1. afeek
Diyanahrafeek@gmail.com
Queens, New York
DIANA
RAFEEK
PROFILE
As a Store Manager I am responsiblefor leadingstore teams in driving sales,brand loyalty,
providing exceptional customer service as well as recruiting and developing top retail talent.
Being fully accountability for the key financial results of the store and responsible for the
overall leadership and development of the store by building an independent, high -
performing team thatis dedicated to achieving results and supporting companystrategies.
Exec utive S ales
Manager
WORK EXPERIENCE
EXECUTIVE SALES MANAGER
MACY’S | Queens, NY | 2017- Present
Drive and exceed sales goals by executing Macy's initiatives.
Review and utilize reports; implement action plans focusing on deficient areas.
Coach Associates to consistently deliver effective selling behaviors resulting in
high customer engagement
Lead the push toward selling through coaching and recognition
Review & utilize Associate Scorecards to provide recognition; develop and
communicate strategies to improve results
Conduct ongoing Talent Analysis of Associates and establish career
progression plans for key players and positions to result in retention of best
people and turnover reduction
STORE MANAGER
The Children’s Place | Brooklyn, NY | 2016 – 2017
Drive results by recruiting and developing high performing teams using all
available resources to interview, hire and retain top talent for key positions in store
and district.
Effectively communicates goals and monitors the progress of team members
against key business initiatives
Directs the planning and execution of floor sets in an efficient manner while
following Company guidelines and encouraging collaboration of ideas amongst
team members.
Partner with Loss Prevention to ensure adherence to Loss Prevention policies
and procedures and proactively identify trends that support achieving store shrink
goals
Provide coaching, mentoring and overall direction of accountabilities to meet
store and Company goals
ASSOCIATE/ CO STORE MANAGER
Carters | Brooklyn, NY | 2014 - 2016
Assume responsibility for the store and its success by driving an effective
customer-focused selling culture by building the team, sales capability and the
brand.
Endorsing company initiatives and programs through presentation of features
and benefits.
Reactionary merchandising and marketing implementation
Launched multiple new stores and trained all staff.
EDUCATION
BS of Science / Fashion
Merchandising
Buffalo State University
2010 - 2011
Applied Science / Business
Management
Fiorello H. LaGuardia
Community College
2006 - 2009
EXPERTISE
Visual Merchandising
Clienteling
Outlook
Kronos / POS systems
Excel
Powerpoint
CONTACT
646.595.5009
Linkedin.com / Diana-
Rafeek
Diyanahrafeek@gmail.com
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