This document contains a student's evidence submission for a media studies coursework assignment on planning and pitching a print-based media product. The submission includes analysis of Mixmag magazine, a print and online magazine focused on dance music and club culture. The analysis covers Mixmag's publisher, purpose, content, target audience, and production process. Examples from magazine issues are provided to examine features like cover design, articles, and interviews. Relevant media theories are also applied to understand Mixmag's approach.
This document provides an analysis of Mixmag magazine conducted by a student. It includes summaries of Mixmag's target audience, content, form and style, and how it aligns with various communication theories. Mixmag targets 16-25 year olds interested in dance and club music. It covers upcoming festivals, reviews, interviews, charts and smaller artists. The magazine has a glossy paperback format of around 130 pages. It aims to inform and engage readers based on their interests in music and nightlife.
Morgan Pearson submitted evidence for their Level 3 Cambridge Introductory Diploma in Media unit on planning and pitching a print-based media product. The document analyzed Mixmag magazine, a clubbing and dance music publication. It described Mixmag's target audience as being 16-25 year olds, its content which focuses on music festivals and artists, and its form and style using professional photography. Hartley's 7 subjectivities and Katz' Uses and Gratifications Theory were applied to understand how Mixmag appeals to its readers' values and needs.
This document contains notes and ideas from a student for planning and pitching a print-based music magazine. It includes summaries of ideas, proposed masthead names, font choices, target audience analysis using Hartley's 7 subjectivities, Katz' theory of uses and gratification, and Maslow's hierarchy of needs. Mood boards and mind maps are presented showing visual inspirations focusing on club and festival atmospheres. Color schemes, magazine release dates, and sample cover designs are proposed.
Preliminary task and planning & research lkirkland123
This document provides details on Lucas Kirkland's planning and research for a music magazine front cover project. It includes step-by-step descriptions and images of Lucas' process for designing the front cover, including adding graphics, images, and text. It also includes research Lucas conducted on music magazine genres, established magazines, target audiences, and publisher Bauer Media. The document serves to outline Lucas' preliminary work and planning for his music magazine cover portfolio piece.
Morgan Pearson is proposing a new dance and clubbing magazine called "BASS" that will compete with similar publications. The 60-page, monthly magazine will have a neon color scheme and focus on content about clubs, festivals, music charts, and influential people. It will be produced using Adobe Photoshop to edit photos for the cover and double-page spreads, which will highlight different content categories through color. The target audience is 18-25 year olds who enjoy festivals and follow celebrities in the dance music scene.
Lucas Kirkland conducted a survey to inform the development of a new music magazine. The survey results showed that:
1) The target audience is 16-17 year olds, but 18-24 year olds are also interested.
2) Images of popular artists and catchy headlines are most important on the front cover.
3) The magazine should be priced between £3-4.
4) Releasing the magazine monthly matches reader preferences.
5) Readers are interested in rock and indie music genres.
The magazine cover uses bright colors and unconventional typography to appeal to a young EDM audience. It features an image of Avicii making serious eye contact. The masthead is prominently centered to promote the lesser-known brand. Puffs and headlines throughout reference EDM songs and artists to create an insular community for readers in the know. The non-traditional layout challenges conventions to position the magazine as cutting-edge.
This document provides an analysis of Mixmag magazine conducted by a student. It includes summaries of Mixmag's target audience, content, form and style, and how it aligns with various communication theories. Mixmag targets 16-25 year olds interested in dance and club music. It covers upcoming festivals, reviews, interviews, charts and smaller artists. The magazine has a glossy paperback format of around 130 pages. It aims to inform and engage readers based on their interests in music and nightlife.
Morgan Pearson submitted evidence for their Level 3 Cambridge Introductory Diploma in Media unit on planning and pitching a print-based media product. The document analyzed Mixmag magazine, a clubbing and dance music publication. It described Mixmag's target audience as being 16-25 year olds, its content which focuses on music festivals and artists, and its form and style using professional photography. Hartley's 7 subjectivities and Katz' Uses and Gratifications Theory were applied to understand how Mixmag appeals to its readers' values and needs.
This document contains notes and ideas from a student for planning and pitching a print-based music magazine. It includes summaries of ideas, proposed masthead names, font choices, target audience analysis using Hartley's 7 subjectivities, Katz' theory of uses and gratification, and Maslow's hierarchy of needs. Mood boards and mind maps are presented showing visual inspirations focusing on club and festival atmospheres. Color schemes, magazine release dates, and sample cover designs are proposed.
Preliminary task and planning & research lkirkland123
This document provides details on Lucas Kirkland's planning and research for a music magazine front cover project. It includes step-by-step descriptions and images of Lucas' process for designing the front cover, including adding graphics, images, and text. It also includes research Lucas conducted on music magazine genres, established magazines, target audiences, and publisher Bauer Media. The document serves to outline Lucas' preliminary work and planning for his music magazine cover portfolio piece.
Morgan Pearson is proposing a new dance and clubbing magazine called "BASS" that will compete with similar publications. The 60-page, monthly magazine will have a neon color scheme and focus on content about clubs, festivals, music charts, and influential people. It will be produced using Adobe Photoshop to edit photos for the cover and double-page spreads, which will highlight different content categories through color. The target audience is 18-25 year olds who enjoy festivals and follow celebrities in the dance music scene.
Lucas Kirkland conducted a survey to inform the development of a new music magazine. The survey results showed that:
1) The target audience is 16-17 year olds, but 18-24 year olds are also interested.
2) Images of popular artists and catchy headlines are most important on the front cover.
3) The magazine should be priced between £3-4.
4) Releasing the magazine monthly matches reader preferences.
5) Readers are interested in rock and indie music genres.
The magazine cover uses bright colors and unconventional typography to appeal to a young EDM audience. It features an image of Avicii making serious eye contact. The masthead is prominently centered to promote the lesser-known brand. Puffs and headlines throughout reference EDM songs and artists to create an insular community for readers in the know. The non-traditional layout challenges conventions to position the magazine as cutting-edge.
This document summarizes Hannah Thomas's evaluation of her music magazine project. She discusses how her magazine uses conventions from real music magazines in its front cover, contents page, double page spread, representation of social groups, potential distribution, target audience, and technologies used. For the front cover, she models conventions like the magazine title, artist name, and featured articles from magazines like Q and NME. Her contents page similarly follows typical sectioning and formatting. She learned skills in Photoshop like layers, opacity, and text effects to make the magazine appealing. Her target audience is 15-20 year old girls interested in country music.
This contents page from Mixmag magazine uses repetitive layout, images, and language to reflect its target audience of young dance music enthusiasts. The page features one large main image of a woman dancing at a club alongside a brief list of articles. Additional sections advertise a free CD and cover upcoming music. The simple black and white design with occasional splashes of color and funky fonts creates a sophisticated yet fun style that appeals to readers and maintains the magazine's brand identity.
Development Hell Limited publishes several media products, including Mixmag magazine, websites, apps, TV, and events. Mixmag aims to be the world's biggest dance music and clubbing magazine by appealing to readers' values and interests, such as featuring popular artists. Development Hell also owns DontStayIn.com, a social network and search engine for nightlife events. The company aims to constantly update its products to meet customers' needs in the club and music industry.
This document summarizes and analyzes the content and layout of multiple pages from a music magazine. Key points discussed include the magazine having a predominantly male target audience based on the cover art and artists featured. However, some interior pages feature female artists like Paloma Faith and aim to attract more female readers. The layouts of pages like the contents page and two-page spreads are also analyzed in terms of design, use of images and text, and how effectively they showcase the content. Overall strategies like creative designs, competitions, and promotions are discussed as effective ways the magazine engages and markets to its audience.
This document is a log book and evaluation for a student's preliminary task creating a music magazine. It documents the student's process, including researching existing magazines, surveying audiences, and creating draft pages like the front cover and contents page. The student refined the pages over multiple steps, adding details. Research found the target audience is ages 15-25 and magazines should use high quality images. The completed magazine accurately reflects conventions of the genre.
This document is a log book and evaluation from a student named Abbie Fowler on their preliminary task to design a music magazine. It includes step-by-step progressions of the front cover and contents page designs. It also includes research on existing music magazines like Q Magazine and Mixmag to understand their conventions, target audiences, and unique selling points. A survey was conducted that provided feedback on preferences around music genres and magazine design. The conclusion recognizes how the research into other magazines will help the student produce a high quality music magazine that aligns with reader expectations.
The document discusses the production process of Kerrang! magazine, including setting a publication date, acquiring content from in-house and external writers, sub-editing for accuracy and style, page layout, proofreading, sending files to the printer, and distributing the finished magazines to warehouses. It also notes the importance of managing schedules to meet deadlines and making editorial and budgetary decisions about magazine topics and funding.
My magazine follows conventions of rock magazines through its dark color scheme, masthead design, and page layout. The contents page lists sections commonly found in magazines and uses a color scheme atypical of magazines to stand out. A double page spread features a large main image on the left with a smaller image below, and an interview in the right column. The magazine aims to represent rock fans aged 15-22 in a positive light through well-dressed role models while maintaining the genre's dark aesthetic. It would be distributed by IPC, which publishes the successful rock magazine NME, through newsagents, supermarkets, and a website for online and subscription orders.
