Coca Cola uses branding in their summer beach-themed advertisements to establish a fun, youthful image and sell their product to young people. Tinie Tempah has also effectively used branding through his signature glasses and unique font to become famous in Britain over the last two years. For their music video project, the student aimed to create a brand image for a grime artist that stood out from others in the genre through the use of the color pink and a neon glowing heart symbol incorporated across the video and other promotional materials.

1. How effective is the combination of your
main products and ancillary texts?
Aimee Alty

2.  A brand can be a Name, term, design or symbol, that can features
the identities of one seller's good or service as distinct from
those of other sellers. A brand can take many forms which
include a name, sign, colour combination, symbol or slogan. A
brand is the identity of a business or a product, this allows
customers to become familiar with its trade mark and develops a
personal bond with the customer. This avoids confusion in the
media and therefore brands have become so popular with their
personalised image that it links with all their advertisement into
one such as adverts on the television, posters, albums, and many
more.
 For example, Coca Cola is the name of a brand make by a
particular company. The word branding began simply as a way to
tell one person's cattle from another by means of a hot iron
stamp. The word brand has continued to evolve to encompass
identity; it affects the personality of a product, company or
service. It is defined by a perception, good or bad, that your
customers or prospects have about you.

3.  This the Coco Cola advert and this advert is
perfect for a brand image example and how they
sell their product to their target audience.
 ://www.youtube.com/watch?v=bg_zxsxyKyM
In this advert, Coco Cola is trying to sell their product to a particular
audience and that is a young people. Also we see that most of Coco Cola
adverts are filmed in summer time because that is when sales should be
at its highest due to the hot weather. We see in the advert youths in
swim wear having lots of fun at the beach. What the drink is trying to
sell alongside it , is that it is a fun youthful drink to have at summer time.
Coco Cola use close up shots on to the Coco Cola bottle to push their
message and establish their brand image to sell their product.

4. For the music industry, branding is essential if they want to sell
their artist’s records, but first they need to create a brand image
for that artist to that artist becomes more appealing to their
primary target audience. I have used Tinie Tempah as an example
because he is a Grime music artist and that was our brand image
we were inspiring to be.
Tinie Tempah has become very famous in Britain over the last two
years because his branding has made his trade mark. His trade
mark is the Buddy Holly styled glasses from his own style of font
that represents his brand image. Tinie Tempah's album cover
shows a futuristic or a space theme to it, by involving a shone of
light upon Tinie as if the shone of light was a spaceship. Grime
artists like to play upon words by going beyond the English
grammar and embracing their brand image; in this cover we see
that the album name is spelt DISC-OVERY instead of discovery
because the artist wants their unique style be different from
other artists. Grime artists are trying to be different from R&B
artists and making their unique brand image of being different
from other artists in the charts. The colour scheme is dark
colours such as black, dark purples, to represent his brand image
as a slick and cool artist.

5. In our music video, it is displaying a Grime and
British Hip Hop genre because the music is new
and urban and it is in the charts.
Mise-en-scene
 The clothing they wear is dark because like
other male R&B artists they wear dark clothing
such as leather jackets, expensive branded
clothing. For our music video we dressed our
artist in dark polo tops and jeans to look the
brand image we were created him into. The
colour scheme is mainly black, white and grey
but Grime artists have more of unique style by
dressing more urban and stylish. For our unique
style we used the colour pink because it suited
the song of the video and it shows a feminine
side to our brand image. The artist haircut are a
clean cut and they look well groomed just like
Professor Green.

6. To make our music video different from other Grime artists, we included the
colour pink for our cartoon heart which was then added a neon glow on
to it, so it looked more appealing to our audience and grasp an urban feel
to it. We use this colour in all our ancillary projects to push forward our
brand image and make this artist more appealing to its female audience.
For the cinematography in our music video since our genre was Grime; in
their music video the camera uses closes up to focuses on the artist and
no one else because they want to make them centre of attention. Our
camera is shot at a low angle because its to make the artist look big and
important for our audience. This angle also gives out a sex appeal for
men by making them look cool and smooth for the camera. We used
medium camera shots to show their body language to the camera and to
our audience. Our artist bounces up and down and use hand movements
in front of the camera, this is to forward their body language by looking
more confident. We wanted our artist to act confident and use hand
movement to fit our brand image for our genre of music so the audience
can believe music video to be more realistic.

