Unit 15 lo2 – proposal advert

1. Unit 15 – Print Based Advertisement
Unit 15 LO2 – Proposal Advert
P2 Learners produce a plan for an advertising campaign that features
print-based advertisements.
Name:
Candidate Number:
Centre Number: 64315
What is the product being advertised?
I will be advertising a tour for a music solo artist. I have created a
advert for this 2016 tour that will be going into my music
magazine called Rock Dance. The advert will feature an image of
the artist. The house style has been created to appeal to the target
audience. The tour that I am advertising in the magazine will be
sponsored by the magazine I have created called Rock Dance. The
advert will inform the target audience when and where the tour
will be.
What are the Aims and Objectives you are trying to achieve?
Aims:
The aim for this advert is to inform people when and where the
tour for this 2016 will be. This is for the target audiences that are
fans of the artist. The advert will make the tour look like
something that people simply can’t miss out on.
Objectives:
The objective of this advert is to be able to inform people of how
good this tour is going to be, along with all the details such as
locations and where you are able to buy the tickets for the tour
events.

2. Unit 15 – Print Based Advertisement
What is the campaign message?
The message that I’m trying to get across to the audience is that
they cant miss this tour. The advert will be made to look like it is
the best tour that there is around London. The slogan for the
advert that I have come up with will be “don’t miss a beat”. This
will encourage people to then buy the tickets for the tour. The
unique selling point for the advert will be that you are only able to
buy the tickets for the tour online. The advert as social media
synergy, which allows you to visit the social media sites and buy
the tickets online.
Style or approach
The style approach to the tour will feature the colours that I have
chosen for the advert. The genre for the advert will be based on
the genre of the music on the tour. The genre is indie rock pop,
this is the type of genre that both genders are abled to enjoy. The
colours that will be used for the advert will be black with a bright
blue. I have been inspired to use these colours from another indie
pop rock advert. The bottom will be black slowly rising up to the
bright blue. This will be in the tour indicated by the stage lights
and colour of the instruments.

3. Unit 15 – Print Based Advertisement
Content
The advert will have the content that will tell the audience when
and where the tour will be. The advert will tell that audience
where they are able to buy the tickets for the tour. The advert will
have the main image in the center of the space, the content will
then be displayed around the image. The image will be placed in
the middle to connote that the artist is the main subject of the
advert. This image will catch the readers mind in the magazine.