uk media publishing

2. UNIT 30 –UK MEDIA PUBLISHING
IN Unit 30 I have learned an outcome of understanding print based products of the ‘The
Sun’ newspaper. I have been analysing previous Newspaper Double Page Spreads of
previous Sun papers. By looking at these I have realised how ‘The sun’ draw people in to
buying there newspaper, for example exaggerating events such as the Tragic
Hillsborough event, which gained them millions of buys, but this isn’t good in the long
term for ‘The sun’ as many people stopped buying their newspaper due to hatred FOR
EXAMPLE ‘LIVERPOOL’ fans will never buy that newspaper due to the sun blaming them
for the disasters instead of the police whose fault it was.

3. Magazine of inspiration

4. FORM AND STYLE
The denotations of the XXL magazine front
cover of 50 Cent is significant as It symbolizes
The whole of XXL magazine in one. For example
the lgo in the top left symbolizes to their
audience that this is their magazine. XXL
magazine is a very simplistic magazine article to
Q magazine because they are both very simple
magazine, also XXL and Q both have there
company logo on the top left of every
magazine. XXL magazine also uses the three
color rule which is equivalent to Q magazine as
they also use the three color, with the same
colors as Q magazine which could be symbolic.
Also the main image over lapping the logo
could be symbolic by 50 Cent being the ‘star
appeal 'of the whole of the XXL magazine.

5. FRONT COVER
The main image of 50
Cent conveys what he
is wearing and his
facial expression are
making him look angry
even know he has a lot
of popularity, maybe
he wants more.
The cover lines that
are found on the
top right of the
front cover article
convey all the
famous artists that
are found inside the
magazine article.
The main headline ‘50
cent’ is significant as if
a customer see’s the
main headline it will
attract them to buying
the magazine and
making them want to
read it.
The strapline
‘its always
money, power
and respect’ is
symbolic as it is
what everyone
wants and
clearly 50 cent
has got it.
The barcode on the bottom
left is important as sometimes
they have social media links
which will take you to their
accounts e.g facebook

6. DECONSTRUCT A DOUBLE PAGE SPREAD
Non verbal code – colour , white
and black can be seen as smart of
this double page spread article is
significant as the colors are black
and white which is the same color
of his suit which could anchor the
text and also symbolize that Rick
Ross is the king of hip hop.
main image It is a interesting
factor how the picture of Rick Ross
does take up half of the double
page spread. In the image it looks
like Rick is celebrating. I presume
that this is because he is the man
of the year in the hip hop industry,
this is indicated by him holding a
bottle of champagne and balloons
behind him. The size of Rick in the
image could also insinuate how
famous he is in the music industry
and he is celebrating this by
drinking champagne.
Drop capital at the start of the
article there is a drop capital which
is much larger then all of the other
letters, this could be because it is a
important article about him, this
creates a point of interest that
draws the readers eyes to the
article.
Page number At the bottom of the page of the double page spread,
the name of the photographer and the author of the article, this is to
make sure that they are credited in the magazine article.
The stand first ‘
man made’ could
symbolize that Rick
Ross is a superior
person compared
to other people
due to his career in
hip hop, this is
significant as the
mast head draws
peoples eyes which
makes them want
to read the article
to see why it says
‘Man made’.

7. Also another convention that I will
repeat in my second magazine is the
barcode that I had to create for the
first magazine, but for my second I
can screenshot it and drag it over to
the second magazine that I am
creating.
Another
convention
that I will be
able to
repeat are
cover lines
which I can
just copy
Also another
convention that I
will be able to
copy over will be
the main image
which is a
medium close up
which I can just
copy over to my
second
magazine.
What I intend to ‘repeat’( Steve Neale 1980)

