Development Hell Ltd is an independent media company based in London that publishes Mixmag magazine. Mixmag was first published in 1983 as a black-and-white magazine and was relaunched in 2006. It covers electronic dance music, DJ culture, and nightlife. Development Hell also owns the website DontStayIn.com and produces digital content, events, and other associated products alongside Mixmag.

1. OCR –
Level 3 Cambridge Introductory
Diploma in Media
Unit 01:
Analyzing Media Products and
Audiences
Evidence
Name: Morgan Pearson
Candidate Number: 2110
Center Name: St. Andrew’s Catholic
School
Center Number: 64135
Set Brief - Print
Project/Brief –
Music Magazine & Promotion

2. Content
 Focus on publisher and product (Slide 3)
 Ownership structure (Slide 5)
 Ownership model (Slide 6)
 Brand ideology and ethos (Slide 7)
 Technological Convergence (Slide 8)
 Associated products (Slide 9)
 Market position (Slide 10)
 Competitors (Slide 11)
 Content (Slide 12-13)
 Contents Page – (Slide 14)
 Front Cover Analysis – (Slide 15-17)
 Double Page Spread – (Slide 18)
 Production Process – (Slide 19)

3. Focus publisher and Product
• Development Hell Ltd is an independent
media company based in Islington, London.
• It was founded in 2001
• They also produce Mixmag; iPad app,
mixmag.net, Mixmag TV, Mixmag events along
side with.
• They have provided consultancy for some of
Britain’s biggest publishers
• They also produced tour brochures for some of
the biggest artists in the world.
• Development Hell have also brought
DontStayIn.com which has a average 1 million
unique users each month, with most aged
between 18 and 24.
• Based on their total assets Development Hell
limited is the 337th largest in the Plimsoll
Magazine Media analysis.
• The company's line of business includes the
publishing and printing of periodicals.
• The first issue was printed on 1 February
1983 as a 16-page black-and-white magazine
published by Disco Mix Club, a DJ mail out
service.
• Development Hell re-launched the
magazine in May 2006 with a revamped
design
• The magazine, which reached a circulation
of up to 70,000 copies during the height of
the popularity of acid house
• It covered acid house, the subsequent rave
era, the rise of superstar DJs and Ibiza
• Mixmag, in association with its original
publishing company, DMC Publishing,
released a series of CDs under the "Mixmag
Live" heading
• In 2001, the magazine teamed up with
Virgin Records to release a double album
titled B!g Tunes.
Publisher Product

5. Ownership structure
 The board of Development Hell is chaired by Peter Strong
 Managing Director Jerry Perkins
 Editorial Director David Hepworth
 Finance Director David Joseph.
 Development hell ltd are a global business and in the past 30 years has
transitioned from uk magazine into digital and events business.
Source: http://www.developmenthell.co.uk

6. Ownership model
CEO -Jerry
Perkins
Editorial Director
David Hepworth
Finance Director
David Joseph
He has been working for
development hell ltd since 2003
and the present day.
http://uk.linkedin.com/pub/david-
joseph/35/b21/bba
http://uk.linkedin.com/pub/jerry-
perkins/15/b41/454
Advertising director
– Juliet Cromwell
Publisher of; smash hits, select,
kerrang, Q and mojo. Advertising sales
at Q magazine. He set up development
hell Ltd himself with David Hepworth.
http://www.linkedin.com/pub/
juliet-
cromwell/27/8bb/841?trk=pub-
pbmap
She is working on
international brand
partnerships, marketing
and advertising with
Mixmag magazine, Mixmag
apps, events, sponsorship
and Mixmag TV

7. Brand ideology and ethos
Development Hell Ltd is a independent publisher. Set up by David Hepworth and Jerry
Perkins. They have 35 years experience with titles; Q, Empire, Mojo and Heat. Development
hell ltd also produces Mixmag and owns the dance music website ‘Don't Stay In’.
Development hell ltd publish three magazines in the first six years from their company
starting up which were; Word , Mixmag and Don’t stay in. It doesn’t have any sister
companies as the publisher is still quite small.
Mixmag is over 30 years old. In the last 3 years it has made the transition from a UK
magazine into digital and events business. In this time Mixmag have become a global
company. Mixmag’s Slogan is ‘Creative, Positive, Credible’. The connation's behind their
slogan could be that Mixmag are ‘creative’ is they are new and unique compared to other
magazines. This could lead them to stand out more as begin one of a kind. As Mixmag state
in their slogan they are ‘credible’ this implies that they take pride in there magazine and
what they do. In taking pride of what they do they almost promise to release their best
content and want to be recognised for it. I believe that Mixmag audience will agree with
their slogan as the content they produce in there magazines is very unique compared to
other magazines which focus on the same audience as well as being controversial.

