Using social media as a researcher


Published on

Presentation for

Published in: Career, Technology, Education
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Using social media as a researcher

  1. 1. Using social media as a researcher Dr Anne Osterrieder Oxford Brookes University EMC 2012 @AnneOsterrieder #emc2012
  2. 2. Social Media
  3. 3. Principles of social media platforms Public profile Subscribers Individual Other researchers Research Group Journalists, science communicators Teachers Institution “The Public” Content Links to publications Consume Content Updates about talks Read Live-tweeting from Respondlectures, conferences, field trips… Favourite/”like” Announcing staff changes Share Pictures, micrographs
  4. 4. (14 Sept 2012,
  5. 5. Principles of Twitter• People write “tweets”: messages with <140 characters.• All tweets appear in a• linear timeline.
  6. 6. Principles of Twitter• If you want to read a person’s tweets, you “follow” him/her by clicking on a button (= subscribe).• If someone subscribes to your tweets, they “follow” you.• If someone follows you, they do not automatically appear in your timeline – you have to follow them back!
  7. 7. Principles of Twitter• You will be known as “@your_username”• You can directly address people with “@their_username”• You can “re-tweet” tweets from other people, which means that they are posted on your timeline with attribution to them.
  8. 8. What to tweet?• Links: use link-shortening websites such as,,• Photos:• Browser extensions: share websites/articles/papers with one click.
  9. 9. A little game…
  10. 10. Rule number oneWhatever you post, always imagine that it WILL be read by:• Your boss• Your family• Your competitor
  11. 11. The four C’s of social media – find your own style CONSUME CONNECT CURATE CREATE
  12. 12. How to find interesting stuff??
  13. 13. Hashtags collect information• If you add a “hashtag” (#) before a word, Twitter collects all tweets about this topic in one stream. #EMC2012
  14. 14. How to find interesting people?• Check out who your friends are following• “Who to follow” suggestions (Twitter)• Browse interesting hashtags – #phdchat – #ECRchat – #UGchat – #seemyscience – #iamscience• Curated lists:!/sciencebase/scientwitters/members!/EU_Commission/realwomeninscience
  15. 15.
  16. 16. 14th Sept 2012
  17. 17.
  18. 18.
  19. 19. General thoughts• “Social media” is a tool• Platforms might change, but social media is likely to stay.• Learn how to use social media effectively and efficiently.
  20. 20. ResourcesTwitter guide for academics: r-guide/Social media for scientists: sushi/2011/09/27/social-media-for-scientists-part-1-its-our- job/10 commandments of Twitter for academics: for/131813/