8. For my magazine article I am going to repeat the fact that they have a close
up of the main image and that the main image covers the logo which this
could further symbolize that the artist is taking over the magazine due to
their star appeal.
Also I will repeat the font of the magazine front cover for the XXL magazine
this is because the font is big and bold which stands out to the audience,
which could signify what the story inside the magazine will be about and
which will give away who it is about and what it is going to be about.
Also another convention that I will repeat in my second magazine is the
barcode that I had to create for the first magazine, but for my second I can
screenshot it and drag it over to the second magazine that I am creating.
What I intend to ‘repeat’( Steve Neale 1980) continued

9. Magazine ideas
Color
scheme
Dark colors such as red could
symbolize anger in their life
story and fears that they have
had to get over.
Masthead
Target
audience
The target
audience of my
magazine will be
from around 17-
28 stereotypically
because young
adults enjoy rap
music, so
therefore will like
my magazine
article.
Brand
identity
To use bold and bright text so the text stands out
to the audience. Also my masthead will be at the
top of the magazine article therefore they will
recognize that is my magazine. The title $TACKZ
illustrates the money that the artists featuring in
the magazines make of rapping
The frequency of my
product will be a
weekly release just
like XXL to keep the
audience up to date
with new magazines
frequency
My
masthead
will Rap city
and will be
located in
the top of
the
magazine.
Type of
images
Strapline
The city that won’t let you
down.
On my article
I will have
upcoming
artist that
Will Be
featuring in
my magazine.
RapCity mind map

10. Magazine ideas
Color
scheme
Dark colors such as red could
symbolize anger in their life
story and fears that they have
had to get over.
Masthead
Target
audience
The target audience of my
magazine will be from around
17-28 stereotypically because
young adults enjoy rap music,
so therefore will like my
magazine article.
Brand
identity
To use bold and bright text
so the text stands out to the
audience. Also my logo will
be at the top of the
magazine article therefore
they will recognize that is my
magazine
The frequency of my
product will be a
weekly release just
like XXL to keep the
audience up to date
with new magazines
frequency
My
masthead
will $TACKZ
and will be
located in
the top of
the
magazine. Type of
images
Strapline
Discover the best of rap
On my
article I will
have
upcoming
artist that
Will Be
featuring
in my
magazine.
$tackz mind map

11. MOOD BOARD- $TACKZ

12. MOOD BOARD CONCLUSION
I chose two nice cars which a are both
Lamborghinis, I chose this because these
cars are very expensive and top class
which therefore means the person who
owns them must have a lot of money so
therefore this will convey the artist on the
magazine.
These valentinos in the
picture are very
expensive shoes so
therefore this will also
convey the artist having
a lot of money which is
the competition in
rapping.

13. AUDIENCE THEORY HARTLEY
Age: my magazine will appeal to teenagers
because the genre of my magazine will attract them
want and come and read and find out information of
people who will be featuring in the magazine.
Gender: my magazine will usually refer to majority
of teenagers but most of them being boys at this is
the specific gender who listens to the rap genre.
Class: my magazine appeals mainly to teenagers so
this will be seen as the younger class from the age of
15- to around 21‘star appeal’ (Richard Dyer).
Ethnicity/Nationality: my magazine usually refers to
people who live in the United Kingdom and only gets
released in the uk so therefore it is targeted a people
who work and live in the Uk

14. AUDIENCE THEORY HARTLEY
Age: Q magazine appeals to young adults from 18-30 year olds
because the genre is hip hop and stereotypically refers to young
who like the genre of hip hop.
Gender: Q magazines usually refer to majority of males as the
percentage of male to female is 78% and female is 22%
Class: Q magazine appeals mainly to a working class audience
because of the price of the magazine such as some of the ‘star appeal’
(Richard dyer).
Ethnicity/Nationality: British and American therefore the magazine is
mainly for white people.

