The document summarizes feedback received on an album cover and print advertisement. Positive feedback noted the professional look and color choices. Negative feedback stated the advertisement lacked color and the cover was "too girly." The creator learned improvements could have been made, such as adding more colors to the advertisement to brighten it, emphasizing the spotlight on the artist, including more captions to attract a broader audience, and adding features to the digipak back page.

1. Evaluation Part 3

2. What have you learned from
audience feedback?

3. Positive feedback received…
Here I have included a clear example of our audience feedback on our album cover from our web 2.0 software. This was very
helpful in being able to see whether or not we was successful in targeting our audience and how we could improve. However on
this production the feedback we received was purely positive. We had good comments made revolving around the colours used
and how professional our album cover looked. This clearly shows the impact our ancillary task has had on our target audience
and the successes we encountered throughout the creation.

4. Negative feedback received
Here I have included some negative feedback we received. One of the constructive criticisms was from a male
commenting on our album cover. From this he stated that it was ‘too girly’. This in some aspects was seen as a positive as
our main audience in which we was targeting was primarily females. However, in terms of our print advertisement one of
the comments stated that our advertisement lacked in colours. This in many lights is true, and is something in which should
be developed. However we decided to create our print advertisement like this to portray to our audience the personal
feelings in which our artist showed throughout the creation of our music video.

5. What have we learnt from feedback?
Based on our feedback we learnt that there were some improvements in
which could have been made to our finalised products, however the
overall production of our work was a success. I believe that in some
aspects, our ancillary productions could have been considered
simplistic, even though the targeting of our audience has been said to
have been positive through the feedback. Our feedback taught us that
even though what we thought would be hugely conventional of our target
audience was in fact something that needed to be developed in order to
make it hugely conventional. This, if done would have enabled an end
product in which all members of our target audience could relate to.

6. Based on our audience feedback, it became clear that our
print advertisement was perhaps too dark for our
audience, and that more colours would have brightened up
our advertisement and made it clearer for our audience.
From this it became clear that we would have developed
this had we had more time. Therefore, we would have
placed added emphasis on the spotlight behind our artist
thus making her stand out more.
Also, had we re-arranged some parts of our print advertisement, including
more captions in which would attract our audience would have been helpful.
This therefore would have attracted a broader range of audiences hence
allowing our sales to rise. I believe the rest of this print advertisement was
conventional of our target audience and portrayed our artist in a way in which
had been shown through the means of previous artists print advertisements.
In addition, I also believe that based on audience feedback, our digipak that
was created had certain aspects of simplicity. Adding a couple more features
on our back page would have developed our targeting of an audience.
What would we have changed based on
audience feedback?