Uk media publishing

2. UNIT 30 –uk MEDIA PUBLISHING
IN Unit 30 I have learned an outcome of understanding print based
products of the ‘The Sun’ newspaper. I have been analysing previous
Newspaper Double Page Spreads of previous Sun papers. By looking at
these I have realised how ‘The sun’ draw people in to buying there
newspaper, for example exaggerating events such as the Tragic
Hillsborough event, which gained them millions of buys, but this isn’t
good in the long term for ‘The sun’ as many people stopped buying
their newspaper due to hatred FOR EXAMPLE ‘LIVERPOOL’ fans will
never buy that newspaper due to the sun blaming them for the
disasters instead of the police whose fault it was.

3. Magazine of inspiration

4. Form and style
The denotations of the XXL magazine front cover of
50 Cent is significant as It symbolizes The whole of
XXL magazine in one. For example the lgo in the top
left symbolizes to their audience that this is their
magazine. XXL magazine is a very simplistic
magazine article to Q magazine because they are
both very simple magazine, also XXL and Q both
have there company logo on the top left of every
magazine. XXL magazine also uses the three color
rule which is equivalent to Q magazine as they also
use the three color, with the same colors as Q
magazine which could be symbolic. Also the main
image over lapping the logo could be symbolic by 50
Cent being the ‘star appeal 'of the whole of the XXL
magazine.

5. Front cover
The main image of 50
Cent conveys what he is
wearing and his facial
expression are making
him look angry even
know he has a lot of
popularity, maybe he
wants more.
The cover lines that
are found on the top
right of the front
cover article convey
all the famous artists
that are found inside
the magazine article.
The main headline ‘50
cent’ is significant as if a
customer see’s the main
headline it will attract
them to buying the
magazine and making
them want to read it.
The strapline ‘its
always money,
power and
respect’ is
symbolic as it is
what everyone
wants and clearly
50 cent has got it.
The barcode on the bottom left
is important as sometimes they
have social media links which
will take you to their accounts
e.g facebook

6. Deconstruct a double page spread
Non verbal code – colour , white and
black can be seen as smart of this
double page spread article is significant
as the colors are black and white which
is the same color of his suit which
could anchor the text and also
symbolize that Rick Ross is the king of
hip hop.
main image It is a interesting factor
how the picture of Rick Ross does take
up half of the double page spread. In
the image it looks like Rick is
celebrating. I presume that this is
because he is the man of the year in
the hip hop industry, this is indicated
by him holding a bottle of champagne
and balloons behind him. The size of
Rick in the image could also insinuate
how famous he is in the music industry
and he is celebrating this by drinking
champagne.
Drop capital at the start of the article
there is a drop capital which is much
larger then all of the other letters, this
could be because it is a important
article about him, this creates a point of
interest that draws the readers eyes to
the article.
Page number At the bottom of the page of the double page spread, the
name of the photographer and the author of the article, this is to make sure
that they are credited in the magazine article.
The stand first ‘ man
made’ could
symbolize that Rick
Ross is a superior
person compared to
other people due to
his career in hip hop,
this is significant as
the mast head draws
peoples eyes which
makes them want to
read the article to see
why it says ‘Man
made’.

7. Also another convention that I will
repeat in my second magazine is the
barcode that I had to create for the first
magazine, but for my second I can
screenshot it and drag it over to the
second magazine that I am creating.
Another
convention
that I will be
able to
repeat are
cover lines
which I can
just copy
Also another
convention that I
will be able to
copy over will be
the main image
which is a medium
close up which I
can just copy over
to my second
magazine.
What I intend to ‘repeat’( Steve Neale 1980)

8. For my magazine article I am going to repeat the fact that they have a close up of
the main image and that the main image covers the logo which this could further
symbolize that the artist is taking over the magazine due to their star appeal.
Also I will repeat the font of the magazine front cover for the XXL magazine this is
because the font is big and bold which stands out to the audience, which could
signify what the story inside the magazine will be about and which will give away
who it is about and what it is going to be about.
Also another convention that I will repeat in my second magazine is the barcode
that I had to create for the first magazine, but for my second I can screenshot it and
drag it over to the second magazine that I am creating.
What I intend to ‘repeat’( Steve Neale 1980) continued