15. MASLOW’S HIERARCHY OF NEEDS
• Maslow's theory mentions 4 different potential outcomes for a
reader after reading a magazine these are; social climbers, care
givers, explorers and survivors. Social climbers is when the
audience are driven by improving their status in society. This is
important because it gives the audience confidence and a
drive to do well in life. Caregivers is when the audience
sympathies with the characters situation. This is important
because it gives the audience a chance to escape reality and
be engrossed into a magazine. Firstly there are social climbers
which is where the audience are driven by improving the status
in the hierarchy of needs in society, and caregivers is when the
audience gin sympathy for a characters situation. Furthermore,
explorers is where the audience are driven by social change in
a magazine. Also lastly, survivors is where the audience want
character to be safe as they have gained a bond with that
specific character. This is important because it gives the
audience a chance to escape reality and be engrossed into a
magazine. Survivors is when the audience members want
security and routine. This is important because they have
security knowing that the magazine will be published on a set
date.

16. AUDIENCE THEORIES
• Uses and gratifications (Katz):This theory is about how people explore the media and in which way they do it,
When they do explore the media there must be reasons why. There are 4 different segments to the theory: Katz’
uses and gratifications. Firstly there is personal identification which Is when the audience can relate to a
character from an article. Also there is personal relationship where this is when the audience feels for a specific
character and gains a close bond with them and wants the to succeed in what ever they are doing; pernultimetly
there is inform and educate where the audience learns something from a article in this situation it is where they
learn something from the text about the article or what they are trying to achieve. And the last part of the uses
and gratifications theory is diversion which this is about the audience is able to escape from their reality in their
mind and gain a place in the text as if it is real and is happening in heir eyes.
• According to Maslow the target readership would be survivors because they will like the security and routine of
knowing that the magazine will be produced monthly for their entertainment. Social climbers is when the
audience are driven by improving their status in society. This is important because it gives the audience
confidence and a drive to do well in life. XXLs target audience will fit in to the social climbers because they will
like to read about the top music artists, this will therefore improve their status in society.

17. TARGET AUDIENCE
• The target audience of my magazine will be aged from around 16-25(Hartley)this is
due to teenagers and people in their early 20’s are big fans of rap genre, this is
significant because the more people that like rap genre then the more people will be
purchase my magazine article due to the fact that they enjoy listening to rap music.
Therefore I am aiming my magazine article at people from 16-25. According to Katz
uses and gratifications the audience will be able to ‘personally identify themselves with
their ‘star appeal’(Richard Dyer).They will also be able to ‘personally identify’ stories in
the magazine from the artists where they talk about their hobbies and interests.
Furthermore the audience will be able to divert from everyday situations such as work
by reading the magazine that will entertain (Katz) them. The magazine will inform and
educate(Katz) the reader of new music information and will keep the reader updated.
• According to Maslow the target readership would be survivors because they will like
the security and routine of knowing that the magazine will be produced monthly for
their entertainment. Social climbers is when the audience are driven by improving their
status in society. This is important because it gives the audience confidence and a drive
to do well in life. XXLs target audience will fit in to the social climbers because they will
like to read about the top music artists, this will therefore improve their status in
society.

18. TARGET AUDIENCE
CONTINUED
• Psychographics - the study and classification of people according
to their attitudes, aspirations, and other psychological criteria,
especially in market research. Psychographics is all about
stereotyping and what sort of people get put in to specific genre
category considering their personality, appearance, how they dress
and how they act. For example the consumers of Q magazine is
mainly men which can be seen by the Q reader where it is stated
that 68.3% of the consumers are all men and the other 31.7% are
women. Furthermore these men who are consumers of Q
magazine will be mainly people who enjoy rock music, so therefore
the majority of them could have long hair and like wearing black
colors which is because whilst listening to rock it is a dark and
chilling atmosphere which is why the color black is insinuated.

