Download to read offline
More Related Content
Similar to media studies evaluation task
media studies evaluation task
- 1. AS media studiesmusic magazine evaluation
- 2. Question 1 -Who would be the audience for your media product?
- 3. Target audience Mymagazine is following the hip hop/ rap theme used in VIBE magazine so my reader would be: Age Range: 16 – 30 Gender: my magazine will be aimed at boys and girls Lower middle/ skilled working class Interests of my reader: Rap/ hip hop music Going to festivals and gigs Interested in reading about current events in the music industry Reading about the lives of rappers and how they became famous I chose this audience as I believe the stories in my magazine can inspire these young people to do well for themselves and even get involved in music. I believe that my mostly boys will read my magazine but it may also attract girls as well.
- 4. Typical reader ofmy magazine Sam is 17. music is a very important part of his life and helps inspire him to do well in life. Sam regularly goes to gigs and festivals which feature rap and hip/hop artists as he likes that genre of music. Although Sam loves hip hop, his real love is for rap. He enjoys rappers such as Eminem and Jay – Z but also loves the old school rap vibe. Sam is at college and is from a working class family. This means he is looking for things to buy which are not that expensive. However this influences him to be successful like the rappers he listens to. The friends he hangs around with also have similar music tastes and are from similar backgrounds. Sam often goes with them to gigs and festivals. Although Sam does not have a lot of money, the money that he does get he spends on music. He usually downloads his favourite tracks from iTunes but also likes to buy the CD’s of his favourite rappers. He also likes to read about the lives of the rappers he listens to, as he is aspiring to be as successful as they are.
- 5. I aimed my magazine at… Likesrappers such as: Eminem, Kanye West, Lil Wayne and Jay- Z English Working/ skilled working class
- 6. 2- How didyou attract/ address your audience?
- 7.
- 8. Gender: I aimedmy magazine mainly at boys as I the content of my magazine was mostly about the lives of male rappers. Although this may appeal to girls as well, I think my boys would be interested in reading my magazine. My magazine would attract boys as they may aspire to be like some of the rappers who are named on the front of my magazine. Also, the main story article is about the rise of a male rapper which may influence their views about later career paths. Age: I aimed to target my magazine at 16-30 year olds as the content would mainly appeal to this age group. The rappers included are rappers who this age group would typically listen to and I believe my made up rapper is perfect for this audience as he is still young and new to the music industry. The writing for my double page spread is also quite formal and so the that is why I have targeted it at over 16’s.
- 9. This strapline attractsthe reader as it is giving away a prize which the customer could win and so this encourages them to buy it The red writing stands out on the black background which will draw the customers eyes to it. The friendly slogan ‘feel the music’ may also encourage the reader to read the rest of the magazine after seeing the front cover. Inspiring, yet relatable quote to draw the reader in more.
- 10. I used ared and white colour scheme as I felt that it would stand out well on a black background. I used this colour scheme for my front cover, contents page and my double page spread. However these colours are quite serious as I wanted to connote the seriousness of my magazine. I also used this colour scheme to as red connotes danger and I wanted to show that this new rapper may be a danger to the already existing rappers in the industry.
- 11. 3- How doesyour media product represent particular social groups?
- 12. Social Groups Gender Age Ethnicity Sexuality Class and status Physical ability/disability Regional Identity
- 13. Age – themodel for my magazine would be a similar age as the audience who would read my magazine. This would help them to relate to the magazine as they may be aspiring to be a rapper. As he is the same age, his taste in music would be similar to the audience of my magazine which may encourage them to buy it. Gender - My magazine is targeted primarily at males and so this is why I have chosen to have a male figure on the front of my magazine. The story in my double page spread about a young boy who has become a famous rapper may influence them to buy the magazine If they aspire to be like him. Social class and status – the story in my double page spread shows that my rapper is of a working class background. The clothes he is wearing also connote a stereotypical view of someone who is working class.
- 14. My model hashis hood up which shows a rebellious tone to my magazine. This represents the young, working class audience of my magazine. This is what I would imagine my typical reader to look an dress like. My magazine would be predominantly aimed at black males as this is the biggest audience for rap music. However I chose a white male for my model as I believe it shows that there is also a gap for white males in the music industry.
- 15. 4 - Inwhat ways does your media product use, develop or challenge forms and conventions of real media products?
- 16. The magazine Ilooked into was ‘VIBE’ as it is also a rap/hip hop magazine and has a similar theme to my magazine. Most of my inspiration came from VIBE as it is also a serious magazine that shows the stories of rappers and how they became famous. I also looked at VIBE magazine contents pages and double page spreads to get an idea for what mine might look like.
- 17. Title: Denotation – ‘VIBE’in bold and upper case red writing. Connotation – Bold writing makes the magazine stand out and red usually shows danger which may reflect and relate to the image of Eminem who may be a danger to other rappers because of his musical talent Image: Denotation – Rapper ‘Eminem’ looking directly at the reader of the magazine folding his arms. Connotation – looking directly at the reader draws the readers attention to the magazine. The folded arms shows that the page about Eminem will be of a serious matter. He is also not smiling which suggests something bad may have happened to him and this is further revealed by the line ‘Comes Clean’ Shows the magazine is serious ‘Eminem’ is the main cover story which shows his dominance in the rap industry and this is further backed up by him folding his arms which also shows he may have authority over the other rappers. He is revealing his tattoos which may show that he is revealing stories about himself inside the magazine. Black and red colour scheme Sub Titles: Denotation – Names of other Rappers in smaller writing. Connotation – smaller writing shows that the magazine will be predominantly about Eminem. Other rappers are less significant. Quality: Denotation – Glossy and expensive. Connotation – shows reader that product is of high quality which makes them willing to spend more money on it Layout: Denotation – cluttered Connotation – shows that the content in the magazine may be about rappers who's lives are cluttered. Plain black vest makes Eminem stand out from the plain white background. It may also be used to show that Eminem is a white rapper amongst lots of black rappers. Red writing shows danger. Eminem is dangerous in the music business.
