This document analyzes the design conventions used in a student-created R&B magazine. The front cover uses a central image of an artist looking at the camera to engage the viewer. Stereotypical R&B elements like headphones, piercings and jewelry are included. Red, black and white colors are used consistently throughout to brand the magazine. The contents page diverges from conventions by omitting "contents" and using a feature page format and image. Page numbers are in black with descriptions in red to draw the eye. A double-page spread uses a large side profile image of an artist to invite readers into her perspective. Quotes from her discuss deeper lyrics and her desire to

1. StudentTextual
Analysis

2. AS Archive,
Level 4, R&B
magazine
analysis

3. Front Cover
Image: The image is a medium shot as we are only able to see
the student from her waist upwards. The student has decided
to use just one main image for the front cover which takes up
about 75% of the page and centrally composed, therefore
indicating she should be centre of attention; This also allows
the audience to have a clear view of her facial expression,
upper body stance and clothes. As well as this the fact that
she is looking directly into the camera lens will make the
audience feel engaged and instantly invited into the
magazine.
Mise-En-Scene: The student on the front cover was
probably selected due to the stereotypical convention
of RnB having a multicultural artist centrally
composed. the genre of RnB artists are dark skinned
although, this may be argued as very stereotypical.
The overhead headphones the character is wearing is a
convention of RnB as well as the ring on her finger and
her nose piercing also fit the genre perfectly. RnB is a
‘blingy’ and materialistic presented genre
colour palette: the main situated colours are black,
white and red which is often the convention for RnB
as well as strongly situated with rock. The black
background emphasises the girls fiery red head and
instantly eye catching for the audience. The red
could also connote that “Tashi T’ is on fire in terms of
successful music production.
font&typography: the mast head and strap lines have all
used the convention of san serif font, this make it stand
out to any other text on the page and make them the first
to look at. The typography is in alliterative manner, once
read its sticks in the readers mind, this draws in the
reader as well with the use of this stay strap line. The red
outlining on the streamline relates the text tot he image .
The smaller print on the side give the readers some
insight into what they are in store for thought the
magazine, The small but bold exclusive makes the reader
not want to miss out on what feature story is included
inside
visual style- the layout of the magazine is very tidy, the
next form the ‘L’ shape layout which is a common
convention of the music magazine category. The
appearance is simplistic and easy to grasp for the on
lookers
barcode- a common convention of a magazine normally
situated at the bottom, required for it to be purchased,
so essential. As well as the date and price, the price is
typically in smaller text as this does not want to stand
out and have an effect on the reader intentions of
buying the magazine
sub-stories: another convention that is be used is
adding in additional titles of stories that are featured in
the magazine. This helps draw the attention of the
reader, which will increase the likelihood of purchase
the title of the magazine synchronises with the genre
of the magazine as well. ‘Rhythm News Base’ spelling
out RnB which is clever and distinctive for the
audience, not one to be forgotten, especially if a fan of
RnB

4. Contents
pageThis contents page in diverted away from the typical
conventions, there is no large masthead, but instead a
small reminder in the top left. They have gone with
the approach of a feature page as there is no mention
of the word ‘content’ . Feature page is normally a
more urban approach to a contents page as it is less
formal and straight to the point.
The image is the centre piece of the feature page
as well as the front cover, taking up 60% of the
page. They have used a medium long shot to get in
conventions of the element of fashion that effects
R&B. Neither of the artist are looking directly to
the camera which could mean that there is more to
come within the magazine.The image also has a
shadowing effect, this means that they rent as
innocent as they seem, as shadows and darkness
can be a representation of danger
The colour palette is the same sophisticated
scheme of colours as the front cover but white
has took dominance instead of the red and
black; white can be a representation of
innocence and that the artist aren't as urban as
the audience may think (might have a reason
behind their lyrics) The red is still the stand out
vibrant colour of the piece, this is to draw
attention tot he important information, like
page numbers, the colour black is purely to
inform as it is the small synopsis next to the
page number.
Layout- The layout of the feature page is very
simplistic and easy on the eye, with the main
attraction being another snapshot of 2 dark
skinned music artists. The organised page
number featuring on the left hand side of the
text describing what the page is all about. There
are no large writing or text that is instantly
engaging, which show confidence that people
will look through it in more detail.
The image is stereotypical of the genre R&B with
2 multicultural artists, they are also in a posey
stance leaning up against the wall which is shows
the laid back, relaxed nature of the
magazine.The clothes the artist are wearing are
urban its the camouflage jacket being in touch
with latest fashion, and also wearing a chain
round the neck showing that they have money as
jewellery is a convention of the flashy R&B genre
The subheadings are in the black for to keep the
colour scheme of the magazine throughout,
creating continuity and recognition for future
editors. These headings are short snippets of
what the reader can expect which is intriguing
and more likely to purchase the magazine

5. Double page
spread
The image takes up a hole side of the double
sheet spread, making it the first thing to look
at once would be opened. They have used an
over the shoulder shot to present what her
point of view is and how she sees her success.
The setting of the photo is in a dance theatre
which suggest that she might be working on
new things for her ‘fans’. The artist is looking
back at herself which is inviting for the reader
to know what she is thinking which is in the
text to the left of her.
The masthead on the double page spread is
the same as the sub-title on the front cover
showing that this is the feature page. Taking
up the same catchy alliterative form, making
it stick in the head of the reader and not to be
forgotten, like the artist and her music.
The text is written in straight columns which is
unconventional as this is seen as a formal way
to print the text. The text consists of many
personal quotes and experiences of the artist.
This appealing to the reader and more incline
to buy it if they think they get a personal
account of their favourite music idol.
On the image there is a pull quote from the
artist herself. ‘Deeper lyrics make the song
not just a catchy tune’ this shows to her fans
that she is not just a musician to make money
and have fame she wants to get her point
across and celebrate her talent.
nevertheless, we see that Tashi T has an ego
that many celebrities have with the quote
situated in the text ‘I want to be a brand’ this
is red writing among the white and
emphasised by the black background. The
quote suggests that she is a craver for people
attention and money, as brands are
something to be sold. This has been done
purposely because the R&B greats are ones
with big egos like Kanye West and his
branded trainers ‘yeezys’ names after his
album is a prime example of what Tashi T
wants to achieve with that quote.
The colour palette yet again is following
the same scheme of colours of red, white
and black. They have chosen to keep the
colours the same throughout to create
consistency for the reader as well as this
future readers will be able to identify in the
magazine without seeing the brand name.
Creating a brand identification through
colour. Throughout the three pages
produced, each page has took turn on
being the dominant colour which is
refreshing for the readers viewing as it is
not boring and consistently identical.
The article starts by using a drop capital
which is a convention of magazines, it also
lets the reader know where the start of the
text is.