This contents page from Mixmag magazine follows conventions of the genre through elements like addressing the target audience, combining text and images, and reflecting the magazine's style. The layout is simplistic with one large main image, contents listing on the right, and information at the bottom. Fonts, colors, images and informal language are used to create a professional yet fun and sophisticated vibe that appeals to the youthful dance music audience.
The document discusses how the magazine attracts and addresses its target audience of girls aged 16-19 who are interested in rock music. The main image on the cover features two models of the target age/gender to create relatability. Throughout the magazine, bold fonts, vivid colors, images of rock icons, and informal language are used to appeal to the youthful audience. Pull quotes and previews of band interviews draw readers into articles and keep their attention. The consistent branding and preview of diverse content aims to convince readers that the magazine is worth purchasing.
This document contains a student's log book and evaluation for their media studies coursework on creating a music magazine. It includes step-by-step progressions of the front cover and contents page designs, with explanations of design choices. It also contains research on music magazine genres and target audiences, as well as results from a questionnaire distributed to gather feedback. The student summarized the findings to apply to their own magazine design, focusing on features and contents preferred by readers.
The document discusses how the media product, a music magazine called Jukebox, uses conventions of real music magazines. It describes how the front cover uses conventions like a masthead, cover lines, and a lure to attract readers. The contents page also follows conventions like consistent branding and providing navigation. The double page spread similarly uses conventions from other magazines like columns, quotes, and a folio. The document also discusses how the product represents its target audience of older teenagers and younger adults interested in classic rock.
The document discusses how the author's music magazine product uses and develops conventions of real music magazines.
It describes several key conventions the product follows, including using a masthead with a distinctive font to create a strong brand identity, including "lures" like advertisements to attract readers, avoiding covering band members' faces with text, and placing cover lines above images in a prominent color.
The contents page, double-page spread, and other elements also follow conventions for layout, branding and design found in magazines like Rolling Stone and Classic Rock. The author learned to effectively use design software like Photoshop and Publisher to construct the magazine product.
The document describes how the author's media product, a music magazine called Jukebox, uses conventions of real music magazines. It discusses design elements like the masthead, cover lines, and use of black and white photos on the cover and contents pages to mimic magazines like Rolling Stone. Photoshop was used to edit photos and layout the pages in Publisher. Feedback from test audiences informed changes between the preliminary task and full magazine, such as relocating the logo and barcode and keeping the eye-catching red text color. The author learned about magazine design conventions and technologies like Photoshop and Publisher in creating their media product.
This document summarizes the key aspects of a music magazine project created by Jasmine Bearman. The magazine follows conventions of real music magazines by including cover lines, features, a masthead, and a central image reflecting the genre. It also includes typical contents like double page articles with large pictures and written articles. The project represents adult rock/blues fans in a non-stereotypical way. Bauer Media would be likely to distribute the magazine as they produce similar magazines. The target audience is ages 16-31 from lower socioeconomic backgrounds who enjoy rock and blues music.
The survey analyzed magazine preferences to help design a new magazine. Key findings:
- The majority of respondents were male, suggesting a magazine targeted towards females.
- Younger audiences aged 16-20 were most common, indicating content should suit their interests in genres like pop and indie music, artists like Sam Smith and Rihanna, and exclusives.
- Monthly publication was preferred by most, allowing time for production while keeping older issues available.
- While many access music online, over half would still buy a physical copy if sponsored by a streaming service, a partnership to pursue.
- Most readers favored the original print copy over digital subscriptions, but online options could still be considered.
The document compares the author's music magazine to Vibe magazine, highlighting similarities and differences in their design conventions. Both magazines feature a central image on the cover, kickers (main stories), and double-page articles. However, they differ in elements like mastheads, backgrounds, and layouts of articles. The author's magazine targets 14-25 year olds interested in grime music, and uses British artists and relatable stories to attract this audience.
The document provides an analysis of the language, ideology, institution, audience and representation used in the front cover, contents page, and double page spread of a magazine called Unchained.
Some key points:
- The language uses capitalization and direct words to draw readers in while reflecting the rock genre. Images feature people in black leather and red lipstick performing to represent the genre.
- The ideology aims to appeal to ages 16-21 and increase awareness and enjoyment of rock music.
- Bauer Media would be a good institution to distribute the magazine since they work with similar rock magazines.
- The target audience is ages 16-21 of both genders, represented through inclusive artists and affordable price.
The document is an analysis of the front cover, contents page, and double page spread of a student-created rock music magazine called Unchained.
The front cover uses bold, capitalized text and features the main artist Black Ray wearing a leather jacket to represent the rock genre. The layout follows magazine conventions with the masthead, central image, and basic information. Dark colors like black, red, and grey are used to represent mystery and danger associated with rock while still including white for hope.
The contents page also features artists to identify the genre and spreads out text and images to fill space. It targets readers aged 16-21 with a diverse range of rock artists.
The double page spread article about
The document summarizes key details about two classical music magazines:
1) BBC Music Magazine - Published monthly in the UK with a circulation of 40,044. Targets a readership of 244,000 people interested in classical music. Uses black, white, and gray colors in line with the classical music genre.
2) Gramophone - A UK-based classical music magazine. Uses a classic design style with black and white covers featuring composers. Targets an audience interested in both contemporary and historic classical music.
3) Both magazines aim to keep readers informed about new classical music releases and events through reviews, news articles, and profiles of composers. They promote online and in print to engage classical music enthusiasts.
This document provides details for 30 slides related to the development of a magazine proposal. It includes sections on the presentation environment, personal presentation, two magazine proposals ("Jump" and "BASS"), promotion strategies, website and production costs, budgets, distribution plans, target audiences, and example slides. The document gives an overview of the content and considerations for launching a new dance and clubbing magazine.
The document provides an overview of various legal and ethical considerations for producing a magazine. It discusses obtaining permission and assessing risks for photo shoots [Location Permission, Risk Assessment]. It also covers health and safety laws and regulations [HSE, Health and Safety at Work Act], standards for privacy, accuracy and harassment [IPSO, Privacy], and requirements for attributing sources and gaining consent [Copyright, Intellectual Property]. The document aims to ensure the magazine's content and production process meet legal and ethical guidelines.
This document summarizes Hannah Thomas's evaluation of her music magazine project. She discusses how her magazine uses conventions from real music magazines in its front cover, contents page, double page spread, representation of social groups, potential distribution, target audience, and technologies used. For the front cover, she models conventions like the magazine title, artist name, and featured articles from magazines like Q and NME. Her contents page similarly follows typical sectioning and formatting. She learned skills in Photoshop like layers, opacity, and text effects to make the magazine appealing. Her target audience is 15-20 year old girls interested in country music.
This contents page from Mixmag magazine uses repetitive layout, images, and language to reflect its target audience of young dance music enthusiasts. The page features one large main image of a woman dancing at a club alongside a brief list of articles. Additional sections advertise a free CD and cover upcoming music. The simple black and white design with occasional splashes of color and funky fonts creates a sophisticated yet fun style that appeals to readers and maintains the magazine's brand identity.
Development Hell Limited publishes several media products, including Mixmag magazine, websites, apps, TV, and events. Mixmag aims to be the world's biggest dance music and clubbing magazine by appealing to readers' values and interests, such as featuring popular artists. Development Hell also owns DontStayIn.com, a social network and search engine for nightlife events. The company aims to constantly update its products to meet customers' needs in the club and music industry.
This document summarizes and analyzes the content and layout of multiple pages from a music magazine. Key points discussed include the magazine having a predominantly male target audience based on the cover art and artists featured. However, some interior pages feature female artists like Paloma Faith and aim to attract more female readers. The layouts of pages like the contents page and two-page spreads are also analyzed in terms of design, use of images and text, and how effectively they showcase the content. Overall strategies like creative designs, competitions, and promotions are discussed as effective ways the magazine engages and markets to its audience.
This document is a log book and evaluation for a student's preliminary task creating a music magazine. It documents the student's process, including researching existing magazines, surveying audiences, and creating draft pages like the front cover and contents page. The student refined the pages over multiple steps, adding details. Research found the target audience is ages 15-25 and magazines should use high quality images. The completed magazine accurately reflects conventions of the genre.
This document is a log book and evaluation from a student named Abbie Fowler on their preliminary task to design a music magazine. It includes step-by-step progressions of the front cover and contents page designs. It also includes research on existing music magazines like Q Magazine and Mixmag to understand their conventions, target audiences, and unique selling points. A survey was conducted that provided feedback on preferences around music genres and magazine design. The conclusion recognizes how the research into other magazines will help the student produce a high quality music magazine that aligns with reader expectations.
The document discusses the production process of Kerrang! magazine, including setting a publication date, acquiring content from in-house and external writers, sub-editing for accuracy and style, page layout, proofreading, sending files to the printer, and distributing the finished magazines to warehouses. It also notes the importance of managing schedules to meet deadlines and making editorial and budgetary decisions about magazine topics and funding.
My magazine follows conventions of rock magazines through its dark color scheme, masthead design, and page layout. The contents page lists sections commonly found in magazines and uses a color scheme atypical of magazines to stand out. A double page spread features a large main image on the left with a smaller image below, and an interview in the right column. The magazine aims to represent rock fans aged 15-22 in a positive light through well-dressed role models while maintaining the genre's dark aesthetic. It would be distributed by IPC, which publishes the successful rock magazine NME, through newsagents, supermarkets, and a website for online and subscription orders.