20. FONT STYLE
OldSchool Freshman
Sketch 3D
28 days later

21. Gobold
Glitter campus
outlined Broken Detroit
Woodcutter tags
Dk bad medicine
Font styles

22. HOUSE STYLE AND COLOUR
SCHEME
Colour Scheme
My color scheme for $tackz magazine I prefer is Red, Black and grey. This is because I liked
look of Q magazines magazine which is the same colors and it looked very clean and smart
looking so I decided to do the same. My colour scheme for my RapCity magazine is going
be red, black and white. I chose white because this will furthermore keep my magazine
professional as this is a neutral colour, also the colour white contains an equal balance of all
the colors of the spectrum
Font Style
The font style I am using is Obelix pro for main headings and titles. This is because it goes
my rap theme and for people who don’t already know the magazine, when they first see it
will help them to tell what genre the magazine is, this is due to the fact that the font looks a
bit like graffiti but a neater version which could convey to the audience that my genre of my
magazine is rap. This font also looks very unique which is what I wanted on my magazine.
house styles will enhance my media product due to the fact that if I use more professional
front styles and a organized colour scheme this will benefit me by making my product look
better and look more professional in the terms that my product will look organized in the

23. TEST PHOTOGRAPHY
I had to take a few
images so I could see
what image would look
the best on the front
cover of my magazine,
Furthermore I think the
picture in the bottom
left will suit my
magazine the best.
This is the
picture that I
chose for my
double page
spread, this is
because I like
the fact that I
am looking
away from the
camera into the
distance.

24. TEST PHOTOGRAPHY CONTINUED
• For my test photography I have had to do take some photos to give myself a variety
of photos to pick for my front cover. I have taken some photos of myself who I am the
artist for my front cover. I have decided to choose this photo because I think it is the
best photo of the 4 I have taken. A factor why the test photography can be seen as
good as it gives you a chance to see what the photos will look like.

25. SUMMARY OF IDEAS
Genre: the genre of my magazine is going to be hip hop/rap only. This is
because I want to have my target audience from the age of 16-to around
and most people in this age group do listen to this genre of music.
Colors: the colors that I will be using in my magazine will be red white and
black which will symbolize dark and a sinister lifestyle which will be good
a genre of rap and hip hop.
Target audience: the target audience of my magazine article will be 16-
25.This is because the majority of people at that age will be listening to
style of music this is significant as this will be my target audience as well.
Price of my magazine: The price of my magazine will be around £3.50 this
is due to the fact that my inspiration XXL is around £4.80 so my article will
have to be cheaper so it sales on the market
Size: The size of my magazine will be A4 so that I am not changing the
wheel and my magazine should sell as it is cheap and the same as any
magazine.
RapCity and $tackz

26. PRODUCTION PLAN
Monday: get a
office which you
will be able to set
up the business
and be able to get
work done.
Tuesday: Go and get
the equipment for the
set up for the business
Wednesday: in this stage
you will need to buy
computers, desks and chairs
for the employees to work.
Thursday: create time
and dates for employees
to come and do job
interviews to join the
business
Friday: Create the job
interviews for roles such as
an editor and a writer.
Saturday: Create
the job interviews
for roles such as an
editor and a writer.
Sunday: Set the office up
with all the desks and
computers, ready for the
first working date.
Complete by:
Monday 1st of
December
Complete by: Tuesday
2nd of December
Complete by: Sunday 7th of
December
Complete by: Sunday7th
of December
Complete by: Sunday7th of
December
Complete by:
Sunday 7th of
December
Complete by: Monday
8th of December
Week beginning: Monday 1st December 2016
Monday: explain to
all your employees in
the business the plan
and regulations
Tuesday: first an artist
to feature in your
magazine that has
been answering the
questions in the
interview.
Wednesday: get the
writer that you have
hired to find some
questions to ask the
artist in the interview.
Thursday: hire a reporter
to meet up with the
featured artist and ask
the questions that need
to be asked
Friday: write up the
answers to the interview,
ready to go into the
magazine.
Saturday: Arrange a
photoshoot with the
artist and then take
some photos for the
page of them in the
magazine.
Sunday: start of
designing the magazine
with the layout first, then
the background ad
including colors
Complete by:
8th of December
Complete by: Sunday
December
Complete by: Thursday
11th of December
Complete by: Saturday
13th of December
Complete by:
of December
Complete by: Tuesday
16th December
Complete by:
Tuesday16th December
Week beginning: Monday 8th December 2016

