Harrison Cole presented a print-based advertising pitch to his teacher, Miss Oliver, for assessment. The pitch was for a music festival or tour and included an overview of the proposal, pre-production materials, target audience, meanings behind titles, budget breakdown, and production plan. Miss Oliver confirmed Harrison discussed the required elements of the pitch including aims, objectives, target audience, campaign message, style, and content. She provided feedback that the pre-production materials were detailed but the advertisement could be more technically appealing and address legal/ethical issues like slander/libel. Overall, Miss Oliver felt the pitch was detailed and confidently delivered, though some sample materials could be improved.

1. Witness Statement St. Andrew’s Catholic School - 64135
This form is to be used to testify or corroborate what has actually been observed.
Witnesses are people who can comment on work/performance/activities and can be:
• A tutor/assessor
A witness statement is used to support assessment. It should not be used to evidence achievement
of a whole unit.
Qualification
title:
OCR Level 3 – Cambridge Technical Introductory Diploma in Media - 05389
Unit title: Unit 15: Print Based Advertising
Assessment criteria
covered by the
activity:
Unit 15 – LO4 – Be able to present print-based advertisement ideas to a client
for feedback
(P4)
Client = Publisher
Candidate name: Harrison Cole Candidate number: 2030
Date, time and
venue of the activity
being carried out:
Date: 14/06/16
Full description of
the activities being
carried out by the
candidate:
• The candidate is to pitch their print based media ideas for either a
festival or a music tour.
• They will provide an overview of a Proposal, pre-production
materials, target audience, the target audience and meanings behind
the title.
• The Budget Breakdown, Production Plan, Budget Breakdown and HOW
they are going to market the product.
• Time limit: 10 minutes
Date: 14/06/16
Witness name:
Teacher
Miss J. Oliver Witness signature:
Teacher
Miss Oliver
Job title: Media Studies Teacher Relationship to the
candidate
Teacher
Contact details:
Email/School number
ncrafts@st-andrews.surrey.sch.uk
joliver@st-andrews.surrey.sch.uk

2. Tasks Done ✓ Tasks Done ✓
Has the student discussed the
Proposal for the print based media
product? Aims and Objectives;
Target Audience; Campaign
Message; Style or approach;
Content.
Verbal Introduction?
✓ Advertisement that is of high technical
standard produced and appealing.
✓
Production Plans – Are these
covered in detail?
✓ Legal and Ethical issues – copyright,
intellectual property rights,
slander/libel, royalties, offensive
language, public interest
✓
Budget Summary – Budget of the
campaign, equipment and staff
needed, print and design cost,
magazine advertising rates – how
much will it cost you to advertise in
magazines.
✓ Opportunity for feedback - Have they
provided something to give feedback
on?
✓
Target Audience
Maslow; Katz; Hartley; Socio-
economics; Psychographics;
spending power
✓ Campaign Message linked with
Advertisements
✓
Pre-Production Materials – Drafts,
Flat Plans, Font Styles, Plan for
images, House style/colour scheme
✓
Plan for the advertisements –
Production schedule, Launch Dates,
Recces, Location, Risk assessments
✓
WWW
• Harrison presented a fluent pitch covering a lot of information.

3. • All of your Pre-Production material is great – very well detailed and precise especially
hand drawn drafts.
• Detailed Proposals stating exactly what he wants to produce in Unit 15.
EBI
• Advertisement that is of high technical standard produced and appealing – this could be
improved by changing the font colours on your poster – for example “special guests” could
be another colour as it is something important on the poster that the audience will want
to see – there is also a lot of writing at the bottom of the poster which needs to be spread
out.
• Legal and ethical – slander/libel need to be added into your Pitch.
Teacher Comment:
A very detailed and confidently communicated pitch that has covered the expected areas (see
above) in a sufficient amount of detail.
All pre-production and sample materials are fit for purpose as well and are creative in many areas
in relation to their print based advertisement.
Signed: Miss J Oliver Date: 14/06/16