2. Contents LO2
• LO2
•
• Advertisement of inspiration
•
• Mood board poster
•
• Conclusion for mood board
•
• Mood board adverts
•
• Conclusion for mood board
•
• Colour slide
•
• Hand Drawn Drafts poster
and advert
•
• Conclusion hand drawn drafts
•
• Mind map poster and advert
•
• Draft logo
•
• Font styles
•
• Graphic layouts
•
• Draft poster information
•
• Location Recce
•
• Risk assessment
•
• Proposals
•
• Target audience theories
•
• Production plans
•
• Launch dates
•
• Location for Advertisement
•
• Equipment
•
• Budget summary
•
• Costs
•
• Legal and Ethical ASA and
Ofcom
•
• Codes and Conduct
•
• Conclusion
3. Advertisement of Inspiration
Bands name is placed
above the images to
connote the importance of
the name. The verbal code
“COASTS” connotes they
are open to all types of
audiences and are free to
do what they love which is
to perform live as it has
links with the seaside which
is somewhere people go to
get away from stresses in
their life.
The graphic connotations
behind the image is the style
the band want to present.
The image shows them in
front of a warm looking coast.
The sun is shinning with a
bright blue sky. The band are
connoting that the genre of
music is warm and free.
The color scheme is a bright blue background
with white font text which helps it stand out
– these are all very low key colours which is
nice to read reflecting the bands
personalities.
The target audience for this
theory focuses on the age
and gender. The age would
be 16+ as most of their
lyrics are about love.
Appropriateness of the
lyrics and music videos that
they produce. The gender
of the target audience are
aimed at both genders. This
is because the music that
they play on tour is about
love. Both genders can
relate to love as this is a
stereotypical couple for
love. Both genders can like
and enjoy the music about
love. The target audience
would have to be in middle
class to be able to afford
the tickets and transport to
the gigs.
Social media synergy is used to
help promote the tour. The synergy
also allows people to book the
tickets through the social media
sites.
5. Conclusion for the mood board
• From this mood board I have gathered some ideas that have inspired me.
The posters give me some inspiration for the colour and font style. The
font styles are bold and big. The main images are the majority of the size
of the poster to catch the audiences eye. The background colour for the
posters make the main image and the text stand out. Most of the posters
have taken the main image shot outside in the open. This creates a
creative effect for the poster.
7. Conclusion for the mood board
• From this mood board I have gathered some ideas that have inspired me.
The adverts give me some inspiration for the colour and font style. The
font styles are bold and big. It has highlighted to me that adverts have
more information than posters – this is because they are in magazines and
more people are likely to read rather than walk by a poster.
8. Colours for my ideas
• When deciding what colours I wanted to use for my poster and advert I
decided to use my tour of inspiration for guidance. The colour blue conveys to
the audience what kind of music that’s being advertised and the personalities
of the bands. The blue connotes happiness on a sunny day, the blue also
connotes freedom as the sky is wide and bright. These are great colours that
will reflect the band and will stand out to the audience.
9. Hand drawn draft Poster
Main image has been
placed in the middle of
the poster to catch the
audiences attention.
I have created some
shapes on the bottom
and top of the poster to
create a unique design.
The artists name has
been placed in cold
capitals letters to
make the name
stand out. I have
used two colours for
the background and
for the font. This is
to make the font
stand out to the
audience.
This is where the
dates for the tour
go. I have placed
them inside a box
to easily identify
and read.
Here I have
included the social
media synergy for
the tour. I have
used Facebook and
Twitter.
10. Hand drawn draft Poster Conclusion
• On this hand drawn draft I have planed out most of what I would like to see on my
Photoshop version. I will use the design as a guidance to now produce my
Photoshop version. The main image will be different in the real version as is will be
a lot bigger and close up. The shapes will be used as a template to see what
colours go best. In the Photoshop version I will be using a gradient tool for the
background.
11. Hand drawn Draft Advert
The artists name has
been enlarged to
make it more eye
catching in the
magazine. The font
has been made bold
and bright with the
background and font
colours.
Details for the tour
are placed on the
right hand side of
the poster. This
incudes the special
guests that are
featured in the tour.
The main image has
been placed in the
center of the advert
to make the artist
look important.
The dates for the tour
have been placed down
the left hand side of
the advert. These dates
indicate when and
where the tour will be.
Social media synergy
has been placed at
the bottom to
promote the tour. I
have used Facebook
and Twitter
12. Hand drawn Draft Advert Conclusion
• I have created a hand drawn draft which is a guide towards to my
Photoshop version. I have drawn the main image in the middle of the
advert to make the artists the center of attention. I have also made the
artists name a lot bigger to catch the audiences attention. I have placed
the text around the main image to create a wrap around effect.