27. PRODUCTION PLAN
Monday: Get some
employees to find
more information on
what is happening in
the rap life today.
Tuesday: the pictures
that have been taken
of the artists need to
be edited and
inserted to the
magazine.
Wednesday: insert the
interview write-up with
the artist onto the
double page where the
section of the artist is
going to be.
Thursday: try to find
some companies that
would want o be
advertised in the
magazine.
Friday: start finding
some stories that
relate to and about
the specific rapper
you have chosen.
Saturday: Weekend off Sunday: Weekend off
Complete by: Friday
20th December
Complete by:
Saturday 21st h
December
Complete by:
Wednesday 18th
December
Complete by:
Thursday 19th
December
Complete by:
Wednesday 18th
December
Monday: Finish
designing the magazine.
Tuesday: Find more
short stories about
artists you can also put
in the magazine.
Wednesday: Find more
short stories about
artists you can also put
in the magazine.
Thursday: Find more
short stories about
artists you can also put
in the magazine.
Friday: Send the
magazine of for
production
Saturday: Weekend off Sunday: Weekend off
Complete by: Friday
27th December
Complete by: Friday
27th st December
Complete by:
Thursday 26th
December
Complete by: Friday
27th st December
Complete by:
Saturday the 28th of
December
Complete by: Complete by:
Week beginning: Monday 15th December 2016.
Week beginning: Monday 22nd December 2016.

28. PRODUCTION PLAN
Monday: Distribute
magazines to stores,
shops and online
websites that have
permission to sell your
magazine on their
website.
Tuesday: Set up social
media accounts and
posters around your
local area. Help gaining
an audience before you
actually release the
magazine.
Wednesday: Product
Launch
Complete by:
Monday 5th January
Complete by:
Tuesday 6th January
Wednesday 7th
January
Week beginning: Monday 29th December 2016.

29. PRODUCTION PROCESS CONTINUED
• Page layout- Normally there is a specially team that focus on the page layout for the magazine
which they call themselves layout staff. There job is to make sure that the page layout is perfect
for the whole magazine.
• Proofreading- Now they will print out a hardcopy of the magazine and check if everything in
the magazine is correct, any mistakes that are found get corrected on a DTP file instantly and
then are corrected.
• File emailed to printer- The whole magazine is sent to the printer and then printed of after
proofreading the magazine.
• Distribution- This is the last stage in the whole of the production process of a magazine.

30. PRODUCTION PROCESS
• Date of publication- When the magazine is finished and when the publisher wants it to be released to the general public. Then
they will need to produce a schedule about the production process and when each of the process will occur.
• Managing the schedule-This is the most significant task there is in the production process of a magazine. If the publisher wants
there magazine to be published at the best standard possible then. The schedule should be made in a way of an action of
or supplying something for someone to use, just in case a accident occurred during the process then they can still meet the
• Editorial and budgetary decision- the next step that occurs in the production process of a magazine is the content/editorial
decision. The editorial decisions is the topics that get decided in the next issue of the magazine. They talk about various contents
will be upcoming in the next magazine. After thinking about what articles or topics, stories on the news and photographs that will
used in the magazine. Then they look at the budget they have to spend on the overall production of the magazine process.
• Content- Content needs to be decided inside the magazine and this is a very important step because without content they
wouldn’t of been able to publish the whole magazine in the first place. Content is therefore is very significant. Not only content but
photographs need to be decided for the content which the graphics are designed with a computer program.
• Sub-editing- Sub editing focuses on one major thing which the quality control on the magazine as a whole. Quality control focus
focus on checking the accuracy of facts in the article, marking sure spelling, grammar and punctuation is accurate in the magazine
making sure that articles follow the house style.

