1. JULIE BANKHEAD SMALL
3711 SW Prescott PL Seattle, WA. 98126
206734-7122 ● Julie.b.small@gmail.com
Director, Visual Merchandising
Customer-Focused Initiatives |Business Strategy & Process Development
Dedicated, skilled Visual Merchandising and ProjectManagement Directorwithmore than a career’s worth
of large-scale project management. Experience in delivering comprehensive customer-focused marketing
strategies, multidisciplinary team leadership, process development, smart business analysis, and the
positive engagement of key market vendors. Proven record of success in effectively utilizing the latest
project management methodologies and principles to address and resolve organizational problems.
Dynamic leader focusedon improving execution by collaborating interactively and providing constructive
feedback to motivate and engage team members.
AREAS OF EXPERTISE
Project Management ● Resource Planning & Allocation ● Cross-Functional Leadership
Management Development ● Executive Reporting
Team Engagement & Mentorship ● Brand Development● Complex Problem Solving
PROFESSIONAL EXPERIENCE
BenBridgeJeweler,Seattle, WA February 3, 2003 – September 27, 2015
DirectorVisual Merchandising–September2008 – September27,2015
 Responsible for establishing effective communication processes, creating long range capital and
annual budget, and quarterly vendor co-op reimbursement plan.
 Managed 2 corporate visual direct reports, 60 store visual specialists, consisting of staffing,
performance management, and personnel issues.
 Oversee comprehensive visual prep pack execution and compliance, including responsibility for
marketing directives, key vendor display execution, and marketing implementation.
 Presented monthly performance reports to executive leadership.
 Led collaboration with VP of Merchandise, Senior buyers, Marketing, and operations to ensure
positive departmental employee relations to ensure deadline and budget adherence.
 Negotiate national luxury brand placement and execution of corporatedesigns to ensure efficiency
and cost control to maximize ROI [Rolex, Pandora, Forevermark Diamonds, Tag Heuer, Breitling,]
 Excellence, blending corporate strategies and objectives maintaining consistency throughout
marketing mediums.
 Establishing timelines, aligning objectives,enhancing presentation to support company'ssales and
margin growth plan.
 Execution of creative content to ensure brands integrity and cultural commitment to service is
communicated effectively and efficiently
Key Contributions
 Developed and implemented the business and operational plan for 60 store visual specialists.
 Developedand deployed criticalperformanceindicators to improve sell through, new merchandise
test results, and customer satisfaction.
 Created field visual merchandisers to ensure consistency throughout multiple regions, which
resulted in store seamless execution of concept and validation of brand messaging.
Visual merchandisingManager– BenBridgeJeweler 2003-2007
 Created, implemented, and maintained standard processes while looking for efficiency
improvements across store visual standards for more than 60 stores
 Dedicated to the supervision and development of stores visual standards.
 Communicated requirements including monthly performance management, weekly telecoms with
store visual specialists, and working sessions with merchandising team.

2. Key Contributions
 Developed and implemented an integrated process for merchandise categories based on regional
sell through.
 Established simple suite of metrics that provided key vendors and merchandising with desired
visibility.
JULIE BANKHEAD SMALL
(206) 734-7122 ● Julie.b.small@comcast.net
PROFESSIONAL EXPERIENCE (CONTINUED)
Kenneth ColeProductions,Seattle, WA August 1999 - October2002
Storewomen’smanager
 Effectively directed store associates on sale strategy and performance based commission sales,
which included presenting monthly performance reports.
 Ensured that department sales, performance reporting, and customer service and market share
development were properly maintained.
Key Contributions
 Coordinated monthly merchandise performance reviews,maintained inventory withsenior buyers
to ensure profit margin was met and payroll was within budget.
 Revealed strong efficiencieswithinpersonal performance,and subsequently guided team toexpand
upon and execute improvements.
WilliamsSonoma Feb. 1995 to August 1999
StoreManager
 Responsible for Sales projections and Operational Support for 4-million-dollar store.
 Re-organized group to align processes with specific sales objectives and strategies.
 Re-staffed sales organization to acquire necessary skill sets to achieve business objectives.
Key Contributions
 Created a more effective sales and support team that contributed to significant revenue growth.
 Developedimproved training processes that responded to corporatemerchandisers productissues.
 Developed consistent customer services standards that addressed theft, credit card fraud,
inventory loss based on feedback from the product and operation managers.
Previous Positions:
Store Visual Manager Gap, University Village
Store Manager Ann Taylor, City Center
EDUCATION
 Washington State University 1987-89, Communications
 Bellevue College 1985-87, Marketing Management
Referencesuponrequest