Billy Simmonds is pitching two rap music magazines called $tackz and RapCity. $tackz will focus on rappers who have a lot of money, while RapCity will portray itself as the city where all rappers are based. Both magazines will target ages 16-25 and use red, black, and white colors. Key conventions that will be repeated across both magazines include overlapping the main image with the masthead logo, close-up front cover photos, and inclusion of barcodes with issue details. Test photography has been conducted to choose appropriate front cover images. The target audience for both magazines is defined using theories by Katz, Maslow, and Hartley.