13. Mind map Poster
COLE- Tour Poster
Colour of the poster will be
based on a blue sky as the
background. The text will be
white to stand out in front of
the blue. The image will be
fairly dark. The blue will merge
with the dark image.
The target audience for
this poster will be the
fans of the artist. The
audience will be in
working class to be able
to afford the tickets to
the tour. The majority of
the audience will be
young teenagers. This is
due to the stereotypical
enjoying going out and
socializing.
The logo name I have given the
artist on tour, is COLE. I have
decided to feature myself in the
tour poster. The name is short and
relent to the artists name. The
name is easy for the audience to
remember.
For my logo designs I
have used the logo name
with two dots before and
after the name. I have
been inspired to use this
design from my poster of
inspiration by COASTS.
The frequency of my
poster being produced
will be 4 months before
the tour starts. This then
gives people the chance
to book their tickets in
advance.
I will be putting up these
posters all over London. This is
because the tour will be in
London.
The slogan for this poster
will be “Don't miss a
beat” other ideas such as
“this is the one” will also
be used as an idea.
14. Mind map Advert
Magazine Advert –
COLE
The colour scheme for this
magazine advert will be
very similar to the poster.
The font will be white with
the sky blue as the
background. The image will
be in black and white. The
colour surrounding the
image will be a very dark
colour.
The target audience for
this advert will be the
fans of the solo artist.
The target audience will
be young adults who
like to seek the
enjoyment and like to
socialize.
The logo design will be based on
the design that I have used for
my tour poster. The font will be
white with a blue background to
make the font stand out. The
font will have white dots to the
left and to the right of the logo.
The frequency of the
advert in the magazine
will be 4 months before
the tour starts. This
gives people more time
to go and find out more
about where they can
buy the tickets from.
The location for the advert will be
on the advert section of the music
magazine that I have produced.
This is called Rock Dance music
magazine.
I will be using the
same slogan that I
have used for my
poster which is called “
Don’t miss a beat”.
The logo name I have given the
artist on tour, is COLE. I have
decided to feature myself in the
tour poster. The name is short and
relent to the artists name. The
name is easy for the audience to
remember.
15. Font styles
• I have chosen a range of fonts that I think will suit the poster and the advert. I
didn’t like the fonts with the bold text that is shown below. The font style has to be
simple with spacing between the letters. The font style in the bottom left hand
corner had the simple font style that I liked. But the spacing in between wasn’t big
enough. I therefore used the font style with the white text. This is because the
spacing is big enough. I then decided to add the dots to both sides of the font. This
gives the font style more of an interesting design. The font designs came from a
website called http://www.dafont.com .
16. Draft Logo Design
This is the logo that I have created for my tour poster. This is for the
solo artist that is in tour. I therefore used the font style with the white
text. This is because the spacing is big enough between the letters. I
then decided to add the dots to both sides of the font. This gives the
font style more of an interesting design. I have decided to “repeat”
(Steve Neale 1980) a logo design from my inspiration.
17. Graphic Layouts
Name of the artist
Artists image
Synergy social media
Dates Dates
Locations
Poster
Name of the artist
Slogan
Image of artist
Dates
Locations
Locations
Synergy social media
Advert
The social media synergy has been placed at the bottom of the poster and advert.
The main
image has
been placed
in the
middle of
both layouts
Locations are
both to the
sides on the
poster and
advert
Name of the
artist is made
clear on the
top of poster
and advert.
18. Draft Poster information
This is the draft article that I have created
presenting who else in terms of artists will
be in the tour. I have said on the advert that
the special guests for the tour will be
COASTS, BAD SUNS and COLDPLAY. I have
chosen these bands because they have a
similar genre of music to COLE. This will
become appealing to the target audience.
Because they are all ready attracted to the
genre of the COLE tour they will then enjoy
the other featured bands.
Social media synergy is used to help promote
the tour. The synergy also allows people to
book the tickets through the social media
sites.
The slogan is placed at the top of the advert
to make it more visible to the audience. The
slogan is “don’t miss a beat”. I have also
placed the sponsorship at the bottom of the
advert. The sponsorship is by a music
magazine
20. Location Recce
I produced a Location Recce before taking my pictures
as it allowed me to be completely organised and know
exactly what I was doing for example, what day I would
take the pictures on and any potential risks or hazards.