This contents page from Mixmag magazine follows conventions of the genre through elements like addressing the target audience, combining text and images, and reflecting the magazine's style. The layout is simplistic with one large main image, contents listing on the right, and information at the bottom. Fonts, colors, images and informal language are used to create a professional yet fun and sophisticated vibe that appeals to the youthful dance music audience.
The document discusses how the magazine attracts and addresses its target audience of girls aged 16-19 who are interested in rock music. The main image on the cover features two models of the target age/gender to create relatability. Throughout the magazine, bold fonts, vivid colors, images of rock icons, and informal language are used to appeal to the youthful audience. Pull quotes and previews of band interviews draw readers into articles and keep their attention. The consistent branding and preview of diverse content aims to convince readers that the magazine is worth purchasing.
This document contains a student's log book and evaluation for their media studies coursework on creating a music magazine. It includes step-by-step progressions of the front cover and contents page designs, with explanations of design choices. It also contains research on music magazine genres and target audiences, as well as results from a questionnaire distributed to gather feedback. The student summarized the findings to apply to their own magazine design, focusing on features and contents preferred by readers.
The document discusses how the media product, a music magazine called Jukebox, uses conventions of real music magazines. It describes how the front cover uses conventions like a masthead, cover lines, and a lure to attract readers. The contents page also follows conventions like consistent branding and providing navigation. The double page spread similarly uses conventions from other magazines like columns, quotes, and a folio. The document also discusses how the product represents its target audience of older teenagers and younger adults interested in classic rock.
The document discusses how the author's music magazine product uses and develops conventions of real music magazines.
It describes several key conventions the product follows, including using a masthead with a distinctive font to create a strong brand identity, including "lures" like advertisements to attract readers, avoiding covering band members' faces with text, and placing cover lines above images in a prominent color.
The contents page, double-page spread, and other elements also follow conventions for layout, branding and design found in magazines like Rolling Stone and Classic Rock. The author learned to effectively use design software like Photoshop and Publisher to construct the magazine product.
The document describes how the author's media product, a music magazine called Jukebox, uses conventions of real music magazines. It discusses design elements like the masthead, cover lines, and use of black and white photos on the cover and contents pages to mimic magazines like Rolling Stone. Photoshop was used to edit photos and layout the pages in Publisher. Feedback from test audiences informed changes between the preliminary task and full magazine, such as relocating the logo and barcode and keeping the eye-catching red text color. The author learned about magazine design conventions and technologies like Photoshop and Publisher in creating their media product.
This document summarizes the key aspects of a music magazine project created by Jasmine Bearman. The magazine follows conventions of real music magazines by including cover lines, features, a masthead, and a central image reflecting the genre. It also includes typical contents like double page articles with large pictures and written articles. The project represents adult rock/blues fans in a non-stereotypical way. Bauer Media would be likely to distribute the magazine as they produce similar magazines. The target audience is ages 16-31 from lower socioeconomic backgrounds who enjoy rock and blues music.
The survey analyzed magazine preferences to help design a new magazine. Key findings:
- The majority of respondents were male, suggesting a magazine targeted towards females.
- Younger audiences aged 16-20 were most common, indicating content should suit their interests in genres like pop and indie music, artists like Sam Smith and Rihanna, and exclusives.
- Monthly publication was preferred by most, allowing time for production while keeping older issues available.
- While many access music online, over half would still buy a physical copy if sponsored by a streaming service, a partnership to pursue.
- Most readers favored the original print copy over digital subscriptions, but online options could still be considered.
The document compares the author's music magazine to Vibe magazine, highlighting similarities and differences in their design conventions. Both magazines feature a central image on the cover, kickers (main stories), and double-page articles. However, they differ in elements like mastheads, backgrounds, and layouts of articles. The author's magazine targets 14-25 year olds interested in grime music, and uses British artists and relatable stories to attract this audience.
The document provides an analysis of the language, ideology, institution, audience and representation used in the front cover, contents page, and double page spread of a magazine called Unchained.
Some key points:
- The language uses capitalization and direct words to draw readers in while reflecting the rock genre. Images feature people in black leather and red lipstick performing to represent the genre.
- The ideology aims to appeal to ages 16-21 and increase awareness and enjoyment of rock music.
- Bauer Media would be a good institution to distribute the magazine since they work with similar rock magazines.
- The target audience is ages 16-21 of both genders, represented through inclusive artists and affordable price.
The document is an analysis of the front cover, contents page, and double page spread of a student-created rock music magazine called Unchained.
The front cover uses bold, capitalized text and features the main artist Black Ray wearing a leather jacket to represent the rock genre. The layout follows magazine conventions with the masthead, central image, and basic information. Dark colors like black, red, and grey are used to represent mystery and danger associated with rock while still including white for hope.
The contents page also features artists to identify the genre and spreads out text and images to fill space. It targets readers aged 16-21 with a diverse range of rock artists.
The double page spread article about
The document summarizes key details about two classical music magazines:
1) BBC Music Magazine - Published monthly in the UK with a circulation of 40,044. Targets a readership of 244,000 people interested in classical music. Uses black, white, and gray colors in line with the classical music genre.
2) Gramophone - A UK-based classical music magazine. Uses a classic design style with black and white covers featuring composers. Targets an audience interested in both contemporary and historic classical music.
3) Both magazines aim to keep readers informed about new classical music releases and events through reviews, news articles, and profiles of composers. They promote online and in print to engage classical music enthusiasts.
This document provides details for 30 slides related to the development of a magazine proposal. It includes sections on the presentation environment, personal presentation, two magazine proposals ("Jump" and "BASS"), promotion strategies, website and production costs, budgets, distribution plans, target audiences, and example slides. The document gives an overview of the content and considerations for launching a new dance and clubbing magazine.
The document provides an overview of various legal and ethical considerations for producing a magazine. It discusses obtaining permission and assessing risks for photo shoots [Location Permission, Risk Assessment]. It also covers health and safety laws and regulations [HSE, Health and Safety at Work Act], standards for privacy, accuracy and harassment [IPSO, Privacy], and requirements for attributing sources and gaining consent [Copyright, Intellectual Property]. The document aims to ensure the magazine's content and production process meet legal and ethical guidelines.
The document outlines the slides from a presentation on producing a magazine. It includes slides on feedback received, improvements made to the front cover and main image, presentation improvements, the production process, launch date, estimated costs and budget, magazine pricing, ethical and legal issues, copyright, and concluding remarks. The document provides details on the content and organization of the presentation.
The document outlines plans for three proposed social media products - Peoples Politics, The Gamers Community, and Our News.
Peoples Politics is intended as a forum for younger people to discuss UK politics and current affairs. The Gamers Community is focused on gaming news, game development updates, and user discussions.
Our News is envisioned as a platform where people can report on and discuss world news and events in real time, and share their opinions. Sketches of prototype home, signup, and profile pages are presented for Our News and The Gamers Community.
Details are provided on inspiration sources, target audiences, features, color schemes, slogans, and logos for each proposed site. Copyright information and
The document outlines the content of a presentation on print-based advertisements for a music festival. It includes mood boards, mind maps, and draft designs for a magazine advertisement and poster. For the magazine advert, hand-drawn drafts show a large festival name header, areas for artist names, and details like dates and contact information. For the poster, a hand-drawn draft depicts palm trees, colorful backgrounds, and shadows of a crowd to set a summer music festival mood. Both drafts aim to attract the target audiences of students aged 18-25 by conveying a sense of freedom and escapism.
This document outlines the steps taken to set up equipment, conduct a photoshoot, and create content for a magazine in Adobe Photoshop. It discusses checking camera equipment, taking test photos, following a production process of acquiring, editing, and laying out content, and then proofreading. Specific steps taken in Photoshop are outlined, like adding images, text, and styles to create a front cover and double page article spread.
This document provides an overview of research conducted for Mixmag magazine. It discusses Mixmag's target audience including demographics (ages 16-25, C2DE socioeconomic class), psychographics (interests in dance/club music and festivals), and uses and gratifications basis. Primary research findings through surveys showed that the target audience is majority male, ages 18-24, and most value the magazine cover image. Secondary research of reviews showed positive feedback on Mixmag's relevant content but also some complaints about the mobile app version's advertisements and page loading speeds.
The document summarizes the content of a magazine production project. It includes sections on meeting deadlines, using Photoshop for post-production skills like editing photos, following safe working practices when editing images, maintaining consistent colors and fonts, and making changes to improve the front cover, masthead, and double page spread. The conclusion restates the key elements covered in creating the magazine within the deadlines.
This document provides an overview of the content and research conducted for Mixmag magazine. It includes information on the target audience (students aged 16-25), uses and gratifications theory to explain why the audience reads the magazine, psychographic and demographic profiles of readers, and primary/secondary research findings. The primary research found that most readers are male, aged 18-24, and value cover images and artist interviews. Secondary research revealed positive reviews of content quality and price but a negative review of the mobile app due to ads and slow loading.
This document outlines the production plan for creating promotional materials for a music festival, including a poster, magazine advertisement, and audio-visual advertisement. It includes a schedule spanning several weeks in June 2016, with tasks such as planning photo shoots, designing layouts, and reviewing drafts. The production plan aims to carefully coordinate the various elements needed to complete the promotional campaign on time and on budget.
