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Research: primary, secondary, quant, qual
The document discusses different research methods and techniques used in screenwriting and film production. It defines primary research as new information collected directly from sources like surveys, interviews, or focus groups. Secondary research refers to existing information found from outside sources like published articles or reference books. Qualitative research provides in-depth opinions and views, while quantitative research uses numerical data to measure responses. Effective primary research is tailored to specific questions but time-consuming, whereas secondary research is easier but may not answer all questions. Good research, both primary and secondary, is important for screenwriting to inform ideas, identify audiences, and impact planning and production.
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Research: primary, secondary, quant, qual
- 1. Research methods & techniques Anintroduction to • Primary • Secondary • Quantitative • Qualitative
- 2. Last week What didwe learn about in planning & research?
- 3. Today You will berecapping research methods and techniques, before continuing with your planning & research theory report.
- 4. By the endof today, you • MUST understand the difference between primary and secondary research • SHOULD be able to explain the difference between quantitative & qualitative research • COULD analyse different research methods strengths and weaknesses.
- 5. Screen Writing Why dowe research? To gather information that • influences our creative ideas • Identifies our audience • Affects our planning • Affects our production
- 6. In screen writing Agood script is built on great research Like every other part of film & TV screen writing involves research. Lots & lots of research….
- 7. What are the2 different research methods? 1. Primary research 2. Secondary research
- 8. Primary Research What dowe mean by primary research?
- 9. Primary Research Information thatdoesn’t already exist somewhere else ie/ we find it out ourselves
- 10. Primary Research What differenttechniques can we use when conducting primary research?
- 11. Primary Research What differenttechniques can we use when conducting primary research? • Surveys • Questionnaires • 1 on 1 interviews • Focus groups
- 12. Primary Research What arethe strengths of primary research?
- 13. Primary Research What arethe strengths of primary research? • Tailor the questions to find out the answers you need • Get in depth answers • Original information so arguably more reliable
- 14. Primary Research What arethe weaknesses of primary research?
- 15. Primary Research What arethe weaknesses of primary research? • Time consuming (more stages to process) • Expensive (staff costs)
- 16. Secondary Research What dowe mean by secondary research?
- 17. Secondary Research Existing informationwhich has been created by someone else.
- 18. Secondary Research What arethe strengths of secondary research?
- 19. Secondary Research What arethe strengths of secondary research? • Cheap (less staff, easier process to manage, less travelling) • Abundance of data available on the internet
- 20. Secondary Research What arethe weaknesses of secondary research?
- 21. Secondary Research What arethe weaknesses of secondary research? • May not answer your specific questions • Can be time consuming finding information • Verifying someone elses research is difficult (less reliable)
- 22. Secondary Research What differenttechniques can we use when conducting secondary research?
- 23. Secondary Research What differenttechniques can we use when conducting secondary research? • Internet search • Newspaper / existing journalism • Archive footage • Reference books
- 24. Quantitative versus Qualitativequestioning There are 2 types of ‘data’ (ie. Information) we can get back from our research: • Quantitative • Qualitative
- 25. Qualitative data Eg. Ifwe asked the question What did you like or dislike about the film ‘Chappie’? I liked how the film made me question what the human soul is and how it asked a lot of important questions about religion and rebirth. The effects were good, but the story and subtext were better. Qualitative data gives us an in depth opinion back.
- 26. Quantitative data Quantitative datagives us a measure of what people think, in a statistical or numerical way. Eg. If we asked the question Did you like the film ‘Chappie’? YES or NO (circle your answer) YES NO
- 27. Quantitative versus Qualitativequestioning Which gives us a more useful answer for deep analysis of peoples reactions to our subject?
- 28. Quantitative versus Qualitativequestioning Which is easier to present in a graphical, simple way?
- 29. Quantitative data Gives ussimple answers (and a simplified version of what people think) meaning it is easy to put into graphs and charts It shows us what people think about a subject but doesn’t allow us to understand why they think that.
- 30. Quantitative data Gives usin depth answers which allow us to understand our audiences reactions, but it is hard to put these complex results into graphs and charts It shows us what people think about a subject but doesn’t allow us to understand why they think that.
- 31. Making a goodsurvey 1. Understand who your audience are. What do we need to know about our audience? • Age • Gender • Occupation • Location What type of question would be best to get this data? Quantitative or qualitative?
- 32. For example NAME _________________ AGE16 – 18 19 – 25 25 – 30 30 – 50 50 – 65 65+ GENDER MALE FEMALE PREFER NOT TO SAY OCCUPATION ________________
- 33. Making a goodsurvey 2. Understand what questions you need answering Eg. If you wanted to know if people would go to see your film based on its idea alone, what could you ask?
- 34. Making a goodsurvey 3. Get a large enough sample of participants to make it useful. If you ask 20 people, and 19 of them are teenagers your data will obviously state that teenagers are your main market, when in fact this is probably not true. Ask a range of different people, of different ages, genders and occupations to get a varied, reliable sample.
- 35. Task 1 Working alone,log onto moodle and go to the planning & research section. Read the brief for Planning & Research theory, and then continue to write out your essay, using examples of your own production work to prove all of the points you are making.