The document provides details about the development of two rap/hip-hop magazines titled "$tackz" and "RapCity". Key details include: - The target audience for both magazines will be 16-25 year olds who listen to rap music. - "$tackz" will use red, black, and grey colors and "RapCity" will use red, black, and white. - The mastheads, or magazine titles, will be "$TACKZ" and "RapCity" in distinctive fonts. - Both magazines will be released on a weekly basis like the inspiration magazine "XXL".

1. Unit 13
LO2

3. Magazine of inspiration – XXL

4. Summary of ideas
Genre: The genre of my magazine is going to be hip hop for one magazine
and rap fir the other magazine I make. This is because I want to have my
target audience from the age of 16-to around 25 and most people in this
age group do listen to this genre of music.
Colors: The colors that I will be using in my magazine will be red white and
black which will symbolize dark and a sinister lifestyle which will be good for
a genre of rap and hip hop.
Target audience: The target audience of my magazine article will be 16-
25.This is because the majority of people at that age will be listening to rap
style of music this is significant as this will be my target audience as well.
Price of my magazine: The price of my magazine will be around £3.50 this
is due to the fact that my inspiration XXL is around £4.80 so my article will
have to be cheaper so it sales on the market
Size: The size of my magazine will be A4 so that I am not changing the
wheel and my magazine should sell as it is cheap and the same as any
other magazine.
RapCity and $tackz

5. House style
Colour Scheme
My colour scheme for $tackz is Red, Black and Grey. This is because I liked the look
of Q magazines magazine which is the same colors and it looked very clean and smart
looking so I decided to do the same. Considering Q is a very popular magazine that
sells I want my magazine to do the same. The connotations of the colour red are
passion and excitement. I want to be passionate about the music I producer and I want
my audience to be excited about the magazine.
My colour scheme for my RapCity magazine is going to be red, black and white. I
chose white because this will furthermore keep my magazine professional as these
are bold but also neutral colours.
Font Style
The font style I am using is Obelix Pro for my masthead. This will be downloaded from
dafont.com. This is because it goes with my rap theme and for people who don’t
already know the magazine, when they first see it this will help them to tell what genre
the magazine is, this is due to the fact that the font looks a bit like graffiti but a neater
version which could convey to the audience that my genre of my magazine is rap. This
font also looks very unique which is what I wanted on my magazine.

6. A convention that I will repeat in my
magazines is the barcode. This will
have social media, the date, issue
and price of the magazine.
Another
convention that
I will repeat are
cover lines.
These will be
secondary
stories that will
be inside my
magazine.
I will also add star
appeal (Richard Dyer)
just like 50 cent onto
my magazine to entice
the reader and I will
also make sure the
main image overlaps
the masthead which is
a stereotypical
convention of music
magazine.
What I intend to ‘repeat’
(Steve Neale 1980)

7. For my second magazine I am going to repeat the fact that they have a close
up of the main image and that the main image covers the logo which this
could further symbolize that the artist is taking over the magazine due to
their star appeal.
Also I will repeat the font of the magazine front cover for the XXL magazine
this is because the font is big and bold which stands out to the audience,
which could signify what the story inside the magazine will be about and
which will give away who it is about and what it is going to be about.
Also another convention that I will repeat in my second magazine is the
barcode that I had to create for the first magazine, but for my second I can
screenshot it and drag it over to the second magazine that I am creating.
What I intend to ‘repeat’
(Steve Neale 1980)

8. Magazine ideas
Color
scheme
Dark colors such as red
could symbolize anger in
their life story and fears
that they have had to get
over.
Masthead
Target
audience
The target audience of
my magazine will be
from around 17-28
stereotypically because
young adults enjoy rap
music, so therefore will
like my magazine
article.
Brand
identity
My masthead will be at the top of the magazine
article therefore they will recognize that is my
magazine. I will also make sure my masthead is
included on my DPS.
The frequency of my
product will be a
weekly release just
like XXL to keep the
audience up to date
with new magazines
frequency
My masthead will be Rap
city and will be located in
the top of the magazine.
The masthead denotes
‘Rap City’ which will anchor
the genre of the magazine
which is Rap and ‘City’
connotes it will only be
about Rap and will provide
the best information on a
large scale.
Type of
images
Strapline
“The city that wont let you down” connoting the
producer does not want to let the target audience down
so will work hard to get the best music information out
there.
Medium close ups
and close ups.
RapCity mind map