21. Risk Assessment
This is the risk assessment that I had to do for the photo shoot plan. I had to
make sure that all the hazards while taking the photos. I have taken photos of
what I think will cause an accident while taking the photos. I have then written
a short description explaining how they are classed as hazards and what to be
aware of when taking the pictures.
31. Target Audience- Katz
• The music genre of this artist is Indie rock pop therefore the target
audience would fall into the category of diversion. This is where they are
able to escape from their reality and immerse themselves in text. People
tend to get more work and other responsibilities when they get older. This
band provides the audience with a sense of escape listening to their
music. This can be at one of their gigs or even listening to them on your
phone. People are able to escape and listen to something that reliefs the
stress in life. The target audience also falls into the personal relationship
category. This is due to the tour being advertised as they are then able to
get closer to the artist at the concerts.
32. Target Audience- Maslow
• The target audience for this theory would be the survivors. This is because
they want the security and routine of knowing the band will be performing
around the UK and knowing the dates they are touring. The target
audience also relate to the social climbers. They want to improve their
status in society by going to these gigs that are around the UK as they are
a famous artist.
33. Target Audience- Hartley's 7th
Subjectivities
• The target audience for this theory focuses on the age and gender. The
age would be 16+ as most of their lyrics are about love which
stereotypically teenagers tend to start to date at this age. The gender of
the target audience are aimed at both male and female because the artist
is male which stereotypical 16+ females will like and be ‘attracted’ to and
also most of their music is about love which can be seen as quite feminine
therefore females will like this. They appeal to the male gender because
they are a group of boys they can admirer to and relate to.
• The target audience would have to be in middle class to be able to afford
the tickets and transport to the gigs.
34. Target Audience- Socio Economic needs
• For this target audience they would fall into
the C2 onwards category. This is because
they have the skilled level to get a average
paid job. This then allows them to be able to
afford the tickets at the venues where the
artist will be touring. Also they will be able
to afford the music that they put on sale in
terms of their albums. They have the income
to make sure that they can keep following
the artist.
35. Target Audience- Psychographic
• For this target audience for the band
that are touring would be classed as
Explores. This is because they want to
seek the energy and excitement, this
can be found at the gigs that they
perform at. They want to dance and
enjoy the music that they perform.
The audience will have that instant
effect when they are listening to their
music. This would be for the younger
audience that enjoy the bands music.
37. Production Plan for advert/poster and
Audio visual
Week
3
Week
4
Launch
date for
poster,
advert and
planned
audio-
visual
advertise
ment.
38. Launch date/ Seasonal Calendar
events
• I have decided to launch this product for the 25th June. This date has been selected
because of the season that it is in. Summer is the perfect time to release the
product. This is because people will be feeling a lot more excited and happier
about the warm weather and less work that they have do due to the summer
holidays. This also gives people the perfect amount of time to be able to book
their tickets in advance for the tour starts on the 4th July . Because people are on
their summer holiday they therefore have more time to then socialize.
39. Location for the Advertisement
• I have decided that my posters are going to go around the city of London. This is
because this is where the tour will start. Also the majority of the target audience
live in the City. According to
http://www.londonspovertyprofile.org.uk/indicators/topics/londons-geography-
population/londons-population-by-age/ the majority of people aged between 20-
24 live in London. This is because there is a lot of places to go out and socialize.
London is a big place which attracts many people to then explore and then live.
The tour will be starting in London which will encourage the 20-24 age bract to
then go out and see the show. The target audience as I have mentioned are within
this age bracket , which makes London the perfect place to advertise.
• I am planning to release the advertisement 1 month before the first show on 4th
July at CAMDEN. This will give the audience plenty of time to then purchase the
tickets and makes plans to go and see the show.
40. Equipment
The images below are the pieces of equipment that I need to be able to
conduct the photo-shoot. The solo artist called COLE is a drummer which is why
I need to have this. The drum sticks will be needed to look like the artists is
playing the drums when taking the photos. I have chosen to take the photos
with the I phone 6 plus as the quality of the images are high. I have the access
to the phone as I own one. I am taking the photos in the drum room of St
Andrews Catholic school. This is because I can use the drum kit and sticks that
are in the room.
41. Budget/summary/resources
• Magazine advertising rates- to have my advert that I have created in my
magazine. I will be looking at paying for a half page at around £1,512. This
will get my advert into one of the top selling magazines. For the full page I
would have to be paying around £2,750. My advert is fairly small so will be
able to fit into the half page space.
• I will be needing staff for the campaign to create the advert and poster. I
need a photographer which will be costing me £35 an hour. I will be
needing a editor which will be costing me £50 an hour.
