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Ashley Carlino
9471 Ashbury Circle, Parker, CO 80134 a.carlino09@yahoo.com 619.333.9108
Executive Sales and Management Professional
Accomplished professional with over 6 years of experience in sales and management. Highly motivated individual with strong
leadership skills, attention to detail and problem solving skills. Solid sales background with a proven track record of success.
Contagious personality, self-starter fantastic team player. Hunter mentality that will get any job done.
Areas of Expertise
Executive Sales Management & Interviewing Prospecting
Employee Relations Salesforce Sales Proposals
Health, Wellness & Fitness Team Building Proficient with Microsoft Office Suite
Account Negotiation &
Management
Performance Management B2B Sales
B2C Sales
Marketing Advertising Inside & Outside Sales
Call CenterExperience Negotiations with C Level Suits Overcoming Objections
Professional Experience
Mywedding.com/Meredith Corporation
Account Executive July 2016-Present
Connected the best venues and small businesses to prospective clients by leveraging advertising and marketing opportunities across a
variety of Meredith properties, including Better Homes & Gardens, Midwest Living, mywedding, Martha Stewart Weddings,Shape
and the Parents' network.
 Built relationships to encourage wedding professionals to market and advertise on our website to be seen by our affluent brides.
 Responsible for establishing new accounts and building up the Louisiana market
 Supported the Louisiana Market
 Responsible for personal lead generation and prospecting.Prospecting efforts include: telemarketing, cold calls, referrals,
research using LinkedIn and data.com, Instagram, Facebook and other wedding websites
 Understanding and closing clients on premium advertising placements on mywedding.com
 Successfully cold calling 80 to 100 business daily and pitching packages via phone and online
 Provided couples with wedding planning inspiration, useful planning tools,exceptional content from a diverse set o f partners
 Successfully connected engaged couples with local, national, and international wedding professionals and venues
24 Hour Fitness
Corporate Account Executive May 2015-April 2016
Built unique corporate relationships that encouraged Corporations and Companies to purchase a corporate account with 24 Hour
Fitness to offer an added benefit to their employees. B2B Sales
 Responsible for establishing new corporate accounts,renewing existing accounts and activating the accounts to maximize new
Electronic Funds Transferable set up’s. (EFT Set Up’s)
 Built unique corporate relationships to encourage businesses to partnerwith 24 Hour Fitness for an added wellness ben efit for
their employees.
 Responsible for corporate subsidy/cert/pass revenue and corporate EFT production for my portfolio of accounts in the Colorado
market
 Supported the Colorado Market (29 clubs) to drive incremental corporate revenue to each individual club
 Responsible for personal lead generation and prospecting.Prospecting efforts include: in person business to business visits,
telemarketing, cold calls, referrals, research using LinkedIn and data.com
 Opened 93 new accounts in 10 months
 Averaged $25,000 in combined new revenue monthly
 Fostered the relationship with clients to maintain excellent customer service throughout the year contract
 Set up on-sites and gave presentations for the employees of our partners to educate them on their new benefit with 24 Hour
Fitness
 Preformed online enrollments, created marketing material for clients and rolled out all new programs to clients employees
 Remote Position

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24 Hour Fitness January 2012-May 2015
Membership Manager
Built a team of passionate individuals to generate revenue by creating excitement over goal attainment, enrolling members and being
in relationship with potential, new and existing members. Connected members and guests with their fitness goals. B2C Sales
 Managed sales department at five different locations including the Flagship club, Parker and Arapahoe Super Sport
 Responsible for communicating and upholding company standards and leading by example for delivering an inviting, friendly
and supportive experience for our members and guests.
 Responsible for maintaining and growing revenue lines up to $360,000 a month
 Hire, train and develop a strong team of Sales Advisors and Assistant Sales Managers who deliver on company goals and
reflects its values.
 Responsible for the successfulattainment of department targets and assisting in other department’s success.
 Led the execution of national membership sales Standard Operating Procedures (SOPs) to provide a consistent 24 Hour Fitness
experience for potential members & guests,and manages authorized sales and marketing promotion campaigns.
 Led and developed my Sales Advisorteams and Assistant Sales Managers to increase club revenue with an emphasis on new
club memberships and personal training.
 On boarded and trained Membership ManagerTrainees and Club ManagerTrainees for the Colorado market
 Consistently the top producer in the Colorado Market
24 Hour Fitness November 2010-August 2011
Assistant Membership Manager
 Reported directly to Membership Manager and assisted Club Manager
 Assisted in training and developing our team of Membership Counselors
 Responsible for generating qualified leads through internal and external marketing, cold calls, setting appointments, and
enrolling new members
 Created a friendly and inviting atmosphere not only members and guests but also for team members
 Increased electronic funds transfer (EFT) dollars from 88% to budget in December 2010 to an average of 101% to budget
through January-August 2011
 Head of weekend team. Weekend manager on duty,insuring club trends were exceeded and commitments were met
24 Hour Fitness February 2010 – November 2010
Membership Counselor
 Responsible for driving sales and generating revenue
 100+ cold calls daily
 Built community ties through community outreach, Corporate Sales on-sites and building relationships with members and
guests
 Reported to Assistant Memberships Managerand Membership Manager
 Created internal new business through member promotions, referrals and the dissemination of guest passes
 Created new business externally through outside promos, planned events,doorhangers and striking up conversations with
people in the community
 Consistently attained and succeeded personalrevenue targets
 Was cross trained in sales and also service (front desk). Included customer service, cash handling and delivering a clean,
friendly and well-maintained environment for members and guests
Yogurt Barn- San Diego, CA March 2009 – February 2010
Customer Service-Sales
 Greeted Customers and delivered excellent customer service.
 Cashier-Worked register and handled cash
 Used creativity to make and serve delicious yogurt
 Kept the store clean and created a friendly environment for customers and their families
 Preformed daily and nightly cleaning and restocking duties
 Responsible for closing paperwork and deposits
Extended Student Services (ESS)- San Diego, CA November 2007 – September 2008
Childcare Supervisor
 Worked directly under Child Care Site Manager
 Established and maintained a safe environment for children

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 Planned and implemented after schoolactivities and games for the children
 Maintained accurate records
 Supervised children on field trips off campus
Education
Bachelor of Arts, Business,Organizational Management
Ashford University, San Diego, CA
Business,Management
San Diego State University, San Diego, CA
Study Abroad Program
Paris Graduate School of Management, Paris, France
High School Diploma
El Capitan High School, San Diego, CA
Awards
24 Hour Fitness “Top Fitness Producer” 2015
* Set personal record of selling $14,000 in personal training and having a 52% attachment, highest in the Region.
24 Hour Fitness “Membership Manager of the Year” MVP, 2014
* Nominated MVP in the Colorado region for over delivering budget,being the top producer, training and developing other
department heads and promoting talent.
24 Hour Fitness “Top Producer” 2014
* Was the top producer in membership sales and set club record in fitness sales by personally contributing $13,800 in personal training
sales.
24 Hour Fitness “Top Producer” 2010
*Top producing Membership Counselor for generating the most revenue and delivering budget.