9. Magazine ideas
Color
scheme
Red, black and white.
Masthead
Target
audience
The target audience of my magazine will
be from around 17-28 stereotypically
because young adults especially males
enjoy rap music, so therefore will like my
magazine article.
Brand
identity
The magazine masthead will
be located on other pages I
make so the audience can
‘personally identify’ (Katz)
with the magazine.
The frequency of my
product will be a weekly
release just like XXL to
keep the audience up to
date with new magazines
Frequency
My masthead will
$TACKZ and will be
located in the top of
the magazine. The
denotation $TACKZ
connotes the
magazine will be
stacked with the
best music
information such as
articles and
interviews. Using
the $ sign makes it
informal appealing
to a male young
audience.
Type of
images
Strapline
“Discover the best of rap”. This
strapline is inspired by Q magazine
as they have a strapline stating
“discover great music”.
Medium close up
and close ups so
the audience can
‘personally
identify’ (Katz)
with the star
appeal (Richard
Dyer)
$tackz mind map

10. Font style
OldSchool Freshman
Sketch 3D
28 days later

11. Gobold
Glitter campus
outlined Broken Detroit
Woodcutter tags
Dk bad medicine
Font styles

12. Mood board- $tackz

13. Mood board - Rapcity
Freshman

14. Mood board conclusion
I chose two nice cars which a are both
Lamborghinis, I chose this because these
cars are very expensive and top class
which therefore means the person who
owns them must have a lot of money so
therefore this will convey the artist on the
magazine.
These valentinos in the picture are very
expensive shoes so therefore this will also
convey the artist having a lot of money
which is the competition in rapping.
Both moodboard are very similar because
the genre of the magazines are similar. One
is HIP-HOP and one is RAP.

15. Test photography
I had to take a few
images so I could see
what image would look
the best on the front
cover of my magazine,
Furthermore I think the
picture in the bottom left
will suit my magazine
the best.
This is the
picture that I
chose for my
double page
spread, this is
because I like
the fact that I
am looking
away from the
camera into the
distance.

16. Test photography continued
 For my test photography I have had to do take some
photos to give myself a variety of photos to pick for my
front cover. I have taken some photos of myself who I
am the artist for my front cover. I have decided to
choose this photo because I think it is the best photo of
the 4 I have taken. A factor why the test photography
can be seen as good as it gives you a chance to see
what the photos will look like.

17. Target audience for both of
my magazines.
 The target audience of my magazine will be aged from around 16-25 (Hartley)this is
due to teenagers and people in their early 20’s are big fans of rap genre, this is
significant because the more people that like rap genre then the more people will be
purchase my magazine article due to the fact that they enjoy listening to rap music.
Therefore I am aiming my magazine article at people from 16-25. According to Katz
Uses and Gratifications the audience will be able to ‘personally identify’ themselves
with the ‘star appeal’ (Richard Dyer) as they will be someone they might listen to for
example their music. They will also be able to ‘personally identify’ with stories in the
magazine from the artists where they talk about their hobbies and interests.
Furthermore the audience will be able to divert from everyday situations such as
work by reading the magazine that will entertain (Katz) them. The magazine will
inform and educate (Katz) the reader of new music information and will keep the
reader updated.
 According to Maslow the target readership would be survivors because they will like
the security and routine of knowing that the magazine will be produced weekly for
their entertainment. Social climbers is when the audience are driven by improving
their status in society. This is important because it gives the audience confidence and
a drive to do well in life. XXLs target audience will fit in to the social climbers because
they will like to read about the top music artists, this will therefore this will improve
their status in society.

18. Target Audience continued
 Psychographics – This is the study and classification of
people according to their attitudes, aspirations, and
other psychological criteria, especially in market
research. Psychographics is all about stereotyping and
what sort of people get put in to specific genre category
considering their personality, appearance, how they
dress and how they act. For example, my magazine will
mainly target males as the genre is hip-hop and rap and
the front cover will feature a male artist. The male
audience will be into rap music and artists such as
Kanye West.

