This document provides details for creating promotional materials for a music tour, including a poster and magazine advertisement. It includes mind maps and mood boards to inspire the design work. Draft hand-drawn layouts are created for both pieces along with plans for fonts, colors, graphics, production schedule, and safe working practices. The goal is to finalize the designs and pitch them to a client for a June 25th launch date. Proofreading and a budget are also addressed.

2. Contents LO3
• LO3
•
•
• Draft print based advertisement
poster and advert
•
• Mind map poster and advert
•
• Mood Board poster and advert
•
• Colours
•
• Hand drawn Drafts advert and
poster
•
• Graphic Layouts
•
• Font styles
•
• Production plan
•
• Launch dates
•
• Proof reading and sub editing
•
• Safe working practice
•
• Draft poster information
•
• Step by step poster
•
• Photo-shoot plan
•
• Setting up equipment
•
• Risk assessment
•
• Location recce
•
• Costs and budget plan
•
• Conclusion

3. Draft print based advertisement
poster
Finalising layout
and style for my
poster ready to
Pitch to my client.

4. Draft print based advertisement
advert
Finalising layout and style
for my advert ready to
Pitch to my client.

5. Mind map Poster
COLE- Tour Poster
Colour of the poster will be
based on a blue sky as the
background. The text will be
white to stand out in front of
the blue. The image will be
fairly dark. The blue will merge
with the dark image.
The target audience for
this poster will be the
fans of the artist. The
audience will be in
working class to be able
to afford the tickets to
the tour. The majority of
the audience will be
young teenagers. This is
due to the stereotypical
enjoying going out and
socializing.
The logo name I have given the
artist on tour, is COLE. I have
decided to feature myself in the
tour poster. The name is short and
relent to the artists name. The
name is easy for the audience to
remember.
For my logo designs I have
used the logo name with
two dots before and after
the name. I have been
inspired to use this design
from my poster of
inspiration by COASTS.
The frequency of my
poster being produced.
Will be 4 months before
the tour starts. This then
gives people the chance
to book their tickets in
advance.
I will be putting up these
posters all over London. This is
because the tour will be in
London.
The slogan for
this poster will
be “Dont miss a
beat”

6. Mind map Advert
Magazine Advert –
COLE
The colour scheme for this
magazine advert will be
very similar to the poster.
The font will be white with
the sky blue as the
background. The image will
be in black and white. The
collour surrounding the
image will be a very dark
colour.
The target audience for
this advert will be the
fans of the solo artist.
The target audience will
be young adults who
like to seek the
enjoyment and like to
socialize.
The logo design will be based on
the design that I have used for
my tour poster. The font will be
white with a blue background to
make the font stand out. The
font will have white dots to the
left and to the right of the logo.
The frequency of the
advert in the magazine
will be 4 months before
the tour starts. This
gives people more time
to go and find out more
about where they can
buy the tickets from.
The location for the advert will be
on the advert section of the music
magazine that I have produced.
This is called Rock Dance music
magazine.
I will be using the
same slogan that I
have used for my
poster which is called “
Don’t miss a beat”.
The logo name I have given the
artist on tour, is COLE. I have
decided to feature myself in the
tour poster. The name is short and
relent to the artists name. The
name is easy for the audience to
remember.

7. Mood board poster

8. Conclusion for the mood board
• From this mood board I have gathered some ideas that have inspired me.
The posters give me some inspiration for the colour and font style. The
font styles are bold and big. The main images are the majority of the size
of the poster to catch the audiences eye. The background colour for the
posters make the main image and the text stand out. Most of the posters
have taken the main image shot outside in the open. This creates a
creative effect for the poster.

9. Mood board advert

10. Conclusion for the mood board
• From this mood board I have gathered some ideas that have inspired me.
The adverts give me some inspiration for the colour and font style. The
font styles are bold and big. It has highlighted to me that adverts have
more information than posters – this is because they are in magazines and
more people are likely to read rather than walk by a poster.

11. Colours for my ideas
• When deciding what colours I wanted to use for my poster and advert I
decided to use my tour of inspiration for guidance. The colour blue conveys to
the audience what kind of music that’s being advertised and the personalities
of the bands. The blue connotes happiness on a sunny day, the blue also
connotes freedom as the sky is wide and bright. These are great colours that
will reflect the band and will stand out to the audience.

12. Hand drawn draft Poster
Main image has been
placed in the middle of
the poster to catch the
audiences attention.
I have created some
shapes on the bottom
and top of the poster to
create a unique design.
The artists name has
been placed in cold
capitals letters to
make the name
stand out. I have
used two colours for
the background and
for the font. This is
to make the font
stand out to the
audience.
This is where the
dates for the tour
go. I have placed
them inside a box
to easily identify
and read.
Here I have
included the social
media synergy for
the tour. I have
used Facebook and
Twitter.