8. Technological Convergence
Mixmag do sell their
magazine issues over the
internet although this
isn’t on a website but it is
only restricted onto the
iTunes store where are
able to purchase the
magazines through the
app on a e-book. This
is also available on the
play store.
Mixmag also are on twitter: https://twitter.com/Mixmag
This is where they will give out their latest information
about there magazine and what other events they do. Also
other people can tweet them to discuss further debates
which they write about in their magazine and the reader
can talk to other people. They also have a Facebook page.
This is the Mixmag Website here they
have links to their Facebook and
twitter. They also have a beatport link
which is a music website.
There are also advertising a
new album which has come out
called ‘Ten Walls’. They would
of paid Mixmag to put this
advertisement on their page.
Technological Convergences means that lots
of different media and bring them together
for one purpose.

9. Associated Products
Development hell ltd also own a online magazine called Don’tStayIn.com. This website is
a search engine for clubs, bars and parties. All you have to do is enter in your location into
the search bar and they will find any near nightlife activity near you.
The complain was founded in 2003 and is described as ‘ the granddaddy of the night life
sector’. With over 2.5 million registered users worldwide and over 11 years it has constantly
changed to uphold its customers and their market position. In may 2013 Don’t stay in was
rebranded, re-designed and re-built which gave it a completely new make over.
The Website also has a app where you can view the nearest night life activities on your
phone.
Don’t stay in’s: History
2003: Founded
2005: Won ‘House Music Awards’ prize for ‘Best web resource’
2006: Won the Hard Dance Awards ‘best Website’ award
2006: Won the Hard Dance Awards ‘best Website’ award
2006: Won the Musik 4 You ‘Best Website’ award
2006: Compared to Myspace and named clubbers’ preferred option by Trend
Catching
2007: Number 1 on Hitwise in the nightlife entertainment category
2007: Won Hard Dance Music awards ‘Best Website’. Again
2007: Won Hardcore Heaven Awards ‘Best Website’
2009: Taken over by Mixmag

10. Market position
 Mixmag’s have a readership of around 246,000 people and
each magazine costs £4.95. So the average revenue is
£1,217,700.
 Mixmag's have a digital copy of their magazine with 1,000
digital download which makes a revenue £4950 annually.
Title Publisher Price
Tilllate David Faulds 2.50
DJ times Testa
Communications
4.95
DJ magazine Thrust Publishing 3.95

11. There are 3 magazines which are
classes in the top 6 best rock
magazines. They are Q, Mojo and
Kerrang.
Total Net Circulation
Bauer Media
IPC Media Ltd
Music and Media
Solutions Group
Limited
Total Net Circulation- Bauer
Media
Kerrang!
Mojo
Q
Mojo have the
highest total net
compared to Q and
Kerrang.
22%
24%
54%
45%
34%
21%
http://www.ppa.co.uk/marketing/research/abc-figures-january-to-june-2013/
Market Position
Unfortunately I was unable to obtain
circulation figures for Development
hell limited so I have chosen the top 3
media publishers

12. Competitors
List 5 competitors:
 DJ magazine - British monthly magazine electronic dance music and DJs. It was founded 31 January
1991 and translated into 11 languages. The magazine publishes Top 100 lists, one for DJs and one for
nightclubs twice a year. As of 2010 both polls are based on a public votes.
 Shook - Shook is a underground independently produced British music magazine, based in London,
which covered various forms of black music and electronic music. The magazine covered the current
black music scene in both the UK and around the rest of the world.
 Tilllate – It was established in Scotland in 1988. Tillate is a dance music, club culture and lifestyle
magazine. It is now an online magazine with the option to print on www.tilllatemagazine.com .
 Street cred - It was founded in 1997 . Street Cred Magazine is a multi-cultural urban entertainment
and lifestyle magazine based in Birmingham. Its target audience 16-30 year olds interested in the
music, fashion and entertainment lifestyle. Now running for 14 years, it has over 400,000 monthly
readers in the UK and is available for free on streetcredmagazine.com.
 DJ Times- Established in 1988 by Testa Communications. DJ Times is an American music-trade
magazine specializing in the disc jockey market. The magazine is published in the USA

