This document provides details for a print advertising project promoting a solo artist named COLE. The project includes creating an advert for a music magazine and a poster to display around London. Photographs were taken of the artist sitting at a drum kit from a low angle to make them appear as though looking down at the audience on stage. Inspiration was drawn from other concert posters using gradients and bright colors. The model chosen resembles Coldplay's Chris Martin and is actually a drummer, allowing them to look authentic playing during the shoot. Requirements and plans are outlined for the model's appearance, wardrobe, hair, makeup, location, and timing of the photo shoot.
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Unit 15 lo2 photo shoot plan template
1. Unit 15 – Print Based Advertising
Project title: Unit 15 – Print Based Advertising
Project:
Project Description:
This project will consist of taking photos for an advert and a poster for a solo
artist called COLE. The advert will be going in my music magazine that I have
created called Rock Dance. The poster will be going up on walls around London.
The project will consist of me making the poster and advert look very appealing
and eye catching to the target audience.
Photographer:
The photographer for this project will be Miss Oliver. Miss Oliver took a wide
range of angle shots of me sitting at a drum kit. I decided to use the low angle
shot as this made me look like I was looking down on the camera. The Shot looks
like the artist is on stage and what your seeing is what the audience would see
from standing up. The lighting for this shot has to be fairly bright as the
background I have chosen is a dark colour. I have used the gradient tool, which
makes the dark colour at the bottom slowly fade up to the brighter colour at the
top. So the image has been kept fairly bright to stand out in front of the
background. I have decided to apply no effects to the image.
Reference images and ideas:
Reasons behind the title inside this box (connotations)
The reason why I have used the name COLE for the title of this advert will be
because it’s the surname of the artist. It’s very short and easy to remember the
name. COLE is used to promote the artists name. The artists will be become well
known because of the name.
2. Unit 15 – Print Based Advertising
I have decided to use these images as a source of inspiration because I like the
choice of colours used. The gradient tool is something that has been used to fade
the colour from dark to light. The tour poster on the left is a band that produces
music that my solo artist is as well. This means that the poster is a good source of
inspiration because the style is something that I want to use to make appealing
towards my target audience.
Casting:
3. Unit 15 – Print Based Advertising
These images are suitable for the shoot because they connote that the model is a
drummer. The model is sat at a drum kit in one shot; the other is a close up with
the drumsticks. The reason why I have chosen this person to be the model is
because the model is actually is a drummer. This means that In the shoot the
drummer can look like he really is performing in the shoot. The model also looks
like Chris Marti from Cold Play. Cold Play produces the same music genre songs
as the same as my solo artist COLE.
Model requirements:
Pictures (Full-Length) of what they should look like and what stereotypes they
may represent HERE.
4. Unit 15 – Print Based Advertising
Summarise How tall they should be and how they need to look like the
intended Artist/Band Member you wish to conduct an Interview with.
Wardrobe and Look:
Pictures (Full-Length) of intended items of clothing they should be wearing and
any other props (e.g. Snap Back Cap for a Hip-Hop magazine) you need to include
Why these items?
Source of inspiration?
Hair and Make up:
What Hair & Make Up do you need to use?
Why? Source of inspiration?
Include images if necessary
Where:
Where will the shoot take place HERE
When:
Day, Day, Time etc.