13. Hand drawn draft Poster Conclusion
• On this hand drawn draft I have planed out most of what I would like to see on my
Photoshop version. I will use the design as a guidance to now produce my
Photoshop version. The main image will be different in the real version as is will be
a lot bigger and close up. The shapes will be used as a template to see what
colours go best. In the Photoshop version I will be using a gradient tool for the
background.

14. Hand drawn Draft Advert
The artists name has
been enlarged to
make it more eye
catching in the
magazine. The font
has been made bold
and bright with the
background and font
colours.
Details for the tour
are placed on the
right hand side of
the poster. This
incudes the special
guests that are
featured in the tour.
The main image has
been placed in the
center of the advert
to make the artist
look important.
The dates for the tour
have been placed down
the left hand side of
the advert. These dates
indicate when and
where the tour will be.
Social media synergy
has been placed at
the bottom to
promote the tour. I
have used Facebook
and Twitter

15. Hand drawn Draft Advert Conclusion
• I have created a hand drawn draft which is a guide towards to my
Photoshop version. I have drawn the main image in the middle of the
advert to make the artists the center of attention. I have also made the
artists name a lot bigger to catch the audiences attention. I have placed
the text around the main image to create a wrap around effect.

16. Graphic Layouts
Name of the artist
Artists image
Synergy social media
Dates Dates
Locations
Poster
Name of the artist
Slogan
Image of artist
Dates
Locations
Locations
Synergy social media
Advert
The social media synergy has been placed at the bottom of the poster and advert.
The main
image has
been placed
in the
middle of
both layouts
Locations are
both to the
sides on the
poster and
advert
Name of the
artist is made
clear on the
top of poster
and advert.

17. Font styles
• I have chosen a range of fonts that I think will suit the poster and the advert. I
didn't’t like the fonts with the bold text that is shown below. The font style has to
be simple with spacing between the letters. The font style in the bottom left hand
corner had the simple font style that I liked. But the spacing in between wasn’t big
enough. I therefore used the font style with the white text. This is because the
spacing is big enough. I then decided to add the dots to both sides of the font. This
gives the font style more of an interesting design. The font designs came from a
website called http://www.dafont.com .

18. Draft Logo Design
This is the logo that I have created for my tour poster. This is for the solo
artist that is in tour. I therefore used the font style with the white text. This
is because the spacing is big enough between the letters. I then decided to
add the dots to both sides of the font. This gives the font style more of an
interesting design.

19. Production Plan for advert/poster and
Audio Visual
Week 1
Week 2

20. Production Plan for advert/poster and
Audio visual
Week
3
Week
4
Launch
date for
poster,
advert and
planned
audio-
visual
advertise
ment.

21. Launch date/ Seasonal Calendar
events
• I have decided to launch this product for the 25th June. This date has been selected
because of the season that it is in. Summer is the perfect time to release the
product. This is because people will be feeling a lot more excited and happier
about the warm weather and less work that they have do due to the summer
holidays. This also gives people the perfect amount of time to be able to book
their tickets in advance for the tour. Because people are on their summer holiday
they therefore have more time to then socialize.

22. Proof reading and Sub editing
• I will be the one who will be proof reading the content of the work
because I can spot any errors or spelling mistakes in the writing. There will
be potential errors such as not putting a capital letter for the location
names where the tour will be held.
• You can sign up to places where they will proof-read your work for you but
my client will do this when giving me feedback for my pitch.
Link where you can get people
to proof read work:
http://www.wordsbyfionakyle.
co.uk/copywriting-
services.htm

23. Safe working Practice
• To create my Photoshop version for the poster and advert I used
Adobe Photoshop CS5.1. I have selected this program because it
has all the features that I need on it to be able to edit the
pictures for the poster and advert. I used tools such as the crop
tool, gradient tool, shape tool, text tool and added in my own
images. I used the gradient tool to be able to fade the colour
from the bottom to the top. I had the colour swatches saved in
the program which means that I could keep the colour consistent
and the same when editing.

24. Draft Poster information
This is the draft article that I have
created showing who else in terms of
artists will be in the advertisement. I
have said on the advert that the specail
guests for the tour will be COASTS, BAD
SUNS and COLDPLAY. I have chosen these
bands because they have a simial genre
of music to COLE. This will become
appealing to the target audience.
Because they are all ready attracted to
the genre of the COLE tour they will then
enjoy the other featured bands.

