The document summarizes the key details about the intended audience and purpose of a proposed hip-hop music magazine. The primary audience would be mostly males aged 16-24 who are interested in hip-hop music, graffiti, and dance. The magazine aims to fill a gap in the market for a hip-hop focused publication. It would have a similar audience to the magazine Vibe but be more mainstream.

2. I aimed my
magazine
at…..
Who know what music
they like….
Who go to gigs….
Influenced….
Male
Who like to shop at….

3. I feel that my magazine would be similar to Vibe and the
audience that buys that, however would be slightly more
mainstream. I also felt very strongly from personal experience
that there was a gap in the market for an Hip-Hop music
magazine aimed at young males. This would be my unique
selling point.
Q1. Who would be the audience for your
media product?

4. Q1. Who would be the audience for your
media product?
This issue of Vibe uses more
feminine colours that would
attract women. It also
appeals to the same genre
of music lovers as my
magazine would.
However, Vibe’s primary
audience is males aged 16-
24, so this suggests that the
brand is trying to widen it’s
audience.

5. 1. WHO WOULD BE THE AUDIENCE
FOR YOUR PRODUCT?
Ideal Readers
The ideal reader for my product is someone who
aspires to be like Jay-Z, Eminem or Drake. These are
people who model themselves on these celebrities
and will copy their hairstyles, fashion and style
because they want to be like them. They are also up
to date with their music taste and constantly aware of
the best hip-hop music within the music industry and
who are the biggest celebrities of the time.

6. These are just three of
the examples of my
research I Used with
survey monkey. Making a
survey allowed me to gain
a larger understanding of
my audience and place
that into what I put into
my music magazine. This
would allow more readers
as the target audience
would be accurate.

7. Primary Audience
The primary audience for my product would
be mostly males as my magazine is of a hybrid
genre which includes graffiti and dance. This
will be combined with the genre of dance
music. The age range for my primary audience
would be teenagers to young adults as I think
that these make up a large percentage of
people that listen to hip-hop cultured music.
Q1. Who would be the audience for your
media product?

8. My secondary audience would be people that would not
necessarily buy my magazine, but would read it when
partners, friends or family members had purchased it. I would
aim my magazine at 16-25 year olds, however this may not be
the only age range that would read it. I would aim my magazine
at a demographic who are very interested in hip-hop music, and
people who are interested in graffiti and hip-hop dance I would
also aim my product at people who are interested in the style
and fashions that the artist promote, and readers that aspire to
be like these people. However, these may not be the only
people that would be reading my product as some people may
just read it because it is available to them (friends, partners
etc.).
Q1. Who would be the audience for your
media product?

9. Q2 : How does your media product
represent particular social groups?

10. Q2. How does your media product represent
particular social groups?
MODE OF ADDRESS:
The use of typography within my
features creates a code that the
audience of my publication would
understand.
IDEAL READER:
My star represents the ideal reader, with
the use of his presents on the main image.
His costume and performance connote a
serous and direct look, connecting to
traditional conventions for male stars.
Therefore my target audience would
ASPIRE to be like him.

11. Q2. How does your media product represent
particular social groups?
•To appeal to the correct TARGET AUDIENCE, my star
would have to represent an idealised version of the
reader. In order to appeal to as many consumers as
possible, the star must appear mainstream and non-
threatening.
•On the following slides I will demonstrate how
Eminem, one of the celebrities my chosen audience is
interested in, filters his appearance and performance
depending on her audience

12. Q2. How does your media product represent
particular social groups?

13. Eminem: mainstream representation

14. Eminem: mainstream representation

15. Q2. How does your media product represent
particular social groups?
Both images have there
similarities. The left image
shows a more formal look
comparing to the one on
the left which is shown as
a more youthful costume.
This connect as it shows
Eminem from an older age
to a younger age
His professional simple
hair cut with a blazer and
jeans show a more formal
and sensible Eminem.
His youthful look shows Eminem
in a more ruthless Eminem. This
can be show wit him clearly
showing his tattoos and baggy
jeans

16. Q2. How does your media product represent
particular social groups?
COVER STAR:
In all the photographs of my star, I tried to make sure he would be
APSIRATIONAL for the readers. He is the same age and gender
as my IDEAL READER, therefore would attract the TARGET
AUDIENCE. The mise en scene of the star represents a slightly
rebellious young man, and the use of eye contact connote a sense
of confrontation.

17. Q3: What kind of media institution
might distribute your product?

18. Seymour is the largest distributor of UK
magazines internationally, exporting magazines
to over 90 countries. Seymour would allow the
magazine spread rapidly through the UK and
other countries.
Inter-Media currently hold all rights of Vibe
magazine one of the biggest Hip-Hop
magazines around. With connection with
Inter-Media would allow good advice and
publisher options for ‘The Motion.
Q3: What kind of media institution might
distribute your product?