9. Magazine ideas
Color
scheme
Dark colors such as red could
symbolize anger in their life story
and fears that they have had to
get over.
Masthead
Target
audience
The target audience
of my magazine will
be from around 17-
28 stereotypically
because young
adults enjoy rap
music, so therefore
will like my
magazine article.
Brand identity
To use bold and bright text so the text stands out to
the audience. Also my masthead will be at the top of
the magazine article therefore they will recognize that
is my magazine. The title $TACKZ illustrates the
money that the artists featuring in the magazines
make of rapping
The frequency of my
product will be a
weekly release just
like XXL to keep the
audience up to date
with new magazines
frequency
My
masthead
will Rap city
and will be
located in
the top of
the
magazine.
Type of
images
Strapline
The city that won’t let you down.
On my article I
will have
upcoming
artist that Will
Be featuring
in my
magazine.
RapCity mind map

10. Magazine ideas
Color
scheme
Dark colors such as red could
symbolize anger in their life story
and fears that they have had to
get over.
Masthead
Target
audience
The target audience of my
magazine will be from around 17-
28 stereotypically because young
adults enjoy rap music, so
therefore will like my magazine
article.
Brand identity
To use bold and bright text so
the text stands out to the
audience. Also my logo will be
at the top of the magazine
article therefore they will
recognize that is my magazine
The frequency of my
product will be a
weekly release just
like XXL to keep the
audience up to date
with new magazines
frequency
My
masthead
will $TACKZ
and will be
located in
the top of
the
magazine. Type of
images
Strapline
Discover the best of rap
On my
article I will
have
upcoming
artist that
Will Be
featuring in
my
magazine.
$tackz mind map

11. Mood board- $tackz

12. Mood board conclusion
I chose two nice cars which a are both
Lamborghinis, I chose this because these cars
are very expensive and top class which
therefore means the person who owns them
must have a lot of money so therefore this
will convey the artist on the magazine.
These valentinos in the
picture are very expensive
shoes so therefore this
will also convey the artist
having a lot of money
which is the competition
in rapping.

13. Audience Theory Hartley
Age: my magazine will appeal to teenagers because the
genre of my magazine will attract them to want and come
and read and find out information of people who will be
featuring in the magazine.
Gender: my magazine will usually refer to majority of
teenagers but most of them being boys at this is the
specific gender who listens to the rap genre.
Class: my magazine appeals mainly to teenagers so this
will be seen as the younger class from the age of 15- to
around 21‘star appeal’ (Richard Dyer).
Ethnicity/Nationality: my magazine usually refers to
people who live in the United Kingdom and only gets
released in the uk so therefore it is targeted a people who
work and live in the Uk

14. Audience Theory Hartley
Age: Q magazine appeals to young adults from 18-30 year olds because the
genre is hip hop and stereotypically refers to young adults who like the genre
of hip hop.
Gender: Q magazines usually refer to majority of males as the percentage of
male to female is 78% and female is 22%
Class: Q magazine appeals mainly to a working class audience because of the
price of the magazine such as some of the ‘star appeal’ (Richard dyer).
Ethnicity/Nationality: British and American therefore the magazine is mainly
for white people.

15. Maslow’s hierarchy of needs• Maslow's theory mentions 4 different potential outcomes for a
reader after reading a magazine these are; social climbers, care
givers, explorers and survivors. Social climbers is when the
audience are driven by improving their status in society. This is
important because it gives the audience confidence and a drive
to do well in life. Caregivers is when the audience sympathies
with the characters situation. This is important because it gives
the audience a chance to escape reality and be engrossed into
a magazine. Firstly there are social climbers which is where the
audience are driven by improving the status in the hierarchy of
needs in society, and caregivers is when the audience gin
sympathy for a characters situation. Furthermore, explorers is
where the audience are driven by social change in a magazine.
Also lastly, survivors is where the audience want character to
be safe as they have gained a bond with that specific character.
This is important because it gives the audience a chance to
escape reality and be engrossed into a magazine. Survivors is
when the audience members want security and routine. This is
important because they have security knowing that the
magazine will be published on a set date.