- 18. Target Audience Mymagazine is similar to VIBE as the target audience for ‘VIBE’ are people aging from 18-34 whereas mine is 16-30. ‘VIBE’ is currently sold at £4.95 and my magazine was £4. Their annual subscription is £14.95 which is a relatively cheap price so it is targeted at a working/middle class audience. This image shows the percentage of people from different categories that read VIBE. It shows that ‘VIBE’ is mostly read by men between the ages of 18 and 34 and that the majority of people who read the magazine are employed or in education. It is also shown that the vast majority of people who read the magazine are Black/African American. I have tried to aim my magazine at a similar audience as the genre is also similar.
- 19. Using, developing andchallenging Conventions Masthead – shows the name of the magazine Banners show extra information about what is inside the magazineMain article inside magazine Eye contact Name of artist used in main article Price and barcode Ideas about content of magazine Competition for customers Slogan and masthead changed slightly so that slogan fits the masthead Pull quote Looking over shoulder = using = Developing = challenging Most magazine will have a button with extra information
- 20. = using = challenging =Developing Title of ‘contents’ Magazine logo and date in corner ‘Features’ section ‘Regulars’ section Model looking directly into camera ‘T’ in background ‘Artist interviews’ section Some music magazines have additional photos to show the content of the magazine
- 21. Title of article Pull quotes Pagenumber and title at bottom Main article on right hand side Model looking into camera Date magazine was issued Two pictures Model facing away from reader Some magazines have headings for different sections of their articles. = using = challenging = Developing
- 22. 5 - Whatkind of media institution might distribute your product and why?
- 23. Distribution To distributemy magazine I would go for a rival company and try and steal my competitors audience. This is because my magazine is similar to VIBE magazine and so I believe it would sell well. My magazine would be published monthly at £4. this is because my target audience is of working class and so may not have as much enough disposable income to buy a magazine weekly or fortnightly. I would sell my magazine in supermarkets and local shops such as Sainsbury and Tesco but I would also make my magazine available and purchasable for customers online. I would also make an app for smart phones which would give customers updates on content and release dates of my magazine. I would also set up a Facebook and twitter page so that updates can be given to my consumers.
- 24. I would needto include a link to my Facebook and twitter page on my magazine. @FeelTheMusic! Feel The Music – (magazine) Email: FeelTheMusic-FTM@Hotmail.com I would also need a link to my web page for my magazine #FTM
- 25.
- 26. My website would havea similar style to VIBE’s website. I would include a link to Facebook and twitter on my magazine to promote it even more. Customers would get the latest updates about my upcoming magazines and the new content which will feature in them. I would also release exclusive content onto the website that customers would only be able to view online.
- 27. 6- What haveyou learnt about technologies from the process of constructing this product?
- 28. I started offby thinking of possible names for my magazine. These are some of the names I came up with: • Insight • Amplified • Impulse • Pulse/ Pulsation • FTM (Feel The Music) I decided to go with the name FTM and then I went on to choose a font for my masthead. I went with the font ‘Gipsiero owtline’ and developed it into a logo.
- 29. I first designed mymasthead and some banners on my magazine in InDesign I then went on to change the colour of my masthead as I felt it would stand out better. I then went on to use Eminem as a model for my magazine before taking my pictures. After taking my photos I chose this to go on my front cover. I also changed the colour again as the red stood out more on the black background
- 30. These are someof the photos I took for my front cover, contents page and double page spread. I picked the three circled photos and then proceeded to delete the backgrounds from them. To delete the background, I copied the images into word and then removed parts of the background that I did not want. In order to take these photos I borrowed the camera from the school. A white background had been put up for us to take our photos in order to make them the best quality.
- 31. I then importedmy chosen picture onto InDesign and this was the result. I first started off by using the shape tool to get the rectangular black background. I then proceeded to put the masthead and banners onto the magazine. After doing this I imported my picture onto InDesign and started to find the best place to put it. I already had most of the content that was going onto my front cover as I used it before I had taken my photos. However I decided to change some of it before I handed in my final magazine.
- 32. I alsoused a similar process for my contents page and double page spread. I wrote my DPS article in word and then copied it into InDesign when the rest of the DPS was finished. I first decided what content would go on my double page spread and then added it after. For my contents page I also wrote up all the content in a word document and then copied it into InDesign. I chose what picture I wanted for my contents page and then proceeded to work on the design.
- 33. 7- Looking backat your preliminary task, what do you feel you have learnt in the progression from this to the final product?
- 34. Practise magazine coverPractise contents page
- 35. In my practise magazineI used too many fonts on the front cover. After realising this, I then changed my real magazine and used only 2 fonts. I also did not have a barcode on my school magazine but I included one on my music magazine which makes it look more professional. I feel that my work has improved massively as I have got used to how InDesign and Photoshop works.
- 36. I believe mycontents page has improved massively as well. In the school magazine contents page I stretched the image behind the text and on the music magazine I took more pictures specifically for my contents page. There is also more content on my music magazine contents page as it includes Features, Regulars and Artist interviews.
- 37. Overall Ibelieve my work has progressed since the preliminary task. I have learnt about magazine conventions and I have incorporated them into my music magazine. I have also improved my skills on Photoshop and InDesign and have been able to create a more professional looking magazine. For my school magazine I only took one picture and after doing this realised that more pictures would be needed for a real magazine. For the music magazine I then proceeded to take several pictures and choose the best ones. This allowed me to use photos which would be more significant to the style of my magazine.