19. The Motion would be a quarterly magazine
priced at £5.00. Vibe my main magazine
influence price their magazine at £5.30 this is
due to the fact it is sold on a quarterly as is ‘the
motion’ so is more expensive than a monthly
magazine.
I will use advertisement in the magazine to
increase income also.

22. THE MOTION FESTIVAL.

23. Radio
Q3: What kind of media institution might
distribute your product?
TV

24. I researched the music magazines XXL and Vibe in order to get an idea of the
different media conventions and institutions to how I should develop and
distribute my own music magazine. Both magazines are for different genres and
so using both as examples it helped me show how to distribute my magazine as
my genre was a mixture of both, more chart based.
The brand statement for XXL magazine is “the worlds biggest selling quarterly
Hip-Hop magazine”.
This statement helps sell the brand as it uses statistics and so people are likely
to believe facts over opinions and buy the magazine thinking it is professional
and popular. Whereas my brand statement is “This years number one Hip-Hop
magazine of the year” which although it isn't facts sells the brand to the
audience as it tells them that the magazine is better than others and promotes
the issue. It also promises them that there will be quality interviews and stories
in the magazine which beats others.
Question 3- Distribution

26. The conventions of a front cover of a music magazine varies with every sub-genre. My sub genre
for my music magazine was hip-hop. The conventions of a hip-hop magazine are that its very simple
but has that professional look. The front cover must have a mast head. This should stand out on the
page with bold typography and bright colours to emphasise the text. In a hip hop magazine there is
a pattern that theirs only one picture on the front cover which is the ‘cover star’ these vary from
close up shots to mid shots. The cover stars wear expensive but smartly traditional clothing but a
hint of ‘gangsta’ look. The way the cover stars name is shown is similar to the way the mast head is
shown in how its presented in a bright colour contrasting with the darker colours to give the effect
of ‘catching the eye of the reader’ The sub headings on the front cover are shown in a simple
format with a continuous text style normally focusing on the colour black which then contrast with
a consistent white coloured background but many hop-hop magazines go for the opposite with a
black or grey background with a white font.

27. The conventions of a hip-hop music magazine have similar effect to the way the front
cover is lay out but just in a different format. With the contents page it has a main
title again very bold simple colours to give that grudged but professional look. There
is normally a box or an object to disconnect the title to the main image and the
features. The box can have a sub title or simply showing what is below the box. The
main image is normally the cover star and the main story. This fills the half of the
page normally with a full shot. On the other side of the image lays the features. With
a hip-hop magazine it provides a simple lay out with the page numbers and story.
Some have the main stories with a more detailed description others have more
features shown but telling less about it allowing the reader to want to carry on
reading about it. With my hip-hop music magazine contents page I followed the
consistent look of a hip-hop music magazine contents page.

28. The conventions of a double page spread in a hip-hop music magazine are that
again are very simple but professional. In a hip-hop magazine double page
spread on one of the pages has an image of the star which is normally a full
shot. With the image it normally shows the star in how it resembles him/her on
how they are to be read in the text. The image can often be viewed on to the
other page with an overlapping image like example 1. I challenged this idea by
just allowing the image to be on one side. On the text side above it has a title
showing what the text is going to be about. It can be the artist name or a quote.
Often hip-hop magazines place the artist name and then put a quote as sub
heading. The title has to be bold and either bright or black. The text is in a small
black font with the layout being in organised columns.

29. How did you attract/address your
audience?
Question 5-

30. Mast Head
Main Image
Free Give away
Anchored
Text
Cover Star
Features

31. Gender Age and Artist
Gender:
My magazine is aimed primarily at males but
could also target females that like the same
music and artists. The cover star is a male
however looks serious, he just looks
composed which is the look my target
audience generally prefer.
Age:
The target audience for my magazine is
mainly aimed at teenagers from the age of 16
up to about 22. The cover star is within this
age range so the reader can relate and be like
him.
Genre:
The genre is ‘Hip-Hop’ this is portrayed
through the cover stars clothes. It is also
portrayed through the other stars included
in the magazine and through the stars name.

32. The word ‘best’ draws the
reader in because there is
nothing better than it and you
want to know about the ‘best’
things. With it being at the top
this draws the reader and this
is the first thing they will see
when its on the news stand.
The word ‘free’ draws the
reader in because it is
something that they don't
have to pay for and get free
if they buy the magazine. It
is also bigger because it
persuades the reader to buy
the magazine.
The masthead
stands out because
it is in a bright
colour and also in
Upper case. This
stands out as it is a
convention which a
lot of magazines
don’t do.