16. Audience theories
• Uses and gratifications (Katz):This theory is about how people explore the media and in which way they do it, When
they do explore the media there must be reasons why. There are 4 different segments to the theory: Katz’ uses and
gratifications. Firstly there is personal identification which Is when the audience can relate to a character from an
article. Also there is personal relationship where this is when the audience feels for a specific character and gains a close
bond with them and wants the to succeed in what ever they are doing; pernultimetly there is inform and educate where
the audience learns something from a article in this situation it is where they learn something from the text about the
article or what they are trying to achieve. And the last part of the uses and gratifications theory is diversion which this is
about the audience is able to escape from their reality in their mind and gain a place in the text as if it is real and is
happening in heir eyes.
• According to Maslow the target readership would be survivors because they will like the security and routine of knowing
that the magazine will be produced monthly for their entertainment. Social climbers is when the audience are driven by
improving their status in society. This is important because it gives the audience confidence and a drive to do well in life.
XXLs target audience will fit in to the social climbers because they will like to read about the top music artists, this will
therefore improve their status in society.

17. Target audience
• The target audience of my magazine will be aged from around 16-25(Hartley)this is due to
teenagers and people in their early 20’s are big fans of rap genre, this is significant because
the more people that like rap genre then the more people will be purchase my magazine
article due to the fact that they enjoy listening to rap music. Therefore I am aiming my
magazine article at people from 16-25. According to Katz uses and gratifications the
audience will be able to ‘personally identify themselves with their ‘star appeal’(Richard
Dyer).They will also be able to ‘personally identify’ stories in the magazine from the artists
where they talk about their hobbies and interests. Furthermore the audience will be able to
divert from everyday situations such as work by reading the magazine that will entertain
(Katz) them. The magazine will inform and educate(Katz) the reader of new music
information and will keep the reader updated.
• According to Maslow the target readership would be survivors because they will like the
security and routine of knowing that the magazine will be produced monthly for their
entertainment. Social climbers is when the audience are driven by improving their status in
society. This is important because it gives the audience confidence and a drive to do well in
life. XXLs target audience will fit in to the social climbers because they will like to read about
the top music artists, this will therefore improve their status in society.

18. Target Audience continued
• Psychographics - the study and classification of people according to
their attitudes, aspirations, and other psychological criteria,
especially in market research. Psychographics is all about
stereotyping and what sort of people get put in to specific genre
category considering their personality, appearance, how they dress
and how they act. For example the consumers of Q magazine is
mainly men which can be seen by the Q reader where it is stated
that 68.3% of the consumers are all men and the other 31.7% are
women. Furthermore these men who are consumers of Q magazine
will be mainly people who enjoy rock music, so therefore the
majority of them could have long hair and like wearing black colors
which is because whilst listening to rock it is a dark and chilling
atmosphere which is why the color black is insinuated.

20. Font style
OldSchool Freshman
Sketch 3D
28 days later

21. Gobold
Glitter campus
outlined Broken Detroit
Woodcutter tags
Dk bad medicine
Font styles

22. House style and Colour Scheme
Colour Scheme
My color scheme for $tackz magazine I prefer is Red, Black and grey. This is because I liked the look of
Q magazines magazine which is the same colors and it looked very clean and smart looking so I
decided to do the same. My colour scheme for my RapCity magazine is going to be red, black and
white. I chose white because this will furthermore keep my magazine professional as this is a neutral
colour, also the colour white contains an equal balance of all the colors of the spectrum
Font Style
The font style I am using is Obelix pro for main headings and titles. This is because it goes with my rap
theme and for people who don’t already know the magazine, when they first see it this will help them
to tell what genre the magazine is, this is due to the fact that the font looks a bit like graffiti but a
neater version which could convey to the audience that my genre of my magazine is rap. This font also
looks very unique which is what I wanted on my magazine. My house styles will enhance my media
product due to the fact that if I use more professional front styles and a organized colour scheme this
will benefit me by making my product look better and look more professional in the terms that my
product will look organized in the colour scheme way and font styles.

23. Test photography
I had to take a few images
so I could see what image
would look the best on
the front cover of my
magazine, Furthermore I
think the picture in the
bottom left will suit my
magazine the best.
This is the
picture that I
chose for my
double page
spread, this is
because I like the
fact that I am
looking away
from the camera
into the
distance.

24. Test photography continued
• For my test photography I have had to do take some photos to
give myself a variety of photos to pick for my front cover. I have
taken some photos of myself who I am the artist for my front
cover. I have decided to choose this photo because I think it is
the best photo of the 4 I have taken. A factor why the test
photography can be seen as good as it gives you a chance to
see what the photos will look like.