13. Publishing houses
Bauer:
The magazine goes back to 1953 with Angling Times and the
acquisition in 1956 of motor cycle news. Bauer media joined Bauer
media Group in January 2008. The CEO of Bauer is Paul Keenan.
They offer over 3000 magazines in 15 countries. The Bauer family
has a net worth of 2.7 Billion.
IPC/TimeIncUK: The Chief Executive Officer for the UK is
Marcus Rich. Its was formed in 1963 following a merge of UK’s
three publishers – George Newnes, Odhams Press and Fleetway
Publications. They have a global audience of 120 million including
50 websites. They have a net Worth of £218.7 million.
Hearst: In 1910 Randolph Hearst bought Nash’s, a British fiction
magazine. They have a net worth of $35 Billion.
http://www.bauermedia.co.uk/about/our-company
http://www.forbes.com/profile/yvonne-bauer/
http://www.timeincuk.com/about/company-profile/
https://companycheck.co.uk/company/00053626/TIME-INC-UK-LTD/summary
http://www.hearst.co.uk/about-us

14. Content
Mixmag covers a wide variety of content which is aimed at their target audience’s values and
ideology in a magazine. The magazine cover mostly Festivals and other gigs which take part
monthly in the UK and across the world. Mixmag include these festival dates and location
within their magazine, usually near the front. These advertised festivals follow a trend of
either having a dark background with bright colours. These colour are seen as brighter as
they contrast the background. These colour could signifies the festival atmosphere at night
were lights are the only thing you can see which links in with the dance and clubbing genre
as this is what their music gigs are like.
Exclusive stories: Mixmag mostly cover small exclusive stories. This is too keep their
magazine popular as there wouldn’t be that information anywhere else and their readers will
be able to get that information first. These stories are usually only one page long, for
example ‘Toy Stories’ also Mixmag’s own opinion on subject’s in the dance and clubbing
genre. They are only meant for a quick read.
Reviews: The magazine continues they get into the more detailed stories about different
festivals which include bigger picture and more text. These articles are designed for those
who are more interested in festivals and want at description on what it was like with Mixmag
opinion. An example of this would be the ‘Big Three’ page were Mixmag review the top three
night clubs of the month.
Charts: Mixmag also a dedicated four page to showcase the charts list and interview with
some of those artist on the charts. The charts cover the top 10 DJs of all time and tracks sold.
These page include a one page spread of the Top selling genre by year where it show which
sub genres are more popular this year compared to others. These include; Dubstep, Breaks,
DNB, Trance, Progressive house, electro, House, Techno, Tech – house and Deep house.

15. Content
Interviews: Mixmag have a eight page to their exclusive interview who is on the
front cover to their magazine. These eight pages cover multiple question and
answer which go in and out of their personal life with lots of details of; past
experiences, like or dislikes, their future. This is popular for readers as they idolise
this exclusive knowledge.
Fashion: Mixmag also cover fashion which suits there genre. Although there
fashion is half normal with t-shirts and jeans the other is the more controversial
fashion of piercing and other clothing.
Smaller Artists: This magazine also covers ‘Tunes’ which includes the months
more niece artists and bands with new songs and albums on the way or already
out.
Dates :Towards the end of the magazine at the back they include the months best
photos of some festivals and all the dates to the upcoming festivals.

16. Contents Page
The front cover is on
the contents page.
This is information about the
free CD which comes with the
magazine. It also includes what
songs are on the CD as well.
This is the issue of the
magazine. This has
the same text style as
on the front cover.
This shows content
of what is in the
magazine. This is
separated in articles
and stories inside.
The stories at the
front of the
magazine are the
ones that are more
appeling to the
reader so they won’t
loss interest while
skimming through
the magazine.
This is the rest of
the content inside
the magazine which
aren’t stories and
articles. This is near
the back of the
magazine. These are
at the back of the
magazine as they
aren’t related to the
content at the front
Images related to
page number,
articles
The colour scheme is follows suit from the
front cover as it is mostly black although, it
doesn’t have the light pink at the top page.