7. The lighting in our music is bright for the majority of the filming
unless they were in a club. The lighting in the club scene was
dark but to create a club atmosphere we also used a strobe light
for flashing lights like you would see in a club.
We used a lot of editing in our music video because since we have
used green screening, we wanted to make our visual effects more
interesting since it is shot all on one location. The visual effects
are matched to the beat and the pace of the song. As you can see
we used flashing colours to beat of the song. It is almost like you
are watching the sound of the music perform in the visual
effects. The pace of editing is fast which is typical because
Grime and R&B songs are not slow paced songs so their videos
pace will not be slow as well. We used a cartoon heart as part of
our editing so we pushed forward our brand image which
symbolises love and so it fits in with our brand image of the
music video and ancillary projects.

8. Here are some music videos we inspired our brand image to
become. We analysed them carefully to find out the key points
that would work well for our brand image. Since we researched a
Grime music genre we had to look into what appeals for our
target audience.
Labrinth-Earthquake ft Tinie Tempah
http://www.youtube.com/watch?v=u0fk6syQ7iY&ob
=av2e
Professor Green –Read all about it ft Emeli Sande
http://www.youtube.com/watch?v=-_oLfC5Z_Ys&ob=av2e
Tinie Tempah- Pass Out
http://www.youtube.com/watch?v=QzvGKas5RsU&ob=av2e
Example- Kickstarts
http://www.youtube.com/watch?v=T9yGcKlYAiw&ob=av2e

9. For our music video we used the studio to film all
of our footage because most Grime artists do
that since it is a cheap and easier way to film. In
my film I used an vignette effect for my video to
spotlight my artist which Professor Green has
done with his lighting in his music video. I have
used this vignette effect in my ancillary tasks
because it carries the link between the music
video into the print work. This can also be called
a brand when carrying forward key points from
your music video into your ancillary projects.

10. Grime artists like dark settings which make the artist look
slick and cool and thats what we wanted in our brand
image for our artist. In the video I involved the colour
pink into and that colour should be presented into its
album covers and other print work, so it fits its own
brand image. I wanted to use pink however I did not
want to use the bright neon pink in this This editing
fitted the album cover well because its not in your face
when you see the album cover, it looks cool and relaxed.
In our photo we got Morgan to look straight into the
camera and this indicates eye contact between his
audience and himself which gives that connection
between them. We took a medium close up shot of him
because in our research of album covers, long distance
shots makes the artist distant from its audience like
Dizzee Rascal. This shot makes him look confident and
relaxed at the same time because you can see his body
language and facial expressions which hopefully this
should of applied to our Grime genre and its brand
image. For our font we used big bold american football
style letters because if we dont want the album to be
'too in your face' then the name of the artist should grab
your attention instead.

11. I used the same font from my album cover because as
a brand image, you usually intend to use the same
font as part of your trade mark for the artist; for
example like Tinie Tempah. I used the heart from
my music video to create the trade mark and keep
the brand image through the print work. It gives the
artist more of softer tone in the Grime music genre;
because not all Grime artists follow the rules, they
intend to look different from their competition in
the same music genre and this is what I have done
with my artist by making look like he has a feminine
side and at the same time a very cool slick
character, which he presents that in his music
video. From the album cover I still used the pink
stripes and presented them for the back ground
which still keeps the brand image for my artist. In
this print work, I had to make it look different from
its album cover by not making it look the same and
also it has to grab the audiences attention because
this is the advertisement poster for the music
video.
This is the heart we used in our music video
and our ancillary projects; this is part of our
brand image.

12.  From the music video I included the
brick background into my print work so
theme is still carrying on from the
music video. Also I included the heart
as the background but faded so you are
able to read the lyrics and also to fit
the brand image. I made the
background and the artist to have this
washed out effect so the lyric are
more clear to read and so it stands out
better. I used a medium shot for my
artist because this photo shows that
he's confident and expresses his body
language to his audience to fit the
brand image of a confident Grime
artist.

13. http://www.youtube.com/watch?v=uhRdQD
vy_yo
This is our music video.
We have followed the Frasers and Goodwins
theory by have linking the visual and
lyrics. Since the song is called Kickstarts
we use someone kicking balloons when
he sings those lyrics ‘And love kickstarts
again’ We have followed the general
conventions of a music video by thinking
about the Mise-en-scene of the music
video and the Cinematography. We used
the pulsing heart to maintain the love
factor in this music video as the song is
talking about love and desire. We used a
couple (boy and girl) to show the
affectionate side and try and maintain
some sort of narrative in the video. We
used them as an example for a
relationship in our video to show to our
audience. It was also to show the boy
was not displaying a extremely confident
guy like most Grime artists but sweet and
affectionate person instead.