The document outlines the schedule and tasks for an advertising campaign over 3 weeks in June. It includes planning meetings, designing logos, layouts and storyboards, hiring photographers, scheduling photoshoots, editing photos, designing magazine and video ads, recording music, setting budgets, approvals from editors, and launching the final materials. The tasks are documented by date with notes on the activities and milestones to be completed each day.
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This document provides an overview of the contents of a presentation. It summarizes feedback received and improvements made to the presentation, including adding a production plan slide, improving the front cover design, and enhancing a main image. The document also discusses receiving additional feedback from the presenter's mother and making improvements to the presentation delivery, such as speaking louder and using more hand gestures. Finally, it outlines several legal and ethical issues related to publishing a magazine.
This document contains planning and pitch materials for a print-based music magazine called "Jump". Ideas generated include using bright pink, blue, and white colors to convey a summery, relaxed feel. The target audience is identified as males and females ages 18-25 in socioeconomic categories E, D, and C2. Mood boards and mind maps visualize the brand identity and magazine concepts, showing imagery of lights, pools, and explosions to represent club and festival atmospheres. Fonts like "Digital Anarchy" and layouts with the word "Hyperspace" featured are considered to make the magazine stand out visually. The magazine will release monthly to compete with similar titles and feature a thoughtful model looking into the distance on
The document outlines the content of a presentation on print-based advertisements for a music festival. It includes mood boards, mind maps, and draft designs for a magazine advertisement and poster. For the magazine advert, hand-drawn drafts show a purple banner, artist names, date, and website/phone number. For the poster, hand-drawn drafts feature a colorful background, palm trees, dates, a large flowing header, slogan, and shadow of a crowd to convey the summer feel and nighttime music. Both designs aim to attract 18-25 year old students and promote the festival's dates, location, and cost.
The document outlines the content of 60 slides for a presentation. It includes slides on the proposal, target audience analysis using theories like Maslow's hierarchy of needs and Katz's uses and gratification theory. Other slides cover mood boards, mind maps, draft designs, and regulations for a festival magazine advertisement and poster. The presentation also includes slides on the photo shoot plan, logo design, production plan, budget, and conducting a survey to gather feedback.
This witness statement summarizes Morgan Pearson's presentation of print-based advertisement ideas for a music festival or tour to a publisher client. The statement describes how Morgan presented an overview of their proposal, pre-production materials, target audience, budget breakdown, and production plan within a 10 minute time limit. It also includes a checklist completed by the witness, Miss J Oliver, a media studies teacher, evaluating Morgan's presentation across several criteria like discussing aims and objectives, providing draft designs, addressing legal and ethical issues, and leaving time for feedback. The teacher provided positive feedback, praising the detailed and confident pitch that covered expected areas sufficiently with creative pre-production samples and advertisements.
This document provides information about the social media platform Facebook. It discusses Facebook's purpose of allowing users to share content and connect with friends and family. It describes Facebook's features such as the news feed, messaging capabilities, and ability for businesses to create pages. The document also covers Facebook's target demographics including its large number of worldwide active users, most of whom are aged 25-34, and discusses several theories for how and why users engage with Facebook.
This document provides details on a proposed dance and clubbing magazine called "Jump". It aims to target 16-21 year old students interested in festivals and clubs. Key points include:
- The name "Jump" is meant to convey the atmosphere of a festival.
- Content will include artist profiles, festival reviews and interviews.
- Major competitors are Mixmag and Tilllate magazines.
- The first year budget projects a £13,388 loss but hopes to gain popularity and reduce costs over time.
- Promotion will use websites, posters, social media and email marketing.
Preliminary task and planning and researchlkirkland123
This document contains Lucas Kirkland's planning and research for a music magazine front cover preliminary task. It includes details of the design process for the front cover, with explanations of the tools and techniques used. It also contains research on established music magazines, including their target audiences, genres, and conventions. The publisher of Rolling Stone magazine, Wenner Media, is analyzed.
Preliminary task and planning and researchlkirkland123
This document provides information about Lucas Kirkland's music magazine project for his OCR Media Studies AS Level course. It includes details of Lucas' preliminary front cover design process, using various Photoshop tools, and receiving feedback from teachers. It also includes Lucas' research on established music magazines, including their target audiences, genres, and publishing companies. Lucas analyzed conventions of music magazine covers, such as layout, mastheads, and positioning of images. He also researched the target audiences and unique selling points of the magazines he reviewed.
Mixmag is a print and online music magazine focused on electronic dance music. Its target audience is young adults aged 16-25 interested in music festivals, DJs, and club culture. The magazine covers news, interviews, reviews and promotions related to electronic music genres and the club scene. It aims to inform readers about upcoming music events and releases while promoting an exploration of electronic music trends.
This document provides information about planning and pitching a print-based media product for a music magazine called Vibe. It includes a deconstruction of Vibe's front cover and double page spread layout. It discusses Vibe's genre, frequency, content, purpose, target audience, form and style. It also provides details about Vibe's production process from setting a publication date to distribution. Similarly, it analyzes the front cover and layout of music magazine Q and discusses its genre, purpose, target audience and production process. The document aims to comprehensively analyze and plan for a print-based music magazine.
This document provides details about Henry's preliminary task progression for creating a music magazine as part of his OCR Media Studies course. It includes step-by-step descriptions and evidence of creating the front cover and contents page, focusing on design elements like adding colors, images, text and logos. Research was also conducted on the conventions of existing magazines, including the genres, target audiences, and unique selling points of magazines like Q Magazine and XXL Magazine to inform the design of Henry's school magazine.
This document is a log book and evaluation for a student's music magazine production project. It outlines the steps the student took to create the front cover, contents page, and conduct research on established music magazines. The student analyzed conventions of the XXL magazine such as bold mastheads, minimal text on covers, and quotes from artists in double page spreads. The target audience for XXL is identified as young adults aged 18-25 interested in hip hop. The unique selling points are said to be the use of well-known artists and exclusive information. XXL magazine is published by Harris Publications in New York.
The document discusses the history and operations of DMC and Mixmag, two UK-based media publishers in the electronic music industry. DMC started in 1983 releasing cassette tapes and vinyl records, and later began hosting annual DJ competitions. Mixmag launched over 15 years ago as a monthly print magazine with over 150,000 copies sold. It became known as the "Bible" for electronic music fans. While print sales have declined, Mixmag has adapted by publishing content online and on smartphones to maintain revenue and readership. Both publishers have kept a consistent simplistic style across their branding to appeal to electronic music fans.
The document discusses a music magazine evaluation comparing the student's magazine to Vibe magazine. Some key similarities and differences are noted, including central image placement, masthead design, use of a main story or "kicker," double page article layouts, contents page design, and targeting of the 14-25 age demographic. Technical choices like the use of Photoshop and InDesign software are also mentioned.
This document outlines the production process for a print-based media product. It includes annotations and deconstructions of magazine covers and spreads from Vibe and Q magazines. The target audience for these magazines is identified as males aged 18-34, as the magazines focus on hip hop and R&B music genres. The document also provides information on the publisher of Vibe magazine and notes that an email was not received in response to an inquiry about the production process.
The document provides information about Q magazine, a popular music magazine published monthly in the UK. It was founded in 1986 and is currently owned by Bauer Media Group. The magazine specializes in rock, indie and alternative music genres. It aims to inform its target audience of 15-34 year olds about new music, albums, artists and trends. The production process for Q magazine involves setting a publication date, managing a schedule to ensure deadlines are met, and coordinating content such as articles, images and advertisements.
PreliminaryTask and Planning & ResearchShazlehurst
This document provides details about an AS Level Media Studies coursework assignment for a student named Shaune Hazlehurst. It includes sections on preliminary task progression, research log, target audience analysis, and conventions of music magazines. For the preliminary front cover task, the student describes using a blue gradient background and adding a yellow circle. In the research log, the student analyzes differences in hip hop magazine covers from 1986 and recent years. Established magazines like Q and XXL are also examined to identify conventions such as mastheads, headlines, and images. The target audiences are analyzed using frameworks by Katz, Maslow, and Hartley, considering needs, social influences, and relationships with artists.
The document provides information on existing magazines that could serve as examples for the author's planned fashion magazine. Proper Mag is highlighted as a Manchester-based independent magazine that focuses on streetwear fashion and culture. MixMag is a British electronic music magazine known for its simple but effective design style featuring a prominent DJ image and single-colored background. Rolling Stone is summarized as a popular American magazine about pop culture known for its iconic bold red masthead and large central images highlighting the main articles.
The document discusses how the author's music magazine product uses conventions of real music magazines.
It describes several design elements used that follow conventions, such as a masthead, cover lines placed above the main image, and no text covering faces on the cover. Photoshop was used to edit images to black and white to give an "old effect."
The contents page also uses conventions like page numbers and headings to help navigation. A website link is included to promote the brand online. Text formatting and layout of articles on inside pages similarly follow conventions of other magazines.
Rabbeah Ahmed created a magazine targeting 35-45 year old middle class men. The magazine focused on the genre of classical rock. In constructing the magazine, Rabbeah followed conventions of real magazines such as Classic Rock, including using different fonts, colors associated with the target audience, and standard layout elements. However, some conventions were challenged, such as changing the typical location of images. Through the process, Rabbeah learned how to use software like WordPress, Photoshop, and InDesign to construct the magazine professionally.