17. Masthead : The denotation of
the magazine masthead is
‘Mixmag’ the large white master
head has a pop art font which
catches the readers attention as
the white contrasts well the dark
background making it stand out
more to the reader. The White
could also connotes that Mixmag
is new and fresh which would be
appealing to their target audience
as that is what they want be seen
as. The verbal code ‘Mixmag’
could imply a mix tape which
would be a collection of all your
favourite song in one place.
Barcode
Date, price and country: September 2014 and UK
£4.95
This magazine is published monthly.
There website is also here.
Promotion: This Mixmag magazine offers a free
CD of ‘Julio Bashmore’ which could attract more
readers to purchase their Magazine as there is a free
sample. This is anchorage text.
Mixmag does not promote
any Convergence’s or even
their website on their front
cover. This could imply that
cooler group of people will
already know about their
social media and website so
they want too keep it more
exclusive to loyal fans.
Front cover
Analysis
The
magazine
background
of the
magazine
connotes
the artist to
be dark and
mysterious

18. Main Headline: Mixmag haven’t chosen a
headline. They have done this to try and
make their reader want to find out more
about what’s inside the magazine. This
makes the magazine more controversial
compared to other magazines in the dance
and clubbing music genre. This could imply
a higher respect for the artist ‘Julio
Bashmore’ as more of his picture has been
shown and have not been covered by other
topics in the magazine.
Strapline: Mixmag describes itself as the
‘The world’s biggest dance music and
clubbing magazine’ This is at the top of the
page. The denotation shows the importance
of their reputation and that they value it and
are proud. This is included in the same place
on every issue of the magazine and will
always follow the colour scheme of that
particular magazine. This also implies that
their slogan is part of them and never
changes.

19. Cover lines: There is a question in the
cover story about are ‘ Night Slugs the most
important label in dance music?’ Mixmag
magazine have a wide audience which
includes many popular artists, not just Night
Slugs. Thus a debate has been present so
more reader will want to buy this magazine
too see Mixmag’s opinion. The majority of
the target audience will want to know more
as they are young 16 – 25 year olds who will
be interested into going to these events so
want to know what it is like and can
compare it to other festivals.
Story separators: Once again Mixmag have
been controversial as not to include story
separators. This could give the image that
their magazine isn’t like their other
competitors and they are unique, original
and rebellious which also coincides with
their stereotyped audience of young adults.

21. Production process
At first in the production of a magazine you should agree with all
department on a deadline for different stories, design schedules, time to
proof read, time to print and distribute.
After each department will go and brain storm together on what their
content is going to be about.
When that is finished the head of each department will go and read over
what content has been written and make sure that it makes it; sense, has
no spelling mistakes and in good enough to put into their magazine.
Now that all the content is done a content creator will work on the way
the magazine is laid out and what it looks like. This is when they make
the front cover look nice and make the text colourful to make it more
appealing for readers.
The magazine will now be printed and produced after it is checked then
it’ll be distributed. It will go to different shops ready to be sold.

23. Content
 Target Audience (Slide 1)
 Katz’ Uses and Gratification – (Slide 2)
 Psychographics – (Slide 3)
 Maslow’s Hierarchy Of needs – (Slide 4)
 Demographics – (Slide 5)
 Primary research – (Slide 6- 14)
 Secondary research – (Slide 17)

24. Target Audience
Spending Power - For Mixmag magazine I have predicted that their target
readership is in the demographic between C2,D,E. Stereotypically these people
have a lower income thus they won’t have a very high spending power. The
readership of Mixmags are males between 18-24 years old. This will be simialr to
my magazine as they are in the same genre. As its is a similar magazine u have set
my price to £5.99 which is slightly cheaper then Mixmags price. This may be a lot
of money as the readership’s spending power is low but as it is a once a month
magazine I think it is a acceptable price.

25. Katz’ Uses and Gratification
Based on Katz theory Mixmag is a type of magazine which includes ;
informative, personal identification and personal relationship. The
magazines audience being under the personal identification of uses means
that they are able to relate to the interview and articles inside the magazine.
This is why they will buy the magazine as they like to relate to the people.
Also Mixmags audience are under the Personal relationship profile as their
customers will want to know new information about artists and be up to
date with the dance and clubbing scene. They will want to be involved in
the debates and conversations.