31. ETHICAL ISSUES
• Ethical Issue is a essential part of producing a magazine because if
there are ethical issues that are found in a magazine when it is
published, complaints could be sent to the publisher complaining
about a specific ethical issue that may harm the person reading the
magazine. When a publisher like “Bauer Media’ who produced ‘Q’s
magazines, companies have to follow rules to try and prevent any
people who have previously subscribed to ‘Q’ to be able to
complain to the publisher of the magazine. So therefore it is a
essential procedure to go through the magazine before it is
published checking that the magazine will not harm anyone in a
any sort of way. One of the rules that must be covered in the
procedure of producing a magazine will be’ particular care must be
taken to avoid causing offence on the grounds of race, religion,
sexual orientation, age and lastly gender. These are
significant factors that must be followed to make sure everyone in
the target audience doesn’t get offended whilst reading the
magazine.

32. LEGAL ISSUES• This link here describes how Bauer media wants free-lances
which is there employees and they want them to take away
their rights to be references in Bauer Media, therefore they will
need to sign a contract so they don’t need to reference anyone
which will mean this will take away their rights. Because of this
many righters and photographers have written to Bauer Media
stating that they will not work for them unless they take away
the new contract and they will carry on worming their again this
is essential for Bauer Media as they will have lost around 200
workers if they didn’t remove the contract.
https://www.theguardian.com/media/2010/
apr/19/bauer-freelance-contracts-row

33. ROYALTIES
• A royalty is a payment made by one party, the licensee or
franchisee to another that owns a particular asset, the licensor
or franchisor for the right to ongoing use of that asset. The NLA
newspaper licensing company is where content from a specific
magazine has been copyrighted and if someone else in another
magazine uses this specific information then they will have to
pay the first publisher which is essential for them, as they
created it. Furthermore, the NLA make sure that each publisher
gets their royalties which in this case will be money. Q magazine
royalty will be Bauer Media which both will be subscribed to the
NLA.
• http://www.dictionary.com/browse/royalty

34. IPSO- INDEPENDENT PRESS
STANDARDS ORGANIZATION
https://www.ipso.co.uk/editors-code-of-
practice/
The independent press standards organizations(ipso) who
are an independent regulator who set out rules and
regulations that media companies are in competition with.
We hold newspapers and magazines to account for their
actions, protect individual rights, uphold high standards of
journalism and help to maintain freedom of expression for
the press. They hold newspapers and magazines to account
for their actions, protect individual rights, uphold high
standards of journalism and help to maintain freedom of
expression for the press.
The ASA is a non-statutory organization and so cannot
interpret or enforce legislation. However, its code of
advertising practice broadly reflects legislation in many
instances.

35. IPSO EDITORS CODE OF PRACTISE• Privacy- This is when the editor has to be careful about what they are writing about someone and they
don’t expose any sensitive information. The code says that ‘Everyone is entitled to respect for his or her
private and family life, home, health and including digital communications’ so this means that if an editor
mentions any of this they can take action against them. For example with my magazine they cannot
any private confidential information about artists, because if I do this to a specific artist they could get my
company sacked due them publishing information on their magazine about that individual which this
then lead into a problem due to the fact that they haven’t got the rights to be doing this. The information
that the artist will not want to be sharing is personal information like their telephone number, where they
ect, this is due to the fact that this is their information that no body needs to know, and if any of this
information gets out there then this is when my company will be getting into trouble.
• Harassment- This is when the editor or journalists cannot engage in any form of intimidation or
harassment. This includes not persist in asking questions, telephoning and if they are on someone's
and they are asked to leave they have to leave. For example, if one of my interviewers that are working
me was trying to interview someone that maybe famous, and has relevance to my magazine and maybe
didn’t want to allow the interview to go on and the interviewer was pressurizing the artist to do the
then the artist could get the interviewer in trouble for harassment torwards the artists which could
furthermore, bounce back to the company whom then will get the blame due to the interviewer working
my being one of my employees so I will be the one getting the blame. This could lead into on going fines
and even a reduction into publishing.

