The document outlines plans for two hip-hop magazines called "President" and "STATE". Key details include: - The magazines will have a monthly release schedule and target an audience aged 16-35. - "President" will use a blue and white color scheme while "STATE" will use red and black. Both magazines will be priced at £3. - Front covers will feature prominent images of famous hip-hop artists and cover lines to attract readers. - Inside pages will have large headlines and quotes from artists to tell their stories. A consistent masthead and layout will build brand recognition.

1. LO2

2. My Magazines
President
STATE
Target
Audience
Color
SchemesPrice
Masthead
Names
Brand
identity
Images
Frequency
1. Vertex
2. H-H (Hip-Hop)
3. Mondo
4. Future
5. Fated
6. Unborn
7. President
8. State
The colour scheme
of the first magazine
will be blue and
white. This is
because the two
colours will contrast
really well. This is
like the ‘Vibe’
magazine with red
and white. However
the second
magazine will be red
and black.
The price of
the magazine
will be 3.00
pound as this
is 50p cheaper
then my
magazine of
inspiration so
it will sell.
The target audience of the
magazine will be between
the ages of 16-35, this is due
to the fact that the genre is
hip hop. I have based my idea
from ‘Vibe’ magazine. As I
want to be able to sell as
many magazines as possible.
My magazine will be release monthly
as this is when ‘vibe’ is released. This
is because people will be used to this
routine.
On my front cover I will include a image of a
famous hip-hop artist as this will attracted the
reader using ‘star appeal’ (Richard Dyer). Also
I will have other pictures of artists too as this
will attract the reader. I will also be having a a
medium close up for the front cover.
The masthead will be going across
the top of the page on every issue.
As this will be recognized by the
reader every time. Also the use of
two contrasting colours to make it
stand out.

3. Justification of Masthead names
I have chosen ‘STATE’ and ‘President’ as they both
relate back to America and the genre of hip-hop
came from America as an underground urban
movement known as "Hip Hop" began to develop in
the South Bronx in New York City. It focused on
emceeing (or MCing), breakbeats, and house
parties.
President is associated with someone of high status
connoting my magazine will equally be of high
status.

4. Font Styles
Brown Shoes by
imagex
Bad Stories by
imagex
Camaraderie by Chequered Ink Wolf Brothers à € by Iconian Fonts
yborg Rooster à € by Iconian Fonts

5. Chosen Fonts
Bad Stories
by imagex
yborg
Rooster à € by
Iconian Fonts
I have chosen this font as it
is very similar to my
magazine of inspiration.
This is good as I am not re-
inventing the wheel. As
most magazines have bold
fonts.
I have chosen this font
as it is similar to ‘Vibe’
but not as similar as the
other font. However this
font is more squashed
together.

6. What will you repeat? (Steve Neale 1980)
I will be repeating the masthead across the top of
the front cover with the fade going down. Also I will
be repeating the contrast of colours however I will
be using blue and white. Also I will be having a
main image of an hip hop artist on the front cover
as well. The image will be a close up of the artist
like the the image on the left.
My front cover will also have cover stories going
down he sides too. Also I will be having a barcode
in the bottom corner like the ‘Vibe’ magazine does.

7. What will I Repeat? (DPS)
I will be repeating the large and
bold heading on the top of the
page and a large image of the
artist that I will be talking about
on the other page filling the
page and the whole article
underneath the main heading.
Furthermore I will be having
quotes from the artist
underneath the image.

8. Mood board 1

9. Mood board 2

10. Mood board conclusion
I have chosen these pictures because they are all to
do with the hip-hop genre of music and I have also
put some hip-hop artists that are big in the genre.
In mood board one I have images of hip hop artist
as this demonstrate the clothing that they wear and
their culture of hip hop.
In the second mood board there are images of
clothing accessories that lots of hip hop artist wear.
This is important as I will using these on my front
cover of my magazine.

11. Summary of Ideas
The genre of my two magazines (President and STATE)
is going to be hip-hop.
The colours of my first magazines are going to be white
and blue. However my second magazine will be red and
black. As these two colours contrast well, I am not
reinventing the wheel as my magazine of inspiration
has two colours contrasting.
The price of my two magazines (President and STATE)
will be three pounds as this is 50p cheaper then my
magazine of inspiration.
Finally, the size of the two magazines is going to be A4
size.

12. Target Audience for my magazine
The target audience my magazines (President and STATE) is the older
generation, female and males aged 18 to 30 (Hartley) who want to learn
more about music. However it may not appeal to females as there aren’t
many female hip hop artists.
According to Katz’ theory my magazines (President and STATE) is to inform
and educate the reader on hip hop artists and also for the reader to learn
about what the cover lines are about. This means that the audience is able to
divert form their daily lives when reading the magazine. The magazines are
there to inform the reader on what is going on in the hip-hop world and the
music world. Finally, the magazine will educate the reader on information
that they didn’t know about before they read the magazine.
Maslow’s Hierarchy of Needs
Explorers- The readers of my magazines (President and STATE) would be
explorers as the magazine includes new stories and different artists every
month in their new issues. The reader would want to know this because then
they can become more interested in new bands and artists and want to enjoy
new music types.