19. Front cover inspiration deconstruction
The main image of 50
Cent conveys what he
is wearing and his
facial expression are
making him look angry
even know he has a lot
of popularity, maybe
he wants more.
The cover lines
that are found on
the top right of the
front cover article
convey all the
famous artists that
are found inside the
magazine article.
The main headline
‘50 cent’ is significant
as if a customer see’s
the main headline it
will attract them to
buying the magazine
and making them want
to read it.
The strapline
‘its always
money, power
and respect’ is
symbolic as it is
what everyone
wants and
clearly 50 cent
has got it.
The barcode on the bottom
left is important as sometimes
they have social media links
which will take you to their
accounts e.g facebook

20. Deconstruct a double page
spread
The colour of this double page
spread article is significant as the
colors are black and white which
is the same color of his suit which
could anchor the text and also
symbolize that Rick Ross is the
king of hip hop.
Main Image - It is a interesting
factor how the picture of Rick Ross
does take up half of the double
page spread. In the image it looks
like Rick is celebrating. I presume
that this is because he is the man
of the year in the hip hop industry,
this is indicated by him holding a
bottle of champagne and balloons
behind him. The size of Rick in the
image could also insinuate how
famous he is in the music industry
and he is celebrating this by
drinking champagne.
Drop Capital - at the start of the
article there is a drop capital which
is much larger then all of the other
letters, this could be because it is a
important article about him, this
creates a point of interest that draws
the readers eyes to the article.
At the bottom of the page of the double page spread, the name of the
photographer and the author of the article, this is to make sure that
they are credited in the magazine article.
Tile of page - ‘ man
made’ could
symbolize that Rick
Ross is a superior
person compared to
other people due to
his career in hip
hop, this is
significant as the
mast head draws
peoples eyes which
makes them want
to read the article to
see why it says
‘Man made’.

21. PROPOSAL
S

22. Hand drawn drafts = Rap City
I have chosen this front cover draft as my
final one because it is neat and modern
looking. Having only 3 colours makes the
whole cover look better as there are not
loads of colours and everything matches.
Having black, white and red makes the
cover look nice as black and white are plain
colours and red is obviously brighter,
making my logo specifically stand out more.
Also having everything spread out on the
page makes it look much better.

23. I have chosen this front cover draft as my
final one for $tackz magazine because of
the layout. I like having the main image
and the headline merging together so the
reader knows who the main person is in
the article. Also having the cover lines next
to the main image shows who the main
artist is in the article and that the cover
lines are not covered as much as the main
artist in the middle. Also having 3 colours
only makes the magazine appealing and
smarter looking.
Hand drawn drafts - $tackz

24. A second hand drawn draft I have made,
this will help me to make a decision on
what my magazine front cover will look like.
Hand drawn drafts – Rap City

25. A second hand drawn draft I have made for
$tackz.
Hand drawn drafts - $tackz

26. I have also chosen this
hand drawn draft
because of the there is
a nice amount of space
for a image and I liked
this draft because I
think the large image
stands out and the
interview is easily
readable.
Hand drawn drafts - DPS

27. Hand drawn drafts - DPS
$tackz
Rap City

28. Graphic layout for RapCity –
FRONT COVER
Rapcity
Main Image
Strapline
Cover
lines
Barcode
Puff
Promotio
n
Main
headline
Rapcity
Main Image
Strapline
Cover
lines
Puff
Promotion
Main
headline
barcode

29. Graphic layout for $tackz –
FRONT COVER
$tackz
Main
Image
Strapline
Cover
lines
Barcode
Puff
Promotio
n
Main
headline
$tackz
Main Image
Strapline
Cover
lines
Puff
Promotion
Main
headline
barcode

30. Graphic layout for Rap City -
DPS
interview
interview
interview
Main image
Social
media
Page
number
Page
number
Web
address
Brand
identity

31. Interview
Main image
Page
number
Social
media
Graphic layout for Rap City -
DPS
Brand
identity
Web
address
TITLE
STAND FIRST

32. Graphic layout DPS for
$TACKZ
interviewinterviewinterview
Main image
Page
number
Social
media
TITLE
STAND FIRST

33. Graphic layout DPS for $tackz
interview
Main image
Social
media
Page
number
TITLE
STAND FIRST