36. IPSO EDITORS CODE OF PRACTISE-
CONTINUED
• The Code- the system of voluntary self-regulation to which they have made a binding
contractual commitment. It balances both the rights of the individual and the public's
to know.
• Accuracy- This is when the media company has to make sure that what they are
publishing is accurate towards the IPSO guidelines. However if the company is inaccuracy
when this must be corrected or they have to write an apology. However the publisher
be sewed by the person they have accused if they have no evidence of what they say.
can relate to my magazine ‘STACK$’ due to the fact then when the journalists are writing
the magazine they have to make sure that there work is 100% accurate, otherwise it will
furthermore, not look professional and if they do give false information about a artists as
such, then this could lead to them putting in complaints about the magazine for doing
Also if am employing people to work for me and I am paying them good money to do
then I want to make sure that all their work Is 100% accurate due to the fact that they are
getting payed for their work so they must be doing this to a high standard.
• https://www.ipso.co.uk/editors-code-of-practice/

37. EQUIPMENT AND COST
Equipment Cost
Office Space £300,000
Apple MacBook x 25 £41,225
Photoshop x 25 £1724.75
Desks x 25 £2,850
Chairs x 25 £2,200
Printer £ 172
Camera x 5 £1595
Total =
£349,766.75
http://www.ebuyer.com/760436-adobe-photoshop-
elements-v-15-
65273275?mkwid=s_dc&pcrid=51508047659&pkw=
&pmt=&gclid=CN3iuObPntICFa4W0wodd7oGyA
https://www.googleadservices.com/pagead/
aclk?sa=L&ai=DChcSEwiP9eurz57SAhWDt-
0KHesHDNsYABANGgJkZw&ei=g9mqWIHR
CcrAgAbdtICgBw&ohost=www.google.co.u
k&cid=CAASJORolOmBOiYb2yTMxrcywPI0r
ffp1--
u4UCaFeP7kQGk0IGR6A&sig=AOD64_2gC
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vQntICFbYW0wodgNQDig

38. STAFF AND COST
Staff Salary
Publisher £24,500
Photographers x 3 £22,500
Editors x 3 £22,500
Design x 2 £22,500
Finance x 2 £27,500
Writers x 2 £27,500
Journalists x 5 £ 22,500
Human resources £22,500
https://www.glassdoor.co.uk/
Salaries/publisher
https://www.glassdoor.co.uk/Salarie
s/photographer
https://www.glassdoor.co.uk/Salaries/edi
tor
https://www.glassdoor.co.uk/Salaries/design
https://www.glassdoor.co.uk/Salaries/finance
https://www.glassdoor.co.uk/Salaries/writer
https://www.glassdoor.co.uk/Salaries/journalist
£195,000

39. PRINTING COSTS OF THE
MAGAZINE
The final order To purchase 15,000 magazine copies at a good
quality it would add up to around £4612.92 so roughly it will be
around £3.50 each which I will be selling my magazine at around
£4.00each so I wouldn’t be able to make as much as profit as I would
like to make so next time I will need to order more copies so that the
overall price will be reduced and therefore I will make more money in
total.

40. BUDGET SUMMARY
Source of income the main source of income
for my magazine will be the advertisements
due to the fact that it is very expensive to
advertise in magazine these days. I will use
the advertising rates for a reflection so this
will allow me to look at what I can charge
peoples businesses to feature in my magazine
as advertisements. This will overall increase
the readership of the magazine, because there
will be a certain amount of income coming in
due to the people who are getting advertised
in the magazine.
Advertising within the magazine- advertising
within the magazine can consist of a range of
adverts to attract different types of target
audiences, this is significant because within my
magazine have a large target audience so this
means that there will have to be a variety of
advertisements to attract different people.
Within the q magazines publishers, they have
found out that the majority of there target
audiences are male, so therefore this means
they may as well get advertisements that will
attract men than women because this will get
the business who is advertising more
customers. For my magazine I want to have an
equal amount of men and women reading my
magazine due to my target audience being
bigger, this is significant because I feel like if
you have a bigger target audience and specify
the magazine for both genders then will give
the magazine a chance of expanding through
the males and women, this will give the
magazine a better chance of expanding due to