25. Summary of ideas
Genre: the genre of my magazine is going to be hip hop/rap only. This is because I
want to have my target audience from the age of 16-to around 25 and most
people in this age group do listen to this genre of music.
Colors: the colors that I will be using in my magazine will be red white and black
which will symbolize dark and a sinister lifestyle which will be good for a genre of
rap and hip hop.
Target audience: the target audience of my magazine article will be 16-25.This is
because the majority of people at that age will be listening to rap style of music
this is significant as this will be my target audience as well.
Price of my magazine: The price of my magazine will be around £3.50 this is due to
the fact that my inspiration XXL is around £4.80 so my article will have to be
cheaper so it sales on the market
Size: The size of my magazine will be A4 so that I am not changing the wheel and
my magazine should sell as it is cheap and the same as any other magazine.
RapCity and $tackz

26. Production Plan
Monday: get a office
which you will be
able to set up the
business and be able
to get work done.
Tuesday: Go and get the
equipment for the set up
for the business
Wednesday: in this stage you
will need to buy computers,
desks and chairs for the
employees to work.
Thursday: create time and
dates for employees to
come and do job interviews
to join the business
Friday: Create the job
interviews for roles such as
an editor and a writer.
Saturday: Create the
job interviews for
roles such as an
editor and a writer.
Sunday: Set the office up
with all the desks and
computers, ready for the
first working date.
Complete by:
Monday 1st of
December
Complete by: Tuesday
2nd of December
Complete by: Sunday 7th of
December
Complete by: Sunday7th of
December
Complete by: Sunday7th of
December
Complete by: Sunday
7th of December
Complete by: Monday 8th
of December
Week beginning: Monday 1st December 2016
Monday: explain to all
your employees in the
business the plan and
regulations
Tuesday: first an artist
to feature in your
magazine that has been
answering the
questions in the
interview.
Wednesday: get the writer
that you have hired to find
some questions to ask the
artist in the interview.
Thursday: hire a reporter
to meet up with the
featured artist and ask the
questions that need to be
asked
Friday: write up the
answers to the interview,
ready to go into the
magazine.
Saturday: Arrange a
photoshoot with the artist
and then take some photos
for the page of them in the
magazine.
Sunday: start of designing
the magazine with the
layout first, then the
background ad including
colors
Complete by: Monday
8th of December
Complete by: Sunday 15th
December
Complete by: Thursday 11th
of December
Complete by: Saturday 13th
of December
Complete by: Sunday14th
of December
Complete by: Tuesday 16th
December
Complete by: Tuesday16th
December
Week beginning: Monday 8th December 2016

27. Production Plan
Monday: Get some
employees to find
more information on
what is happening in
the rap life today.
Tuesday: the pictures
that have been taken
of the artists need to
be edited and inserted
to the magazine.
Wednesday: insert the
interview write-up with
the artist onto the double
page where the section of
the artist is going to be.
Thursday: try to find some
companies that would
want o be advertised in
the magazine.
Friday: start finding
some stories that
relate to and about the
specific rapper you
have chosen.
Saturday: Weekend off Sunday: Weekend off
Complete by: Friday
20th December
Complete by: Saturday
21st h December
Complete by:
Wednesday 18th
December
Complete by: Thursday
19th December
Complete by: Wednesday
18th December
Monday: Finish designing
the magazine.
Tuesday: Find more short
stories about artists you
can also put in the
magazine.
Wednesday: Find more
short stories about artists
you can also put in the
magazine.
Thursday: Find more short
stories about artists you
can also put in the
magazine.
Friday: Send the magazine
of for production
Saturday: Weekend off Sunday: Weekend off
Complete by: Friday
27th December
Complete by: Friday
27th st December
Complete by: Thursday
26th December
Complete by: Friday
27th st December
Complete by:
Saturday the 28th of
December
Complete by: Complete by:
Week beginning: Monday 15th December 2016.
Week beginning: Monday 22nd December 2016.

28. Production Plan
Monday: Distribute
magazines to stores, shops
and online websites that
have permission to sell
your magazine on their
website.
Tuesday: Set up social
media accounts and
posters around your local
area. Help gaining an
audience before you
actually release the
magazine.
Wednesday: Product
Launch
Complete by: Monday
5th January
Complete by: Tuesday
6th January
Wednesday 7th January
Week beginning: Monday 29th December 2016.