This document provides information and ideas for developing two music magazines targeted at 16-30 year olds. It discusses color schemes, mastheads, images, frequencies, and target audiences for the magazines. Font styles, graphic layouts, and mockups are proposed for the magazine covers and sample double page spreads. Key details include using red, white, black and blue colors; releasing issues monthly; and focusing on genres like indie, alternative and rock. Fonts and cover designs are selected to be bold and visually appealing to the intended audience.
NME is a music magazine published by IPC Media. It reaches over 1 million music fans each week and covers both new and classic rock artists. Kerrang is another music magazine focused on rock music. It is published by Bauer Media and aims to appeal to both teenage and adult male audiences who enjoy rock. Billboard is a music industry-focused magazine that reaches a wider audience from teens to age 26 due to covering multiple music genres. It aims to keep readers informed of the latest music trends.
This document summarizes the contents of a student's evidence portfolio for a media studies course. The portfolio analyzes two British music magazines, Q and Mojo, evaluating their layout, design, target audiences, and more. The document provides details on Katz's uses and gratifications theory and how the magazines aim to inform and educate readers. It also discusses the magazines' psychographic profiles, concluding Q readers are likely "mainstreamers" seeking security in its routine publication. The portfolio examines the magazines' covers, mastheads, images, and contents to understand how they effectively communicate with audiences.
The document provides production details for a coursework assignment to design the front page, contents page, and a double-page spread for a new music magazine. It outlines the tasks, which are to design the front cover featuring an image and text, a contents page layout, and a double-page article spread. It also lists the assessment criteria of research and planning, production, and evaluation. Additional pages provide definitions of magazine design elements and conventions, as well as research results from an audience survey to help inform the design of the magazine.
This document outlines the content of a presentation for a festival marketing campaign. It includes 59 slides covering various aspects of the campaign such as the proposal, target audience analysis using different theories, mood boards, mind maps, draft designs, and production plans for magazine advertisements, posters, and other promotional materials. It also includes slides on the proposed location, risk assessment, budget, and legal/regulatory considerations. The presentation provides a comprehensive overview and planning of the marketing campaign across multiple channels and touchpoints.
The document outlines the content and structure of a presentation related to planning a music festival and corresponding marketing materials. It includes 43 slides covering topics such as mood boards, mind maps, draft designs, and production plans for a magazine advertisement, festival poster, and audiovisual advertisement. Regulatory considerations that may impact the campaign are also discussed in several slides. The presentation aims to provide thorough information to propose and plan marketing initiatives for a music festival event.
- The document outlines the production process and plans for creating magazine, poster and audio-visual advertisements for a music festival.
- It includes witness statements, draft layouts, production schedules, photos used, equipment lists, standards compliance, risk assessments, and feedback received.
- The production process involved designing logos, layouts and color schemes, scheduling photo shoots, editing photos, creating templates, and launching the final advertisements.
This document provides an overview of a unit on print-based advertising for a Cambridge Introductory Diploma in Media course. It outlines the content covered in the unit, which includes topics like aims and objectives, sponsorship, target audiences using various theories, campaign messages, print advertisements, copyright and intellectual property, and legal and ethical issues. It also describes slides for a poster and audio-visual advertisement campaign for an Ultra Music Festival. The campaign aims to promote the music festival through awareness of the event, dates, location, artists, and experience. Legal and ethical considerations for the advertisements are discussed.
The document provides details of the content included in a presentation. It outlines 25 slides that cover topics such as a witness statement, draft layouts, a production plan, photos used, equipment, advertising standards, a risk assessment, safe working practices, and changes made based on feedback. It also includes the content and conclusions of the production plan and final versions of the advertisements.
This document contains a proposal for an advertising campaign for a new music festival sponsored by Redbull. The festival will feature various artists and take place in the summer of 2016. The goals are to encourage festival attendance and make it an annual event through promotional print advertisements. The target audience is 18+ year old social climbers and students who want to escape reality and bond with friends over music. The campaign message is that the festival will be an unforgettable and affordable summer experience. Advertisements will take the form of posters and magazine ads using gender-neutral colors to appeal to both male and female attendees.
The photographer will take photos for a Jump Festival advertisement, including close-ups of hands, extreme long shots of the sunset, and full-body shots of someone jumping from an eye-level angle. The sunset and jumping photos will be heavily edited to be black shadows. A female model between 16-25 years old with long hair will be used to appeal to younger people and females. Wardrobe will be casual shorts and shirt to portray a normal festival attendee. Makeup is unnecessary as the face won't be visible. The photoshoot will take place on April 20th at the photographer's house.
The document discusses the photo shoot requirements for an advertisement. It requires photos of a sunset landscape in an extreme long shot, to be taken around 8pm on a clear day using a Canon 1200D DSLR. It also requires close-up photos of hands against a wall, which can be taken at any time and edited to appear black and white. Permission must be obtained to take the sunset photos at Epsom Downs, the closest suitable location.
This document provides an overview of a unit on print-based advertising for a Cambridge Introductory Diploma in Media course. It outlines the content covered in the unit, which includes topics like target audiences, representation, campaign messages, legal and ethical issues, and regulatory bodies. Specifically, it analyzes an advertising campaign for the Ultra Music Festival including posters, audio-visual ads, and how they address topics such as representation, unique selling points, and consideration of intellectual property laws.
This document outlines the features and design of a proposed social media website called Our News. It includes mockups and descriptions of the home page, sign up page, profile page, third party advertisements, commented pages, and about us page. It also discusses how the Web Standards Project and W3C guidelines will impact the development of the social media product to ensure it is accessible and compatible across different devices and browsers.
This document outlines a social media product proposal for a news-focused social media site called "Our News". It includes details on the content, layout, target audience, and business plan. The site will feature articles on current news events that users can comment on and vote up or down. The document discusses considerations like colors schemes, revenue streams from advertising, financial backing options, and legal/ethical issues around copyright and user privacy. The overall goal is to launch the site by January 2017 with 50,000 users and 30,000 daily visitors.
Unit 01:Analysing Media Products and AudiencesMorgan Pearson
The document appears to be an analysis of a music magazine called Mixmag produced by Development Hell Ltd. Some key details summarized in 3 sentences:
Development Hell Ltd is an independent media company based in London that owns Mixmag, a monthly magazine focused on dance music and club culture. Mixmag covers topics like music festivals, artist interviews, music charts and reviews. The purpose of Mixmag is to be the world's largest dance music magazine by appealing to its readers' values of popular artists, upcoming music events, and being a source for opinions within social groups.
The document outlines the production process for a magazine, including:
1) Managers from all departments will create a pre-production plan with timelines and deadlines. Budgets for staff pay, office rent, marketing, website costs, and printing are allocated.
2) An editorial board will create a content plan deciding topics and items for the new issue. Authors are given budgets for reporting and assigned photographers and equipment.
3) Stories and articles are written, photographs taken, and content added to pages by graphic designers using software like Photoshop and InDesign. Sub-editing checks facts and style. Layout staff use InDesign to typeset pages.
Unit 1 - Analysing Media Products and AudiencesMorgan Pearson
This document provides information about a media project completed by Morgan Pearson for their Cambridge Introductory Diploma in Media. It includes a slide presentation analyzing various aspects of the music magazine Mixmag and its publisher Development Hell Ltd. The summary covers the publisher and flagship product Mixmag, the ownership structure of Development Hell Ltd, Mixmag's brand ideology and ethos, its market position and competitors. The document serves as evidence for Morgan Pearson's media analysis project on Mixmag.
This document summarizes the contents of a presentation about producing a magazine. It includes slides on feedback received, improvements made to the front cover and main image, presentation skills, a detailed production plan, estimated costs and budgets, ethical and legal issues to consider, copyright and intellectual property. The production plan outlines timelines, content planning, story details, design and editing processes, costs for printing and distributing issues of the magazine.
This room is suitable for presenting in as it has features that enhance performance, such as space to move around and an interactive whiteboard. The presenter can use the projector, slide changer remote, and Prezi software to deliver an engaging presentation while maintaining eye contact with the audience. The presenter will wear a suit and present proposals for a dance and clubbing magazine called "Jump" with a loud font. The magazine will compete with Mixmag and include festival and artist news/reviews/interviews with photos. Promotion will include websites, posters on campuses and trains, and social media. The budget covers staff, production costs, and office renting, with revenue from advertisements. The target demographic is students interested
Development Hell Ltd is an independent media company based in London that publishes Mixmag magazine. Mixmag was first published in 1983 as a black-and-white magazine and was relaunched in 2006. It covers electronic dance music, DJ culture, and nightlife. Development Hell also owns the website DontStayIn.com and produces digital content, events, and other associated products alongside Mixmag.
