who your friends are following• “Who to follow” suggestions (Twitter)• Browse interesting hashtags – #phdchat – #ECRchat – #UGchat – #seemyscience – #iamscience• Curated lists:https://twitter.com/#!/sciencebase/scientwitters/membershttps://twitter.com/#!/EU_Commission/realwomeninscience
General thoughts• “Social media” is a tool• Platforms might change, but social media is likely to stay.• Learn how to use social media effectively and efficiently.
ResourcesTwitter guide for academics:http://blogs.lse.ac.uk/impactofsocialsciences/2011/09/29/twitte r-guide/Social media for scientists:http://blogs.scientificamerican.com/science- sushi/2011/09/27/social-media-for-scientists-part-1-its-our- job/10 commandments of Twitter for academics:http://chronicle.com/article/10-Commandments-of-Twitter- for/131813/