13. Form and Style
My magazines will have a continuous simple form and style on all of the magazines. For example on the front cover the masthead
is always in the top left corner and they have the same font is used.
Also on the front cover will usually have a large image of the main artist that they are talking about which covers most of the page
with the artists name in large on the picture.
Inside the magazine they will always have the page number and web address for their advertising all the time.
Overall my magazines will always the same basic and simple layout as this is what the reader knows and is appealing to them so
they can clearly see it.
The color scheme to my first magazine is light blue and a light grey. As these two colours contrast each other. The
colour blue connotes loyalty highlighting that my magazine will contain accurate information. The colour blue is easy to
see and connotes my magazine will have pure and trustful information. The light grey denotes a neutral colour, the
connotations behind the colour grey is that it is quite cool and contemporary.
The colours I am using for the ‘STATE’ magazine is red and light grey as these contrast well with each other. The colour
red connotes passion therefore the editor of the magazine will be passionate about the information they produce will
be passionate and full of energy. Furthermore the colour red connotes power which means that the whole magazine
working force will be powerful in making the magazine and working together. The second colour light grey connotes
cool which means that the magazine will be cool and trendy on the magazine market.
Finally, the size of the two magazines is going to be A4 size as this is what all magazines are, also my magazines of inspiration are
all A4 size and they are popular so I'm going to do what they do.

14. Inspiration Slide (Front Cover)
Main Image- This main
image is of Kendrick Lamar
who is a well known star
across the world. This is
called ‘star appeal’. As lots
of people know who
Kendrick Lamar is so they
are more likely to by this
magazine especially if they
have a interview with him.
Barcode- The barcode is
there so they can sell the
magazine
Cover lines- The cover lines
are used to attracted the
reader to read more of the
magazine. They are quotes
from what people have said
which are normally interesting
and outrageous so the reader
in drawn in by it.
Masthead- The masthead is
bold but very simple.
However this is significant
as you know that it is ‘Vibe’
magazine very quickly on
the shopping shelves. The
colours work well together
as they contrast with each
other. As it is called ‘Vibe’
this connotes that it is
aimed at young adults
people.
Header- This informs the reader
what types of articles are within
the issue of magazine. In this
particular magazine I is ‘Who is
music’s number one genius?’. This
is used to draw the reader in, as
they would like to read more
about it. The use of the
superlative ‘number one’ conveys
these artists are the people to be
listing to so this also draws the
reader in.
Strapline- The strapline for ‘Vibe’ magazine is
‘redefining hip hop’ which implies that you
can find out about hip hop music in this
magazine so this means more people will buy
it.

15. Inspiration Slide (DPS)
Headline- This head
line is always the
main heading on the
front cover so this
means that it is the
main story in the
magazine. This
headline is
particularly
interesting so this
will make the reader
want to read more
about it. Kendrick
Lamar’s name is on
the top in the colour
black and bold as
this is a contrast to
the white
background.
Main Image- The main image
is of Kendrick Lamar who is
also featured on the front
cover as he is well known and
this is called ‘star appeal’.
There are two colours used in
this image. Black connotes
the hip hop magazine. The
second colour is white which
is a contrast to black so it
stands out more. Further
more Kendrick Lamar is
wearing a gold chain as he is
conveying himself as a hip
hop artist.Quote from interview- This is a
quote from Kendrick Lamar which is
inspirational which will make the
reader want to fond out more on
Kendrick Lamar’s interview and his
character.

16. Magazine One Hand Drawn Drafts
(Front Cover)

17. HAND DRAWN DRAFTS (DPS)

18. Magazine two hand drawn drafts
(Front Cover)

19. Magazine two hand drawn drafts (DPS)

20. Hand drawn drafts conclusion
Hand drawn drafts enable me to draw out what I
want my magazines to look like as a rough idea.
They are good as you can continually make
changes to them as they are in pencil. Also they
are very simple to do and don’t take much skill
so anyone would be able to do this. It is a good
thing as you can see what the magazine might
look like.

21. Main Image
Main Headline
Barcode
Cover
Lines
Cover
Lines
Barcode
Main Headline
Cover
Lines Cover
Lines
Main Image
Banner Banner

22. Main Image
Cover
Lines
Cover
Lines
Barcode
Main Headline
Banner
Main Headline
Barcode
Cover
Lines Cover
Lines
Main Image
Banner

23. Main Image
Title of Article
The Article
Quotes from
artist

24. Main Image
Title of Article
The Article
Quotes from
artist

25. Main Image
Quotes
Title of Article
The Article The Article

26. Main Image
Quotes
Title of Article
The Article The Article

27. Graphic layout conclusion
Graphic layouts are good because you can do
more detailed designs for the magazine front
cover and DPS then the hand drawn drafts. This
means that it will give a better and clearer of
what the end product will be like then the hand
drawn drafts.

28. Conclusion
In this LO I talk about both of my magazines that
I will be creating. I also was able to generate
ideas for a original print based media product.