This witness statement summarizes Morgan Pearson's presentation of print-based advertisement ideas for a music festival or tour to a publisher client. The statement describes how Morgan presented an overview of their proposal, pre-production materials, target audience, budget breakdown, and production plan within a 10 minute time limit. It also includes a checklist completed by the witness, Miss J Oliver, a media studies teacher, evaluating Morgan's presentation across several criteria like discussing aims and objectives, providing draft designs, addressing legal and ethical issues, and leaving time for feedback. The teacher provided positive feedback, praising the detailed and confident pitch that covered expected areas sufficiently with creative pre-production samples and advertisements.

1. Witness Statement St. Andrew’s Catholic School - 64135
This form is to be used to testify or corroborate what has actually been observed.
Witnesses are people who can comment on work/performance/activities and can be:
• A tutor/assessor
A witness statement is used to support assessment. It should not be used to evidence achievement
of a whole unit.
Qualification
title:
OCR Level 3 – Cambridge Technical Introductory Diploma in Media - 05389
Unit title: Unit 15: Print Based Advertising
Assessment criteria
covered by the
activity:
Unit 15 – LO4 – Be able to present print-based advertisement ideas to a client
for feedback
(P4)
Client = Publisher
Candidate name: Morgan Pearson Candidate number: 2110
Date, time and
venue of the activity
being carried out:
Date: 23/06/2016
11:46am
Full description of
the activities being
carried out by the
candidate:
• The candidate is to pitch their print based media ideas for either a
festival or a music tour.
• They will provide an overview of a Proposal, pre-production
materials, target audience, the target audience and meanings behind
the title.
• The Budget Breakdown, Production Plan, Budget Breakdown and HOW
they are going to market the product.
• Time limit: 10 minutes
Date: 22/06/2016
Witness name:
Teacher
Miss J Oliver Witness signature:
Teacher
Miss J Oliver
Job title: Media Studies Teacher Relationship to the
candidate
Teacher
Contact details:
Email/School number
ncrafts@st-andrews.surrey.sch.uk
joliver@st-andrews.surrey.sch.uk

2. Checklist – Unit 13/30
Tasks Done ✓ Tasks Done ✓
Has the student discussed the
Proposal for the print based media
product? Aims and Objectives;
Target Audience; Campaign
Message; Style or approach;
Content.
Verbal Introduction?
✓ Advertisement that is of high
technical standard produced and
appealing.
✓
Production Plans – Are these
covered in detail? – lots of detail
very well covered and highlights
launch date.
✓ Legal and Ethical issues – copyright,
intellectual property rights,
slander/libel, royalties, offensive
language, public interest –
✓
Budget Summary – Budget of the
campaign, equipment and staff
needed, print and design cost,
magazine advertising rates – how
much will it cost you to advertise in
magazines.
✓ Opportunity for feedback - Have they
provided something to give feedback
on?
Feedback on Survey Monkey
✓
Target Audience
Maslow; Katz; Hartley; Socio-
economics; Psychographics;
spending power
✓ Campaign Message linked with
Advertisements
✓
Pre-Production Materials – Drafts,
Flat Plans, Font Styles, Plan for
images, House style/colour scheme
✓
Plan for the advertisements –
Production schedule, Launch Dates,
Recces, Location, Risk assessments

3. WWW
Draft Logo Design – colours are capturing highlighting it will be a lively festival – looks very techno!
Regulatory bodies codes of conduct affecting the campaign – excellent slide on this and very
detailed looking at different codes linked to your campaign.
Excellent Pre-Production materials – proposals cover all information highlighting he has planned
for the campaign very well – also hand drawn drafts and graphic layouts presented neatly.
Particular strength being Production Plan highlight the candidate has stuck to the deadlines.
Poster and Advert are very well thought out and look great – few changes need to be made.
EBI
Launch date in Production Plan – needs to be more obvious, you could put a red box around this.
Connotations behind the slogan (campaign message) – you can add a slide on this about the specific
connotations.
Change magazine POSTER to ADVERT– mistake in your Prezi.
Photoshop Advert –
Social media (synergy) needed – you could add a Hashtag for the festival and this could be placed at
the bottom of your page.
Puff Promotion - needs to be clearer you could put a stroke around the yellow circle
Aqua Blue writing – you could add a stroke around the writing to make it stand out more
J LOGO - touching the side needs to be moved to the right
Sponsored by Redbull – add the logo instead
Photoshop Poster –
J LOGO - needs to be moved to the right
Social media links - need to be added
Teacher Comment:
A very detailed and confidently communicated pitch that has covered the expected areas (see

4. above) in a sufficient amount of detail.
All pre-production and sample materials are fit for purpose as well and are creative in many areas
in relation to their print based advertisement.
Signed: Miss J Oliver Date: 23/06/2016