41. PROFIT AND LOSS BREAKDOWN
• £4.00- price of one magazine
• 15,000 magazine being published
• £4612.92 for 15,000 magazines
• £349,766.75 equipment
• £195,000 salaries
• £4.00 x15,000= 60,000
• £60,000- £4612.92= £55,387.07
• £55,387.07– £195,000= –139,612.93

42. FUTURE PLAN FOR MY MAGAZINE
• My plan is in the next 3-5 years I will be able to triple my overall salary, which will allow
me to slowly build my business as a whole, by buying better and advanced equipment
which will allow my employees for my business to work quicker and more efficient due
to the better equipment ect that I will be buying.

43. ROUGH SKETCHES
Masthead- The masthead
will be in the top left of
the page which allows it to
be visible to the audience.
Strapline- The strapline
is placed under the main
image next to the main
headline as well.
Cover lines- my cover
lines will be placed on the
side of the page, so it
doesn't take away
attention from the main
image.
Main image- the main
image is placed in the
middle of the page, so it
is in the center and gains
the most attention that it
can.
Main headline- The main
headline will be found
under the main image
because this will
describe the main image
in a word or two.
Barcode and pricing- the
barcode and price will be in
the corner of the front
cover, this is essential as it
needs to be visible to scan.

44. ROUGH SKETCHES
Main headline- The main
headline will be found
under the main image
because this will
describe the main image
in a word or two.
Main image- the main
image is placed in the
middle of the page, so it is
in the center and gains the
most attention that it can.
Drop capital- will be
found in the top corner
of where the interview is
which will make the
page more appealing .
Stand first- the stand
first will be seen near the
headline so they can see
the introductory about
the story
At the bottom of every
page you will be able to
see the page number,
also there will be the
logo this is essential
because it is good to
advertise your logo and
make people familiar
with the logo.

45. FINAL SKETCHES
First of all, I would have the mast head at the top left corner of
the front cover, this is due to the fact that the masthead needs
to be highly visible to the audience that will be looking at it; it
being in the top left will be appealing to the audience with
bright colors ect, to try and attract them to want and buy the
magazine. Also I will have a quote so that the customers can see
that there is a quote relevant to the article. Furthermore I will
also have puff promotions and social media links which could
lead to more consumers. Also I will have cover lines down the
side of the front cover, this is because I don’t want to draw any
attention from the main image.

46. TEST PHOTOGRAPHY
• For my test photography I took several different pictures in
different locations so that I could see which looked the best. Then I
will use this photo in Photoshop where I may add an edit before it
gets transferred in to my main double page spread or front cover.
Also test photography helped me to build up ideas of where I am
going to take my final picture as the previous photos where just a
practices to how well I looked in front of the camera etc.
Final photo for
my double page
spread after
being edited
with background
has been taken
out by using the
quick selection
tool.

47. HOUSE STYLE AND COLOR
SCHEMEColor Scheme
My color scheme for the magazine I prefer is Red, Black and White.
is because I liked the look of Q magazines magazine which is the same
colors and it looked very clean and smart looking so I decided to do
same.
Font Style
The font style I am using is Obelix pro for main headings and titles.
is because it goes with my rap theme and for people who don’t
know the magazine, when they first see it this will help them to tell
genre the magazine is, this is due to the fact that the font looks a bit
graffiti but a neater version which could convey to the audience that
genre of my magazine is rap.. This font also looks very unique which is
what I wanted on my magazine.

48. SETTING UP EQUIPMENT FOR MY
PHOTO SHOOT
• Firstly, in my photo-shoot I used a specific
camera which was called the d3200 Nikon
DSLR camera, which is a top of the range
camera which specifically focus on getting
the best photographs as possible by using
a setting called autofocus , this camera is
worth roughly around £230 where as the
tripod that I used to hold the camera cost
around £20 this tripod was called a Velbon
DF-41 tripod. Lighting is no issue for this
camera with its advanced settings as you
can change the time of day on the camera
so therefore it will need more lighting gin
the night where as if the picture was taken
during the day.