29. Production process continued
• Page layout- Normally there is a specially team that focus on the page layout for the magazine which they call
themselves layout staff. There job is to make sure that the page layout is perfect for the whole magazine.
• Proofreading- Now they will print out a hardcopy of the magazine and check if everything in the magazine is
correct, any mistakes that are found get corrected on a DTP file instantly and then are corrected.
• File emailed to printer- The whole magazine is sent to the printer and then printed of after proofreading the
magazine.
• Distribution- This is the last stage in the whole of the production process of a magazine.

30. Production process
• Date of publication- When the magazine is finished and when the publisher wants it to be released to the general public. Then they will need to
produce a schedule about the production process and when each of the process will occur.
• Managing the schedule-This is the most significant task there is in the production process of a magazine. If the publisher wants there magazine
to be published at the best standard possible then. The schedule should be made in a way of an action of providing or supplying something for
someone to use, just in case a accident occurred during the process then they can still meet the deadline.
• Editorial and budgetary decision- the next step that occurs in the production process of a magazine is the content/editorial decision. The
editorial decisions is the topics that get decided in the next issue of the magazine. They talk about various contents that will be upcoming in the
next magazine. After thinking about what articles or topics, stories on the news and photographs that will be used in the magazine. Then they
look at the budget they have to spend on the overall production of the magazine process.
• Content- Content needs to be decided inside the magazine and this is a very important step because without content they wouldn’t of been able
to publish the whole magazine in the first place. Content is therefore is very significant. Not only content but photographs need to be decided
for the content which the graphics are designed with a computer program.
• Sub-editing- Sub editing focuses on one major thing which the quality control on the magazine as a whole. Quality control focus focus on
checking the accuracy of facts in the article, marking sure spelling, grammar and punctuation is accurate in the magazine and making sure that
articles follow the house style.

31. Ethical issues
• Ethical Issue is a essential part of producing a magazine because if
there are ethical issues that are found in a magazine when it is
published, complaints could be sent to the publisher complaining
about a specific ethical issue that may harm the person reading the
magazine. When a publisher like “Bauer Media’ who produced ‘Q’s
magazines, companies have to follow rules to try and prevent any
people who have previously subscribed to ‘Q’ to be able to complain
to the publisher of the magazine. So therefore it is a essential
procedure to go through the magazine before it is published
checking that the magazine will not harm anyone in a any sort of
way. One of the rules that must be covered in the procedure of
producing a magazine will be’ particular care must be taken to avoid
causing offence on the grounds of race, religion, sexual orientation,
age and lastly gender. These are significant factors that must be
followed to make sure everyone in the target audience doesn’t get
offended whilst reading the magazine.

32. Legal Issues
• This link here describes how Bauer media wants free-lances
which is there employees and they want them to take away
their rights to be references in Bauer Media, therefore they
will need to sign a contract so they don’t need to reference
anyone which will mean this will take away their rights.
Because of this many righters and photographers have written
to Bauer Media stating that they will not work for them unless
they take away the new contract and they will carry on
worming their again this is essential for Bauer Media as they
will have lost around 200 workers if they didn’t remove the
contract.
https://www.theguardian.com/media/2010/ap
r/19/bauer-freelance-contracts-row

33. Royalties
• A royalty is a payment made by one party, the licensee
or franchisee to another that owns a particular asset,
the licensor or franchisor for the right to ongoing use
of that asset. The NLA newspaper licensing company is
where content from a specific magazine has been
copyrighted and if someone else in another magazine
uses this specific information then they will have to
pay the first publisher which is essential for them, as
they created it. Furthermore, the NLA make sure that
each publisher gets their royalties which in this case
will be money. Q magazine royalty will be Bauer Media
which both will be subscribed to the NLA.
• http://www.dictionary.com/browse/royalty

34. Ipso- independent press standards organization
https://www.ipso.co.uk/editors-code-of-
practice/
The independent press standards organizations(ipso) who are an
independent regulator who set out rules and regulations that
media companies are in competition with. We hold newspapers
and magazines to account for their actions, protect individual
rights, uphold high standards of journalism and help to maintain
freedom of expression for the press. They hold newspapers and
magazines to account for their actions, protect individual rights,
uphold high standards of journalism and help to maintain
freedom of expression for the press.
The ASA is a non-statutory organization and so cannot interpret
or enforce legislation. However, its code of advertising practice
broadly reflects legislation in many instances.