26. Psychographics
 Mixmag’s target audience has an age range between 16 – 25
years old. This is because of Mixmag’s content is mostly
about upcoming festivals which is usually what younger
adults are interested in as they will aim to go to these
events .
 Mixmag aim their magazine at the ethnicity of young white
males and females but they don’t restrict themselves to one
country as they aim to be a worldwide bestselling dance
and clubbing music magazine. Although the magazine I
have analysed focuses on UK festivals as well as some
foreign festivals.

27. Maslow’s Hierarchy of needs
 According to this hierarchy Mixmag’s target audience
are explorers and social climbers. An explorer would
be people who are influenced by social change. This is
Mixmag’s target audience as their magazine covers
popular festivals and see if they were good or not.
 Maslow’s Hierarchy also tells us that the target
audience are social climbers who want too see what
new things people have and they are materialistically
driven in their values. What they will want in the
magazine is what festivals were good and new
products or technology

28. Demographics
The class of people who go into
Mixmag's target audience
according to the Demographics
are; C2, D, E. These are: students,
unskilled and skilled workers.
Considering Mixmag's genre of
music is Dance and clubbing
music the music that they cover
will be for people who want to go
to festivals. More sophisticated
people higher up on the socio-
economic chart will not fit this
category as the higher up you are
the chart you are the more senior
you tend to be thus not being
interested in Mixmag’s music
genre.

29. Primary research
This graphs shows that Q magazine is the
most popular Music magazine in the
market. Q magazine is a very popular
magazine in the market as they produce
content about popular music so will have
a very large audience. Although Q might
not be the most popular magazine in the
future as pop music may not be the most
popular. Other music such as rock might
become the most popular so that will
mean that ‘Kerrang’ might become the
most popular.

30. The majority of the participants who completed the survey where male. I
think that this will continue to be the same case in years to come as the music
genre is very male orientated thus the magazine about clubbing and dance
music magazine will also have a majority of male audiences.

31. The majority of the age is 18 – 24 year
olds. This is the same as Mixmags
target audience’s age. This is the most
popular age because people of this age
will want to know about new festivals
and clubs which will include reviews as
these people also want to go. They will
want to know which is the best place to
go whereas elder people won’t want to
go to these places so won’t read about
them.

32. As the cover image is the what the
participants from the survey value
most. This means Mixmag need to
take the most time and consideration
in making the cover image. That
means they need to carefully consider
who the person is going to be, what
the position the photo is going to be
taken, what they are wearing, what
facial expression they will have and
what is in the background. The
headline and colour scheme are also
important but the image is what
people care about the most.

33. From my primary research most
people want a magazine to be cheap.
That means Mixmag magazine should
be sold at a lower price than
competitors as this should interest
more readers to buy the magazine as
they save more money.

34. The majority of the people who took my survey would want to read about an
interview with an artist. That means Mixmag need to make my double page
spread interview very good as that is what the reader want the most and that
is also what should get more repeated customers to buy the magazine again.
However, I do also need to include good information about festivals and
what the top of the charts as the other half of people who took the survey
also wanted in a magazine. I think this will continue in their magazine as the
target audience won’t want a change and they will continue to want
information about celebrities.

35. Everyone would took the survey be
more interested in a magazine if
their was some type of free product.
Mixmag in every edition of their
magazine release a free CD so they
will continue to get some readers
who just want the free products or
they will get other readers from
competitors as they include
something free.

36. There is a equal divide of people
who would rather have their
magazine issued on a weekly basis
or a monthly basis. For Mixmag
magazine they issue it monthly
and so do their so hopefully they
will be able to compete with them.

37. Secondary research
http://www.reviewcentre.com/review242456.html
This review tells us that the reader likes
the magazine as is up to date with
current affairs in the genre of clubbing
and dance music. The review also says
the ‘Mixmag’ hasn’t turned too
mainstream so that means that the
magazine is still unique. This person
has also brought the rated the value for
money 5 stars out of 5. This means that
the price which Mixmag are offering for
their magazine this the right price for
the amount of content which they
provide. According to the social
demographics of the magazine the
readers are in the E,D and C2 sections.
This does mean that they won't earn or
have a lot of money so as this person has
rated it 5 stars it must be the right price
for the readership.

