1. CARYN HERLIHY
310 West Ave | Beach Haven, NJ 08008 | Carynherlihy@gmail.com | Cell: 845-558-9105
PROFILE
Strategic Business Development • Building High Performance Teams • Customer Relationships
I am a results-focused retail leader with multi-store management experience, all in major retail markets. Decisive leader
adept in strategic planning and execution of operational, sales and merchandising initiatives to drive market share, bottom-
line profits and sustained growth. Innovative change catalyst with a history of developing best practices, programs and
process improvements. Strategic team leader building business partners with proven high-performance management and
support team results.
SPECIALTIES
Team engagement, motivation through training multiple levels of associates resulting in higher levels of customer service and
fulfillment, in order to broaden self-growth and advancement, merchandising, product placement, communication and
interpersonal skills, organizational skills, critical thinking, building Top Talent, investing in hiring and recruiting best practices,
talent placement –succession planning, report analysis.
HUMAN CAPITAL INVESTMENT:
• Succession Planning, People Development, Performance Feedback
• Celebration – Create Camaraderie and Successes
• Serving others to make a positive difference
• Social Purpose – Give Back/Localize our Business
MANAGEMENT & MERCHANDIZING STRENGTHS:
• Operational Efficiency
• Process Improvement
• Payroll Control / Reduction
• New Store Openings
• Multitasking in Fast-paced
Environments
• Management Coaching
• Training and Development
• Recruitment and Retention
• Strong Analytical Skills
• Problem Resolution and Decision
Making
• Customer Satisfaction
• Merchandising Expertise with
strong analytical skills
• Large Group Presentations
• Oral & Written Communication
• Sales and Revenue Generation
PROFESSIONAL EXPERIENCE
Books Brothers – Regional Buyer - North August 2012-July 2014
Promoted into Buyer role as a key business initiative to drive sales by creating an environment of “right product, right
place, and right time”. Responsible for overseeing the assortment plans for 70 Factory locations in the US and Canada.
Coordinate new Store Opening Stock packages and work w/ the Planning Division to localize assortments to our Branch
Stores. Communicate weekly with Regional Vice Presidents, District Managers and Stores on product needs to drive their
sales plan. Responsible for the creation and execution of store plans down to the classification level for $80M annual
volume..
Key Achievements:
• Liaison between Stores and Corporate Partners to identify and address product needs based on individual markets..
• Planned seasonal buys for each store within my Region at the class / size level.
• Planned all new Store opening packages by identifying Market opportunities. And delivering product on time.
Brooks Brothers – Northeast District Manager – Factory Division April 2004-August 2012
District Manager
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2. CARYN HERLIHY
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Directed strategic growth plan; execution of sales, branding and merchandising for 17 Brooks Brothers factory store
locations in the Northeast / New England States. Committed contributor by building teams of people – market top talent;
recruited and identified top talent, delivering exceptional customer satisfaction with achieved results. Pride in developing
people through consistent usage of our Succession Planning and Development Guide, providing stretch assignments and
opportunities to maximize each individual’s potential. Developed and executed strategic business growth plans focusing on
budgets, forecasting, and goal setting. Focused on community outreach and relationship development; while
simultaneously delivering mid-to-high volume store team of leaders . Established best practices and performance plans for
sales, operations, and merchandising.
Key Achievements:
• Built business acumen and accountability at the store level – aligned with Brooks Brothers vision; analyzed current
business trends. Targeting performance growth by business and sales by category; subsequently increased district
sales for the greatest strategic impact.
• Strategic growth of profit, team/peer collaboration to develop and share new and innovative ideas that evolve into
best practice and strengthen performance targets by driving sales results and achieving district and company targets.
• Manages complex priorities, maintains focus on execution of delivery of results, setting clear expectations and
providing benchmark communication to ensure team performance, time management, creatively leveraging all
resources to ensure results.
• Focuses on standards of performance, challenges oneself and others to build and sustain a high level of performance
for self, team and stakeholders.
• Initiates operational best-practices encompassing scheduling, replenishment, stock processing, backroom
organization, loss prevention improvements and employee communication, in order to drive sales and enhance the
employee experience. Enhances tools and practices rolled-out company-wide in 2010: “GPTW”.
• Develops partnership with corporate business partners to improve non-sell productivity, replenishment accuracy
and assortment.
Caryn Herlihy – Retail Consultant January 2000-April 2004
Key Achievements:
• Organically grown Retail Stores / Districts for Manufacturing Companies getting into the Retail sector for the 1st
time.
• Identifying markets, executing lease negotiations, and Store build outs.
• Hiring and development of Managers and staffs thru Company Culture, product knowledge and best practices.
Laura Ashley February 1983-January 2000
Career Experience:
• Director of Store Operations June 1997 – Jan. 2000
• Director of Merchandising June 1995- June 1997
• Director Factory Stores Jan. 1990-June 1995
• District Manager Southeast Sept. 1987 – Jan. 1990
• Flagship Store Manager Feb.1983-Sept. 1987
EDUCATION
Associate Degree – Retail Marketing and Management Berkeley College Proficient in all Microsoft applications and JDA
software