35. IPSO Editors code of practise• Privacy- This is when the editor has to be careful about what they are writing about someone and they don’t
expose any sensitive information. The code says that ‘Everyone is entitled to respect for his or her private and
family life, home, health and including digital communications’ so this means that if an editor mentions any of
this they can take action against them. For example with my magazine they cannot expose any private
confidential information about artists, because if I do this to a specific artist they could get my company
sacked due them publishing information on their magazine about that individual which this could then lead
into a problem due to the fact that they haven’t got the rights to be doing this. The information that the artist
will not want to be sharing is personal information like their telephone number, where they live ect, this is due
to the fact that this is their information that no body needs to know, and if any of this information gets out
there then this is when my company will be getting into trouble.
• Harassment- This is when the editor or journalists cannot engage in any form of intimidation or harassment.
This includes not persist in asking questions, telephoning and if they are on someone's property and they are
asked to leave they have to leave. For example, if one of my interviewers that are working with me was trying
to interview someone that maybe famous, and has relevance to my magazine and maybe they didn’t want to
allow the interview to go on and the interviewer was pressurizing the artist to do the interview, then the artist
could get the interviewer in trouble for harassment torwards the artists which could furthermore, bounce
back to the company whom then will get the blame due to the interviewer working for my being one of my
employees so I will be the one getting the blame. This could lead into on going fines and even a reduction into
publishing.

36. Ipso Editors code of practise- continued
• The Code- the system of voluntary self-regulation to which they have made a binding
contractual commitment. It balances both the rights of the individual and the public's right to
know.
• Accuracy- This is when the media company has to make sure that what they are publishing is
accurate towards the IPSO guidelines. However if the company is inaccuracy when this must
be corrected or they have to write an apology. However the publisher could be sewed by the
person they have accused if they have no evidence of what they say. This can relate to my
magazine ‘STACK$’ due to the fact then when the journalists are writing up the magazine
they have to make sure that there work is 100% accurate, otherwise it will furthermore, not
look professional and if they do give false information about a artists as such, then this could
lead to them putting in complaints about the magazine for doing this. Also if am employing
people to work for me and I am paying them good money to do this then I want to make sure
that all their work Is 100% accurate due to the fact that they are getting payed for their work
so they must be doing this to a high standard.
• https://www.ipso.co.uk/editors-code-of-practice/

37. Equipment and Cost
Equipment Cost
Office Space £300,000
Apple MacBook x 25 £41,225
Photoshop x 25 £1724.75
Desks x 25 £2,850
Chairs x 25 £2,200
Printer £ 172
Camera x 5 £1595
Total = £349,766.75
http://www.ebuyer.com/760436-adobe-photoshop-
elements-v-15-
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FbYW0wodgNQDig

38. Staff and Cost
Staff Salary
Publisher £24,500
Photographers x 3 £22,500
Editors x 3 £22,500
Design x 2 £22,500
Finance x 2 £27,500
Writers x 2 £27,500
Journalists x 5 £ 22,500
Human resources £22,500
https://www.glassdoor.co.uk/Sa
laries/publisher
https://www.glassdoor.co.uk/Salaries/
photographer
https://www.glassdoor.co.uk/Salaries/editor
https://www.glassdoor.co.uk/Salaries/design
https://www.glassdoor.co.uk/Salaries/finance
https://www.glassdoor.co.uk/Salaries/writer
https://www.glassdoor.co.uk/Salaries/journalist
£195,000

39. Printing costs of the magazine
The final order To purchase 15,000 magazine copies at a good quality it
would add up to around £4612.92 so roughly it will be around £3.50 each
which I will be selling my magazine at around £4.00each so I wouldn’t be
able to make as much as profit as I would like to make so next time I will
need to order more copies so that the overall price will be reduced and
therefore I will make more money in total.

40. Budget summary
Source of income the main source of income for my
magazine will be the advertisements due to the fact
that it is very expensive to advertise in magazine
these days. I will use the advertising rates for a
reflection so this will allow me to look at what I can
charge peoples businesses to feature in my
magazine as advertisements. This will overall
increase the readership of the magazine, because
there will be a certain amount of income coming in
due to the people who are getting advertised in the
magazine.
Advertising within the magazine- advertising within
the magazine can consist of a range of adverts to
attract different types of target audiences, this is
significant because within my magazine have a
large target audience so this means that there will
have to be a variety of advertisements to attract
different people. Within the q magazines
publishers, they have found out that the majority
of there target audiences are male, so therefore
this means they may as well get advertisements
that will attract men than women because this will
get the business who is advertising more
customers. For my magazine I want to have an
equal amount of men and women reading my
magazine due to my target audience being bigger,
this is significant because I feel like if you have a
bigger target audience and specify the magazine
for both genders then will give the magazine a
chance of expanding through the males and
women, this will give the magazine a better chance
of expanding due to men and women reading it
rather than just men.

