1. CONNIE LAARENDI
44 Lupus Lane, Sewell, New Jersey 08080 | H: 856-589-8542 | C: 856-656-6570 | connielaarendi@gmail.com
Professional Profile
High-energy,creative manager with an entrepreneurialattitude.Offering outstanding visual presentation,
communication and cross-cultural team managementskills.Experienced in talent recruiting, assetprotection,
operations, financial management and service focused customer relations.
Skill Highlights
Visual displays Self-motivated professional
Floor set design Customer service oriented
Superb attention to detail Trend and emerging brand awareness
Superior communication skills Strategic Planning
Display resetting Team-oriented
Professional Experience
District Manager
Joyce Leslie Inc.,Moonachie NJ
1993 to January 2016
Districts in NJ, PA
Store Manager
Joyce Leslie Inc.
1987 to 1993
Voorhees,Cherry Hill NJ
WillowGrove PA
Assistant Manager
Joyce Leslie Inc.
June 1986 to 1987
Voorhees NJ
Management and Development
Supervised multiple management teams of6 locations with 12-20 employees each,to realize sales volumes ofan
average 7M yearly.
Created newvisual merchandising and customer service strategiesto drive business development.
Led multiple merchandising teams and successfully exceeded sales goals.
Communicated directly with buyers and distributorsto insure targeted merchandise mixand replenishment needs.
Training
Responsible for providing vision and guidance to managers and employees,in multiple locations,training them
on sufficient project plans and proceduresand policies.
Successfullyrecruited, trained and retained seasoned, dependable and productive store managementand staff.

2. Recognized and developed talent from within, promoting entry level employeesto managementpositions.
Created strategiesto develop and expand existing customer sales,which resulted in regular increases in monthly
sales.
Competitive Analysis
Performed competitive analysis to make recommendationsfor merchandise pricing and future companydirection.
Process Improvement
As part ofa team, created newdepartmentalproceduresmanual.
Assessed organizational training needs, successfullyimplemented newpoliciesand standards.
Protective Services
As part ofa team developed and implemented securityand LPprograms, resulting in external and internal
apprehensions.
Career Accomplishments
Had direct involvement in growing a Fashion Juniors Clothing business, to a 124 ML, 50 store chain.
Optimized the overall customer experience through training and developmentof managementteamsand sales
associates.
Supervised the opening of newlocationsand remodeling of existing ones.
Interviewed and recruited, to successfully staff12 newand existing locations in NewJerseyand Pennsylvania.
Trained and retained, seasoned, dependable and productive store management and staff.
Visualized,planned, communicated and implemented floor setsand merchandising strategies.
Implemented aggressive email capture program to increase customer base.
Partnered with companyprinciples and buyers to address merchandising issues and increase profitability.
Developed and implemented lossprevention methodswhich resulted in a 2% or lower,shrinkage rates in most
stores in my district.
Promoted to District Store Manager after 5 yrs in the Store Manager position, and 1 year in Assistant
Store Manager position.
Education
Liberal Arts
Camden County College Blackwood, NJ, USA
Degree in Cosmetology