38. Secondary Research
https://www.apptweak.com/mixmag-magazine/iphone-ipad/united-states/app-marketing-app-store-optimization-aso/reviews-
ratings/latest/all-versions/476565551
This persons review tell me that the content inside Mixmag is relevant to the dance
music genre and doesn’t just focus of other part of this genre but it has a wide variety
of content which is of a high quality. This person has also used technological
convergences as they have got the app for the magazine which means the
technological copy is just as good as the physical copy. Also this support that
Mixmag’s using technological convergences has been used and it is also rated 5 stars
out of 5 which the other review rated it when they were reviewing the paper copy.
This person has also brought the years subscription which means that the magazine
is good enough for the person to want to buy them for the rest of the year and they
now have a repeated customer.

39. Secondary Research
The person who has downloaded the Mixmag app isn’t pleased with the amount of
advertisement which is on the downloadable issue of the magazine. The review
also states that it takes too long for the next page to load which can be an issue as
most people won’t want to wait for the next page to load, they just want to keep
reading like paper magazine. Also the online version of the magazine is just a
scanned version of the paper copy of the magazine and the online magazine should
be a downloaded copy which would improve the visual quality of the magazine.
http://www.badappreviews.com/iosapps/34553/mixmag-magazine

41. Content
 Production Advertising and marketing – (Slide 1)
 Forms of marketing – (Slide 2)
 Distribution – (Slide 3)
 Retail Outlets – (Slide 4)

42. Product advertising and marketing
Mixmag use their own website to promote
themselves but also have other ways they
promote themselves which isn’t just on their
website. They use email to directly contact
people about their magazine. This is good for
Mixmag as they can directly target their
audience especially as there target audience is
niche. They also use social media such as;
twitter and Facebook to promote themselves
and to anyone who follows them they will get
updates about there magazine, when they post
or update their Magazine page. This method of
promotion is also free which is also another
advantage.
Mixmag do not have any above the line advertisement as they are only a small
magazine with a small readership. There would be no point in above the line
promotion as advertising to a mass audience won’t help promote their
magazine as they need to be more specific in their promotion. That is why the
use below the line promotion and aim their marketing at a more niche
audience.
http://www.creativeguerrillamarketing.com/guerr
illa-marketing/le-festival-de-magie-de-quebec-
creates-magical-billboard-youll-ever-see/

43. Forms of Marketing
 Viral marketing – marketing through the internet (e.g. Mixmag
use Facebook and Twitter to promote themselves on the internet)
 Guerrilla marketing – the use of unconventional and low cost
marketing strategies to raise awareness of a product (e.g. the use of
graffiti, sticker bombing, flyer posting which are supposed to go
viral)
 An example of Guerrilla marketing related to Mixmag was the Le
Festival de Magie billboard poster where a person is putting up a
poster on the board and the brush which he is using starts to move
on it’s own via a mechanical device which makes it seem as it is
moving by it’s self.
 Poster – is a large print on paper use to locally advertise
 TV advert – Mixmag doesn’t do TV advertisement
 Radio advert – Mixmag also don’t do any Radio advertisement

44. Distribution
Mixmag distributes its magazine via hard copy and digital
sales. They sell the physical copy of the magazine in shops
such as; whsmiths. They also have the option to buy their
magazine from their app where you can download it onto
your phone or tablet.
Compared to its competitor ‘street cred’ they only produce
their magazine online and they don’t produce a hard copy of
their magazine. They might do with as it is much cheaper to
not produce a hard copy because of having to print it and also
transport it to different shops. It is much easier and quicker
to just upload a copy onto the internet.

45. Retail Outlets
 Evidence – Here is mixmag on the
Shelves in WH Smiths, where it is
sold in one of its retailers.
 Here is a subscription of the magazine also from WH
Smiths on there website where readers are able to
purchase a monthly subscription.