• The equipment wont cost me very little as I already own a camera. The
cost of the computers that I need to produce the poster will be £875.
• Source: http://www.sheengate.co.uk/advertising/advertising-rates/
42. Costs of producing the poster
• I will be looking at how much it is going to cost me to be able to produce
the poster through the printing. The posters will be a size of A4 which is
small for a poster. I have chosen this because then I can the afford to have
a larger quantity of of the posters to print. I am looking to produce 75 A4
posters. According to http://www.alocalprinter.co.uk/uk/posters/ this
should cost me £30. This will include a free delivery which will also save
me money.
43.
44. Legal and ethical issues
• There are many different issues that you need to consider when you are
advertising. When making the advertisement for the solo artist’s tour they
need to make sure that they have no copyright problems. The tour logo cant
be used in any other form of product without the owners consent. The logo
has been registered so the design cant be copied.
• This can also be known as IP, this stands for intellectual property. This means
that you own the rights to the name or logo you have created. This can create
a good income when you own the rights. COLE can charge the people who
want to use their name In their adverting. The best way to protect it is to get a
patent so no one can use any of my information but this can take a long time
as many steps are involved.
• Source: http://faculty.buffalostate.edu/smithrd/PR/adethics.htm
45. Legal and ethical issues
• When COLE is on tour he will be producing the printed copies, I need to make sure
there is no libel which can then be classed as defamation . This is when something
incorrect has been made in print which people can make claims on. Things that people
may find offensive such as ethical backgrounds. Nothing can be printed with incorrect
information. Such as the price of the tickets.
• The tour also need to consider the royalties. People may want to make some revenue
of the tour with merchandises such as t shirts. Royalties is a form of payment that
needs to be paid to the legal owner. If people want to use the registered font style and
name of the band they need to pay the royalties. Further more public interest is
important as this is when you have the welfare of the general public in mind. Therefore
I need to make sure that the imagery is relevant and suitable for the audience and the
target audience in mind. Furthermore, representation is important when producing the
poster and advert and planning for the audio-visual because if there are images of
artists on the front like there will be mine ‘COLE’ I have to make sure he is represented
in the right way to appeal to the target audience, which he will be as he will be
presented with a drum kit appealing to music lovers. Furthermore, I need to make sure
there isn't any offensive material on the poster, advert or plan for audio-visual as the
artist appeals to a young audience and if a poster is put up around London children
would be able to read and see it therefore offensive material cannot be used.
46. ASA
• To make sure that the adverts that are being produced
over the media, there is an organization called the The
Advertising Standards Authority. They have the
responsibility to respond to the complaints that get
made about certain adverts. People complain if they get
offended by the use of language, imagery and ethnicity.
The ASA will be contacted if any adverts have breached
the codes. This is why when creating the adverts for the
band COASTS they need to make sure that its kept
appropriate. The advert will have to be questioned if
they have breached more than one of the codes. This is
why the advert for the band has been kept relevant to
the bands style in terms of music genre. Calm , friendly
and very warm. This then gives of a good impression
towards the audience. This then reduces the chances of
the ASA getting in contact due to potential complaints.
• Source:
https://www.asa.org.uk/?gclid=CjwKEAjwq6m3BRCP7If
Mq6Oo9gESJACRc0bNLUJDVS57j61Vc43o-
XKV5v39gCoyr07u9ni53HJYwRoCX0Lw_wcB
47. Ofcom- The office communications
• Ofcom are a service that make sure that people are not being scammed by
online adverts and other media products. They make sure that people in
the UK get the best from their communication services. If there is a
potential scam that has been found on the TV, Radio or videos then Ofcom
are the first to investigate. This service that Ofcom have are running under
the Acts of parliament. Because the band COASTS are being advertised in
the magazine that I have produced. Ofcom are very unlikely to be
investigating the advert.
•
• Source: http://www.legislation.gov.uk/ukpga/2003/21/contents
48.
49. (M2) Regulatory codes of Conducts
and regulations effecting plan
campaign
The codes below I need to consider so the tour runs smoothly . For example I need to
consider code 3 misleading advertising. The dates need to be correct otherwise it will be
classed as misleading advertising. Furthermore I need to consider code 4 harm and
offensive for example make sure there is no offensive language on the poster. Code 5 is
about the children for example make sure that there is no imagery of children within the
photos that are taken for the poster.
50. Conclusion
• Within this LO I have planed for my solo artist advertisement print based
product. Using a location recce and other pre production materials such as
the mind maps. I have outlined the legal and ethical issues that I need to
consider when producing the advert. A budget summery has also been
drawn up to give me an idea of how much it will cost.
