Sophie Angus pitched print-based advertisement ideas for a music festival to her publisher client. She provided an overview of her proposal, including the target audience and meanings behind the title. She outlined her budget breakdown, production plan, and how she would market the product. Her teacher, who witnessed the presentation, noted that Sophie discussed all required aspects of the proposal in detail, including the aims, objectives, target audience, campaign message, and pre-production materials. The teacher concluded it was an excellent pitch that covered all expected areas sufficiently and included creative pre-production samples.

1. Witness Statement St. Andrew’s Catholic School - 64135
This form is to be used to testify or corroborate what has actually been observed.
Witnesses are people who can comment on work/performance/activities and can be:
• A tutor/assessor
A witness statement is used to support assessment. It should not be used to evidence achievement
of a whole unit.
Qualification
title:
OCR Level 3 – Cambridge Technical Introductory Diploma in Media - 05389
Unit title: Unit 15: Print Based Advertising
Assessment criteria
covered by the
activity:
Unit 15 – LO4 – Be able to present print-based advertisement ideas to a
client for feedback
(P4)
Client = Publisher
Candidate name: Sophie Angus Candidate number: 1006
Date, time and
venue of the activity
being carried out:
Date: 15/12/16
Full description of
the activities being
carried out by the
candidate:
• The candidate is to pitch their print based media ideas for either a
festival or a music tour.
• They will provide an overview of a Proposal, pre-production
materials, target audience, the target audience and meanings behind
the title.
• The Budget Breakdown, Production Plan, Budget Breakdown and HOW
they are going to market the product.
• Time limit: 10 minutes
Witness name:
Teacher
Miss Oliver Witness signature:
Teacher
J.Oliver
Job title: Teacher of Media Studies Relationship to the
candidate
Teacher
Contact details:
Email/School number
ncrafts@st-andrews.surrey.sch.uk
joliver@st-andrews.surrey.sch.uk

2. Checklist – Unit 15
Tasks Done
✓
Tasks Done ✓
Has the student discussed the Proposal
for the print based media product?
Aims and Objectives; Target Audience;
Campaign Message; Style or approach;
Content.
Verbal Introduction?
✓ Advertisement that is of high
technical standard produced and
appealing.
✓
Production Plans – Are these covered
in detail?
✓ Legal and Ethical issues – copyright,
intellectual property rights,
slander/libel, royalties, offensive
language, public interest
✓
Budget Summary – Budget of the
campaign, equipment and staff needed,
print and design cost, magazine
advertising rates – how much will it
cost you to advertise in magazines.
✓ Opportunity for feedback - Have they
provided something to give feedback
on?
✓
Target Audience
Maslow; Katz; Hartley; Socio-
economics; Psychographics; spending
power
✓ Campaign Message linked with
Advertisements – this needs to be
really clear – you need a slogan.
✓
Pre-Production Materials – Drafts,
Font Styles, Plan for images, House
style/colour scheme, Moodboards,
mind map
✓
Plan for the advertisements –
Production schedule, Launch Dates,
Recces, Location, Risk assessments
✓

3. WWW
Fantastic pitch with lots of detailed and clearly communicated.
The pre-production materials the student has created are excellent and really highlight exactly
what she wants her advert and poster to look like.
Production plan and schedule is very detailed highlighting exactly when her launch dates are –
Sophie has made sure the production plan and schedule are two different documents.
Excellent name for the festival and Sophie highlighted the connotations behind the name.
The student went into great detail about the target audience and covered all relevant theories,
which makes it clear exactly who the student wants to target.
EBI
Social media (synergy) can be added to the poster so ‘Digital Natives’ (Prensky 2001) can identify
and look at the festival through social media.
A very detailed and confidently communicated pitch that has covered the expected areas (see
above) in a sufficient amount of detail.
All pre-production and sample materials are fit for purpose as well and are creative in many areas
in relation to their print based advertisement.
Signed: Miss J. Oliver Date: 30/06/16