33. Colour
The use of the red colour stands out
because it contrast with the white
background so the text in black stands
out.
The red colour contrast very well with the
white and black so its eye catching
drawing the reader into buying the
magazine.
Extra Artists
The use of the extra artists listed at the
side of the main star has information to
offer about other artists which is
widening the audience because if they
don’t like the cover star there are other
features they can look at.
Main Feature
The main storyline stands out on
the page because the big red text is
only included there.

34. Using pictures emphases
the main articles and draws
the reader in to flick
through the magazine. It
also helps them get an idea
of what else the features
include.
The heading is in the same
colour as the colours used
on the front and
throughout the rest of the
contents page. This
creates a unique selling
point and keeps the house
style.
The white colour used on
the ‘features’ makes them
stand out from the page
and draws the reader into
looking at them and
looking through the
magazine.

35. -A repetitive colour scheme consisting of Red, white and Black.
-The black colour is quite masculine so it connotes to my target
audience which is why I kept it consistent throughout.
-The black and white contrast with the Red making the more
important features stand out.

36. Question 6
What have you learnt about
technologies from the
process of constructing this
product?

37. What have you learnt about technologies from the process of
constructing this product?
The technologies I have used to help process the constructing of my
product are:
Microsoft Publisher. This allowed me to create a well structured format
for my Front page, contents page and double page spread using the
tools of Publisher.
Photoshop. This allowed me to edit images to create a better effect. I
used this with my main images to allow the images to look
professional.
Green screen and High quality camera. This allowed me to produce a
high quality image for my magazine.

38. What have you learnt about technologies from the process of
constructing this product?
I used Photoshop to create
cover of the iTunes logo as I
couldn’t use any real images
as it is copyright. I used it for
give out in my magazine.
I firstly drew a straight
forward circle and filled it
with blue and then using the
drawing tools I created the
famous iTunes music sign. I
used other effects such as
glow and shadow to add the
original view from the iTunes
logo to give it a professional
look.

39. With Photoshop I also created a pug quote. A pug quote is a vital
feature in a magazine. Photo shop allowed me to create a professional
pull quote with the shape edit tools.

40. What have you learnt about technologies from the process of
constructing this product?
I used Photoshop to create my music
magazine logo. This was quite a simple
task but Photoshop allowed me to give
it a crisp finish. Photoshop have very
good fonts and allows it to have a good
structural look to it.

41. What have you learnt about technologies from the process of
constructing this product?
I used Photoshop to create my main image of my front page. With this I used
specialist equipment such as a high quality Nikon camera to take the photo with a
green screen behind it. This allowed the image to have a quality loo to it. With
photo shop I used the rubber tool to erase the green from behind my cover star to
give it a plan look which contrast with the white background of my magazine

42. What have you learnt about technologies from the process of
constructing this product?
For my double page spread I used publisher to
create it. Using my music magazine logo and
image which were used by Photoshop. The
format of publisher allowed me to gave the DPS
a realistic look also the varied fonts gave me
many options to create a professional look to it.

43. Looking back at your preliminary
task (Aquinas College magazine),
what do you feel you have learnt
in the progression to the full
product?
Question Seven

44. For my first contents page I used
red and black font on a white
background and vice versa.
I used the bright red to create
focal points and make the main
features stand out so the reader
could scan the page.
I used a well structured way of
listing my features and images as I
placed them in boxes to separate
hem from the others and it was
easy to read for the reader.
I didn’t use my main cover star on
the contents page as I highlighted
all features as an importance in
the Aquinas magazine.

45. Evaluating My
College Magazine
Codes And Conventions
Evaluating My College Magazine

46. Technologies Used:
Publisher
Adobe Photoshop
Digital Cameras
Altering and
manipulating
photos

47. I find this image represents a
good quality shot and angle
for a magazine cover, and
has enough negative space
in the background to make
the subject ‘jump off the
page’.
The subject in this image looks
as though he could fit in on a
magazine cover, he is the clear
focus of the image and fits the
shot very nicely. Making this a
good option.
I found the subject in this image had very little
focus on the camera, making it inappropriate
for a magazine cover.

48. Technologies
Used:
Publisher
Adobe Photoshop
Digital Cameras
Altering and
manipulating
photos

49. Contents Page
I placed the features into separate
boxes. I used an image of what
the feature was to highlight to the
reader what it is clearly. The page
number was also focused heavily
to allow the reader to instantly
know where to go.
I anchored the main word
‘contents’ of the page by
the features highlighted
throughout the magazine
but they weren't the main
ones.

50. I incorporated the
Aquinas logo in my
contents page by
using an image of the
part of the building
with the logo on.
I made the title featured
number at an angle which
fits in with other pieces of
angled text on the page.
It also makes it more
interesting to look at.
Looking back at your preliminary task (Aquinas College magazine), what
do you feel you have learnt in the progression to the full product?