41. Profit and loss breakdown
• £4.00- price of one magazine
• 15,000 magazine being published
• £4612.92 for 15,000 magazines
• £349,766.75 equipment
• £195,000 salaries
• £4.00 x15,000= 60,000
• £60,000- £4612.92= £55,387.07
• £55,387.07– £195,000= –139,612.93

42. Future plan for my magazine
• My plan is in the next 3-5 years I will be able to triple my
overall salary, which will allow me to slowly build my business
as a whole, by buying better and advanced equipment which
will allow my employees for my business to work quicker and
more efficient due to the better equipment ect that I will be
buying.

43. Rough sketches
Masthead- The masthead
will be in the top left of the
page which allows it to be
visible to the audience.
Strapline- The strapline is
placed under the main
image next to the main
headline as well.
Cover lines- my cover lines
will be placed on the side of
the page, so it doesn't take
away attention from the
main image.
Main image- the main
image is placed in the
middle of the page, so it is
in the center and gains the
most attention that it can.
Main headline- The main
headline will be found
under the main image
because this will describe
the main image in a word
or two.
Barcode and pricing- the
barcode and price will be in
the corner of the front cover,
this is essential as it needs to
be visible to scan.

44. Rough sketches
Main headline- The main
headline will be found
under the main image
because this will describe
the main image in a word
or two.
Main image- the main image
is placed in the middle of the
page, so it is in the center and
gains the most attention that
it can.
Drop capital- will be found
in the top corner of where
the interview is which will
make the page more
appealing .
Stand first- the stand first
will be seen near the
headline so they can see
the introductory about the
story
At the bottom of every
page you will be able to
see the page number, also
there will be the logo this
is essential because it is
good to advertise your
logo and make people
familiar with the logo.

45. Final sketches
First of all, I would have the mast head at the top left corner of the
front cover, this is due to the fact that the masthead needs to be
highly visible to the audience that will be looking at it; it being in the
top left will be appealing to the audience with bright colors ect, to try
and attract them to want and buy the magazine. Also I will have a
quote so that the customers can see that there is a quote relevant to
the article. Furthermore I will also have puff promotions and social
media links which could lead to more consumers. Also I will have
cover lines down the side of the front cover, this is because I don’t
want to draw any attention from the main image.

46. Test photography
• For my test photography I took several different pictures in different locations so
that I could see which looked the best. Then I will use this photo in Photoshop
where I may add an edit before it gets transferred in to my main double page
spread or front cover. Also test photography helped me to build up ideas of
where I am going to take my final picture as the previous photos where just a
practices to how well I looked in front of the camera etc.
Final photo for my
double page
spread after being
edited with
background has
been taken out by
using the quick
selection tool.

47. House style and Color Scheme
Color Scheme
My color scheme for the magazine I prefer is Red, Black and White. This is
because I liked the look of Q magazines magazine which is the same colors and
it looked very clean and smart looking so I decided to do the same.
Font Style
The font style I am using is Obelix pro for main headings and titles. This is
because it goes with my rap theme and for people who don’t already know
the magazine, when they first see it this will help them to tell what genre the
magazine is, this is due to the fact that the font looks a bit like graffiti but a
neater version which could convey to the audience that my genre of my
magazine is rap.. This font also looks very unique which is what I wanted on
my magazine.

48. Setting up equipment for my photo shoot
• Firstly, in my photo-shoot I used a specific camera which
was called the d3200 Nikon DSLR camera, which is a top
of the range camera which specifically focus on getting
the best photographs as possible by using a setting called
autofocus , this camera is worth roughly around £230
where as the tripod that I used to hold the camera cost
around £20 this tripod was called a Velbon DF-41 tripod.
Lighting is no issue for this camera with its advanced
settings as you can change the time of day on the camera
so therefore it will need more lighting gin the night where
as if the picture was taken during the day.