47. Content
 Influence on individuals and mass audience – (Slide 1)
 Ethical issues – (Slide 2)
 IPSO formally PCC – (Slide 3)
 Complaint Process – (Slide 4-5)
 Making an individual complaint – (Slide 6)
 Submitting a successful complaint – (Slide 7)
 Conclusion – (Slide 8)

48. Influence on individuals and mass
audience
 Mixmag’s readers are impacted by what is produced in the magazine
and what role model artists lives are like. The readership are very
materialistic and in a magazine they will see clothing and other life
style products which they will have a feeling that they need to have it.
This makes what ever is in the magazine such as what artist is wearing
or even what the magazine is advertising it will influence them into
buying whatever they see. This is because they will like the artist and
magazine so much that they will become a copy cat readers; which
means they will want to portray themselves as like that artist so has to
copy what they do.
 The magazine as a whole also attracts the readers as according to the
Katz theory gratification the magazine is every informative and has lots
of information in its content. This means that the readers are effected
as they are more likely to buy subscriptions to the magazine as they
want to stay constantly informed and be up to date in current events.

49. Ethical issues
Mixmag were put into an ethical issue
as in one issue of their magazine they
asked people ‘What drugs have you
taken?’. This survey asked people about
what illegal drugs do they take. This
survey was conducted in the UK and
America people between the ages of 18
– 25. This is a ethical issue as people
who read the magazine who don’t take
drugs might feel like that they need to
do it as it is mentioned in their
magazine. This could mean that
Mixmag looks like they promote the
use of illegal drugs and this could be
offensive material to some people
which would need to be censored in a
magazine with a target audience of
young readers.
http://www.theguardian.com/society/databl
og/2012/mar/15/global-drug-survey-us-uk

50. IPSO formally PCC
 The IPSO is a business who regulate newspapers and magazines
in the UK. They monitor and preserve the Editor’s Code of
Practice and resolve breaches in the Code by handling
complaints about this. They do this to maintain and enhance
freedom and authority of the press.
 They also deal with harassment or unwanted attention from
journalists. So they don’t only work with the magazine
companies but will also work with the famous people who might
need their help. Although, this is only if the Editors’ Code is
breached. There support is available 24 hours a day.
https://www.ipso.co.uk/IPSO/index.html

51. Complaint Process
There is a step by step process to make a complaint with 4
steps.
 Step 1 – Our Remit
First the issue is established if it breaches the Editors’ Code
of Practice. These complaints can be within the material in
their magazine or website. It can also be physical behaviour
of journalists. However, it can’t deal with issues such as TV
,radio, advertisement, books or other online material which
isn’t a magazine.
Step 2 – Who can complain?
Any individual or organisation can make a complaint about
inaccuracy. They are also able to forward complaints who is
directly effected by the material.
https://www.ipso.co.uk/ipso/makeacomplaint/makingacomplaint.html

52.  Step 3 – Delayed complaints
They are able to investigate complaints about material
published over 12 months before the date of the complaint.
Otherwise you’ll have to contact the publisher directly.
Step 4 – Submitting your complaints
If your complaint does breached the Editors’ code then
details of the problem will be sent to the publications. If you
wish to directly make the complaint yourself then IPSO will
be able to give you the contact details. Complaints must be
made via the IPSO forms with evidence and how it has
breached the editors code.

53. Making an individual complaint
If you want to make an
individual compliant
about a magazine you
can go onto the IPSO
website a fill out a
form to submit your
comments. These
individual complaints
will be over seen by the
complaints committee.
https://www.ipso.co.uk/oxbxApps/app/complaint1.ht

54. Submitting a successful complaint
If you comments breach the Editor’s code then the
details of the issue will be sent to the publication. That
means you’ll have the opportunity to resolve the
problems directly. IPSO do this as they already have a
good representation for helping solve complaints as if
you don’t go through the IPSO then your complaint
might not get a response. Whereas a message through
the IPSO you will get a swift response as they are
recognised by publications. If you need further help
then the IPSO can give you advice.
https://www.ipso.co.uk/IPSO/makeacomplaint.html#Submitting

55. Conclusion
Through this Unit I now have a further and in-depth
understanding of the process of a popular magazine
business, by studying Mixmag magazine. I have analysed
the media industry and the audience’s of whom they sell
to. Using the theories like: Maslow's Hierarchy of needs
and Katz’ Uses and Gratification, as well as Mixmags
connotations I have built a deep understanding of the
media industry.