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1. OCR –
Level 3 Cambridge Introductory Diploma in
Media
Unit 13:
Planning and Pitching a Print based Media
Product
P1 Evidence
Name: Morgan Pearson
Candidate Number: 2110
Center Name: St. Andrew’s Catholic School
Center Number: 64135
Set Brief - Print
Project/Brief –
Music Magazine & Promotion
2. Content
• Second magazine idea – (Slide 29)
• Market position and price – (Slide 30)
• Publisher Bauer – (Slide 31)
• Form and Style – (Slide 32)
• Front Cover Analysis – (Slide 33)
• Double Page Spread Analysis – (Slide 34)
• Content – (Slide 35)
• Content Overview – (Slide 36)
• Genre – (Slide 37)
• Target audience – (Slide 38 - 41)
• Frequency – (Slide 42)
• Production Process – (Slide 43)
• Publisher information – (Slide 4)
• Mixmag’s purpose – (Slide 5)
• Content page Analysis - (Slide 6)
• Mixmag Front page analysis – (Slide 7 – 9)
• Double page spread Analysis - (Slide 10 - 11)
• Content of the Mixmag – (slide 12 – 13)
• Form and style – (Slide 14)
• Hartley’s 7 subjectivities – (Slide 15 - 16)
• Katz’ Uses and Gratifications Theory: - (Slide 17 -
18)
• Maslow’s Hierarchy of Needs – (Slide 19)
• Target Audience– (Slide 20)
• Frequency sold – (Slide 21)
• Processes in production of Mixmag– (Slide 22 )
• Email and key roles – (Slide 23)
• Web analysis– (Slide 24 – 27)
• Social media analysis – (Slide 28)
3.
4. Publisher – Development Hell Limited
• Development hell limited publishes Mixmag magazine but also along with
Mixmag iPad app, mixmag.net, Mixmag TV and Mixmag events.
• They also publish the magazine ‘Dontstayin.com’ which are the world’s
biggest clubbing social network. This is a website which organises lots of
events like clubs and parties which are in big cities such as; London and
Manchester.
• DontStayIn.com have over a million visitors per month and they send out
weekly emails detailing events in there local area.
• Mixmag magazine have: 246,000 sales for the actual magazine, 100,000
digital downloads and 1.2 million unique web users per month.
• Their social media includes; Facebook, soundcloud, twitter and google+
which has reach 3.1 million users and their YouTube channel has 260,000
subscribers.
Source: From an E-mail received from the director at Development hell Limited
5. Purpose
Mixmag aim is to be the ‘The Worlds biggest dance music and clubbing magazine’ they try to
accomplish this by making their magazine appeal to the readers values and ideology and putting
this into their magazine. The readers value’s in the magazine are the popular artist which are
featured on the front cover and include exclusive interviews inside it. This is a main factor which
Mixmag always include into their magazine as they know that this is what their readers want and
that is what sells their magazines. The readers also want to know about all the upcoming and other
festivals which are taking place. They want to know this, as they themselves want to either go too.
They also want to know about how good or bad they were and are they worth going to again.
Mixmag’s ideology:
www.mixmag.net
6. Content page The front cover is
on the contents
page.
This is information about the free CD which comes with the
magazine. It also includes what songs are on the CD as well.
This is the issue date of the
magazine. This has the same text
style as on the front cover. Making
the magazine more consistent.
This shows content of
what is in the
magazine. This is
separated in articles
and stories inside.
The stories at the
front of the magazine
are the ones that are
more appeling to the
reader so they won’t
loss interest while
skimming through
the magazine.
This is the rest of the
content inside the
magazine which aren’t
stories and articles.
This is near the back of
the magazine. These
are at the back of the
magazine as they aren’t
related to the content
at the front
Images related to page
number, articles
The colour scheme is follows suit
from the front cover as it is mostly
black although, it doesn’t have the
light pink at the top page.
The pictures are mostly
those at festivals which
is directed at their
audience which is what
they want to see in the
magazine.
7. Masthead :The denotation of the
magazine masthead is ‘Mixmag’ the large
white master head has a pop art font
which gains the readers attention as the
white contrasts well the dark background
making it stand out more to the reader.
The White could also signifies that Mixmag
is new and fresh which would be appealing
to their target audience as that is what
they want be seen as. The verbal code
‘Mixmag’ could imply a mix tape which
would be a collection of all your favourite
song in one place.
Strapline: Mixmag describes itself as
the ‘The world’s biggest dance music
and clubbing magazine’ This is at the
top of the page which connotes the
importance of their reputation and
that they value it and are proud. This is
included in the same place on every
issue of the magazine and will always
follow the colour scheme of that
particular magazine. This also implies
that their slogan is part of them and
never changes.
Main Headline: Mixmag haven’t
chosen a headline. They have done
this to try and make their reader want
to find out more about what’s inside
the magazine. This makes the
magazine more controversial
compared to other magazines in the
dance and clubbing music genre. This
could connotes a higher respect for
the artist ‘Julio Bashmore’ as more of
his picture has been shown and he
hasn’t been covered by other topics in
the magazine.
Barcode
Date, price and country: September
2014 and UK £4.95
This magazine is published monthly.
There website is also here.
Promotion: This Mixmag magazine offers
a free CD of ‘Julio Bashmore’ which could
attract more readers to purchase their
Magazine as there is a free sample.
Front cover Analysis
8. Story separators: Once again Mixmag have been
controversial as not to include story separators. This
connotes that their magazine isn’t like their other
competitors and they are unique, original and
rebellious which also coincides with their
stereotyped audience of young adults male and
female.
Cover lines: There is a question in the cover story about are ‘
Night Slugs the most important label in dance music?’ Mixmag
magazine have a wide audience which includes many popular
artists, not just Night Slugs. Thus a debate has been present so
more reader will want to buy this magazine too see Mixmag’s
opinion. The majority of the target audience will want to know
more as they are young 16 – 25 year olds who will be
interested into going to these events so want to know what it is
like and can compare it to other festivals.
9. Mixmag only promotes their own website on the
front cover of their magazine. They might do this so
that people going onto their social media might get
distracted with other pages on the website and go
away from their page. If they just go onto their
website then all the attention is on the. This could
connote that cooler group of people will already
know about their social media and website so they
want too keep it more exclusive to loyal fans.
Website: www.mixmag.net
10. Picture 2: Carl cox is obviously
very resected as he has been give
a whole page to a picture of him.
As Carl cox has been the Dance
music for three decades Mixmag
have given him a black and white
photo to show his age but also a
picture of him smiling to show
that he is respected.
Mixmag have chosen this
particular picture to
demonstration the age of Carl cox
with his t-shirt saying ‘Disco’
which is the language that reader
wouldn’t use as it would seem
old or uncool. Although as the
readers will find out he is more
of an legend than old timer.
Text: The font used is used to
show Carl cox as being older
and his name is in bold to imply
his importance as an artist.
The red is chosen as it
stands out to the reader
and grabs their attention.
The colour red ‘signifies’
(De Saussure) the
importance of the artist as
red can also be related as
‘Code red’ so being very
important and an
emergency. It is also
position at the beginning
of the article to almost
force the reader to start
reading.
Picture 1: This picture of Heidi
is in the middle of the page. Thus
it must be significant enough to
be the centre of attention.
Mixmag have chosen to use a
circle for Heidi’s picture. This
could connate that she is perfect
with no sharp edges like other
people. Double page spread
11. Double page spread This picture cover the
whole of a page much
like the other one. This
signifies how Mixmag
respect this artist and is
also respected by their
readers. This picture is
also taken from behind
him, this could connote
that this interview on
the other page is behind
the scenes.
The top of the page has
as consistent black and
pink line which goes
across both pages. This
could connote a wrist
band which you would
wear at a festival.
This highlights the
artists name which is
being interview so it is
clearer to see who the
interview is about. This
is the same as the
other page.
The interview is split up
from questions with a
bold text and the
answers in normal font.
A lot like the other
Double page spread.
There is a quote from
artist. This is also done
in the other magazines
which means they
follow the same
process for each
interview in other
magazines.
This denotes what is on the page.
12. Content
Mixmag covers a wide variety of content which is aimed at their target audience’s values and ideology in a magazine.
The magazine cover mostly Festivals and other gigs which take part monthly in the UK and across the world. Mixmag
include these festival dates and location within their magazine, usually near the front. These advertised festivals
follow a trend of either having a dark background with bright colours. These colour are seen as brighter as they
contrast the background. These colour could signifies the festival atmosphere at night were lights are the only thing
you can see which links in with the dance and clubbing genre as this is what their music gigs are like.
Exclusive stories: Mixmag mostly cover small exclusive stories. This is too keep their magazine popular as there
wouldn’t be that information anywhere else and their readers will be able to get that information first. These stories
are usually only one page long, for example ‘Toy Stories’ also Mixmag’s own opinion on subject’s in the dance and
clubbing genre. They are only meant for a quick read.
Reviews: The magazine continues they get into the more detailed stories about different festivals which include
bigger picture and more text. These articles are designed for those who are more interested in festivals and want at
description on what it was like with Mixmag opinion. An example of this would be the ‘Big Three’ page were Mixmag
review the top three night clubs of the month.
Charts: Mixmag also a dedicated four page to showcase the charts list and interview with some of those artist on the
charts. The charts cover the top 10 DJs of all time and tracks sold. These page include a one page spread of the Top
selling genre by year where it show which sub genres are more popular this year compared to others. These include;
Dubstep, Breaks, DNB, Trance, Progressive house, electro, House, Techno, Tech – house and Deep house.
