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Types of data and research 
Primary research: Primary research is something you do yourself. E.g. creating 
a questionnaire. 
Secondary research: Secondary research is research that has been conducted 
by someone else. E.g. google search, books 
The pros and cons of primary research: 
Pros Cons 
 It’s more reliable 
 Quick and Easy 
 Selection of opinions 
 Answer may not be true 
 Time consuming 
 Less chance of getting the 
specific info. 
The pros and cons secondary research: 
Pros Cons 
 No cost 
 Accessible 
 No cost 
 Accessible 
•Might not have all of the information 
that you need. 
•The information that you have 
found may be out of date. 
•Not all of the data that you find will 
be correct unless you find it in an old 
book or it comes from the main 
source. 
Quantitative research is about asking people for their opinions in a structured 
way so that you can produce hard facts and statistics to guide you.

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Types of data and research - OW

  • 1. Types of data and research Primary research: Primary research is something you do yourself. E.g. creating a questionnaire. Secondary research: Secondary research is research that has been conducted by someone else. E.g. google search, books The pros and cons of primary research: Pros Cons  It’s more reliable  Quick and Easy  Selection of opinions  Answer may not be true  Time consuming  Less chance of getting the specific info. The pros and cons secondary research: Pros Cons  No cost  Accessible  No cost  Accessible •Might not have all of the information that you need. •The information that you have found may be out of date. •Not all of the data that you find will be correct unless you find it in an old book or it comes from the main source. Quantitative research is about asking people for their opinions in a structured way so that you can produce hard facts and statistics to guide you.