25. Step by step on how I made my
poster
• 1- I grouped my ideas together for my poster in terms with that colour and
font style I wanted to use. I then chose the background colour for the
canvas.
• 2- once I had then found the colour I then used the bucket tool to fill the
background.
• 3- I then inserted the pre made font style that I had chosen and then
created.
• 4- I then used the shape tool to then add the tow dots that go bots sides
of the font. To make sure that the dots were in line I then used the ruler
tool to make sure that the dots were level.

26. Step by step on how I made my
poster
• 5- I then added the slogan which goes below the font style.
• 6- I then used the main image that I took in the photo shoot. I then used the
gradient tool to fade the background and the main image up the canvas. This
created a good effect for the poster.
• 7- I then used the text tool to then add in the details for the tour. The text was
placed around the main image to create a wrap effect.
• 8- The final step was to then add the social media synergy. This included
Facebook, Instagram and then my magazine that u created called Rock Dance.

27. Step by step for my Advert
• 1. For the background I used the bucket tool for the colour of blue. I then used
the gradient tool to then fade the blue into a black.
• 2. I then imported the font that I had created using Dafont.com. I placed it at
the top of the advert and used the control T. This then allowed me to then
change the size of the image.
• 3. I then added the slogan for the advert above the font style.
• 4- The shape tool was then used to then add the dots to both sides of the font
style.

28. Step by step for my Advert
• 5- the main image is then added to the bottom of the advert. I then was able to
use the control T button to then change the size of the image. I have placed the
main image at the bottom to create a rising effect for the image. This then gives
the advert more room for the text.
• 6- The text tool will then be used to then add the dates and the times along with
the location of where the tour will be taking place.
• 7- The text tool will then be used to then add the social media synergy to the
bottom of the advert.

29. Photo shoot plan

30. Setting up equipment
• This is a tr pod and camera which is
set up in order take the photos for
my magazine. The camera sits on
top of the tri pod so I get a clear
and stable picture.
• The tripod is portable and folds
into a small carry case.

31. Equipment being used
• I will be to be using the NIKON COOLPIX L840 Bridge
Camera – Black as it has all the features I need for
the shoot. This will camera has:
• 16 megapixels
• Sensor type: CMOS (Full HD 1080p video)
• 76.2 mm LCD tiltable screen
• Built-in WiFi and NFC

32. Equipment being used
• The tripod I will be using is a Benbo Trekker
Mk 3 Kit. This is the tripod I need to use when
taking a photo. This will give me a still and
higher quality photo that looks level.

33. Equipment
The images below are the pieces of equipment that I need to be able to
conduct the photo-shoot. The solo artist called COLE is a drummer which is why
I need to have this. The drum sticks will be needed to look like the artists is
playing the drums when taking the photos. I have chosen to take the photos
with the I phone 6 plus as the quality of the images are high. I have the access
to the phone as I own one. I am taking the photos in the drum room of St
Andrews Catholic school. This is because I can use the drum kit and sticks that
are in the room.

34. Risk Assessment
This is the risk assessment that I had to do for the photo shoot plan. I had to
make sure that all the hazards while taking the photos. I have taken photos of
what I think will cause an accident while taking the photos. I have then written
a short description explaining how they are classed as hazards and what to be
aware of when taking the pictures.

35. Location Recce
On this location
Recce I have
identified the hazards
when taking the
photos of the model.
I have also
highlighted the
clothes, lighting and
shot types that I need
to consider.

36. Budget/summary/resources
• Magazine advertising rates- to have my advert that I have created in my
magazine. I will be looking at paying for a half page at around £1,512. This
will get my advert into one of the top selling magazines. For the full page I
would have to be paying around £2,750. My advert is fairly small so will be
able to fit into the half page space.
• I will be needing staff for the campaign to create the advert and poster. I
need a photographer which will be costing me £35 an hour. I will be
needing a editor which will be costing me £50 an hour.
• The equipment wont cost me very little as I already own a camera. The
cost of the computers that I need to produce the poster will be £875.

37. Costs of producing the poster
• I will be looking at how much it is going to cost me to be able to produce
the poster through the printing. The posters will be a size of A4 which is
small for a poster. I have chosen this because then I can the afford to have
a larger quantity of of the posters to print. I am looking to produce 75 A4
posters. According to http://www.alocalprinter.co.uk/uk/posters/ this
should cost me £30. This will include a free delivery which will also save
me money.

39. Conclusion
• In this LO I had to plan for my
advert, poster and audio-visual to
use in my campaign for COLE tour.
I had to create hand drawn drafts,
graphic layouts, mind maps,
production plan . Location recce
and other pre production
materials so I had an insight on
what I wanted to do. I also made a
draft advert and poster.