13. Content continued
Interviews: Mixmag have a eight page to their exclusive interview who is on the
front cover to their magazine. These eight pages cover multiple question and
answer which go in and out of their personal life with lots of details of; past
experiences, like or dislikes, their future. This is popular for readers as they idolise
this exclusive knowledge.
Fashion: Mixmag also cover fashion which suits there genre. Although there
fashion is half normal with t-shirts and jeans the other is the more controversial
fashion of piercing and other clothing.
Smaller Artists: This magazine also covers ‘Tunes’ which includes the months more
niece artists and bands with new songs and albums on the way or already out.
Dates :Towards the end of the magazine at the back they include the months best
photos of some festivals and all the dates to the upcoming festivals.
14. Form and Style
• The Form for Mixmags hard copy magazine is that it is
paper back with a glossy finish on the front and back
page. It is A4 sized and has around 130 pages. The
digital copy is the same as the hard copy with the
same amount of pages and content but available via
an app.
• The style of the magazine is stereo-typically aimed at
16-25 year old males and females who are very
interested and loyal to the dance and clubbing music.
Mixmag makes their magazine look more mature so
they will have not have big colourful photos but
instead they’ll have professional photos which are
edited to seem more serious as the readers are more
educated than teenagers but still want to be informed
about clubs and festivals unlike people over 25 as they
might not be interested due to having a full time job.
15. Mixmag’s target audience
Hartley’s 7 subjectivities :
According to Hartley's 7 subjectivities, Mixmag’s target
audience has an age range between 16 – 25 years old.
This is because of Mixmag’s content is mostly about
upcoming festivals which is usually what younger adults
are interested in as they will aim to go to these events.
The class of people who go into Mixmag's target
audience according to the socio-economics are; C2, D,
E. Considering Mixmag's genre of music is Dance and
clubbing music the music that they cover will be for
people who want to go to festivals. More sophisticated
people higher up on the socio-economic chart will not
fit this category as the higher up you are the chart you
are the more senior you tend to be thus not being
interested in Mixmag’s music genre. This will also mean
that their spending power is a lot less as students don’t
have a lot of money especially to spend on magazines .
Ecstasy article – aimed a younger
people who are more interested and
have a strong opinion on the affects of
drugs. Compared to those higher on
the socio-economic scale.
16. Mixmag aim their magazine at the ethnicity of young white males and
females but they don’t restrict themselves to just them or even to one
country as they aim to be a worldwide best selling dance and clubbing
music magazine. They also have magazines in countries such as; USA,
Germany, France , Brazil and the UK. The magazine I have decided to
analyse is focused on the UK festivals as well as some foreign festivals
which are included inside the UK issue of the magazine.
17. Katz’ Uses and Gratifications Theory:
• Based on Katz’ theory Mixmag is a type of
magazine which includes ; informative, personal
identification and personal relationship. The
magazine will include information about the
festivals which include dates and artists which
are going to perform at those festivals. Mixmag
also provide reviews on pervious festivals which
have gone on and they will give a detailed
description about what one upcoming ones.
• On the front cover of this Mixmag magazine. On
the cover lines there is a rhetorical question
about is ‘Night Slugs the most important label in
dance music ?’. This will cause a debate that
reader will want to find out about as not all
reader of Mixmag will agree as the artist are all
very different. This is an example of personal
relationship as the reader has an opinion of the
statement.
18. • This issue of Mixmag has a special interview with the artist ‘ Julio
Bashmore’ these will go under Katz’ personal relationship as the
reader will want to find out more personal information about the
artist. This is an admiration for this information. Also for personal
identification in their 2008 issue of the magazine they released a free
CD with Deadmau5 who had remixed some popular songs. Readers
would have bought the magazine because Deadmu5’s music was on
it.
• Evidence-’ The February 2008 issue of MixMag's music magazine included a free CD
which was titled MixMag Presents: The Hottest New Name In Dance! DEADMAU5
Tech-Trance-Electro-Madness, mixed by Zimmerman.’ -
http://en.wikipedia.org/wiki/Deadmau5
19. Maslow’s Hierarchy of Needs:
• According to this hierarchy Mixmag’s target audience are ‘explorers’ and
‘social climbers’. An explorer would be people who are influenced by social
change. This is Mixmag’s target audience as their magazine covers popular
festivals and see if they were good or not. They also have a page which is
focused subject either being ‘ Guest list or Black list’ which we say their
opinion about current events, fashion or styles.
• Maslow’s Hierarchy also tells us that the target audience are social climbers
who want too see what new things people have and they are
materialistically driven in their values. What they will want in the magazine
is what festivals were good and new products or technology.
20. Target Audience
According to ‘Mixmag’s Media Kit’ their main consumers are 24 males who
live in cities and are single. Although they don’t include that they are
generally white males who like clubbing and go to bars.
There are also females which are interested in mixmag but they only make up
‘28%’, according to mixmag media kit, of their readership.
The media kit also states that ‘the majority live in cities and are single’. This
will be because most clubs are in the city and the people who live there what
to go there and one of the best ways to know learn about this is via the
Mixmag magazine.
The pie chart also states that most of the readers are single. They will also
want to know what clubs to go to meet other people.
21. Frequency of Products sold
• Mixmag's sell their magazine monthly.
• They also sell their magazine in different countries like; USA, France
and Germany each country has a different edition. They sell mixmag
in a lot of countries which is shown on the pie chart.
• According to the pie chart from Mixmag Media Kit there most popular
audience is in the UK and in the USA. This will because Mixmag sell
their product more in these two countries than anywhere else.
• In each country Mixmag cover all the festivals and clubs in that
country. This is because the reader is Germany for example don’t
want just want to read about clubs in America. They want something
that they have the possibility of going to.
22. Processes in production of the product
At first in the production of a magazine you should agree with all
department on a deadline for different stories, design schedules, time to
proof read, time to print and distribute.
After each department will go and brain storm together on what their
content is going to be about.
When that is finished the head of each department will go and read over
what content has been written and make sure that it makes it; sense, has
no spelling mistakes and in good enough to put into their magazine.
Now that all the content is done a content creator will work on the way
the magazine is laid out and what it looks like. This is when they make the
front cover look nice and make the text colourful to make it more
appealing for readers.
The magazine will now be printed and produced after it is checked then
it’ll be distributed. It will go to different shops ready to be sold.
23. Email and key roles
At a magazine company in the production process there is
a finance director to control where the money in spent in
production and makes sure the company doesn’t go
bankrupt. Also there is a editorial director who makes
sure that the final product is of high quality and is
appropriate to use as a final product. They will also get rid
of anything in the magazine and replace before it goes on
sale. Also there is a advertising director who works on
how people who about their magazine. They will improve
and expand the advertisement they use such as apps,
socials media and other types of adverts. Also at the head
of any company there is a CEO who will oversee that the
company will meets its targets overall. They will also make
sure that the company is structured and run properly to
make sure it can achieve its targets.
24. Web page analysis Social media; Facebook
and twitter links.
There is also a link to ‘beatport’
which is a website featuring new
albums of the same genre of
music.
This is a interview which
features ‘Becky hill’. This is
the part of the website
which is updated everyday
with new headlines and
information. These are 4
different stories which loop
around.
The don’t miss section are
also events which are
slightly older articles but
have been on the front
cover before.
These are other news
articles which aren’t
as important.
This show how the magazines
website directs itself at the
audience as personal
relationship as it shows a
popular artist on the front page.
25. This is the news section
which features other new
which isn’t as important
to be in the headlines.
The date the story is
published is realised.
Showing how up to
date they are.
These are the
‘Don’t miss’
stories continued
The website also
show new music
videos.
It also shows what
category the story is in.
This is in the news
category.
She is also smoking
which connotes her
being rebellious,
which teens .
26. This is the Music section.
There is also a sound cloud link
where you can listen to music
which maybe in the charts.
These are also other articles
about music but aren’t new as
new music artist or albums
don’t happen often.
27. These are links to
multiple events which
Mixmag cover and will
probably write an
article on it afterwards.
This is a search engine for
on the website which
helps you book events
which covers what there
target audience would go
to. Which is similar to
Don’tStayIn.com which is
owned by the same
publisher.
This is a link to
another page where
it shows all the
previous magazines
issues.
This shows new DJ
technology such as
new; speaker and
headphones
These are other
things which you
might have missed
like other issues or
stories/articles.
28. Social media page analysis
This is there most recent
magazine cover and they use it
has their profile picture. This
shows that they are up to date
and it is easier to new reader
to find their social media they
will look for what magazine
cover that they have.
They have ‘447,351’ likes on
their Facebook page. That
means that amount of
people are kept up to date
on what they post on
Facebook. They are the key
and loyal readers.
They also advertise apps which
they own on their social media as
it is a free source of
advertisement.
You can go along Mixmags
timeline to see all the content
that they have ever posted.
This shows the most recent
post that Mixmag have made.
This is a picture from
either a festival or a club.
29. LO1 – Second Magazine - MOJO
Purpose of the magazine
The denotations of the Mojo’s strapline, ‘The Music magazine’ suggests
that it is the only music magazine of its kind and that it is one of the
best magazines which cannot be compared to others. This is conveyed
with ‘The’ music magazine as it seems that it is on its own being an
elite.
