This document provides an overview of the content and research conducted for Mixmag magazine. It includes information on the target audience (students aged 16-25), uses and gratifications theory to explain why the audience reads the magazine, psychographic and demographic profiles of readers, and primary/secondary research findings. The primary research found that most readers are male, aged 18-24, and value cover images and artist interviews. Secondary research revealed positive reviews of content quality and price but a negative review of the mobile app due to ads and slow loading.