‘Strapline’
30. Market position and price
Mojo’s market position:
As shown in the graph Mojo are the 3rd highest in circulation figures which tells us
that they are very successful and popular with there genre on music. They are one
of the biggest publishers in Europe and this means that they will be more dominate
in market. Mojo also have a circulation figure of 70,667 and a readership of
210,000.
Price:
The price of the magazine is £4.60 which compared to its competitors is quite
expensive and for a digital copy it is £17.
http://magazines.bauermediaadvertising.
com/magazines/detail/mojo
31. Publisher - Bauer
The publisher for Mojo magazine is Bauer and they are the biggest
publisher in Europe. They have more than 570 magazines, 300
digital products, 50 radio and TV stations which reach 15 countries
and millions of people in the world. They also produce magazine
such as; Take a break, Spirit & Destiny as well as puzzle books and
food magazines. They are the biggest publishing business in Europe.
The publisher of Mojo magazine, Bauer, has the slogan of ‘We think
popular’ which connotes that they are a popular magazine and the
content which they provide is what is considered popular and
important to their readers. This can further suggest that they are the
voice of the people and are educating people on new trends.
http://www.bauermedia.co.uk/about
32. Form and Style
• Format of the magazine:
A normal Mojo magazine is an A3 size which is 21.0 x 29.7cm.
• Style:
The style of the magazine is aimed towards a older genre of people
between 20-30 so the language used is common language and more
sophisticated than everyday language although has a relaxing tone.
The colour scheme of this particular magazine is white and blue which
goes with what the man is wearing at the front of the group photo. This
could connote that he has a lot of control and influence over the genre of
music and he is popular at the time. Generally the colour schemes of the
magazines are pail and calm as the genre of music isn’t loud or flashy but
clam which suits the readership as they are middle age.
Puff promotion is also used to try and attract more readers to the
magazine as there is a free CD of the featuring artist inside the magazine.
This will hopefully attract more customers as free music is included in the
magazine and as it is the featuring artist that fan base may buy the
magazine because of the free CD.
http://www.a4papersize.org/
33. Mojo – Front cover
This is a pug which is advertising a
free CD inside it.
The cover artists are in front of the
masthead as this connotes that they
are the most important and at the
front of the magazine.
The denotation of the masthead
resembles the calm tone of the
magazine as the definition of the
word is: a magic charm,
talisman, or spell. This can also
represent the readers as they
are very relaxed and older thus
having more respect for music.
‘And!’ connotes that there is a surprising amount of
additional information which is provided in the magazine.
The yellow against the blue and
white colour scheme stands out
connoting that, the ‘sex pistols’
more of a rebellious band
compared to the ‘smiths’.
‘The Smiths’ headline takes up the
whole width of the page as well as it
is in the middle of the page. This
further connotes that the band is the
most important and that they will
take up a large part of the
magazine’s content and attention.
The blue and white colour
scheme further connotes a calm
feeling of the magazine with the
pale colours connoting the calm
feel.
There are 8 different cover stories
suggesting that there is still a lot
of content in the magazine, which
may interest so readers.
34. Mojo – Double Page spread
The ’50’ in gold connotes
that they are the best of
‘Neil young songs’
because they resemble to
quality of gold.
The pull quote is in large text
which can also be a title due to
its size. The denotations of this
is that what ‘Neil Young’ says is
very important and respected
as it is in very large text but it
again also have the golden text
colour to it.
This picture is no black
and white which
connotes that Neil Young
is old but respected artist
whom is still an musical
influence today. The
picture of him is shouting
to not only connote his
music but also his
passions as being an
artist. The text is also
black and white
connoting the same
message.
The photo has been
sourced. It was taken in
2005 which implies his age
and what he had given to
the music industry.
The large drop capital
connotes that the following
article is the beginning of
very important information.
35. Content
This shows the reader what issue
they are reading and it also shows
that there are many issues of mojo
magazine which shows that they
are successful.
The big brand logo of Mojo makes
it clear to the reader what they
are actually reading and it should
draw there attention to it first.
Underneath the logo are
three cities which are well
know for there creation and
passion for music which
mojo want to relate
themselves to.
The black and gold aren’t bright colours so
for there target audience is suits them
well as it is easier on the eyes compared
to bright colour used for younger
generations.
The cover story clearly stands out
as it has been divided and given a
new sub heading. It also includes
more detail about the interview
inside .
They have also used a pull quote
from the interview to increase the
reader interest and make it seem
more important.
As in most of mojo’s contents page
they have the featuring artist next
to the written contents to further
the readers interest in the magazine
and it increases the prestige of the
magazine as they had a artist in it.
The sub-lines on the contents page
give a brief overview on what the
article of the artist/band is about to
give the reader a more in-depth
understanding of what is in the
magazine.
36. Content Overview
Mojo magazine covers a variety content every
issue which they publish so there is a
guaranteed that there will be interviews and
articles with or about artist which fit into there
subject genre. There will also be reviews and
journalists opinions on subjects which will vary
each issue. This magazine contents covers;
artists, recent band reunions.
37. Genre
Mojo’s genre is usually classic rock as its regularly covers news and
information about artists in this genre. For example; Boy Dylan, Pink
Floyd, The White Stripes, Guns and roses. Being classic rock their
magazine provides a relaxed and chilled feel to it as the colour they use
are relaxed and pale which suits the classic rock atmosphere which is
conveyed by the music. However they also cover modern rock, folk,
soul, country, reggae, electronic and experimental. They state that they
prefer to cover music that will ‘stand the test of time’ compared to
popularity.
http://magazines.bauermediaadvertising.com/magazines/detail/mojo
38. Target audience
Psychographics:
The general age range for mojo’s magazine is around 25-35 with an mostly male
reader which make up 70% of the readers. It is aimed at younger adults whom
previously grew up with this genre of music being popular as today it isn’t the most
popular. These are adults which may have children but still want to keep up to date
with the music which they like and may not be able to other wise without the mojo
magazine.
39. Target audience
Demographic:
The range of mojos readership’s demographic is between B to C2 as these people
are majority of the time older and have worked to build career in their own
profession.
Their spending will thus be moderate as they are earning a good wage and that is
why the magazine is more expensive than other magazines in different genre as
they maybe aimed at E people whom are students which won’t have a lot of money
to spare.
40. Target audience
Katz’ Uses and Gratification :
Mojo’s readership will be Diversion and/or Surveillance.
Diversion means that they what to be relaxed and calm to escape reality which may
be because they have very demanding jobs which means in there own time they
are tired and they just want to relax from the stress of there jobs.
They may also want be surveillance where they want to keep up to date with what
is going on as with the jobs that they have they won’t have a lot of time to spare to
keep up with the most recent news. So mojo’s magazine is able to meet those
needs by cover everything over the last month.
41. Target audience
Hartley's 7 subjectivities:
Age – Mojo’s readership is around 25-35 as they mostly cover older music which
younger adults didn’t grow up with
Gender – Mojo has a 70% male readership and a 30% female readership.
Class – Their audience is mostly middle class and upper class as the language they
use suggest that it is aimed towards a more sophisticated people.
Ethnicity – Their audience is majority White and generally British although they are
a variety of people which read Mojo.
Nation – The music they cover is mostly British so their audience is mostly from the
UK.
http://magazines.bauermediaadvertising.com/magazines/detail/mojo
42. Frequency
Mojo release their magazine monthly.
Every month there is a feature artist with an interview as well as a free
CD which comes with the magazine.
In 2013 they sold 79345 copies of mojo magazine.
A monthly subscription for Mojo magazine is £36.00 for a 12 months
and the digital copy of the magazine is the same price which can be
assessed on smartphones and tablets.
http://magazines.bauermediaadvertising.com/magazines/detail/mojo
http://www.pressgazette.co.uk/magazine-abcs-full-circulation-round-first-half-2013
http://www.magazinesubscriptions.co.uk/entertainment-magazines/music/mojo?affiliate=p-bm-dynamic-ads&gclid=CM-
4zrP_osYCFQfKtAodD48CkA
43. Production Process
At first in the production of a magazine you should agree with all department on a deadline for
different stories, design schedules, time to proof read, time to print and distribute.
After each department will go and brain storm together on what their content is going to be about.
For the next 2 weeks they will gather the relevant information for the articles which includes
interviews and photos. This will all by written up and sent to the head of department.
Then the head of each department will go and read over what content has been written and make
sure that it makes; sense, has no spelling mistakes and in good enough to put into their magazine.
Now that all the content is done a content creator will work on the way the magazine is laid out and
what it looks like. This is when they make the front cover look nice and make the text colourful to
make it more appealing for readers. Multiple drafts will be made and then one will be selected.
The magazine will now be printed and produced after it is checked then it’ll be distributed. It will go
to different shops ready to be sold. These magazines can then be bought at retailers such as;
WHSmith, Sainsbury's, M&S, Amazon, Greatmagazines.co.uk or directly from Bauer media.
http://www.whsmith.co.uk/pws/ProductDetails.ice?ProductID=9012000000295&keywordCategoryId=wc_dept_magazines-
09x00000&keywords=mojo&redirect=true
http://www.amazon.co.uk/MAGAZINE-ISSUE-WILSON-KNOPFLER-TOWNES/dp/B00VB141Y8/ref=sr_1_2?ie=UTF8&qid=1434968702&sr=8-
2&keywords=mojo+magazine
http://www.greatmagazines.co.uk/mojo-magazine